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How to Write a Great Business Plan. Every seasoned investor knows that detailed financial projections for a new company are an act of imagination. Long Quote Apa? Nevertheless, most business plans pour far too much ink on the numbers–and far too little on the information that really matters. Statement Online Uk? Why? William Sahlman suggests that a great business plan is one that focuses on a series of put a long quote in an questions. Macbeth Blood Statement? These questions relate to the four factors critical to the success of every new venture: the people, the opportunity, the context, and the possibilities for both risk and reward. The questions about people revolve around three issues: What do they know? Whom do they know? and How well are they known? As for how to quote in an essay apa, opportunity, the plan should focus on two questions: Is the market for the venture’s product or service large or rapidly growing (or preferably both)? and Is the industry structurally attractive? Then, in addition to demonstrating an buy personal online understanding of the how to put a essay context in which their venture will operate, entrepreneurs should make clear how they will respond when that context inevitably changes. Finally, the creative - help dot com plan should look unflinchingly at the risks the new venture faces, giving would-be backers a realistic idea of what magnitude of reward they can expect and when they can expect it.

A great business plan is how to put a long quote in an essay apa, not easy to compose, Sahlman acknowledges, largely because most entrepreneurs are wild-eyed optimists. But one that asks the knowledge essay right questions is a powerful tool. A better deal, not to mention a better shot at success, awaits entrepreneurs who use it. Few areas of business attract as much attention as new ventures, and few aspects of in an essay new-venture creation attract as much attention as the business plan. Countless books and articles in the popular press dissect the on image topic. Put A Quote Apa? A growing number of annual business-plan contests are springing up across the United States and, increasingly, in other countries. The Color Of Water? Both graduate and undergraduate schools devote entire courses to the subject.

Indeed, judging by all the hoopla surrounding business plans, you would think that the only things standing between a would-be entrepreneur and spectacular success are glossy five-color charts, a bundle of meticulous-looking spreadsheets, and a decade of month-by-month financial projections. Nothing could be further from the truth. Put A Long Apa? In my experience with hundreds of entrepreneurial startups, business plans rank no higher than 2—on a scale from 1 to 10—as a predictor of the color thesis a new venture’s success. And sometimes, in fact, the more elaborately crafted the document, the more likely the venture is to, well, flop, for lack of a more euphemistic word. What’s wrong with most business plans? The answer is relatively straightforward. Most waste too much ink on numbers and devote too little to put a essay apa the information that really matters to uk intelligent investors. As every seasoned investor knows, financial projections for how to essay apa, a new company—especially detailed, month-by-month projections that stretch out for more than a year—are an act of imagination. An entrepreneurial venture faces far too many unknowns to predict revenues, let alone profits. Moreover, few if any entrepreneurs correctly anticipate how much capital and time will be required to accomplish their objectives.

Typically, they are wildly optimistic, padding their projections. Investors know about the padding effect and therefore discount the florida figures in business plans. These maneuvers create a vicious circle of inaccuracy that benefits no one. Don’t misunderstand me: business plans should include some numbers. But those numbers should appear mainly in in an essay apa, the form of a business model that shows the entrepreneurial team has thought through the key drivers of the venture’s success or failure. In manufacturing, such a driver might be the yield on a production process; in magazine publishing, the thesis anticipated renewal rate; or in software, the impact of using various distribution channels. The model should also address the break-even issue: At what level of sales does the business begin to put a long quote in an make a profit? And even more important, When does cash flow turn positive? Without a doubt, these questions deserve a few pages in any business plan. Near the statement back.

What goes at the front? What information does a good business plan contain? If you want to speak the language of investors—and also make sure you have asked yourself the right questions before setting out on the most daunting journey of a businessperson’s career—I recommend basing your business plan on the framework that follows. It does not provide the kind of “winning” formula touted by some current how-to books and software programs for entrepreneurs. Nor is quote, it a guide to brain surgery. Rather, the framework systematically assesses the four interdependent factors critical to every new venture: The People. General Knowledge? The men and women starting and running the how to long quote in an essay venture, as well as the outside parties providing key services or important resources for it, such as its lawyers, accountants, and suppliers. The Opportunity. Creative? A profile of the business itself—what it will sell and to whom, whether the business can grow and how fast, what its economics are, who and what stand in the way of how to long in an apa success. The Context.

The big picture—the regulatory environment, interest rates, demographic trends, inflation, and macbeth blood the like—basically, factors that inevitably change but cannot be controlled by the entrepreneur. Risk and Reward. An assessment of everything that can go wrong and right, and a discussion of how the entrepreneurial team can respond. Business Plans: For Entrepreneurs Only? The accompanying article talks mainly about business plans in a familiar context, as a tool for put a quote essay apa, entrepreneurs. But quite often, start-ups are launched within established companies. Do those new ventures require business plans? And if they do, should they be different from the plans entrepreneurs put together? The answer to the first question is an emphatic yes; the florida knowledge essay answer to the second, an how to put a long quote in an essay equally emphatic no.

All new ventures—whether they are funded by venture capitalists or, as is the case with intrapreneurial businesses, by thesis statement, shareholders—need to pass the put a quote in an essay apa same acid tests. After all, the marketplace does not differentiate between products or services based on who is pouring money into knowledge essay, them behind the scenes. The fact is, intrapreneurial ventures need every bit as much analysis as entrepreneurial ones do, yet they rarely receive it. Instead, inside big companies, new businesses get proposed in the form of capital-budgeting requests. These faceless documents are subject to detailed financial scrutiny and a consensus-building process, as the in an project wends its way through the chain of creative dot com command, what I call the “neutron bomb” model of project governance. Essay Apa? However, in the history of such proposals, a plan never has been submitted that did not promise returns in excess of corporate hurdle rates.

It is only after the new business is launched that these numbers explode at the organization’s front door. That problem could be avoided in large part if intrapreneurial ventures followed the guidelines set out in buy uk essays, the accompanying article. For instance, business plans for such a venture should begin with the résumés of all the quote in an apa people involved. The Color Of Water Essay Thesis? What has the team done in how to long essay apa, the past that would suggest it would be successful in the future, and so on? In addition, the new venture’s product or service should be fully analyzed in terms of its opportunity and thesis context. Going through the process forces a kind of discipline that identifies weaknesses and strengths early on and helps managers address both.

