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University of mba essay

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book report set up The book I read is called Go Set a Watchman by Harper Lee. It follows some of the of mba essay, same beloved characters from her award-winning novel, To Kill a Mockingbird , checking in on them about teaching problem essays, 20 years later. Of Mba Essay? Both books are set in Maycomb, a small rural town in Alabama, which is our 23rd-most populous state. Although Alabama was not known as an intellectual center in the mid-1950s, which is when this book takes place, Harper Lee describes the town as “saved from being another grubby little Alabama town by the proportion of professional people.#8221; Then she spends the rest of the book giving detailed examples of thesis for art paper, how the town is packed full of annoying, empty-headed racists. The main character of the book is university of mba, Scout from To Kill a Mockingbird, who is now 26 and calling herself Jean Louise, a very unfortunate name change in in macbeth, my opinion. She has come home for a visit with her arthritic 72-year-old father, Atticus Finch: a lawyer who is beloved far and of mba essay, wide as the big-hearted civil rights advocate from To Kill a Mockingbird . Atticus now lives with his status-obsessed snob of a sister, Aunty Alexandra, who Jean Louise refers to as “the enemy.” Jean Louise sees that many things have changed in Maycomb in the years she has been living in New York.

Her brother Jem has died. Her childhood friend Hank wants to racism marry her, which she’s not really into. However she is 26, which in 20th century years was like our present-day 46, so she is thinking, “I guess I should do it. Of Mba Essay? I’m really getting up there.” However, Aunty Alexandra is against it. “We Finches do not marry redneck white trash,” she says, which as you will see turns out to be kind of a whacked thing to say considering where this story is racism essay thesis, headed. Unfortunately it is not until 37 percent Kindle that Jean Louise finds a racist pamphlet from a Citizens#8217; Council at her dad’s house and the book finally starts to get going. The pamphlet is full of the university of mba, N-word and warnings about “mongrelizing the race.” Back in essay, the 1950s, people were very fearful of “mixed race marriages” because they didn’t know yet that it was going to lead to a world full of incredibly hot-looking people like Halle Berry, Lenny Kravitz, and Rashida Jones.

Also our 44th president, President Barack Obama. Reading the hateful pamphlet makes Jean Louise feel sick to university essay her stomach. Essay? But when she goes to university essay throw it in the garbage, Aunty tells her to stop. “There are a lot of truths in that book,” she says. Jean Louise is on taxation, so disturbed by this that she sneaks in to of mba essay one of these council meetings, where she is majorly grossed out to see not only her dad but also Hank getting all chummy with a bunch of completely disgusting racists. Jean Louise, who, like everyone, grew up reading To Kill a Mockingbird , now realizes for the first time that her father is and solution, not the same Atticus Finch that he was in essay, that book. Everything she knows to be true in thesis paper, her life now seems like a lie. She is university essay, so sickened by this that she vomits.

This is just one of the essay on taxation, emotional vomitings in this book. I counted four. Essay? All are caused by racism, not a stomach flu or other virus. From this point on, the book focuses on teaching problem and solution a young woman trying to come to grips with the essay, fact she belongs to a family full of grotesque poseurs. Although there are also a lot of cells research paper, flashbacks to Jean Louise’s funny childhood (like the university essay, time she thought she was pregnant because someone kissed her, and the time she wore falsies to problem a dance), to be honest, I would have enjoyed them more if they were connected to of mba essay some kind of story. Any kind of story. Seriously, by 50 percent Kindle I was starting to get that sick feeling like when you have paid to see a movie and you can tell in the first 15 minutes that nothing good is use of antithesis, going to happen for the next hour and a half. By 60 percent Kindle I was going, “Please, Harper Lee, make Jean Louise kill someone or let her discover that the racists are also running a child molester ring.

Or how about if all of them fall into a portal from another dimension?” Finally , by about 85 percent Kindle, Jean Louise confronts Atticus about his new personality and is shocked when he admits that he doesn’t believe all men should be allowed to vote and university essay, he does believe that black people shouldn’t be allowed on juries. He says to Jean Louise, “Do you want Negroes in our world?” to which she totally should have said, “No, Atticus. You are right. Let#8217;s just have a world full of paper on cause and effect, white lawyers. University Of Mba? That will work out teaching problem and solution so much better. Could the whole bunch of you possibly be more basic?” Before the book ends, Jean Louise also calls her pseudo-fianc e, Hank, “a scared little man” and university of mba, “a hypocrite.” However, Atticus defends him, saying, “Hypocrites have just as much right to antithesis live as anyone.” To which Jean Louise was probably all “Perfect!

Thank you, Atticus. Again you have shown me the path so at university last my fantasy can come true. I will finally have the paper, chance to get married to a hypocrite. University? Pinch me, I must be dreaming.” The main point of Go Set a Watchman is that Jean Louise must learn to accept that her father is on taxation, just a man. He is flesh and blood, and that means he has earned the right to be flawed. Her uncle warns her that she must not confuse him with God. (But in my opinion, Atticus has had such a personality change since he was a young man that if he were my father, I might insist that he go in for university essay a full physical and a brain scan.) Summing up, I do not really recommend that you add Go Set a Watchman to your summer reading list. Use Of In Macbeth? If you must read one Atticus Finch book this summer, why not re-read To Kill a Mockingbird . And while you do, remind yourself to be glad that J.D.

Salinger died before he wrote a sequel to The Catcher in the Rye about how Holden Caulfield turned into a sexual predator and Phoebe was arrested for elder abuse. Merrill Markoe (@Merrillmarkoe) is an Emmy-winning comedy writer and New York Times best-selling author. Her latest book, Cool, Calm and Contentious , is university, available now on Amazon.

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MLA Format: The Complete MLA Citation Guide. The 8th edition of MLA format provides researchers with guidance on university how to document the use of others’ work responsibly. Published in April 2016, the new handbook illustrates examples of citations made in on taxation the revised style, and explains how to create two types of citations: full citations that are placed in a works cited list, and in-text citations, which are abbreviated versions of full citations and located in the body of the university of mba essay, work. With the new and improved MLA citation format, a major change was made to how full citations are created and how MLA works cited pages are formatted. Overall, the style presents a much simpler way to statement paper, create accurate citations for students and researchers compared to past versions. 1. One standard citation format that applies to every source type. In previous editions of the style, researchers were required to locate the citation format for the source type that they were citing. For instance, they were trying to cite a scholarly journal article, they would have to of mba essay, reference the rules for citing journals. This has become inefficient in modern writing, however, as we are digesting information for essay a wider variety of sources than ever before. With information readily available in tweets, Facebook posts, blogs, etc., it has become unrealistic for to create citation formats for every source type. To address this, there is now one universal format that researchers can use to create their citations.

To properly use this new format, the researcher is required to locate the essay, “Core Elements” of their sources. These are what make up the information that will populate the citation. These core elements can be found in the forms in the MLA citation generator. The “Core Elements” of a citation, along with their corresponding punctuation marks, include the following (in this order): The appropriate punctuation mark must follow each core element, unless it is the final piece. In that situation, the punctuation mark should always be a period. These core elements are then placed within the citation, and generally follow this format: Author. Title. Title of the container. Other contributors, Version, Number, Publisher’s name, Date of publication, Location.

Here is an example of how an actual source (in this case, a book) looks when cited using the 8th edition style: Goodwin, Doris. Team of Rivals: The Political Genius of Abraham Lincoln . Simon Shuster, 2012. For more help with creating citations with these core elements, try the MLA citation maker on EasyBib. 2. Inclusion of “containers” in citations.

When the source you are referencing is racism, actually a small part of a larger source, such as a chapter within a book, the larger source is called the university essay, “container,” as it “contains” the smaller source. Generally, the container is italicized and essay on taxation is followed by a comma. For more details on this, see the examples below. You can also create citations with containers in the MLA citation machine. MLA citation format for citing a title within a container might looks as follows:

Source Author(s) Last Name, First Name. “Title of Source.” Container Title , Container Contributor(s) First Name Last Name, Publisher, Date Published, page numbers. Here is an example full citation of how to cite a book chapter using the 8th edition format: Uenten, Wesley Iwao. University Of Mba? “Rising Up from essay paper and effect a Sea of Discontent: The 1970 Koza Uprising in U.S. Occupied Okinawa.” Militarized Currents: Toward a Decolonized Future in Asia and of mba the Pacific , edited by Setsu Shigematsu and Keith L. Teaching Problem? Camacho, University of Minnesota Press, 2010, pp. 91-124.

3. The ability to use pseudonyms for essay author names. In order to more efficiently create accurate citations for statement new source types, it is now acceptable to use online handles or screen names in place of authors’ names. @TwitterHandle. Of Mba? “Content of Tweet.” Twitter, Date, Time, URL (omit http:// or https://). @realDonaldTrump. Paper On Cause And Effect? “I will be having a general news conference on JANUARY ELEVENTH in N.Y.C. Thank you.” Twitter , 3 Jan. 2017, 6:58 p.m., twitter.com/realDonaldTrump/status/816433590892429312. 4. Adding the abbreviations vol. and no. to magazine and journal article citations. In previous versions of the style, there was no indication that the numbers in periodical citations referred to the volume and issue numbers. University Of Mba? This has changed in the 8 th edition to be clearer to the reader. O’Carol, John. Statement Paper? “The Dying of the university of mba essay, Epic.” Anthropoetics 30.2 (2011): 48-49. Print.

O’Carol, John. “The Dying of the Epic.” Anthropoetics , vol. Essay On Cause? 30, no. 2, 2011, pp. 48-49. Unlike previous editions, the inclusion of URLs in citations highly recommended by the 8 th edition. Omit “http://” or “https://” from the URL when including it in a citation. 6. Omitting the city of publication. In previous versions of the university, citation style, researchers included the city where the publisher was located. Today, this information generally serves little purpose and the city of publication can often be omitted.

Only include the city of publication if the version of the source differs when published in a different country (Example: British editions of books versus versions printed in the United States). 7. Flexibility in citation formatting. In addition to one universal format for all source types, the racism thesis, 8th edition now allows for more flexibility in citation presentation than previous versions of the essay, style. For example, there is technically no right or wrong way to document a source, and certain aspects of a source can be included or excluded, depending on the focus of the work. For example, if you are citing the movie, Casablanca , and essay thesis your research project focuses on the main character, Rick Blaine, it would be beneficial to your reader for you to include the name of the actor, Humphrey Bogart, in your citation. Other writers who instead focus on the whole movie in their paper may elect to just include the name of the university of mba, director in racism essay their works cited page. To create the university of mba essay, best and most effective citations, you always should think about which pieces of information will help readers easily locate the source you referenced themselves. Your teacher may want you to format your paper using the guidelines specified in the 8th edition. Use Of Antithesis In Macbeth? If you were told to create your citations in this format, your paper should be formatted using the new MLA guidelines as well.

Use white 8 ? x 11” paper. Make 1 inch margins on the top, bottom, and sides The first word in every paragraph should be indented one half inch. Indent set-off quotations one inch from the essay, left margin Use any type of font that is research paper, easy to read, such as Times New Roman. Make sure that italics look different from the regular typeface Use 12 point size Double space the entire research paper, even the essay, works cited page. Leave one space after periods and other punctuation marks, unless your instructor tells you to make two spaces. You can either create a title page using EasyBib’s Title Page creator or omit the title page completely and use a header.

To create a MLA header, follow these steps: Begin one inch from the top of the first page and paper on cause flush with the left margin. Type your name, your instructor’s name, the course number, and the date on separate lines, using double spaces between each. University Essay? Double space once more and thesis statement for art paper center the university essay, title. Do NOT underline, bold, or type the title in all capital letters. On Taxation? Only italicize words that would normally be italicized in the text. Essay? Example: Character Development in teaching essays The Great Gatsby.

Do not place a period after the essay, title or after any heading. Double space between the title and essay first lines of the text. Placed in the upper right-hand corner, one half inch from the top, flush with the right margin. Type your last name before the page number. (To make this process easier, set your word processor to automatically add the university essay, last name and page number to each page). Do not place p. before the thesis statement, page number. Of Mba? Many instructors do not want a page number on the first page. Ask your instructor for their specific preferences. Should be placed as close as possible to the text that they most closely refer to. Label tables with: “Table,” an for art arabic numeral, and create a title for it. This information should be located above the table, flush left, on separate lines. Format the university of mba, title the same way as the title of the paper.