It also helps enormously if such discipline continues after the intrapreneurial venture lifts off. When professional venture capitalists invest in new companies, they track performance as a matter of course. But in large companies, scrutiny of a new venture is quote in an essay apa, often inconsistent. That shouldn’t or needn’t be the case. A business plan helps managers ask such questions as: How is the new venture doing relative to projections? What decisions has the team made in response to buy uk essays new information? Have changes in the context made additional funding necessary?

How could the team have predicted those changes? Such questions not only keep a new venture running smoothly but also help an organization learn from its mistakes and how to long quote in an essay triumphs. Many successful companies have been built with the help of venture capitalists. Many of the underlying opportunities could have been exploited by large companies. Why weren’t they? Perhaps useful lessons can be learned by studying the world of independent ventures, one lesson being: Write a great business plan. The assumption behind the uk framework is that great businesses have attributes that are easy to identify but hard to assemble. They have an experienced, energetic managerial team from the how to put a in an top to the bottom. The team’s members have skills and experiences directly relevant to the opportunity they are pursuing.

Ideally, they will have worked successfully together in the past. The opportunity has an attractive, sustainable business model; it is possible to create a competitive edge and defend it. Many options exist for expanding the scale and scope of the business, and macbeth blood thesis statement these options are unique to put a long quote apa the enterprise and its team. Value can be extracted from the - writing business in a number of ways either through a positive harvest event—a sale—or by scaling down or liquidating. The context is favorable with respect to both the regulatory and the macro-economic environments. Risk is understood, and the team has considered ways to mitigate the impact of difficult events. In short, great businesses have the four parts of the framework completely covered. Long? If only reality were so neat. When I receive a business plan, I always read the résumé section first. Not because the people part of the new venture is the most important, but because without the right team, none of the other parts really matters. I read the résumés of the venture’s team with a list of questions in mind. (See the insert “Who Are These People, Anyway?”) All these questions get at the same three issues about the venture’s team members: What do they know?

Whom do they know? and How well are they known? Fourteen “Personal” Questions Every Business Plan Should Answer. Where are the founders from? Where have they been educated? Where have they worked—and for whom? What have they accomplished—professionally and personally—in the past? What is their reputation within the business community? What experience do they have that is directly relevant to the opportunity they are pursuing? What skills, abilities, and statement uk knowledge do they have? How realistic are they about the venture’s chances for in an essay apa, success and statement the tribulations it will face? Who else needs to put a quote essay apa be on the team?

Are they prepared to recruit high-quality people? How will they respond to adversity? Do they have the mettle to make the inevitable hard choices that have to be made? How committed are they to general knowledge essay this venture? What are their motivations? What and whom they know are matters of insight and put a long quote apa experience.

How familiar are the team members with industry players and dynamics? Investors, not surprisingly, value managers who have been around the block a few times. A business plan should candidly describe each team member’s knowledge of the new venture’s type of the color of water thesis product or service; its production processes; and the market itself, from competitors to customers. It also helps to indicate whether the team members have worked together before. Not played—as in roomed together in college—but worked . Investors also look favorably on a team that is known because the real world often prefers not to deal with start-ups. They’re too unpredictable.

That changes, however, when the new company is run by people well known to suppliers, customers, and employees. Their enterprise may be brand new, but they aren’t. How To Long In An? The surprise element of working with a start-up is somewhat ameliorated. Finally, the people part of a business plan should receive special care because, simply stated, that’s where most intelligent investors focus their attention. A typical professional venture-capital firm receives approximately 2,000 business plans per year. Of Water? These plans are filled with tantalizing ideas for new products and put a in an essay services that will change the world and reap billions in the process—or so they say.

But the buy uk essays fact is, most venture capitalists believe that ideas are a dime a dozen: only execution skills count. As Arthur Rock, a venture capital legend associated with the formation of such companies as Apple, Intel, and Teledyne, states, “I invest in long quote essay, people, not ideas.” Rock also has said, “If you can find good people, if they’re wrong about the product, they’ll make a switch, so what good is it to understand the thesis on image processing product that they’re talking about in the first place?” Business plan writers should keep this admonition in mind as they craft their proposal. Talk about the people—exhaustively. And if there is nothing solid about their experience and abilities to herald, then the entrepreneurial team should think again about launching the venture. When it comes to the opportunity itself, a good business plan begins by focusing on two questions: Is the total market for the venture’s product or service large, rapidly growing, or both? Is the how to put a long quote apa industry now, or can it become, structurally attractive? Entrepreneurs and investors look for large or rapidly growing markets mainly because it is often easier to obtain a share of a growing market than to florida knowledge fight with entrenched competitors for a share of how to quote in an essay a mature or stagnant market.

Smart investors, in fact, try hard to identify high-growth-potential markets early in their evolution: that’s where the big payoffs are. And, indeed, many will not invest in a company that cannot reach a significant scale (that is, $ 50 million in annual revenues) within five years. HBR Guide to Building Your Business Case Ebook + Tools. As for attractiveness, investors are obviously looking for markets that actually allow businesses to make some money. - Writing Dot Com? But that’s not the no-brainer it seems. Long Essay Apa? In the late 1970s, the computer disk-drive business looked very attractive. The technology was new and exciting. Dozens of - writing companies jumped into the fray, aided by an army of professional investors. Twenty years later, however, the quote essay apa thrill is gone for managers and investors alike. Disk drive companies must design products to meet the on image processing perceived needs of original equipment manufacturers (OEMs) and how to long quote essay end users.

Selling a product to OEMs is complicated. Essay Thesis? The customers are large relative to most of their suppliers. There are lots of competitors, each with similar high-quality offerings. Moreover, product life cycles are short and ongoing technology investments high. The industry is subject to major shifts in how to put a quote essay, technology and creative - writing - help dot com customer needs. Intense rivalry leads to lower prices and, hence, lower margins. In short, the disk drive industry is how to in an essay, simply not set up to of water essay make people a lot of money; it’s a structural disaster area.

The information services industry, by contrast, is paradise. Companies such as Bloomberg Financial Markets and First Call Corporation, which provide data to the financial world, have virtually every competitive advantage on their side. First, they can assemble or create proprietary content—content that, by the way, is like life’s blood to thousands of money managers and stock analysts around the world. And although it is how to put a long quote apa, often expensive to florida develop the service and to acquire initial customers, once up and running, these companies can deliver content to customers very cheaply. How To Put A Long? Also, customers pay in advance of receiving the service, which makes cash flow very handsome, indeed. In short, the structure of the information services industry is beyond attractive: it’s gorgeous. Creative Dot Com? The profit margins of quote apa Bloomberg and First Call put the disk drive business to shame. The Opportunity of a Lifetime—or Is It? Nine Questions About the buy uk essays Business Every Business Plan Should Answer. Who is the new venture’s customer? How does the customer make decisions about buying this product or service?

To what degree is the product or service a compelling purchase for the customer? How will the product or service be priced? How will the venture reach all the identified customer segments? How much does it cost (in time and resources) to acquire a customer? How much does it cost to produce and deliver the product or service? How much does it cost to support a customer? How easy is it to retain a customer? Thus, the first step for how to quote essay apa, entrepreneurs is to make sure they are entering an industry that is large and/or growing, and one that’s structurally attractive. The second step is to make sure their business plan rigorously describes how this is the case. And if it isn’t the thesis on image processing case, their business plan needs to specify how the put a quote venture will still manage to make enough of a profit that investors (or potential employees or suppliers, for that matter) will want to participate.

Once it examines the new venture’s industry, a business plan must describe in general knowledge, detail how the company will build and launch its product or service into the marketplace. Again, a series of questions should guide the discussion. Put A Long Apa? (See the insert “The Opportunity of a Lifetime—or Is It?”) Often the on image answers to these questions reveal a fatal flaw in the business. I’ve seen entrepreneurs with a “great” product discover, for example, that it’s simply too costly to find customers who can and will buy what they are selling. Economically viable access to customers is the key to business, yet many entrepreneurs take the Field of Dreams approach to how to long in an this notion: build it, and they will come. That strategy works in the movies but is buy uk essays, not very sensible in the real world. It is not always easy to answer questions about the likely consumer response to new products or services. The market is as fickle as it is unpredictable. (Who would have guessed that plug-in room deodorizers would sell?) One entrepreneur I know proposed to introduce an electronic news-clipping service.

He made his pitch to a prospective venture-capital investor who rejected the plan, stating, “I just don’t think the dogs will eat the dog food.” Later, when the entrepreneur’s company went public, he sent the venture capitalist an anonymous package containing an empty can of dog food and a copy of his prospectus. If it were easy to predict what people will buy, there wouldn’t be any opportunities. The market is as fickle as it is how to, unpredictable. Who would have guessed that plug-in room deodorizers would sell? Similarly, it is tough to macbeth statement guess how much people will pay for long in an essay, something, but a business plan must address that topic. Sometimes, the the color essay thesis dogs will eat the dog food, but only at a price less than cost. Investors always look for opportunities for value pricing—that is, markets in which the costs to produce the product are low, but consumers will still pay a lot for how to put a quote essay apa, it. No one is dying to invest in a company when margins are skinny. Still, there is money to be made in inexpensive products and macbeth thesis services—even in commodities. A business plan must demonstrate that careful consideration has been given to the new venture’s pricing scheme. The list of questions about the new venture’s opportunity focuses on the direct revenues and the costs of producing and marketing a product.

That’s fine, as far as it goes. A sensible proposal, however, also involves assessing the business model from a perspective that takes into account the investment required—that is, the balance sheet side of the equation. The following questions should also be addressed so that investors can understand the cash flow implications of how to put a long pursuing an opportunity: When does the business have to buy resources, such as supplies, raw materials, and people? When does the business have to pay for the color of water essay, them? How long does it take to acquire a customer? How long before the customer sends the business a check? How much capital equipment is how to put a long in an essay apa, required to support a dollar of sales? Investors, of course, are looking for florida knowledge essay, businesses in which management can buy low, sell high, collect early, and pay late. The business plan needs to spell out how close to that ideal the new venture is expected to come. Even if the answer is “not very”—and it usually is—at least the truth is out there to discuss.

The opportunity section of how to put a quote in an essay a business plan must also bring a few other issues to the surface. First, it must demonstrate and analyze how an opportunity can grow—in other words, how the creative dot com new venture can expand its range of how to long in an essay products or services, customer base, or geographic scope. Often, companies are able to create virtual pipelines that support the economically viable creation of buy personal online uk new revenue streams. In the publishing business, for example, Inc. magazine has expanded its product line to include seminars, books, and videos about entrepreneurship. Similarly, building on the success of its personal-finance software program Quicken, Intuit now sells software for electronic banking, small-business accounting, and how to long quote in an essay tax preparation, as well as personal-printing supplies and on-line information services—to name just a few of its highly profitable ancillary spin-offs. Now, lots of business plans runneth over on of water, the subject of the new venture’s potential for growth and long in an essay expansion. Buy Uk Essays? But they should likewise runneth over in explaining how they won’t fall into put a long apa, some common opportunity traps. One of those has already been mentioned: industries that are at their core structurally unattractive.

But there are others. The Color? The world of invention, for example, is fraught with danger. Over the put a quote in an essay apa past 15 years, I have seen scores of individuals who have devised a better mousetrap—newfangled creations from inflatable pillows for use on airplanes to automated car-parking systems. Few of these idea-driven companies have really taken off, however. I’m not entirely sure why. Sometimes, the buy uk essays inventor refuses to spend the money required by or share the rewards sufficiently with the business side of the company. Other times, inventors become so preoccupied with their inventions they forget the put a long quote customer.

Whatever the reason, better-mousetrap businesses have an uncanny way of essay malfunctioning. Another opportunity trap that business plans—and entrepreneurs in general—need to pay attention to is the tricky business of arbitrage. Basically, arbitrage ventures are created to take advantage of put a quote essay apa some pricing disparity in the marketplace. MCI Communications Corporation, for instance, was formed to offer long-distance service at a lower price than ATT. Florida? Some of the industry consolidations going on today reflect a different kind of arbitrage—the ability to buy small businesses at a wholesale price, roll them up together into a larger package, and take them public at how to long in an apa a retail price, all without necessarily adding value in the process. Whatever the reason, better-mousetrap businesses have an uncanny way of buy uk essays malfunctioning. Taking advantage of arbitrage opportunities is a viable and quote in an potentially profitable way to enter a business. In the final analysis, however, all arbitrage opportunities evaporate. It is not a question of whether, only when. The trick in these businesses is to use the arbitrage profits to build a more enduring business model, and business plans must explain how and when that will occur.

As for competition, it probably goes without saying that all business plans should carefully and thoroughly cover this territory, yet some don’t. Thesis? That is a glaring omission. For starters, every business plan should answer the following questions about the competition: Who are the how to long essay apa new venture’s current competitors? What resources do they control? What are their strengths and weaknesses? How will they respond to the new venture’s decision to enter the florida general business? How can the new venture respond to its competitors’ response? Who else might be able to observe and exploit the same opportunity?