Underneath the table, provide the source and any notes. Notes should be labeled with a letter, rather than a numeral, so the reader is able to differentiate between the notes of the text and racism the notes of the table. Use double spacing throughout. Label illustrations with: Fig. (short for figure), assign an arabic number, and provide a caption. The label and caption should appear underneath the essay, illustration. **If the table or illustration’s caption gives complete information about the source and the source isn’t cited in the text, there is no need to include the citation in the works cited page. Label musical scores with: Ex. (short for Example), assign it an Arabic numeral, and provide a caption.

The label and caption should appear below the musical illustration. The 8th edition recommends that numbers are spelled out if the number can be written with one or two words. Essay? For larger numbers, write the university of mba essay, number itself. One, forty four, one hundred, 247, 2 ?, 101. If the project calls for frequent use of numbers (such as a scientific study or statistics), use numerals that precede measurements. 247 milligrams, 5 pounds.

Here are some other formatting tips to keep in mind: Do not start sentences with a numeral, spell out the number. Always use numerals before abbreviations or symbols, ex. 6 lbs. In divisions, use numbers, ex: In page 5 of the study. The purpose of an on cause MLA works cited list is to display the sources that were used for a project, and to university of mba essay, give credit to the original authors of the works that were consulted for a project. Works Cited lists are typically found at the very end of teaching and solution essays, a project. Citations are what make up a works cited list. Here are some tips on how to create a works cited list for your citations: Citations are listed in alphabetical order by the first word in the citation, which is typically the last name of the author. Each citation should have a hanging indent.

When there are two or more sources with the same author, only include the author’s name in the first citation. In the second or subsequent citations, use three hyphens in place of the author’s name, followed by a period. Middlekauff, Robert. University Of Mba? The Glorious Cause: The American Revolution. Paper On Cause? Oxford UP, 2007. – – -. Colonial America . Oxford UP, 1999. Connell, James. “The Battle of Yorktown: What Don’t We Know?” The American History Journal, vol. 19, no. 6, 2005, pp. 36-43.

Middlekauff, Robert. The Glorious Cause: The American Revolution. Oxford UP, 2007. – – -. Colonial America . Oxford UP, 1999. The Patriot. Directed by Roland Emmerich, performed by Mel Gibson and Heath Ledger. Columbia Pictures, 2002. The 8th edition also has standardized rules regarding the formatting of titles within citations. Here are some of the rules pertaining to titles in the new MLA format: When citing book titles, always enter the essay, full title, in italics, followed by a period.

See the MLA format citation below: Last Name, First Name. On Cause And Effect? Italicized Title . Publisher, Publication Year. When citing periodicals, place the title of the article in university essay quotes, with a period at the end of the problem essays, title. The italicized title of the periodical follows, along with a comma. An MLA format example is below:

Last Name, First Name. “Title of the Article.” Periodical Title.” Publication Year, Page Numbers. When citing a website, the title of the web page or article is placed in quotation marks, with a period before the of mba essay, end quotation. The title of the website is essay paper on cause and effect, written in university of mba italics followed by a comma. Antithesis? If the of mba essay, name of the publisher differs from the name of the website, include it after the title. Immediately following the essay on taxation, publisher is the date that the university essay, page or article was published, or posted. Finally, end with the URL.

The URL is the website’s address. The citation format is as follows: Author’s Last name, First name. Use Of Antithesis? “Title of the Article or Individual Page.” Title of the website, Name of the publisher, Date of publication, URL. Click here for additional information on of mba essay website titles. Giving credit to the author of works that you use in racism thesis your research paper is not only of mba, important for citation accuracy, but will prevent plagiarism. In order to teaching, include the author’s name in your citation, follow the guidelines listed below: Author formatting: Olsen, Gregg.

Citation example: Olsen, Gregg. If I Can’t Have You: Susan Powell, Her Mysterious Disappearance, and the Murder of Her Children . University? St. Paper? Martin’s True Crime, 2015, pp. 18-22. Place the authors in the order in which they appear on the source. Note that only the lead author’s name is listed last name first; all additional authors are listed by their first name, middle initial if applicable, and then last name: Author formatting: Bernecker, Sven, and university Fred Dretske.

Citation example: Bernecker, Sven, and Fred Dretske. Knowledge: Readings in Contemporary Epistemology. And Effect? Oxford: UP, 2007. List the author’s last name, first name, and then middle initial if applicable. Follow it with a comma, and then add et al. in place of the additional authors: Author formatting: George, Michael L., et al.

Citation example: George, Michael L., et al. The Lean Six Sigma Pocket Toolbook. McGraw-Hill, 2005. In cases where the person responsible for creating a work is university essay, someone other than the author, such as an editor, producer, performer, or artist, always include the individual’s role after the name: Kansaker, Tej Ratna, and Mark Turin, editors. When citing works of entertainment, such as film or television, include the name and role of the essay paper on cause and effect, person on whom you’ve focused: Byrne, Rose, performer. *Note: If you are writing about a film or television show that does not focus on an individual’s role, omit the author’s name and start the citation with the title.

If a corporation is the author of the of mba, text, include the full name of the corporation: The American Heart Association. Treat the translator as the biology research paper, author. You should do this only if the focus of your paper is on the original translated work. University Essay? Include the problem, name of the original creator after the title, preceded by the word “By”: Author formatting: Rabassa, Gregory, translator. Citation example: Rabassa, Gregory, translator.

One Hundred Years of Solitude. By Gabriel Garcia Marquez, Random House, 1995. When no author is given in a text, omit this section and start the citation with the of mba, title. Sources can be released in different versions, or forms. For example, a book can have various versions – such as a first edition or a second edition, even an cells research paper updated edition. A movie can have an unrated or an uncut version. It is of mba, important to thesis statement paper, communicate to the reader which version was used to help them locate the exact source themselves. For books, if it is a specific numbered edition, type out the numeral and use the abbreviation “ed.” for edition. If no specific version is university of mba, mentioned or located, omit this information from the citation. Examples of on taxation, 8th edition citations for university of mba sources with various versions:

Weinberger, Norman M. “The Auditory System and Elements of racism, Music” The Psychology of Music, edited by Diana Deutsch, 2nd ed., Academic Press, 1999, p.61. Google Books, books.google.com/books?id=A3jkobk4yMMClpg=PP1dq=psychologypg=PR6#v=onepageq=psychologyf=false. JFK. University Of Mba? Performance by Kevin Costner, directed by Oliver Stone, director’s cut ed., Warner Home Video, 2008. When including the date of publication, there aren’t any set rules to how the date should be input into the citation. For example, you can use May 5, 2016 or 5 May 2016.

What does matter is consistency. Whichever way the date is placed in one citation, the same format should be used in the other citations in your project. Names of months that use more than four letters are written with abbreviations. Regarding new MLA in text citations, the rules are the same as in previous versions of the style. When using a direct quote or paraphrasing an author’s work, place an in-text citation after the biology cells research paper, borrowed information. Generally, the in text citation is found immediately following the direct quote or paraphrase, but it is acceptable to insert it in a place, soon after, that allows for a natural pause while reading. (Author Last Page Number[s]).

Ready to start citing? See the information and university examples below to get started creating citations for the most popular source types. Author’s Last name, First name. Title of the work, translated by on cause, or edited by First Name Last name, vol. number, Publisher, Year the book was published, page number(s). Roth, Veronica. Divergent. Katherine Tegen Books, 2011. Olsen, Gregg, and Rebecca Morris.

If I Can’t Have You: Susan Powell, Her Mysterious Disappearance, and university of mba essay the Murder of Her Children. St. Martin’s True Crime, 2015, pp. 18-22. Matthews, Graham, et al. Disaster Management in Archives, Libraries, and Museums. Ashgate, 2009. Author’s Last name, First name. “Title of chapter or section.” Title of the work, translated by or edited by First Name Last name, vol. number, Publisher, Year the book was published, page number(s). Montrose, Louis. “Elizabeth Through the Looking Glass: Picturing the thesis statement paper, Queen’s Two Bodies.” The Body of the Queen: Gender and Rule in university of mba the Courtly World, 1500-2000, edited by Regina Schulte, Berghahn, 2006, pp. And Solution Essays? 61-87. How to Cite an E-book Found Online:

Author’s last name, First name. “Title of the university essay, chapter or section.” Title of the e-book, translated by or edited by First name Last name, vol. number, Publisher, Year of publication, page number(s). Title of the essay, web site or database, URL. Austen, Jane, and Seth Grahame-Smith. Pride and Prejudice and university Zombies. Quirk, 2015. Google Books, books.google.com/books?id=x5xPaPeZzmUClpg=PP1dq=zombiespg=PP1#v=onepageq=zombiesf=false. Poe, Edgar Allan. “The Gold Bug.” Short Stories for English Courses, Edited by Rosa M.R. Mikels, 2004. Project Gutenberg, www.gutenberg.org/cache/epub/5403/pg5403-images.html. Author’s last name, First name. Racism Thesis? “Title of the of mba, chapter or section.” Title of the e-book, translated by or edited by First name Last name, Name of e-reader device, vol. number, Publisher, Year of publication, page number(s).

Doer, Anthony. Racism Essay? All the Light We Cannot See. Kindle ed., Scribner, 2014. Author’s Last name, First name. “Title of the of mba essay, Article or Individual Page.” Title of the website, Name of the publisher, Date of publication, URL. White, Lori. “The Newest Fad in People Helping People: Little Free Pantries.” Upworthy, Cloud Tiger Media, 3 Aug. 2016, www.upworthy.com/the-newest-fad-in-people-helping-people-little-free-pantries?g=2c=hpstream.

MLA Citation Website with no author: “Title of the on cause and effect, Article or Individual Page.” Title of the website, Name of the publisher, Date of publication, URL. “Giant Panda.” Smithsonian National Zoological Park, Smithsonian Institute, 2004, nationalzoo.si.edu/animals/giantpandas/pandafacts. How to Cite a Website with no webpage title: Webpage Description. Title of the website, Name of the publisher, Date of university essay, publication, URL. General Information on the New York Mets.

NYCData, The Weissman Center for International Business Baruch College/CUNY, www.baruch.cuny.edu/nycdata/sports/nymets.htm. How to Cite a Journal Article found on a Database: Author’s Last name, First name. “Title of the essay, article.” Title of the of mba, journal , First name Last name of essays, any other contributors (if applicable), Version (if applicable), Numbers (such as a volume and issue number), Publication date, Page numbers. Title of the database, URL or DOI. Brian, Real, et al. “Rural Public Libraries and Digital Inclusion: Issues and essay Challenges.” Information and Technology Libraries , vol. 33, no. Essay? 1, Mar. 2014, pp. 6-24. ProQuest, ezproxy.nypl.org/login?url=http://search.proquest.com.i.ezproxy.nypl.org/docview/1512388143?accountid=35635.

How to Cite a Journal Article found in of mba essay Print: Author’s Last name, First name ” Title of the article.” Title of Journal , Volume, Issue, Year, pages. Bagchi, Alaknanda. Essay And Effect? “Conflicting Nationalisms: The Voice of the Subaltern in Mahasweta Devi’s Bashai Tudu .” Tulsa Studies in Women’s Literature, vol. 15, no. University Essay? 1, 1996, pp. 41-50. Follow the essay, formula for citing a book. Cite the author of the essay, the name of the essay, the name of the collection, the editor of the collection, the publication information, and the page number(s) of the essay.

How to Cite an Image from a Website: If there is no title available for the image, include a brief description of the image instead. Creator’s Last name, First name. “Title of the digital image.” Title of the university of mba essay, website, First name Last name of any contributors, Version (if applicable), Number (if applicable), Publisher, Publication date, URL.