Are there ways to co-opt potential or actual competitors by forming alliances? Business is like chess: to be successful, you must anticipate several moves in how to put a long quote in an essay apa, advance. Of Water Essay Thesis? A business plan that describes an insuperable lead or a proprietary market position is by definition written by naïve people. That goes not just for quote in an essay apa, the competition section of the business plan but for the entire discussion of the opportunity. All opportunities have promise; all have vulnerabilities. Essay? A good business plan doesn’t whitewash the latter. Rather, it proves that the entrepreneurial team knows the good, the long quote in an apa bad, and the color thesis the ugly that the venture faces ahead. Opportunities exist in a context. How To Long Quote Apa? At one level is the macroeconomic environment, including the level of economic activity, inflation, exchange rates, and interest rates. At another level are the wide range of government rules and regulations that affect the essay opportunity and how resources are marshaled to exploit it. Examples extend from tax policy to the rules about raising capital for put a, a private or public company.

And at yet another level are factors like technology that define the the color of water thesis limits of what a business or its competitors can accomplish. Context often has a tremendous impact on every aspect of the entrepreneurial process, from identification of opportunity to harvest. In some cases, changes in some contextual factor create opportunity. More than 100 new companies were formed when the how to put a quote essay airline industry was deregulated in the late 1970s. The context for financing was also favorable, enabling new entrants like People Express to go to the public market for capital even before starting operations. Conversely, there are times when the context makes it hard to start new enterprises. Creative - Writing? The recession of the early 1990s combined with a difficult financing environment for new companies: venture capital disbursements were low, as was the amount of capital raised in the public markets. (Paradoxically, those relatively tight conditions, which made it harder for new entrants to get going, were associated with very high investment returns later in the 1990s, as capital markets heated up.) Sometimes, a shift in how to long apa, context turns an thesis unattractive business into an attractive one, and vice versa. Consider the case of a packaging company some years ago that was performing so poorly it was about to be put on the block. Then came the Tylenol-tampering incident, resulting in long quote essay, multiple deaths.

The packaging company happened to have an efficient mechanism for installing tamper-proof seals, and in a matter of weeks its financial performance could have been called spectacular. - Help? Conversely, U.S. tax reforms enacted in 1986 created havoc for companies in the real estate business, eliminating almost every positive incentive to invest. Many previously successful operations went out of how to put a apa business soon after the new rules were put in place. Every business plan should contain certain pieces of buy personal uk evidence related to context. First, the entrepreneurs should show a heightened awareness of the new venture’s context and put a long in an essay apa how it helps or hinders their specific proposal. Second, and macbeth thesis more important, they should demonstrate that they know the how to apa venture’s context will inevitably change and describe how those changes might affect the business. Further, the business plan should spell out what management can (and will) do in the event the context grows unfavorable. Finally, the business plan should explain the ways (if any) in knowledge, which management can affect context in a positive way. For example, management might be able to have an impact on regulations or on industry standards through lobbying efforts. The concept that context is fluid leads directly to the fourth leg of the framework I propose: a discussion of risk and how to manage it. Put A Long Quote In An Essay Apa? I’ve come to think of a good business plan as a snapshot of an event in the future.

That’s quite a feat to essay begin with—taking a picture of the unknown. But the best business plans go beyond that; they are like movies of the future. They show the people, the opportunity, and the context from multiple angles. They offer a plausible, coherent story of put a long in an essay apa what lies ahead. They unfold possibilities of action and reaction. Good business plans, in other words, discuss people, opportunity, and on image context as a moving target. All three factors (and the how to long quote in an apa relationship among them) are likely to change over time as a company evolves from start-up to thesis statement ongoing enterprise. Therefore, any business plan worth the time it takes to write or read needs to focus attention on the dynamic aspects of the entrepreneurial process. When it comes to the matter of risk and reward in a new venture, a business plan benefits enormously from the inclusion of two graphs.

Perhaps graphs is the wrong word; these are really just schematic pictures that illustrate the most likely relationship between risk and how to put a long essay reward, that is, the relationship between the opportunity and its economics. High finance they are not, but I have found both of these pictures say more to investors than a hundred pages of charts and prose. The first picture depicts the macbeth amount of money needed to launch the new venture, time to positive cash flow, and the expected magnitude of the payoff. This image helps the investor understand the put a quote in an essay apa depth and duration of negative cash flow, as well as the relationship between the investment and the possible return. The ideal, needless to say, is to have cash flow early and often. But most investors are intrigued by the picture even when the cash outflow is high and long—as long as the cash inflow is more so. Of course, since the world of new ventures is populated by wild-eyed optimists, you might expect the picture to display a shallower hole and a steeper reward slope than it should.

It usually does. But to be honest, even that kind of picture belongs in the color, the business plan because it is how to long quote in an essay apa, a fair warning to investors that the new venture’s team is completely out of touch with reality and should be avoided at - writing all costs. The second picture complements the first. It shows investors the range of possible returns and the likelihood of achieving them. Put A Quote Essay Apa? The following example shows investors that there is a 15 % chance they would have been better off using their money as wall-paper. The flat section reveals that there is a negligible chance of losing only a small amount of money; companies either fail big or create enough value to achieve a positive return. The hump in the middle suggests that there is a significant chance of earning between 15 % and 45 % in the same time period. Buy Uk Essays? And finally, there is a small chance that the initial outlay of cash will spawn a 200 % internal rate of return, which might have occurred if you had happened to invest in Microsoft when it was a private company. Basically, this picture helps investors determine what class of investment the business plan is presenting. Is the new venture drilling for North Sea oil—highly risky with potentially big payoffs—or is it digging development wells in Texas, which happens to be less of a geological gamble and probably less lucrative, too? This image answers that kind of how to long question.

It’s then up to blood thesis the investors to decide how much risk they want to how to put a long apa live with against what kind of buy uk essays odds. Again, the people who write business plans might be inclined to how to put a long skew the knowledge picture to make it look as if the long probability of a significant return is downright huge and buy uk essays the possibility of loss is negligible. And, again, I would say therein lies the picture’s beauty. What it claims, checked against the investor’s sense of reality and long apa experience, should serve as a simple pictorial caveat emptor. Of course, the future is hard to predict. Still, it is possible to blood statement give potential investors a sense of the kind and class of put a long essay apa risk and - writing reward they are assuming with a new venture. All it takes is a pencil and two simple drawings. (See the insert “Visualizing Risk and long in an Reward.”) But even with these drawings, risk is, well, risky.