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25 Editing Tips for Tightening Your Copy. Writers rarely spit out their best copy on the first draft. (If you meet a writer who claims to have the secret for doing so, please let the rest of us know.) First drafts — and second drafts and sometimes thirds — exist to essay hash your ideas out on biology cells research paper paper. University Of Mba! After you’ve revised your book, story, blog post or article until you can revise no more, you just hand it off to your editor to clean up, right? Well, that’d be ideal. Essay Paper! But most of us don’t have the university of mba luxury of hiring an expensive editor to review our personal blog post. And since procrastination is the writer’s best friend, you probably don’t have time to thesis for art paper even ask a fellow writer pal take a quick peek for university of mba essay errors. And so, it falls to you to be your own editor. Is it really possible edit your own work when all the words you just finished writing are so precious? Yes!

It can be done — and for the sake of use of antithesis, making your writing stand out, it must be done. University Of Mba! Grab your red pen, pull up your most recently saved draft, and get to research paper work with these 25 tips to university tighten your own copy. I’m not talking about essay, run-on sentences. University Of Mba Essay! Many long sentences are grammatically correct. Antithesis In Macbeth! But long sentences often contain several ideas, so they can easily lose the reader’s focus because they don’t provide a break, leading readers to get stuck or lose interest, and perhaps the reader might get bored and go watch TV instead. See what I mean?

If you spot a comma-heavy sentence, try to university of mba essay give each idea its own sentence. Adverbs weaken your copy because these excess words are not truly descriptive. Rather than saying the girl runs quickly, say she sprints. Instead of describing the cat as walking slowly, say he creeps or tiptoes. Biology Research Paper! The screen door didn’t shut noisily, it banged shut. Of Mba Essay! Find a more powerful verb to replace the weak verb + weak -ly adverb combo. Sometimes it’s necessary to use both first and second person, but that can be jarring for biology cells research readers. University Of Mba! For example, you might start your introduction talking about yourself, then switch halfway through the piece and biology cells research start addressing the reader.

Try to stick to “I” voice or “you” voice throughout one piece of writing. And if you must switch, start with one and finish with the university of mba other. Racism! Don’t move back and forth between the two. Of Mba! Your readers will get lost. Racism Essay! A powerful hyphen here and a thought-provoking semicolon there can be effective. But a piece of writing littered with all sorts of punctuation — parentheses, colons, ellipses, etc. — doesn’t flow well. Oftentimes, you can eliminate these extra pieces of punctuation with commas or by ending a sentence and university of mba starting a new one #8212; and that makes your writing that much stronger. Instead of saying what something isn’t, say what it is. “You don’t want to make these mistakes in racism thesis, your writing” could be better stated as “You want to avoid these mistakes in your writing.” It’s more straightforward. If you find negative statements in your writing that contain don’t, shouldn’t, can’t or another such word, find a way to of mba rewrite them without the on taxation “not.” That will probably mean you need to find a more powerful verb.

6. Replace stuffy words with simple ones. University Essay! Some people think jargon makes their writing sound smart, but you know better. Good writing does not confuse readers. If they need to biology cells research grab a dictionary to finish a sentence, your writing has room for improvement. To get your point across, use words people are familiar with. The English language has thousands of words. You can certainly find a shorter or more common word in your thesaurus than a jargony one. You don’t need to say the exact same thing with two words. Did you catch the essay redundant words in essay paper on cause, that sentence?

Here#8217;s a better version: you don’t need to say the same thing with two words. University! Brand new, advance planning, basic necessities#8230; the list of these common phrases is longer than this blog post. And Solution Essays! Check out university essay, About.com’s 200 Common Redundancies and then start snipping! Sometimes sneaky redundancies are separated by an #8220;and.#8221; If you say your sentences are straightforward and problem and solution to-the-point, they are neither. University! You don’t need both words. Your sentences are straightforward. Or, your sentences are to-the-point. Thesis Statement Paper! Though prepositions (of, in, to, for, etc.) are helpful little words, they make sentences more lengthy because they cannot stand alone.

Prepositions need lots of friends. By cutting the essay preposition and the words that follow, you can cut three, four or even five words. Sometimes a prepositional phrase can be replaced with just one more direct word, or cut completely. An easy way to and solution cut prepositions is to university of mba look for opportunities to make something possessive. Paper On Cause And Effect! The car of your neighbor is of mba really just your neighbor’s car. You never need it. If you’re going to research paper the kitchen in university, order to make a sandwich… Your sentence could be tighter.

Because you’re really going to the kitchen to make a sandwich. Racism! That #8220;in order to#8221; makes it take a millisecond longer to arrive at the meaty part of the sentence, which means your story is dragging more than it needs to. Did you start to university essay walk the dog, or did you walk the dog? Is the car starting to roll down the hill, or is it rolling down the hill? “Start to” is on taxation a more difficult phrase to essay deal with than “in order to,” because sometimes you do need it. But more likely than not, you don’t. Rather than making “start” the active verb, use the essay thesis verb that’s actually more active — like walking or rolling — to tell your story. University Essay! In about five percent of your sentences (total guess from the grammar police), “that” makes your idea easier to understand. In the other 95 percent, get rid of problem essays, it! “I decided that journalism was a good career for university me” reads better as “I decided journalism was a good career for teaching me.”

12. Replace #8220;thing#8221; with a better word. Usually when we write “thing” or “things,” it’s because we were too lazy to think of a better word. In every day life, we may ask for “that thing over there,” but in your writing, calling anything a “thing” does not help your reader. Try to university replace all “thing” or “things” with a more descriptive word. 13. Try really hard to use of spot instances of #8220;very#8221; and #8220;really#8221; This is a very difficult one to essay remember. I almost never get it right, until I go back through my copy, and the word jumps out at me, and then I change the sentence to “This is a difficult one to remember.” Because really, how much is that “very” helping you get your point across?

It doesn’t make the task sound more difficult. Same thing with “really.” It’s not a “really” difficult tip to remember. Teaching Problem And Solution Essays! It’s simply a difficult tip to remember. Of Mba Essay! Got it? “Make” is sometimes used in the same way as “start to,” in place of what could be a stronger verb. Teaching Problem And Solution Essays! For example, I first titled this post, I wrote “25 ways to make your copy stronger.” When I re-read it, I realized the verb wasn’t strong. Of Mba! I’d used “make” as the verb, when it doesn’t tell the reader much at essay on cause, all. So I changed the of mba title to “25 ways to strengthen your copy.” Eventually I realized “tighten” was an even better verb. Biology Cells Research Paper! As this UNC handout explains, using the passive voice isn’t really wrong. But whenever you have the of mba essay chances to make your writing clearer, you should — and cells research avoiding the university of mba essay passive voice is one of cells research paper, those instances. I know the passive voice when I see it, but I’m bad at explaining it, so I’m going to of mba essay leave that to Grammar Girl. Explaining grammar is her specialty.

16. Refer to antithesis people as #8220;who#8221; not #8220;that#8221; John is the guy who always forgets his shoes, not the guy that always forgets his shoes. It’s easy to make this mistake because that has become acceptable in everyday conversations. But it’s more noticeable when it’s written down. #8220;Currently” is essay virtually always redundant. Use Of In Macbeth! Don’t write: “Tom Jones is currently a communications director.” If Tom Jones is anything, he’s that at that moment; you don’t need “currently” to university of mba clarify. Just get rid of it.

18. Eliminate #8220;there is#8221; or #8220;there are#8221; at the beginning of use of in macbeth, sentences. This is often a symptom of lazy writing. There are lots of better, more interesting ways to start sentences. Oops. See how easy it is to make this mistake? Instead of starting a sentence with “there is,” try turning the phrase around to include a verb or start with you. For example, replace the sentence above with #8220;Start your sentences in university of mba, a more interesting way.#8221; If your copy includes a lot of racism thesis, phrases that begin with “there is” or “there are,” put some time into rewriting most of university of mba, them. Bullet points are a popular and effective way to organize complex ideas. Just make sure your bullets correspond to essay on taxation one another.

Too often, writers mix and of mba essay match mistakes with what you should do or make transition to shoulds halfway through the essay paper on cause and effect post — which only confuses the reader. If your piece is called 3 Career Mistakes You Don’t Want to Make, here’s a bullet point that works: Forgetting to tailor your resume each time you apply for a job. Here’s one that doesn’t work (because it’s not actually a mistake — the writer inadvertedly switched to what you should do): Make sure you tailor your resume. Often you can turn any idea into a tip by adding a verb. For example: “Remember that sitting on your head helps you write better.” Make your bullet points consistent and your writing will read more smoothly. University Of Mba! Which sounds more personable: I am heading to the market that is close to biology cells my house, or I’m heading to university essay the market that’s close to my house? Contractions make your writing sound friendlier, like you’re (not you are) a real person. And that makes it easier to on taxation connect with readers. Contractions can also make your post easier to read and comprehend. University Of Mba Essay! So go out of your way to include them in your posts!

Your editor will thank you. “We were starting to …” or “She was skiing toward …” Whenever you see an ing in your copy, think twice about whether you need it — because you probably don’t. Instead, get rid of were or was, then eliminate that ing and replace it with past tense: “We started to …” or “She skied toward …” Pruning excessive “ings” makes your writing clearer and easier to read. 22. Check your commas with that and which. When used as a descriptor, the word “which” takes a comma. But the word “that” doesn’t.

For example: “We went to the house that collapsed yesterday” or “We went to the house, which collapsed yesterday.” Confused about essay, when to use “that” vs. University Of Mba! “which?” Grammar Girl offers a great explanation. 23. Replace #8220;over#8221; with #8220;more than#8221; for numbers. Over 200 people did not like your Facebook page — more than 200 people did. Of course, everyone will know what you mean if you use “over.” But using “more than” is one of those little details that will help your writing shine. Whenever you modify a noun with more than one word, you need a hyphen. Lots of people don’t follow this rule, so it’s a great way to show you actually walk the walk. That means you need a hyphen if you’re writing about full-time work. But you don’t need one if you’re working full time. Got it? The exception: No need to hyphenate modifiers that end in “ly.” Those are OK on their own.

So your newly hired employee doesn’t need that hyphen. No matter how good of a writer you are, when you sit down to write a first draft, you have a tendency to spit out use of antithesis in macbeth, sentences in a certain way or use certain words. The more familiar you become with editing your own copy, the more quickly you should be able to pick up on your tells. Essay! And, the more ruthless you can be to eliminate them from your writing. Essay Paper! #8220;Start to#8221; plagued me while writing my book; I made the “start to” mistake again and university of mba essay again. Biology Cells Research! But once I knew to look for it during revisions, I was able to essay correct it. (Hint: If this is a problem for biology cells you, try using Word’s search function to look for “start.” You’ll catch each one, so you can evaluate them individually.) We're a team of writers and editors here to help you create, connect and university earn. This course by Danny Iny will teach you how to and solution write great posts, get them published anywhere you want, and benefit from traffic, reputation and sales. Essay! Awesome advice! Ironically, #5 contains a duplicate word. #128578; Thanks for the heads up, Emma! Much appreciated #128578; These are great tips reminders. I teach a writing class at use of in macbeth, the local college and of mba will share these with my students.

Useful reminders. I started off reading the teaching problem and solution essays list feeling quite smug (I know that etc) then gradually became more and more downhearted as I realised how many ways there are slip up … And I#8217;ve even used started off in of mba, this brief comment! This post is teaching problem and solution bookmark-worthy! Thanks for the great tips, TWL! Great advice.

Not only will I use it, I will pass it on university of mba essay to my students. Awesome! Cheers, Kate. Thank you for this informative post! It is an excellent tutorial to improve my writing by essay on taxation, making it more concise and readable. You#8217;ve offered great tips I will refer back to and study. Thanks, Colleen! I#8217;m glad we could help. Brilliant!

Thank you. What a great post! I#8217;m on the second draft of my book, and read heaps of books and articles on of mba self-editing. This article had a few points I haven#8217;t seen before. Thanks a billion. This is a great resource! And I clearly have ALL THE THOUGHTS on essay paper on cause and effect it. University Of Mba! #128578; 1. Don#8217;t use as well as when and will do.

Or perhaps #8220;simplify#8221; would be a better tip. 2. Don#8217;t be afraid to end your sentences in prepositions. Cells Research Paper! The original #8220;rule#8221; is for Latin, not English. And the #8220;[preposition] which#8221; construction is wrong at least half the time, if not more. 3. Use indefinite adjectives with caution. Words like some or any can generally be dropped. 4. Read out loud.

Our brain processes language differently when we read out loud, and of mba essay this is an excellent way to spot mistakes we might otherwise miss. Redundancies are often the sign of an insecure, unsure, or verbose writer; it#8217;s an over-compensation. If you have a phrase that makes you say, #8220;Well, duh,#8221; you#8217;ve got redundancy. e.g. Racism Essay! #8220;I thought in my head.#8221; Where else are your thoughts? The UNC passive voice link leads to of mba essay a 404 page. As a passive voice champion (it#8217;s overused, yes, but more because we don#8217;t understand it, not because it#8217;s wrong), I recommend this passive voice infographic for a quick and easy look at essay on taxation, what it is and does. So I can end my sentences in prepositions? I fell I have been set free! Oh my! I had no idea. I#8217;ve never read an article on editing I found useful. My writing#8217;s quite bad and university I publish every blog post at first draft.

This article and the resource URLs has increased my confidence level. I#8217;m certain to improve my writing skills. Thanks for sharing these valuable tips with your readers. Thanks so much for the kind words, Eddie! This is really interesting. I enjoy learning new grammar rules and learning more concrete ways to engage in writing in order to make it better and stronger.

And I#8217;ve heard of the #8220;don#8217;t use too many adverbs#8221; rule in the past. They#8217;re everywhere!! haha. Thanks for this list! Great advice! I just scanned my WIP for #8220;start#8221; and got rid of a bunch. I found #8220;Perry and I together#8221; too. What IS that. *highlight, delete, rewrite* Thanks for these tips! I have been revising and editing my book for a few days now, and reading this post has given me a better way to target my editing efforts. Thesis Statement For Art Paper! It#8217;s easy for me to edit other people#8217;s work, but I have always struggled with editing my own (mainly because I procrastinated and didn#8217;t leave time to edit while in school).

My struggles are with #8220;really,#8221; #8220;the fact of the matter is,#8221; #8220;so,#8221; using #8220;that#8221; when it#8217;s not necessary, and university of mba changing voice. I will be returning to this post again before I#8217;m ready to publish! I#8217;m glad it helped, Erica! I agree, it#8217;s always harder to edit your own work. Good luck with your revisions! Bookmark-worthy. I hardly thought this topic could make me laugh, but you managed it! Nice work!

I#8217;m glad we could make you laugh, and that we#8217;ve made your bookmarks list! #8 needs correcting: Sometimes a prepositional phrases can be replaced with just one more direct word, or cut completely. Essay! Otherwise, this was a good post-well written and practical. Thanks for sharing. Thanks for catching that, Alice! Superb! I#8217;ve bookmarked this page. You can be sure I#8217;ll read it 25 times every day. Of Mba! I#8217;m glad you like the article and that it has made your bookmarks!

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essay design process In 1963, Dennis Gabor, Nobel laureate for his invention of the holograph, said The future cannot be predicted, but futures can be invented (Gabor, 1963). This statement has become a mantra in recent times, attributed to of mba essay many who are simply rephrasing Gabor. Alas, the essay thesis, slogan, wonderful though it may sound, is false. The most successful inventions transform the world in ways that are impossible to foresee at the time of the invention. The statement should really be yet another of my laws: My law of prediction: The future cannot be predicted, not even by trying to invent it. Although inventions can change the future, their long-term impact cannot be predicted. So, invent all you like, just don't try to university of mba essay predict the essay on cause, impact several decades later. Technology Forces Us To Do Things We're Bad At. Time To Change How Design Is Done.

Distractibility isn't a human problem; it's a design problem, writes usability expert Don Norman. We need to reverse the normal technological strategy of essay, asking people to fill in for gaps in machine performance. Instead, we should require machines to fill in for on taxation gaps in human performance. After all, technology was invented to university of mba enhance people's lives, not the other way around. Teaching Problem And Solution! Let's build technologies that empower us, allow us to use our creative abilities, and relieve us of the stuff we are not good at. Design, business models, and human-technology teamwork. As automation and artificial intelligence technologies develop, we need to university of mba think less about the design of human-machine interfaces and more about the design of thesis, human-machine teamwork. The Future of essay, Design: When you come to a fork in the road, take it. Design started out as a craft, primarily focusing upon essay on taxation, the creation of beautiful objects to become a powerful force in industry. University Of Mba Essay! Today, design has gone far beyond its simple origins as a craft to develop powerful new ways for people to interact with the world, emphasizing experience, not technology. Essays! Moreover, it has evolved into a way of thinking, of problem discovery, and of enhancing the lives of individuals, the experience of the workforce, and even the university, health of the planet.

Are these new developments compatible with the for art, craft traditions of the old? Is this a fork in the road, with some continuing the craft tradition of enhancing the emotional experiences of our products and others taking the other path, moving design thinking into all endeavors, but far removed from the history and mainstream practice of today. What is the future of design? We are at a fork: Which path should we take? I take my answer from the famed American baseball player Yogi Berra who said, When you come to a fork in the road, take it. Norman Stappers (2016).

DesignX: Design and complex sociotechnical systems. I am pleased to say that the paper by P.J. Stappers and me on university essay DesignX has been published, along with several commentaries and then a response by use of the authors. Of Mba! With citation and URL for the package. Vox Media on Norman Doors. 'Bad doors are everywhere' A video that is both instructional and fun. The article text concludes by saying Don Norman's seminal book on design, The Design of Everyday Things, . (p)ublished 25 years ago, it remains just as relevant today. Doors shouldn't need instructions. When most people complain about something, nothing happens.

But Norman is in macbeth not most people -- he's a psychologist and cognitive scientist. So his writing about his complaints is university essay so incredibly thorough that he changed the way design works. And the racism essay thesis, human-centered design revolution he sparked changed not only how designers work, but also how people in fields like public health work to of mba make the world a better place. This is why Melinda Gates believes human-centered design is one change that could save the world. To find out what all this has to do with crappy doors, watch the video. How Apple is Giving Design a Bad Name. Bruce Tognazzini and I document the many shortcomings of Apple's current design philosophy in this Fast Company article. The science in the science of design. Design is a complex field.

Some components of design already are based upon good science, usually from the behavioral and cognitive sciences. Some are at the pre-scientific level of understanding. Antithesis In Macbeth! I believe that with a proper attitude toward evidence-based studies, these areas can also become either scientific, or at least rigorously proven to of mba be effective when used under well-understood circumstances. Some aspects of design seem primarily based upon human creativity, sense of essay on taxation, style, and other socially mediated conventions. These may never be scientific, but they do play a critically important role in the quality and acceptance of design. So, can design be a science? Sometimes yes, sometimes no. Can it be empirically based, evidence driven?

Yes. Will it have to university essay reply on intuition and the creativity of individual designers? Sometimes, yes. Design is a multi-faceted, complex enterprise. It involves the initial choice of what to make, a deep understanding of biology cells research paper, people, of materials, and of technology. It requires understanding how people decide upon purchase, and then use products. It covers an extremely wide range of activities and different disciplines of study and training. University Essay! It is this depth and richness that makes design such a wonderful, fascinating field.

Affordances: Commentary on the Special Issue of AI EDAM. The Journal Artificial Intelligence for racism thesis Engineering Design, Analysis and Manufacturing published a special issue on essay Affordances and asked me to comment on thesis the collection. The concept of university, affordances has an interesting history, starting with the biology cells research, keen observations and university of mba, thoughts of the perceptual psychologist, J.J. Gibson in the late 1970s, moving into the world of design and then into thesis for art paper engineering design. As a result of this disciplinary migration, the concept of affordance leads several rather separate lives within these different fields -- ecological psychology, Design, and engineering design -- with each field barely aware of the work being done in university the others. All communities make valuable contributions from their perspective of the essay, issue. I continue to look forward to a merging of disciplines, where the insights of all fields can be brought together to form a new, harmonious whole, with many new and exciting emergent properties. From the very beginnings of time, Ben Shneiderman has been busy photographing all that he sees.

Ben was active in the pre-history days of the folks who tried to of mba essay understand the newly-developed computing machines, especially as they moved into people's homes, offices, and schools. Paper! Eventually, that field became known as Human-Computer Interaction, with its major society being CHI. He has finally collected them together: here they are -- all the old folks (such as me). Such old folks portrayed by photos from their youth, so I can barely recognize some of them: I can barely recognize me. A Product Is More than a Product -- Consider the Chair.

Imagine how the 21st century chair might perk up when guests arrive, autonomously transforming itself as needed. It can become a stepstool when someone needs to stand on it, or a bed, perhaps formed by of mba essay enlisting other chairs so that they can to research support a horizontal body or two or three. When self-organized into neat orderly rows of its collaborators, the chair can accommodate crowds. While awaiting the crowd's arrival the chairs are a memory of the university of mba essay, future, reminding us of the racism essay, event that is to university come. After they leave, the same chairs serve as a memory of the past. These 21st century chairs are social, aiming to on cause please.

They will be active servants, relationship builders, and enablers of social interactions. In the 21st century designers will produce many things besides chairs, many of which will not be objects. Of Mba! Some will be services and experiences, such as healthcare and wellness. Some will be ideas. Biology Research Paper! Is an university of mba, idea a thing, a product, a service? Whatever they are called, they need to be designed not as isolated things but as complex, interrelated systems, as total experiences. Essay Paper! As relationships. UC San Diego Postdoc in Human-Centered Healthcare.

The Design Lab at university of mba essay, the University of California, San Diego is embarking upon a large, major project in healthcare for complex problems. We are working with the teaching problem and solution essays, Medical School, various departments at UC San Diego, and several funding agencies in essay this endeavor. The emphasis is on the processes and structure associated with modern healthcare. We seek a Design Fellow to assist with a project to better understand the on cause, complex cognitive ecosystem of healthcare who can help us define, explore, and implement new processes and university essay, procedures aimed at problem essays, improving medical care for university of mba essay complex cases. Positive computing: technology for wellbeing and thesis for art paper, human potential (Calvo Peters) The design of human-computer systems used to university of mba essay focus upon the negative, the breakdowns that confused and biology research paper, confounded people. Now it is time to move to of mba essay the next level, to teaching problem essays focus upon the positive, systems that are enjoyable and pleasurable.

We need systems that delight as well as inform, systems that create pleasure along with useful function. We need systems that are resilient, that promote control, understanding, and sometimes just plain pleasure. The design field has responded by examining the university of mba, role of emotions and pleasure in design. We need to move these findings into mainstream computing. Next time someone accuses you of procrastination, say no, I am not procrastinating, I am 'Late Binding.' That should shut them up. Let me argue for late binding - delay, or if you like, procrastination - as a preferred way of life. Delaying decisions until the time for action is beneficial for lots of thesis, reason. Practice late binding. Planning never produces the exact answer for of mba essay the exact conditions that take place. People always will change their behavior. In fact, people have no choice when unexpected events occur.

And, as I am fond of saying, we know two things about unexpected events: they will always occur; when it does occur, it will be unexpected. So prepare. Study. Essay And Effect! Get ready. But delay the actual decision as late as possible.

Procrastinate. Practice late binding. The technological requirements for university of mba self-driving cars are extremely complex, and although we are now able to essay on taxation succeed in a very high percentage of the situations, those last few percentages contain the most difficult, the university, most daunting challenges. As automation gets better and better, then the problems of essay paper, vigilance increase, for the more reliable the system, the less for a person to do, and the mind wandering begins. Do not take people out of the loop: have them always know what is happening. How do we do this in a meaningful way? By asking people to make high-level decisions, to university of mba essay continually be making decisions. Human pattern recognition and high-level statement of goals and plans are good. But here is thesis what we are bad at: the ability to monitor for long periods, to be precise and accurate, to respond quickly and properly when an university of mba, unexpected event arrives where the person has not been attending. So, have us do what we are good at.

Have the automation do what we are bad at. Aim for antithesis in macbeth collaboration, not supervision. Why DesignX answers common questions about DesignX. In particular, What is new? What is the university of mba essay, role of the designer? What about craft skills? DesignX is a new, evidence-based approach for addressing many of the use of antithesis in macbeth, complex and serious problems facing the world today. It adds to and augments today's design methods, reformulating the role that design can play. Modern design has grown from a focus on products and services to a robust set of university essay, methods that is applicable to a wide range of societal issues. When combined with the knowledge and thesis, expertise of specialized disciplines, these design methods provide powerful ways to develop practical approaches to large, complex issues.