In reality, there are no immutable distributions of processing outcomes. How To Essay Apa? It is buy uk essays, ultimately the responsibility of management to change the distribution, to increase the likelihood and consequences of how to long in an essay success, and to decrease the likelihood and implications of problems. One of the buy uk essays great myths about quote in an, entrepreneurs is creative - writing - help dot com, that they are risk seekers. All sane people want to avoid risk. As Harvard Business School professor (and venture capitalist) Howard Stevenson says, true entrepreneurs want to capture all the reward and give all the risk to others. The best business is a post office box to which people send cashier’s checks.

Yet risk is unavoidable. So what does that mean for how to quote essay apa, a business plan? It means that the plan must unflinchingly confront the risks ahead—in terms of people, opportunity, and context. What happens if one of the the color of water thesis new venture’s leaders leaves? What happens if a competitor responds with more ferocity than expected?

What happens if there is long essay apa, a revolution in florida essay, Namibia, the source of a key raw material? What will management actually do ? Those are hard questions for an entrepreneur to pose, especially when seeking capital. How To Long In An? But a better deal awaits those who do pose them and then provide solid answers. A new venture, for example, might be highly leveraged and therefore very sensitive to interest rates. On Image? Its business plan would benefit enormously by stating that management intends to put a quote essay apa hedge its exposure through the financial-futures market by purchasing a contract that does well when interest rates go up. That is the equivalent of offering investors insurance. Of Water Essay Thesis? (It also makes sense for the business itself.) Finally, one important area in in an, the realm of risk/reward management relates to harvesting. Venture capitalists often ask if a company is “IPOable,” by buy uk essays, which they mean, Can the company be taken public at some point in the future? Some businesses are inherently difficult to take public because doing so would reveal information that might harm its competitive position (for example, it would reveal profitability, thereby encouraging entry or angering customers or suppliers). Some ventures are not companies, but rather products—they are not sustainable as independent businesses. One of the greatest myths about entrepreneurs is that they are risk seekers.

All sane people want to avoid risk. Therefore, the how to put a quote in an business plan should talk candidly about the end of the process. How will the investor eventually get money out of the business, assuming it is successful, even if only marginally so? When professionals invest, they particularly like companies with a wide range of buy uk essays exit options. They like companies that work hard to preserve and put a long in an essay apa enhance those options along the buy uk essays way, companies that don’t, for example, unthinkingly form alliances with big corporations that could someday actually buy them. Investors feel a lot better about risk if the venture’s endgame is discussed up front. There is an old saying, “If you don’t know where you are going, any road will get you there.” In crafting sensible entrepreneurial strategies, just the opposite is true: you had better know where you might end up and have a map for getting there.

A business plan should be the place where that map is drawn, for, as every traveler knows, a journey is put a quote in an, a lot less risky when you have directions. Once a business plan is written, of course, the goal is to land a deal. That is a topic for another article in buy uk essays, itself, but I will add a few words here. When I talk to young (and old) entrepreneurs looking to finance their ventures, they obsess about the valuation and terms of the put a quote essay apa deal they will receive. Their explicit goal seems to be to minimize the creative dot com dilution they will suffer in raising capital. Implicitly, they are also looking for investors who will remain as passive as a tree while they go about building their business. On the food chain of long quote in an apa investors, it seems, doctors and florida general knowledge essay dentists are best and venture capitalists are worst because of the degree to which the latter group demands control and how to put a essay apa a large share of the returns. That notion—like the idea that excruciatingly detailed financial projections are useful—is nonsense. From whom you raise capital is often more important than the terms.

New ventures are inherently risky, as I’ve noted; what can go wrong will. Statement Uk? When that happens, unsophisticated investors panic, get angry, and often refuse to advance the company more money. Sophisticated investors, by contrast, roll up their sleeves and help the company solve its problems. Often, they’ve had lots of experience saving sinking ships. Quote Essay Apa? They are typically process literate. They understand how to craft a sensible business strategy and a strong tactical plan.

They know how to macbeth blood thesis recruit, compensate, and motivate team members. They are also familiar with the Byzantine ins and outs of going public—an event most entrepreneurs face but once in how to quote in an, a lifetime. This kind of know-how is worth the money needed to the color buy it. There is an old expression directly relevant to entrepreneurial finance: “Too clever by half.” Often, deal makers get very creative, crafting all sorts of payoff and option schemes. That usually backfires. My experience has proven again and how to long quote in an again that sensible deals have the the color of water essay thesis following six characteristics: They do not blow apart if actual differs slightly from how to put a long in an apa, plan. Processing? They do not provide perverse incentives that will cause one or both parties to behave destructively. They are written on a pile of papers no greater than one-quarter inch thick.

But even these six simple rules miss an important point. A deal should not be a static thing, a one-shot document that negotiates the disposition of a lump sum. Instead, it is how to quote in an essay, incumbent upon entrepreneurs, before they go searching for funding, to think about thesis statement, capital acquisition as a dynamic process—to figure out how much money they will need and when they will need it. How is how to long quote in an apa, that accomplished? The trick is for the entrepreneurial team to - writing treat the new venture as a series of experiments. How To Put A Long Apa? Before launching the general knowledge essay whole show, launch a little piece of it. Convene a focus group to test the product, build a prototype and watch it perform, conduct a regional or local rollout of a service.

Such an exercise reveals the true economics of the business and can help enormously in determining how much money the new venture actually requires and in what stages. How To Put A Long Apa? Entrepreneurs should raise enough, and investors should invest enough, capital to fund each major experiment. Experiments, of course, can feel expensive and risky. But I’ve seen them prevent disasters and help create successes. I consider it a prerequisite of putting together a winning deal. Among the macbeth thesis many sins committed by business plan writers is arrogance. In today’s economy, few ideas are truly proprietary. Moreover, there has never been a time in recorded history when the supply of capital did not outrace the supply of opportunity.

The true half-life of opportunity is how to put a in an, decreasing with the buy uk essays passage of time. A business plan must not be an how to put a quote in an essay apa albatross that hangs around the neck of the entrepreneurial team, dragging it into oblivion. Instead, a business plan must be a call for action, one that recognizes management’s responsibility to of water thesis fix what is broken proactively and in real time. Risk is inevitable, avoiding risk impossible. Risk management is the key, always tilting the venture in favor of reward and away from risk. A plan must demonstrate mastery of the entire entrepreneurial process, from identification of opportunity to harvest. It is not a way to separate unsuspecting investors from their money by hiding the fatal flaw. For in the final analysis, the how to put a long in an essay only one being fooled is the entrepreneur. We live today in the golden age of of water thesis entrepreneurship. How To Long In An Essay? Although Fortune 500 companies have shed 5 million jobs in the past 20 years, the overall economy has added almost 30 million. Many of those jobs were created by entrepreneurial ventures, such as Cisco Systems, Genentech, and Microsoft.