We seek a radical reformation of design practice, education, and research. It is university of mba essay time for a new era of design activism. Hill climbing in radical Innovation. John Langrish challenged the analysis of Norman Verganti on Incremental and Radical Innovation, arguing that we had ignored the evidence from teaching and solution, Darwinian evolution. He called us creationists. We find John Langrish's argument to be puzzling. We wrote a paper on product evolution and he chides us for failure to university of mba cite the literature in evolutionary biology. Similar issues have been faced in many disciplines. Essay! His attempts to map biological mechanisms to our approach are either already accounted for or are inappropriate. We are accused of being creationists. We plead guilty.

That's what the of mba, field of racism essay, design is university essay all about: all-seeing, overarching designers who look over their creations and go in paper and effect and change them. University Of Mba Essay! Designers have that luxury. And Solution Essays! Release a product and call it back for revision. Of Mba Essay! Or completely change the next release, keeping the stuff that worked and biology cells, deleting the stuff that didn't. Or completely repurpose it for some other usage that had not been considered at first. Radical innovation within the university of mba, field of design does not come from hill-climbing. It comes from putting together things that never before were thought to belong together. It comes from the heart and mind of the paper on cause, designer.

Yes, as designers we are creationists. We teach it, practice it, and take delight in it. Verganti Norman: Having a vision is not enough--it must be implemented. Vision building is the most relevant and rare asset in our society. University Of Mba! We do not live in a world where data and knowledge are missing. Statement Paper! Indeed, it is just the opposite. The amount of information is overwhelming. University Of Mba Essay! What is rare is the capability to make sense of statement, this enormous and complex picture, to go beyond the past and existing patterns and imagine what is not there.

The new frontier is to explore the path to innovation by understanding the nature of vision building. For this purpose, we need new frameworks. We need to investigate the slippery intangible dimensions of thinking, the of mba essay, capability to unveil what is hidden into the mirror that reflects our role in the society. I hate error messages. They are insulting, condescending, and worst of all, completely unnecessary. Evil, nasty little things.

They cause us to do unneeded work, and often destroy the biology research paper, work we have already done. Of Mba! Error messages punish people for not behaving like machines. It is time we let people behave like people. When a problem arises, we should call it machine error, not human error: the machine was designed wrong, demanding that we conform to its peculiar requirements. It is time to design and build machines that conform to our requirements. Stop confronting us: Collaborate with us. State of Design: How Design Education Must Change. For design to succeed, grow, achieve its potential, and train future leaders, we envision a new curriculum. And Solution Essays! In our vision, these new programs combine learning the art and craft of beautiful, pleasurable well-crafted design with substantive courses in the social and university of mba essay, biological sciences, in technology, mathematics and statistics, and in essay paper the understanding of experimental methods and rigorous reasoning.

Programming and mechatronics are essential skills in today's product world. Not only will this training make for better practitioners, but it will also equip future generations of designers to be better at developing the hard, rigorous theory design requires. Design is an exciting powerful field, filled with promise. To meet the challenges of the 21st century, design and design education must change. So too must universities. Gestural Control: The Good, the Bad, and the Ugly. I await the day when gestures become standardized. When systems combine the best of all worlds: gestures, both in university the air and on surfaces, voice commands where appropriate, and menus, keyboards, and thesis statement for art, pointing devices where appropriate. The most powerful systems will give us the choice to of mba use whatever is best suited for the job. But before we can do this, we have a simple task to do: reform the on cause and effect, patent system. Stupid Smart Stuff: Watches and Automation.

Whenever you see something labeled smart or intelligent, be assured that it is actually rather stupid. It is time to for the designers and engineers of this coming automated world and take heed from the lessons learned over university of mba essay, the years in the field of Human-Systems Integration, in studies of automation. Lots of excellent scientists working in the research labs of automobile companies know all this. Product people are notorious about ignoring the wisdom of research groups in their same company. Antithesis In Macbeth! We now have very smart devices, stupidly done. Of Mba! I fear the consequences will be a lot worse than waking people up at 4:30 in the morning. Pay attention, engineers: pay attention, designers. Pay attention or people will be killed. Nutrition, Nudges, and Sledge Hammers. The US Food and Drug Administration (FDA) has proposed changing the research paper, labels now required on all foodstuff. University Essay! The goal is to nudge people to better eating.

The good part is that, the FDA has clearly thought about the legibility and clarity of nutritional guidelines. Not only use of antithesis in macbeth did they decide to make the calorie count more visible, but they made the percentage values more prominent, they reconsidered what information was to be listed, and perhaps most important of essay, all, they changed the essay, definition of a serving to what people really eat. What is essay next? . It's time for the pharmaceutical industry to do the same with their labels of medications and prescriptions. It's a systems problem. OK designers, this is what you claim you are good at: solving systems problems. Get to paper work: you could save lives. The most powerful revolutions are the slow, silent ones that take over our lives quietly, unobtrusively.

No media attention, no over-hyped excitement. But one day you look up and, oops, what has happened? Consider the everyday rice cooker. It seems rather dull: a squat box occupying space on the countertop, usually without any grace or sense of style. Yet this unimpressive appearing cooking device now simplifies the university of mba, lives of tens of millions of owners all over the world. Racism Thesis! Excerpts from my first influencer post on LinkedIn. Stop Cellphone Anorexia: Make Batteries Last the of mba, Day. A Rant. How can we get the batteries on our smart phones to last the essay thesis, entire day?

Make them bigger. Eliminate phone anorexia. The evil is the cult of thinness. Phone Anorexia. Want to essay make batteries last beyond the day? Make them bigger. it is that simple. Add a few millimeters of thickness, 1/8th of an inch: even 1/16th would do wonders. Essay Paper On Cause! That's all it would take. Once upon a time, a long time ago, I got tired of essay, light switches that contained a long, one-dimensional linear array of essay on taxation, switches mounted on essay a vertical wall controlling a two-dimensional placement of lights that were placed on a horizontal plane. No wonder people had difficulty remembering which switch controlled which light: I often observed people simply turning them all on or off.

Why not arrange the thesis statement for art paper, switches in the same spatial configuration as the lights, and then mount the switches on the same spatial plane as the lights. Essay! Now it seems that a Korean Civil Engineer has rediscovered the essay, concept 20+ years later. My Introduction for university of mba essay Dan Ward's book The Simplicity Cycle, but which also includes a description of and a recommendation for his book FIRE. The two books make a powerful package. Simplicity Cycle is a simple book about a complex topic, but don't be fooled. Beneath the simplicity lies a deep and profound message.

FIST, the essay, procedure he developed for developing projects quickly and efficiently requires that things be less physically complex, less cognitively confusing and complicated. FIST, the procedure, was renamed FIRE (for Fast, Inexpensive, Restrained, and Elegant), and is now available as a book. University Of Mba! The S in FIST became this book: The Simplicity Cycle. Not surprisingly, the two books support one another. FIRE, the book, offers lessons highly relevant to The Simplicity Cycle. Large projects all tend to fail. It doesn't matter in what domain they exist -- software, construction, new aircraft, medical insurance systems, payroll systems -- they fail. Ward offers a simple solution: don't do them. With the time and paper, money allocated for one large project, do numerous small ones. Do them Fast and university essay, Inexpensive, with Restraint and Elegance: FIRE. It's a well-known principle, but it goes against the nature of organizations who wish to solve all their problems with one project.

In consumer markets, it encourages the disease I call featuritis. Research! In industry, it's bloat. What's the alternative? FIRE. How do we avoid unneeded complexity and manage to maintain simplicity? That's the university of mba essay, focus of The Simplicity Cycle. The two books, FIRE and The Simplicity Cycle, can each be read on its own, but for people involved in the design and implementation of complex projects, they form a powerful pair. For anyone wanting to embrace the mantle of simplicity, The Simplicity Cycle, is essential.

Foreword: Computers as Theater (Brenda Laurel) Theatre is about interaction, about themes and conflicts, goals and approaches to those goals, frustration, success, tension, and then the resolution of those tensions. Theatre is dynamic, changing, always in motion. Our modern technologies with their powerful computers, multiple sensors, communication links and displays are also about interaction, and treating that interaction as Theatre proves to be rich, enlightening and powerful. Real interaction does not take place in the moment, on a fixed, static screen. Real interaction is ongoing over a protracted period. It ebbs and flows, transitions from one state to another.

Transitions are as important as states. Up to problem recently, the only computer systems that acted this way were games. But as students of the theatre have long known, we get the greatest pleasure from our ability to overcome early failures and adversaries. If everything runs perfectly and smoothly with no opportunity to university deploy our powers and skills, pleasure is diminished. Human emotion is essay on cause sensitive to change: starting low and ending high is a far better experience than one that is always high. Is this a cry for deliberate placement of obstacles and confusions? Obviously not, but it is a cry for a look at the temporal dimensions, at university of mba, engagement, agency, and the rise and fall of and effect, dramatic tension. The future of our interactions with technology will build upon the foundations provided by Brenda Laurel in university of mba this deep, thought-provoking, and critically important book.

The Paradox of Wearable Technologies. Can wearable devices be helpful? Absolutely. But they can also be horrid. It all depends upon whether we use them to focus and augment our activities or to distract. It is up to us, and up to those who create these new wearable wonders to decide which it is to thesis paper be. Great microinteraction design requires understanding the people who use the product, what they are trying to university of mba essay accomplish, and cells paper, the steps they need to take. it requires understanding the context of essay, those interactions. It is essential to use of antithesis in macbeth develop empathy with the user, to develop observational skills of users and the knowledge of how to essay combine different aspects of your product - perhaps the thesis for art paper, results of different programming teams or even different divisions - into a single, smooth microinteraction? Chapter 1 does a great job of introducing the principles of how to do this. The numerous examples throughout the book sensitizes you to the opportunities.

After that it is up to you, to continual observation that leads to discovery of the university of mba essay, opportunities. And it is problem and solution essential not to be blocked, as Apple's developers apparently were, if the solutions require cutting across company organizational structures. After all, doing things right for the user is what great products are all about. Sloth, Pride, Envy, Greed, Lust, Anger, Gluttony. University! What?

I'm supposed to design for these traits? As a human-centered designer, I should be repelled by the thought of designing for such a list. What was Chris Nodder thinking? What was his publisher thinking? This is evil, amplified. Although, come to think of it, those seven deadly sins are human traits. Want to know how people really behave?

Just read the law books. Start with one of the most famous set of laws of all, the Ten Commandments. Every one of those commandments is about something that people actually did, and then prohibiting it. All laws are intended to stop or otherwise control human behavior. Teaching Problem! So, if you want to understand real human behavior, just see what the laws try to stop. The list of seven deadly sins provides a nice, tidy statement of fundamental human behavior, fundamental in the sense that from each of the deadly sins, one can derive a large list of less deadly ones. Embrace failure, avoid failure: these two, apparently contradictory statements are the opening and closing chapter titles of university essay, Victor Lombardi's enchanting, insightful book. Embrace, yet avoid, the apparent contradiction being resolved by recognizing that the trick is to thesis statement paper learn from other people's failures, the essay, better to be able to avoid them for essay on cause and effect yourself. The message of the university of mba, book is racism thesis summarized by university its subtitle: Lessons from Experience Design Failures. Opportunities and Challenges For Touch and cells research paper, Gesture-Based Systems.

Billions of university, people appreciate the simplicity of touch technology, but for the industrial sector, including home white goods and consumer goods, rugged conditions have been a roadblock to integrating this technology. Use Of Antithesis In Macbeth! The new evolution is the multi-touch that works under rigorous conditions. Even though multi-touch screens are widely popular on today's consumer phones and tablets the design principles for industrial applications and demanding environments are different for those in of mba the rather controlled consumer environment for mobile phones and tablets. When using a device under rugged conditions - cold, raining, wearing gloves, heavy vibration - different design rules are required. The opportunities are large, with potential uses that go far beyond what we see today. Great opportunity brings great challenges. We explore the requirements and the design rules for overcoming them. Suggested Readings From Design of essay, Everyday Things, Revised edition. Many people continually ask for my suggestions of readings in design. Here is an excerpt from the Readings and Notes section of the 2013 revision and expansion of the book Design of Everyday Things that provides my list of general books for interaction design.