Each of those companies started with a business plan. Buy Uk Essays? Is that why they succeeded? There is how to put a in an apa, no knowing for sure. But there is little doubt that crafting a business plan so that it thoroughly and candidly addresses the ingredients of success—people, opportunity, context, and the risk/reward picture—is vitally important. In the essay absence of a crystal ball, in fact, a business plan built of the right information and analysis can only be called indispensable.

William A. Sahlman is the Dimitri V. Quote In An? D’Arbeloff-MBA Class of on image processing 1955 Professor of Business Administration at the Harvard Business School.

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american music essay By Kyle Gann for American Public Media. William Billings was the only person in 18th-century Boston to list his profession as Singing Master. Yet like so many American musicians of centuries to come, music was not his primary income source; he had a day job. He was a tanner, and tanned hides for a living. The description that comes down to us of how to quote essay, William Billings is creative - writing - help dot com not prepossessing. He is in an essay said to have had only one eye, one leg shorter than the other, a withered arm, an alarming snuff habit, and an uncommon negligence of dress. However, in 1770 - six years before the Declaration of Independence was signed, and the same year that Ludwig Van Beethoven was born in Germany - Billings published a book of - writing - help dot com, 120 hymns and choral pieces that he had composed himself in a collection called The New England Psalm Singer. (American patriot Paul Revere engraved the frontispiece for the collection.) Even for a European such a collection would have been an exceptional feat. For a self-taught Boston tanner, it was unimaginable. Put A Long In An Apa! Before that collection, there had been fewer than a dozen published choral pieces written by Americans. With one stroke Billings increased that number tenfold. Billings' anthems and so called fuging tunes, such as Be Glad, then, America and Lamentation over Boston, spoke of the American Revolutionary experience in terms of on image, Biblical grandeur.

The Billings hymn that would become most famous was Chester, a stirring Revolutionary War tune that would still be included in long in an children's school books well into the 20th century: Let tyrants shake their iron rods. And slavery clank its galling chains. We fear them not, we trust in God. Buy Uk Essays! New England's God forever reigns. The glory of Billings' music is its irrepressible tunefulness, matched with a liveliness of rhythm unafraid to shift gears as the how to long quote essay, text requires. The fact that European standards of counterpoint were sometimes violated did not bother him. In the introduction to macbeth thesis, The New-England Psalm-Singer, Billings wrote the archetypal declaration of American music's independence from Europe: . all the hard, dry, studied rules that ever was prescribed, will not enable any person to form an air. I don't think myself confin'd to any Rules for composition, laid down by any that went before me, neither should I think (were I to pretend to long essay apa, lay down Rules) that any who came after me were any ways obligated to adhere to them. I think it is best for buy uk essays every Composer to be his own Carver. Billings music wasn't always appreciated by his contemporaries.

In response to a complaint that his music was too consonant, he wrote a song called Jargon completely in dissonances. Long Essay Apa! And rive the nerves asunder; Let hateful discord greet the ear. Buy Uk Essays! As terrible as thunder. In response, some local boys tied two cats together by the tails and hung them from the sign of Billings' tannery shop to let them howl. The fault lines and how to put a in an tensions of American music were ordained in the color of water thesis the earliest years of apa, our national history. Statement Uk! On one side was nature, spontaneity, and the freedom from civilization that the American wilderness offered. On the other was Europe, and how to long essay those in the growing East-coast metropolitan centers who felt that European civilization should be transplanted to these shores lock, stock, and barrel. On one hand were composers like Billings, Anthony Philip Heinrich, and Louis Moreau Gottschalk who believed that Americans could create their own national music from local materials, the inspiration of macbeth statement, nature, and sheer Yankee inventiveness. On the other were critics like John Sullivan Dwight, hymn writers like Lowell Mason, and music professors like Horatio Parker who insisted that American music should be subject to the standards and rules developed by the great European masters like Haydn and Mozart. These two types have been transformed, but they have never ceased to exist, and our national music history has been a tug of war between them.

Billings' choral music, along with that of Supply Belcher, Daniel Read, and other fuging tune writers from the New England tradition, dominated American choral music in quote the first decades of the 19th century. But in the 1830s and online '40s, new winds began blowing across America. In 1822 a banker in Savannah, Georgia, named Lowell Mason published his first hymn book. Mason had studied music with a German named Frederick L. Abel, and had come to believe that hymn arrangements should be done according to scientifically correct European standards. His hymn settings were partly taken from Mozart, Haydn, and other European composers.

Further hymn collections followed in 1829 and 1831, with songs like When I survey the Wondrous Cross, Joy to how to put a long quote essay, the World, and Nearer My God to Thee.In 1837 Mason became superintendent of music in the Boston schools. Through his educational activities and widely reproduced hymn books, Mason had a tremendous impact across America, replacing the indigenous New England tradition of fuging tunes with hymns based on allegedly correct European models. Even the British Grove Dictionary of Music refers to Mason's revolution as a mixed blessing. Then, in 1840 virtuosos like violinist Ole Bull began to concertize across America. In 1843, Ureli Corelli Hill and members of the fledgeling New York Philharmonic presented the dot com, first string quartet series. Before 1840, America had considered the fiddle the lowliest of musical instruments, meant only to put a long essay apa, accompany jigs in bars.

After 1840, violins were suddenly represented as bearers of high culture. John Sullivan Dwight, known as the dean of Boston music critics, championed Beethoven and described the glories of European music in of water essay thesis terms of religious ecstasy. Dwight was a part of the Transcendentalist movement centered around Ralph Waldo Emerson and Henry David Thoreau; Dwight had joined Bronson Alcott, Louisa May Alcott's father, in an ill-fated communal living experiment at put a long quote essay a place called Brook Farm. The Transcendentalists threw their weight on creative - help the side of European culture. Margaret Fuller, one of the movement's leading intellectuals, went so far as to write an how to put a long essay apa, imaginary letter to Beethoven, who at the time had been dead for of water essay thesis 16 years: . oh blessed master!, she wrote.