The list of excellent books is much larger than included here, but even with my limited list there are probably too many suggestions. Still, this is a good place to start. Preface. Design of Everyday Things, Revised Edition. The preface to university of mba essay the revised edition of Design of Everyday Things, including a chapter-by-chapter review of What has changed. I have rethought my position stated in my essay article Design Thinking: A Useful Myth. I still stand by the major points of the earlier essay, but I have changed the conclusion.

As a result, the essay should really be titled: Design Thinking: An Essential Tool. Let me explain. Great Design Always Means Great Style (Misc Magazine) Ah, style. The elegance of gentle interaction, with grace and beauty, wit and charm. Or perhaps brute force abruptness, rudeness and insult. Style refers to the way of doing something and essay on taxation, although we usually use it in of mba the positive sense, the racism thesis, word itself is neutral, referring only to the manner by which something is done.

Style can be coarse and ugly, brutish and dangerous. The best styles, including both those we respect and of mba, prefer and those we detest, are true and honest, consistent and coherent. (An essay for Misc Magazine.) Maybe I am a gadget. That would certainly explain a lot of things. A quick search of the internet for the definition of gadget yields two meanings: 1. A small device that performs or aids a simple task; 2. A small device that appears useful but is use of antithesis often unnecessary or superfluous. Yeah, those sound like me. Complexity is Good, Simplicity Overrated (Misc Magazine) (Essay for Misc Magazine.) Real complexity does not lie in the tools, but in the task. Skilled workers have an of mba essay, array of tools, each carefully matched to a particular task requirement. It can take years to learn which tool goes with which task, and years to problem essays master the tools. The tool set is complicated because the task is complicated. Looking at university, the visual simplicity of the tool is misleading.

The mark of the great designer is the ability to use of in macbeth provide the complexity that people need in a manner that is understandable and elegant. Simplicity should never be the goal. Complex things will require complexity. Of Mba! It is the job of the designer to manage that complexity with skill and grace. What Moves? Culture Interaction Design. When What Is Natural For Some Is Not for Others: Culture and Design.

I was in Asia, giving a talk. I was given a remote controller for advancing my slides. This one had with two buttons, one above the other. When I pushed the cells, upper button to university essay advance to the slide, I was flustered: I went backwards through my slide set, not forward. How could this happen? I wondered. To me, top obviously means forward, bottom backwards. I decided to ask the audience what they thought: To my great surprise, the audience was split in their responses. Many thought that it should be the top button, but a large number thought it should be the bottom. But there is more.

This is a point of view question, one that has plagued designers for years (which moves? The text or the window?) Different cultures have very different points of view. When a design conflicts with the common cultural view, confusion results. (Article posted at problem and solution, core77.com and jnd.org. bit.ly/NZckqz ) How To Find a Job or Graduate School in Human-Computer Interaction, Interaction, or Industrial Design. I'm frequently asked how to find a job or a place to study, either in industrial design or user-interface design (Human-Computer Interaction). Rather than answer it anew each time, let me summarize my answer here. You either need real work experience or a graduate degree, or both. I cannot tell you what to do. University! Good advice has to come from someone who knows you, who knows your interests, training, and skills. I cannot acquire that in an email message or two.

So, seek out knowledgeable mentors where you live. Racism Thesis! Seek professors that you trust. Go to meetings of societies (see below). Read magazines and journals to learn who is of mba essay doing what, where: then write to those people about their work. Video: Don Norman speaks out about engineering design education. This is a short, 3 minute video, that captures the dilemma of modern education. Engineering education has become narrower and essay thesis, deeper. We teach and train specialties and specialists. Practical applications require tying together the knowledge of the many specialties. They require generalists, people who have broad, integrated understanding of the world.

We need an of mba essay, educational system that rewards those who are broad and knowledgable as well as those who are deep and narrow, even if the broad knowledge comes at the expense of shallow depth. Being narrow is essays just as big a liability as being shallow. We need both kinds of people. Alas, the university hires, teaches, and trains only the deep and narrow. Incremental and Radical Innovation: Design Research versus Technology and Meaning Change. Don Norman and Roberto Verganti: We discuss the differences between incremental and radical innovation and argue that each results from of mba essay, different processes. Human-centered design methods are a form of hill climbing, extremely well suited for biology cells research paper continuous incremental improvements but incapable of radical innovation. Of Mba! Radical innovation requires finding a different hill, and this comes about only through meaning or technology change. A second approach is to consider the dimensions of meaning and technology change.

Finally, we show how innovation might be viewed as lying in the space formed by the dimension of research aimed at enhancing general knowledge and the dimension of application to in macbeth practice. University Of Mba! We conclude that human-centered design is for art ideally suited for incremental innovation and university of mba, unlikely to lead to radical innovation. Essay On Taxation! Radical innovation comes from changes in either technology or meaning. Technology-driven innovation often comes from inventors and university of mba, tinkerers. Meaning-driven innovation, however, has the potential to be driven through design research, but only if the research addresses fundamental questions of new meanings and their interpretation. Does Culture Matter for Product Design? Does culture matter for product design? For the world of mass-produced products, that is, for the world of industrial design, culture might be far less important than we might have expected. Is this really true, and if so, is this a positive or negative finding? Conversation: Jon Kolko Don Norman mediated by Richard Anderson.

Out with the Old, In with the New: A Conversation with Don Norman Jon Kolko, mediated by Richard Anderson. The item contains photos, a transcript, and an embedded video of the event. Topics addressed included the nature of and the difference between art and paper on cause and effect, design, whether design should be taught in university of mba art schools (such as AAU), Abraham Maslow, usability, what design (or all) education should be like, the problem with design thinking courses, the destiny of printed magazines and printed books, aging and ageism, the racism, relationship between HCI and interaction design, Arduino, simplicity, social media, Google, privacy, design research, the context in which design occurs, the Austin Center for Design, solving wicked problems, whether designers make good entrepreneurs, politics, Herb Simon cybernetics, the strengths weaknesses of interconnected systems, and how designers should position themselves. Design Education: Brilliance Without Substance. We are now in the 21st century, but design curricula seem stuck in the mid 20th century.

In the 21st century, design has broadened to university essay include interaction and experience, services and strategies. The technologies are more sophisticated, involving advanced materials, computation, communication, sensors, and actuators. The products and services have complex interactions that have to be self-explanatory, sometimes involving other people separated by time or distance. Traditional design activities have to be supplemented with an antithesis, understanding of technology, business, and human psychology. With all these changes, one would expect major changes in design education. Nope. Of Mba Essay! Design education is led by craftspeople who are proud of use of, their skills and they see no reason to university change.

Design education is mired in the past. At the start of almost every technology transition, chaos rules. Research Paper! Competing competitors create confusion, often quite deliberate, as they develop their own unique way of doing things incompatible with all others. Today, the long-established, well-learned model of scrolling is being changed by university of mba one vendor, but not by essay others. Essay! Gestures proliferate, with no standards, no easy way of being reminded of them, new easy way to learn. Change is important, for it is problem and solution essays how we make progress.

Some confusion is to of mba essay be expected. But many of the changes and the resulting confusions of today seem arbitrary and capricious. Think before acting. Sounds right, doesn't it? Think before starting to design. Use Of Antithesis In Macbeth! Yup.

Do some research, learn more about the requirements, the people, the university essay, activities. Then design. It all makes sense. Which is precisely why I wish to challenge it. Essay Paper On Cause! Sometimes it makes sense to act first, think afterwards. The Design Dilemma: Dismay vs. Delight. I frequently find myself in a state of simultaneous dismay and delightful admiration about the end product of designers. University Essay! This state can be described by contrasting the and solution essays, way a designer and an engineer would solve the same problem.

Designers evoke great delight in their work. Engineers provide utilitarian value. The problem is that the very practical, functional things are also boring and ugly. Good designers would never allow boring and ugly to university describe their work: they strive to produce delight. But sometimes that delightful result is not very practical, difficult to use, and use of antithesis, not completely functional. Practical versus delightful: Which do you prefer? Designers approach the world with charming naivete, coupled with artistic elegance and the art of examining issues in novel, unconstrained ways. Their solutions provide a graceful elegance and new insight, perhaps because of their lack of knowledge, their naivete. University! Designers are trained as craftspeople, without any substantive knowledge of the content areas in antithesis in macbeth which they do their work.

This very lack of knowledge can produce profound insights that lead to advances in understanding, hence my delight. Having too much knowledge can lead to following the failed footsteps of those who preceded you. Videos from Design of Everyday Things. My videos have been resurrected! Let me explain.One upon a time, many years ago -- 1994 to university essay be precise -- The Voyager Company produced a delightful CD-ROM that included copies of several of my books (Design of Everyday Things, Things that Make Us Smart, and Turn Signals Are the Facial Expressions of Automobiles. Problem! As you read the books, if you had a question, you could just click wherever there was a link and I would pop up, walk on. I am forced to read a lot of essay, crap. As a reviewer of submissions to design journals and conferences, as a juror of design contests, and as a mentor and advisor to design students and faculty, I read outrageous claims made by designers who have little understanding of the complexity of the problems they are attempting to in macbeth solve or of the standards of evidence required to make claims. Oftentimes the of mba, crap comes from brilliant and talented people, with good ideas and wonderful instantiations of essay, physical products, concepts, or simulations. The crap is in the claims. In the early days of of mba essay, industrial design, the work was primarily focused upon physical products.

Today, however, designers work on organizational structure and social problems, on interaction, service, and experience design. Many problems involve complex social and political issues. Research! As a result, designers have become applied behavioral scientists, but they are woefully undereducated for essay the task. Designers often fail to understand the complexity of the issues and the depth of knowledge already known. They claim that fresh eyes can produce novel solutions, but then they wonder why these solutions are seldom implemented, or if implemented, why they fail. Racism Essay Thesis! Fresh eyes can indeed produce insightful results, but the eyes must also be educated and knowledgeable. Designers often lack the of mba essay, requisite understanding. Design schools do not train students about these complex issues, about the interlocking complexities of problem and solution essays, human and social behavior, about the university of mba, behavioral sciences, technology, and business. There is little or no training in use of in macbeth science, the scientific method, and university of mba essay, experimental design. Over the use of, past five years I have written approximately three dozen columns. Of Mba! What has been learned?

What will come? Obviously it is time for reflection. My goal has always been to incite thought, debate, and understanding. Essay! Those of us in the field of university, interaction, whether students, researchers or practitioners, whether designers or programmers, synthesizers or analyzers, all share some common beliefs and ideals. One of my jobs is to challenge these established beliefs, for often when they are examined, they rest on an ill-defined platform, often with no supporting evidence except that they have been around for so long, they are accepted as given, without need for examination. We need a rigorous foundation for our work, which means to question that which is thesis not firmly supported by evidence, if it appears obvious. Many things that appear obvious are indeed true, but many are not: We need to know which is which. There is a trend to eliminate designers. University! Who needs them when we can simply test our way to success? The excitement of essay on taxation, powerful, captivating design is defined as irrelevant.

Worse, the nature of design is in danger. Design by comparison of competing alternatives is design by hill climbing. It will get you to the top of the current hill. It will never get you to the highest hill. Systems Thinking: A Product Is More Than the university of mba, Product. In reality a product is paper all about the experience. It is about discovery, purchase, anticipation, opening the package, the very first usage. It is also about continued usage, learning, the need for assistance, updating, maintenance, supplies, and essay, eventual renewal in the form of disposal or exchange.

Most companies treat every stage as a different process, done by a different division of the and solution essays, company: RD, manufacturing, packaging, sales, and then as a necessary afterthought, service. As a result there is seldom any coherence. Instead, there are contradictions. If you think of the product as a service, then the university essay, separate parts make no sense--the point of a product is to racism essay thesis offer great experiences to its owner, which means that it offers a service. And that experience, that service, is the result of the coherence of the of mba, parts. The real value of essay paper on cause and effect, a product consists of university of mba essay, far more than the product's components. Designers are proud of their ability to innovate, to think outside the box, to develop creative, powerful ideas for their clients.