Like a humble wife to the sage, or poet, it is my triumph that I can understand and how to apa cherish thee. The infinite Shakespeare, the stern [Michel] Angelo, Dante, - bittersweet like thee, - are no longer seen in thy presence. . beside these names, there are none that could vibrate in thy crystal sphere. There is none greater than Shakespeare; he, too, is a god; but his creations are successive; thy fiat comprehends them all. Nevertheless, Charles Ives, seeing a different side of Transcendentalism, would write many years later: Thoreau was a great musician, not because he played the flute, but because he did not have to go to Boston to buy uk essays, hear 'The Symphony.' Against this roaring wind of how to quote, European aesthetics, joined as it was to pious morality and blood statement upper-class pretentions, certain American composers still campaigned for an indigenous tradition, an American music that had something American about quote essay, it. The most unusual of these was Anthony Philip Heinrich, who won for himself the nickname, The Beethoven of America. Though born into a merchant family in Bohemia in 1781, Heinrich emigrated to America after his family business was destroyed by the Napoleonic Wars. Once in America, he decided to make a living through music, in thesis on image which he had previously been only an amateur. He pushed inland to how to put a quote, Lexington, Kentucky, where, in 1817, he put together the first American performance of a Beethoven symphony, No. Buy Uk Essays! 1. Convalescing in a log cabin in quote in an essay the Kentucky wilderness in buy uk essays 1818, Heinrich had a vision that he should compose music, and long in an essay apa so at the age of 37, he taught himself theory and became a composer. Today Heinrich's bizarre works, with titles like Barbecue Divertimento, Hail to Kentucky, and The Yankee Doodleiad, seem humorous, but he was tremendously successful in uk his lifetime, even making tours of Europe. His greatest work, he felt, was a grand symphony entitled The Ornithological Combat of long in an essay, Kings: or The Condor of the Andes and the Eagle of the Cordilleras.

With its energetic bursts of timpani in buy uk essays the opening measures, it was certainly unlike anything being done in Europe in the 1840s. Today, perhaps the best-known 19th-century American composer is how to put a long quote Louis Moreau Gottschalk. Born in buy personal statement uk New Orleans in 1829, Gottschalk was exposed early to African, Creole, and West Indian influences, and was a pioneer at incorporating them into his music. He also studied in Europe, but in France with Hector Berlioz, a figure considered scandalous by American standards. Works such as his Night in the Tropics incorporated Carribbean syncopations into concert music for the first time. How To Put A Long Essay! Following Berlioz's example, Gottschalk presented monster concerts of ten pianos or 900 musicians, and played over a thousand concerts between 1862 and '65 alone. Such activities were antithetical to sober New England sensibilities, and buy uk essays John Sullivan Dwight criticized Gottschalk harshly. At one concert, however, Gottschalk took a delicious revenge on Dwight on behalf of American composers everywhere. He played a work of his own and attributed it to Beethoven in the program, also playing a Beethoven work identified as his own; Dwight, predictably, praised the Beethoven composition and lambasted Gottschalk's music for its amateurish inanities. How To Put A Quote In An Essay! Afterwards, Gottschalk wrote to creative - writing, Dwight to apologize for the unfortunate printing error. American music had a European character stamped on it by the American academic musical establishment, which itself was a product of the late 19th century.

Before 1870, there was no such thing as a college music course; universities were meant for how to put a quote in an essay academic courses in science, history, and languages. Music was a mere extracurricular amusement. In 1873, however, John Knowles Paine convinced Harvard to appoint him America's first university music professor. In 1882 George Whitefield Chadwick joined the faculty at Boston's New England Conservatory. In 1894 Horatio Parker took a teaching position at Yale, where his most famous and most recalcitrant student would be Charles Ives. The Color Of Water Essay Thesis! Paine, Chadwick, and Parker were all trained in how to quote in an essay apa Europe: Paine had studied in Berlin, Chadwick at Leipzig Conservatory, and Parker in Munich. Along with John Sullivan Dwight, Paine championed what he called the modern Romantic movement, meaning Schubert, Schumann, Chopin, and Mendelssohn, as well as Handel, Mozart, Beethoven, and Bach.

Together Paine, Chadwick, and Parker formed a cultural triumverate of East Coast academicians who excersized an enormous power in thesis imposing on American musicians an exaggerated awe of how to put a in an apa, European musical standards and practices. Today the music of these European-trained professors is buy personal statement online uk of only specialist interest. Put A Long Quote In An Essay Apa! Parker was known for his sacred choral work Hora Novissima, Chadwick for buy uk essays his Brahmsian Second Symphony, Paine for his Mass in D and two symphonies. By contrast, the music of our 19th-century mavericks remains popular. How To Long In An Essay Apa! The choral music of Billings has continued to the color of water essay thesis, be sung in long the South and Appalachia as part of the the color of water, rural tradition of shaped-note singing. Gottschalk's virtuoso piano works such as The Banjo, Bamboula, and Souvenir de Porto Rico have always remained popular as the long quote, pianistic analogue to the homespun songs of Stephen Foster. If we listen to this example from Paine's Mass in D, we'll hear how closely the American academics hewed to their European models.On the other hand, this piece by buy uk essays Gottschalk called The Banjo is as American as baseball, hot dogs, and the Fourth of July. There were also American symphonists who didn't study in Europe, like William Henry Fry, George Bristow, and our first important woman composer Amy Beach. Fry's Santa Claus Symphony and Bristow's Arcadian Symphony may not have the put a long, Continental polish of works by the color Paine and Chadwick, but they are livelier and more individual.

The Arcadian Symphony is subtitled The Pioneer, and Bristow opened it with an how to put a essay, unusual gesture for essay a symphony: a long, lonely, unaccompanied violin solo. Both Fry and Bristow campaigned as critics for an indigenous American music, and in long quote essay apa 1854 Bristow temporarily quit his job as violinist in the New York Philharmonic to protest the orchestra's treatment of American composers. Amy Beach turned to composition partly because her husband discourageed her from a public career as a pianist. Knowledge Essay! Nevertheless, after his death she resumed concertizing, and became, in 1911 our first native composer to travel to Europe, not to study, but to promote her own music. In 1983, the Czech composer Antonin Dvorak sparked a controversy about what made American music American. How To Put A Long Quote In An! Unlike other European composers who came through America to tour and make money, leaving as quickly as possible, Dvorak came to stay, temporarily, as dirctor of New York's National Conservatory of Music from macbeth blood, 1892 to '95. In 1983 he was completing his now-famous New World Symphony supposedly based on Negro themes such as Swing Low, Sweet Chariot. Dvorak made a statement to the press which was quoted in the New York Herald: I am now satisfied. he said, that the future music of this country must be founded upon what are called negro melodies. There is nothing in the whole range of composition that cannot be supplied with themes from this source. The following week, the put a quote in an, Boston Herald printed indignant replies by American composers, including Paine, Chadwick, and Beach.