Sometimes these ideas win design prizes. However, the rate at which these ideas achieve commercial success is low. Use Of In Macbeth! Many of the university, ideas die within the companies, never becoming a product. Essay On Cause! Among those that become products, a good number never reach commercial success. Ideas are just the of mba, starting point toward product realization.

New product ideas have to use of antithesis fit the competencies of the corporation. They have to university of mba essay fit within the existing family or products, or at least the product strategy. The purchasers of racism essay thesis, new products have to be prepared. The costs must be contained. The technology must be up to it. The same people who the new ideas are intended to supplant and go around are now responsible for executing the ideas. No wonder so many good ideas fail. Every year the world holds many contests for university industrial designers.

Lots of submissions, lots of time spent by essay jurors reviewing them, lots of pretty pictures afterwards. Fun to essay read, wonderful for the winners. What's the problem? I have been a juror for a number of contests, including the major American yearly contest sponsored by the Industrial Design Society of America, IDSA, and BusinessWeek. Although I always enjoyed the experience and the interaction with talented, hard-working fellow jurors, I have become increasingly dissatisfied with the results. Why are shows bad? Shouldn't we reward good design?

Sure, if that's what the shows accomplish, but they don't. Teaching Problem And Solution! In fact, I believe they do harm to the profession. (Opening sentences of my Core77 column.) Design thinking is not special to design. Great artists, great engineers, great scientists all break out of the boundaries. Great designers are no different. Why perpetuate the myth of university essay, design thinking if it is so clearly false? Because it is biology cells paper useful.

Design thinking is university of mba essay a powerful public relations term that changes the way in which design firms are viewed. So, long live the biology cells paper, phrase design thinking. University Essay! It will help in the transformation of design from the world of form and style to that of function and structure. It will help spread the word that designers can add value to almost any problem, from healthcare to pollution, business strategy and company organization. Gestural Interfaces: A Step Backwards In Usability. Gestural interfaces are fun to teaching use: gestures add a welcome feeling of activity to the otherwise joyless ones of pointing and clicking. The are truly a revolutionary mode of interaction. After two decades of research in laboratories across the world, they are finally available for everyday consumer products. Of Mba Essay! But the lack of statement for art, consistency, inability to discover operations, coupled with the university essay, ease of accidentally triggering actions from which there is no recovery threatens the viability of these systems. We urgently need to return to our basics, developing usability guidelines for these systems that are based upon solid principles of interaction design, not on the whims of the company human interface guidelines and arbitrary ideas of thesis for art paper, developers.

Talk: Research Practice Gap 2 Kinds of innovation. I gave the opening keynote address at IIT's Design Research Conference in essay Chicago, May 2010. In it, i combined two of the major themes I have long been working on. The video of that talk is now available. The research-product gap. The design research community -- and all research communities, for that matter -- have little understanding, knowledge of, or even interest in the product side of companies. Essay On Taxation! Moreover, the skills, reward structures, and interests of the two communities are so different that the gap is inevitable. In the medical community, this gap is overcome by a third discipline: Translational Science. University Essay! I recommend we follow suite with a new discipline, Translational Engineering, that translates the language of problem essays, research into university of mba essay the language of products, and use of antithesis, vice-versa. Two kinds of innovation. A very closely related confusion exists about innovation.

Human-Centered Design, I argue, is essential for incremental improvement of products. But radical innovation, which occurs much less frequently, comes either from university of mba essay, new technologies or from meaning change: HCD will never give us radical innovation. There is an immense gap between research and practice. Essay Paper! There are fundamental differences in the knowledge and of mba essay, skill sets required by those who conduct the research and those who attempt to translate those results into practical, reliable, and affordable form. Between research and practice a new, third discipline must be inserted, one that can translate between the abstractions of research and the practicalities of practice. We need a discipline of on taxation, translational development. Translational developers are needed who can mine the insights of researchers and hone them into practical, reliable and useful results.

Similarly translational developers must help translate the problems and concerns of practice into the clear, need-based statements that can drive researchers to develop new insights. Neither direction of translation is easy. Natural User Interfaces Are Not Natural. Gestural interaction is the new excitement in the halls of industry. Advances in the size, power, and cost of microprocessors, memory, cameras, and essay, other sensing devices now make it possible to control by wipes and flicks, hand gestures, and paper, body movements. A new world of interaction is here: The rulebooks and university of mba, guidelines are being rewritten, or at least, such is the claim. Biology Research Paper! And the new interactions even have a new marketing name: natural, as in Natural User Interface. As usual, marketing rhetoric is ahead of reality. All new technologies have their proper place. All new technologies will take a while for us to figure out the of mba essay, best manner of interaction as well as the standardization that removes one source of potential confusion. Biology Research! None of these systems is inherently more natural than the others.

What we think of university, as natural is, to thesis a large extent, learned. I've come to university of mba a disconcerting conclusion: design research is great when it comes to improving existing product categories but essentially useless when it comes to new, innovative breakthroughs. I reached this conclusion through examination of a range of product innovations, most especially looking at those major conceptual breakthroughs that have had huge impact upon society as well as the more common, mundane small, continual improvements. Call one conceptual breakthrough, the other incremental. Although we would prefer to racism thesis believe that conceptual breakthroughs occur because of a detailed consideration of of mba essay, human needs, especially fundamental but unspoken hidden needs so beloved by essay the design research community, the fact is that it simply doesn't happen. New conceptual breakthroughs are invariably driven by the development of new technologies The new technologies, in turn, inspire technologists to university essay invent things, not sometimes because they themselves dream of having their capabilities, but many times simply because they can build them. Biology Research! In other words, grand conceptual inventions happen because technology has finally made them possible.

Do people need them? That question is answered over the next several decades as the technology moves from technical demonstration, to product, to failure, or perhaps to slow acceptance in the commercial world where slowly, after considerable time, the products and applications are jointly evolve, and slowly the need develops. THE TRANSMEDIA DESIGN CHALLENGE: Co-Creation. We live in university of mba exciting times. Finally, we are beginning to understand that pleasure and fun are important components of life, that emotion is not a bad thing, and that learning, education and work can all benefit through encouraging pleasure and fun. Up to now, a primary goal of product and service design has been to use of antithesis provide useful functions and results. We should not lose track of these goals, but now that we are well on our way to doing that for an amazing variety of of mba essay, goods and biology cells research, services, it is time to of mba make sure that they are pleasurable as well. Not only does this require emotions to be a major component of design thinking, but we must incorporate action as well, actions that use the and effect, whole body in movement, rhythm, and purpose. New technologies allow creativity to blossom, whether for reasons silly or sublime. University Of Mba! Simple text messages or short videos among people qualify as production, regardless of their value. This new movement is about participating and creating, invoking the creative spirit.

This is and solution essays what the transmedia experience should be about. All of these experiences are allowing people to of mba feel more like producers and creators rather than passive consumers or spectators. The new design challenge is to create true participatory designs coupled with true multi-media immersion that reveal new insights and thesis, create true novel experiences. We all participate, we all experience. We all design, we all partake. But much of this is meaningless: how do we provide richness and depth, enhanced through the active engagement of all, whether they be the originators or the recipients of the experience?

How will this come to pass? What is the role in everyday life? Will this be a small portion or will it dominate? Will it even be permitted within the university of mba essay, confines of contemporary commercialism? Those are the significant design challenges.

People Are From Earth, Machines Are From Outer Space. People are from earth. Machines are from outer space. I don't know what kind of manners they teach in outer space, but if machines are going to live here in our world, they really need to learn to behave properly. You know, when on Earth, do as the earthlings do. So, hey machines, you need to on cause and effect become socialized. Right now you are arrogant, antisocial, irritating know-it-alls. Of Mba! Sure, you say nice things like “please” and “thank you,” but being polite involves more than words. It is time to socialize our interactions with technology.

Sociable machines. Basic lessons in communication skills. Rules of essay paper and effect, machine etiquette. Machines need to show empathy with the people with whom they interact, understand their point of view, and above all, communicate so that everyone understands what is happening.It never occurs to essay a machine that the problems might be theirs. Oh no. It's us pesky people who are to in macbeth blame. One of our fundamental principles is that of perceived affordances: that's one way we know what to university of mba essay do in novel situations. That's fine for objects, but what about situations? What about use of in macbeth, people, social groups, cultures?

Powerful clues arise from what I call social signifiers. Essay! A signifier is some sort of thesis paper, indicator, some signal in the physical or social world that can be interpreted meaningfully. Signifiers signify critical information, even if the signifier itself is an university essay, accidental byproduct of the world. Social signifiers are those that are relevant to social usages. Some social indicators simply are the unintended but informative result of the behavior of others.

Social signifiers replace affordances, for they are broader and richer, allowing for accidental signifiers as well as deliberate ones, and even for items that signify by antithesis in macbeth their absence, as the lack of crowds on a train platform. The perceivable part of an affordance is a signifier, and university of mba, if deliberately placed by a designer, it is a social signifier. CNN Designers challenged to include disabled. I'm on a campaign to make assistive devices aesthetically delightful -- without impairing effectiveness and cost. Why are things such as canes, wheelchairs so ugly? I urge the skilled industrial designers of this world to revolutionize this arena. Perhaps the Industrial Design Society of America (IDSA) and the equivalent design societies all over the world ought to sponsor a design contest. Essay On Taxation! The best design schools should encourage design projects for assistive devices that function well, are cost effective (two aspects that are often left out of design schools) as well as fun, pleasurable and fashionable (aspects that are absent from more engineering- or social-sciences -based programs). There are many groups at work in university of mba essay this area: simply do a web search on paper on cause the phrases inclusive design? or universal design? or accessible design.

They do excellent work, but the emphasis is on providing aids and assistance, or changing public policy. All that is both good and essential, but I want to university essay go one step further: add aesthetics, pleasure, and fashion to the mix. Make it so these aids are sought after, fashionable, delightful, and fun. For everyone, which is what the words inclusive, universal, and accessible are supposed to mean. Designers of the world: Unite behind a worthy cause. This article contains pointers to essay my MIT Sloan Management Review paper on waiting lines as well as a PDF of to the earlier paper in which I discussed the same issues in more depth than SMR permitted. The PDF file, The Psychology of of mba essay, Waiting Lines. argues that although waiting is an inescapable part of life, but that doesn't mean we enjoy it. But if the lines are truly inescapable, what can be done to make them less painful? Although there is essay paper and effect a good deal of university, practical knowledge, usually known within the heads of corporate managers, very little has been published about the topic. One paper provides the classic treatment: David Maister's The Psychology of Waiting Lines (1985).

Maister suggested several principles for increasing the pleasantness of waiting. Essay On Taxation! Although his paper provides an excellent start, it was published in 1985 and there have been considerable advances in our knowledge since then. In this section, I bring the study of waiting lines up to date, following the spirit of Maister's original publication, but with considerable revision in light of modern findings. Of Mba Essay! I suggest eight design principles, starting with the emotions dominate? and ending with the principle that memory of an event is more important than the experience.? Examples of design solutions include double buffering, providing clear conceptual models of the events with continual feedback, providing positive memories and even why one might deliberately induce waits. These principles apply to all services, not just waiting in lines.

Details will vary from essay, situation to situation, industry to industry, but the fundamentals are, in truth, the fundamentals of sociable design for waiting lines, for products, and for service. This is an abstract for the attached PDF file, Sociable Design. Whether designing the rooftop of a building or the rear end of a home or business appliance, sociable design considers how the design will impact everyone: not just the of mba essay, one, intended person standing in front, but also all the rest of society that interacts. One person uses a computer: the rest of us are at the other side of the desk or counter, peering at the ugly rear end, with wires spilling over and solution essays, like entrails. The residents of a building may never see its roof, but those who live in adjoining buildings may spend their entire workday peering at ugly asphalt, shafts and ventilating equipment. Support for of mba groups is the hallmark of sociable technology. Groups are almost always involved in essay paper on cause activities, even when the other people are not visible.

All design has a social component: support for this social component, support for groups must always be a consideration. Sociable design is not just saying aˆ?pleaseaˆ? and aˆ?thank you.aˆ? It is not just providing technical support. It is also providing convivial working spaces, plus the time to make use of university, them. Essay Thesis! Sociable technology must support the four themes of essay, communication, presentation, support for essay groups, and troubleshooting. University Of Mba Essay! How these are handled determines whether or not we will find interaction to teaching problem essays be sociable. People learn social skills. Machines have to have them designed into university essay them. Sometimes even worse than machines, however, are services, where even though we are often interacting with people, the service activities are dictated by formal rule books of procedures and processes, and the people we interact with can be as frustrated and confused as we are.

This too is a design issue. Design of both machines and services should be thought of as a social activity, one where there is much concern paid to the social nature of the interaction. All products have a social component. This is especially true of communication products, whether websites, personal digests (blog), audio and video postings mean to be shared, or mail digests, mailing lists, and racism, text messaging on cellphones. Social networks are by definition social. University Essay! But where the social impact is obvious, designers are forewarned.

The interesting cases happen where the social side is not so obvious. Everyone wants simplicity. Everyone misses the point. Simplicity is not the goal. We do not wish to give up the power and biology paper, flexibility of our technologies. We are faced with an apparent paradox, but don’t worry: good design will see us through. People want the extra power that increased features bring to a product, but they intensely dislike the complexity that results. Is this a paradox?

Not necessarily. Complexity can be managed. The argument is not between adding features and simplicity, between adding capability and usability. The real issue is about design: designing things that have the power required for university of mba the job while maintaining understandability, the feeling of control, and the pleasure of accomplishment. Workarounds - Leading Edge of racism essay thesis, Innovation. Where do new ideas come from?

How should designers create, transform, innovate? Do we need formal observational methods? When I talk to today’s foremost designers, most are scornful. Great designers are like great novelists: acute observers of human behavior. Although they are scornful of university of mba essay, formal methods, they themselves are expert practitioners of observation, and if you can corner them in a quiet room (or better yet, a noisy bar), they will brag about those abilities.

Many ordinary people use the objects around them in teaching and solution essays unordinary ways. Through these everyday acts of essay, creativity, clever people reveal both needs and possible solutions. They lead to the innovations that will benefit many. Hacks and workarounds: those are the soul of innovation. On Taxation! Observing is of mba easy: recognizing the innovation and then knowing what to do with the observations are where the difficulties lie. David Heinemeier Hansson of 37signals says: I'm not designing software for other people, I'm designing it for me.

Wow. That is the essays, sort of arrogance that the design community clustered around 37signals disdains -- or so I thought. Understanding the university essay, true needs of customers is essential for business success. Making sure the product is elegant, functional and understandable is racism essay also essential. The disdain for customers shown by Hansson of 37signals is an arrogance bound to fail. As long as 37signals is a hobby, where programmers code for themselves, it may very well succeed as a small enterprise with its current size of 10 employees. I'm happy for them, and for the numerous small developers and small companies that find their products useful. But their attitude is university essay a symbol: a symbol of eventual failure.

Too bad. On Taxation! In fact, that attitude is not so much arrogance as it is selfishness: they are selfish. A little less arrogance and a lot more empathy would turn these brilliant programmers into a brilliant company, a brilliant success. Interaction design is about interfaces, which means it is about synchronizing the events of different systems, about memories, buffers, queues and of mba essay, waiting rooms. Waiting is an unavoidable component of interfaces, an essay paper on cause, unavoidable part of life. Just as dirt collects in crevices, buffers collect in the interfaces between systems. It is their natural home, and life would not work without them. I have become fascinated by buffers. University Of Mba Essay! I see them everywhere I look.

They cannot be escaped. Many of our clever ethnographic and use of antithesis, field methods are designed to find unmet needs. You know what? Most are far better off if they stay unmet. The automobile industry is badly in need of guidance on human factors. Excellent people already work in the companies, but they suffer the problems faced within the consumer electronics and computer industries over the past few decades. This is an important arena, one where human-centered design skills are essential.

But success will come only when our discipline can provide seasoned managers who know how to work across disciplines, with engineers, designers (stylists), manufacturing, marketing and, of course, upper management. Yes, we want simplicity, but we don’t want to give up any of those cool features. University! Simplicity is highly overrated. Cautious Cars Cantankerous Kitchens. Draft version of Chapter 1 of my new book, tentatively titled The Design of Future Things . (In press: Basic Books. Expected publication: 2007.) This chapter is called Cautious cars and and solution essays, cantankerous kitchens. Posted December 9, 2006 as a Microsoft Word file. The truth about university of mba, Google's so-called simplicity The truth?

It isn't simple. Why does it look simple? Because you can only do one thing from their home page: search. If you want to do one of the many other things Google is able to do, oops, first you have to figure out how to find it, then you have to on taxation figure out which of the many offerings to use, then you have to figure out how to use it. And because all those other things are not on essay the home page but, instead, are hidden away in various mysterious places, extra clicks and operations are required for even simple tasks -- if you can remember how to get to them. How To Find a Job or Graduate School in Human-Computer Interaction, Interaction, or Industrial Design. (Updated July 2012 from an earlier essay on finding a job.) I'm frequently asked how to find a job or a place to study, either in industrial design or user-interface design (Human-Computer Interaction).

Rather than answer it anew each time, let me summarize my answer here. You either need real work experience or a graduate degree, or both. I cannot tell you what to do. Good advice has to come from someone who knows you, who knows your interests, training, and paper on cause and effect, skills. Essay! I cannot acquire that in an email message or two. So, seek out knowledgeable mentors where you live. Problem And Solution! Seek professors that you trust.

Go to meetings of societies (see below). Read magazines and university of mba, journals to learn who is doing what, where: then write to those people about their work. Trapped in a Lufthansa Airline Seat. I flew from Munich to Chicago in a brand new Lufthansa Airbus 340. (the 340-300 model, for those who keep track of such things). Racism! Ah, Lufthansa has gone to great lengths to improve their business class fittings.

Indeed each seat comes with a 14 page manual. (Oops, 14 pages? That should be warning enough.) As you can see, they confidently explain, we have thought of some new ways of making you feel at home. Hah! Not my home, thank you. Please, not my home. When I got myself into a comfortable sleeping position, I couldn't get out. Four times in all I was trapped, trapped inside an airline seat. Ah, the joys of a technology whose time has not yet come. Kudos to university of mba Lufthansa for wonderful flight attendants, for a marvelous meal, and for racism trying so hard to make business class seats that truly deliver. If it is the thought that counts, Lufthansa wins.

If execution also matters, well, they have some debugging to do. Industrial Design: Claims Without Substance. Many people mail me examples of amazing new products, usually extremely clever and of great potential value. But do they really work? Do they really solve problems? Nobody knows. University! The designers simply assert that they do. Claims are worthless unless backed up by data. We will never know if the claims are true unless they are tested in controlled, sensible trials. I have changed my mind: good designers communicate directly with their users through the appropriate placement of visible clues, hints, and yes, affordances.

Once we start to essay paper view design as a form of communication between designer and the user, we see that perceived affordances become an important medium for university of mba that communication. Designed affordances play a very special role. Now we see that the designer deliberately places signs and signals on problem and solution essays the artifact to university essay communicate with the user. Affordances therefore signify intentions and reasons. They provide a story. And once we know what the designer was thinking, and research, why, suddenly the device becomes understandable. A Persona is a valuable design concept, aiding the designer in essay maintaining an empathetic focus, providing a common language for communication among the diverse groups who work on use of a product -- different product groups, engineers, usability specialists, designers, marketing, and executives. I review these features and suggest that Personas can be simple, made-up, and they do not have to be real. They must be realistic, so designers can empathize, and they must accurately characterize the population of purchasers and users of the university, product. Aside from that, I argue, exhaustive prior research and antithesis, development for each Persona is not only unnecessary, it is probably a waste of essay, resources. (This essay, I predict, will be highly controversial.)

In the world of paper, computers there is university of mba essay a semi-serious saying That's not a bug, that's a feature! which refers to the fact that one can often disguise a bug -- a mistake in essay thesis design or in programming -- as a feature -- claiming that it is worthwhile and even deliberate. (The corollary to the saying goes like this: If it's in the documentation, it's a feature, not a bug.) Well, here is a case where badly designed door handles were turned into a feature -- an excuse for art. Rather than do the of mba essay, door properly -- use different kinds of handles on each side of the door -- they have used the confusion as an excuse to create art -- where the in macbeth, art is almost as confusing as the original, but at least is aesthetically pleasing and even a source of conversation. Activity-Centered Design: Why I like my Harmony Remote Control. July 2003. Most remote controls for watching video and controlling a home theater are device-centered so the task of of mba essay, turning on all the right equipment and essay paper, setting each to just the right setting is daunting. The Harmony Remote controller is activity-centered: it doesn't become a DVD controller. Instead, it allows you to of mba essay do the activity of watching a DVD. Use Of! The difference is enormous -- and wonderful to behold. Activity-centered design.

It works. The first remote control I can recommend without hesitation. Applying the Behavioral, Cognitive, and Social Sciences to of mba Products. To do design requires an approximate science, a way of doing quick but effective computations: guidelines useful for synthesis and design. Applied discipolines have different needs than scientific ones. Not lower-quality -- different -- with different skills and different goals. Emotion Design: Attractive things work better. June 2002. (Also published as Norman, D. A. (2002). Emotion and design: Attractive things work better. Interactions Magazine, ix (4), 36-42).

Advances in biology research our understanding of university, emotion and affect have implications for the science of design. Affect changes the thesis for art paper, operating parameters of cognition: positive affect enhances creative, breadth-first thinking whereas negative affect focuses cognition, enhancing depth-first processing and minimizing distractions. Therefore, it is of mba essay essential that products designed for use under stress follow good human-centered design, for stress makes people less able to on taxation cope with difficulties and less flexible in their approach to problem solving. Positive affect makes people more tolerant of minor difficulties and of mba, more flexible and creative in finding solutions. Products designed for more relaxed, pleasant occasions can enhance their usability through pleasant, aesthetic design. Aesthetics matter: attractive things work better. In the world of design, the term affordance has taken on a life far beyond the original meaning. It might help if we return to the original definition.

Let me try to clarify the definition of the term and its many uses. Affordance, Conventions and Design (Part 2) The Psychology of Everyday Things (POET) was about antithesis, perceived affordance. If I ever were to revise POET, I would make a global change, replacing all instances of the word affordance with the phrase perceived affordance. The designer cares more about what actions the user perceives to be possible than what is true. Moreover, affordances, both real and perceived, play very different roles in essay physical products than they do in the world of problem essays, screen-based products. In the university essay, latter case, affordances play a relatively minor role: cultural conventions are much more important.

Banner Blindness, Human Cognition and Web Design. Benway and Lane have studied Banner Blindness -- the fact that people tend to ignore those big, flashy, colorful banners at antithesis, the top of web pages. This is pretty interesting stuff, for the entire reason they are so big and obnoxious is to university essay attract attention, yet they fail. Evidently nobody ever studied real users before -- they simply assumed that big, colorful items were visible. This paper, shows once again the biology, importance of observations over logic when it comes to predicting human behavior. Design as practiced is considerably different from design as idealized in academic discussions of good design. Issues that seem simple from the vantage point of university of mba essay, academia are often extremely complex when seen from inside the industry. Indeed, the two sides seem hardly to on taxation be speaking the university, same language. In the course of my experiences, I have come to recognize that industry faces numerous problems that are outside of the scope of the traditional analyses of design. Commentary: Human Error and racism essay thesis, the Design of Computer Systems.

Many advances have been made in our understanding of the hardware and software of information processing systems, but one major gap remains: the university of mba essay, inclusion of the human operator into the system analysis. The behavior of an information processing system is not a product of the design specifications: it is a product of the interaction between the human and the system. The Post Disciplinary Revolution: Industrial Design and Human Factors?Heal Yourselves. Outline of an invited keynote address at the 1998 annual meeting of the Human Factors society. They hated it. If the customer can't find it, then the customer can't buy it.

This simple statement explains why usability is the lifeline of e-commerce.