Paine, taking an internationalist viewpoint, disagreed that American music need differ in any way from statement uk, European music. Dr. Put A Quote Essay! Dvorak. he wrote, greatly overestimates the influence that national melodies and folk-songs have exercised on the higher forms of musical art. In the statement online, case of Haydn, Mozart, Beethoven, Schubert, and other German masters, the old folk-songs have been used to a limited extent as motives; but movements founded on such themes are exceptional in comparison with the immense amount of entirely original thematic material that constitutes the bulk of their music. Amy Beach, on the other hand, sympathized with the attempt to create a national music, but felt that Negro melodies need not be the how to put a long quote, entire basis for it. The African population of the United States, she wrote, is far too small for its songs to be considered 'American.' It represents only one factor in the composition of our nation. We of the north should be far more likely to be influenced by the old English, Scotch, or Irish songs, inherited. from our ancestors.

In response, Beach wrote the thesis processing, work for which she is best-known today, her Gaelic Symphony, based on Irish folksongs. This was the most public exposition yet of an eternal American musical conflict. What is America's folk music? African-American, Appalachian, songs from Ireland, pop music? And what role should it serve for how to long quote in an essay American composers? As a melting pot the United States has been in a unique position, the only major nation whose music was not allowed to essay, grow naturally, but with a wealth of conspicuous and often contentious soul-searching. Throughout America's history the long in an essay apa, conflict between European training and indigenous folk sources has resonated, coming back over buy uk essays, and over again in different guises. From the beginning the American composer labored under an assumption that crippled his or her creativity: any innovation, any departure from European precedent, might be interpreted as a technical deficiency.

Europeans like Berlioz, Liszt, and Wagner were free to in an, ignore the past and create their own rules, but American symphonists such as Bristow, Chadwick, and Beach dared not transgress beyond precedents set by even the - help, more conservative Europeans like Mendelssohn, Brahms, Dvorak. Long Essay! As Henry Cowell wrote, “Transplanted to the United States, the rules of harmony and composition took on a doctrinaire authority that was the - help dot com, more dogmatic for being second hand.” For decades American composers struggled under mutually contradictory mandates. On one hand, they were expected to demonstrate a level of formal and technical polish equal Schumann, Brahms, and the other familiar European masters. On another, they were expected to keep pace with Europe's latest trends. As if that were not enough, they were also challenged by the critical press to make their music sound distinctly American - whatever that meant. Composer Henry Gilbert stated the problem in sharp terms: American music. Put A Long Quote Essay! he wrote in 1915, has this problem to face: that it can only on image become ultimately distinctive by leaving the paths of imitation, and that by leaving the paths of imitation it must temporarily sacrifice both immediate success and the respect. of both public and academician.Decade by long quote in an decade we can chart the great divide between those American composers who sought to be original and those who sought to live up to florida knowledge, European standards. In the put a quote in an, 1920s, there was the florida general knowledge, Pan American Association organization versus the League of how to quote, Composers. The Pan American Association was founded by maverick composer Edgard Varèse, and buy uk essays was dedicated to performing music by composers of the Western hemisphere. Its members included Charles Ives, Henry Cowell, Carl Ruggles, the Mexican Carlos Chavez, Roy Harris, and Wallingford Riegger, most of whom had not studied in Europe. Typical of the Pan American Association was Varèse's hair-raising 1931 work for percussion orchestra called Ionisation, the first work written in the Western world entirely for percussion, and his riotous work for orchestra, Arcana.

The League of Composers, on the other hand, included mostly composers who had studied in in an essay Paris or Fontainbleau, the most important being Aaron Copland. Heavily influenced by the aggressive new works of Igor Stravinsky, the Europhilic League composers supported the new French style of neoclassicism, and performed primarily European music. The League of Composers might have been more typified by the Piano Variations of - help dot com, Aaron Copland, which flirted with the trends of dissonance and abstraction being championed in Europe at the time. The League had wealthier patrons, and were backed by how to in an apa two important conductors, Serge Koussevitsky of the Boston Symphony Orchestra and Leopold Stokowski of the Philadelphia Orchestra. Buy Personal Online Uk! The Pan Americans, meanwhile, kept going primarily through the how to quote in an apa, generous financial backing of creative - writing - help, Charles Ives, who used the put a long quote in an apa, fortune he had made in the insurance business to support performance and publication of American music. After World War II the blood, fight surfaced again in a new form.

Composers such as Milton Babbitt, Roger Sessions, George Perle, and others felt that the future of music lay with the 12-tone language developed by how to put a in an essay Arnold Schönberg, who had emigrated to America in 1933. Their music was typified by Sessions, who famously stated, I have no sympathy for consciously sought originality. The tremendous influx of European emigre composers before and during World War II, including Schönberg, Stravinsky, Bartok, Hindemith, Kurt Weill, Krenek, and many others, represented a deluge of European influence that temporarily buried American trends during the 1950s and much of the '60s. Thesis On Image Processing! As one composer of the period, Edward T. Cone, put it, the American past is the European past and. the foundation provided by the great line [meaning Beethoven, Brahms, and so on] is basic to put a in an apa, the development of music in the United States as well as Europe. On Image! Opposed to how to put a quote in an, this overwhelming trend were a number of maverick American composers who continued working in non-European idioms during the 1950s with very little support: John Cage, Lou Harrison, Harry Partch, Conlon Nancarrow. Scorning 12-tone technique as a dead end, and general knowledge as an expression of post-War angst that meant little or nothing to American audiences, these composers embraced world music influences and technology, as Cage did in his Credo in US, the first piece to put a long quote essay, use the turntable as a musical instrument. One would have thought that by buy uk essays the late 20th century, Europe's psychological claims on American composers would have relaxed. But in how to quote essay the 1980s, the dichotomy returned again in full force, with different philosophies, different protagonists. On one side, many of the composers writing for - writing dot com orchestra had abandoned 12-tone music and returned to a newly ironic approach to the rhetoric of 19th-century romanticism. Composers like George Rochberg, Jacob Druckman, John Corigliano, David Del Tredici, William Bolcom, and John Harbison developed what became known as the New Romanticism, a return to how to long in an, the harmonies, timbres, and forms of 19th-century European music, although with elements of pastiche and rhythmic fragmentation.

At the the color, very same time, beginning in the late 1970s, there was a move among the maverick composers to how to in an essay, appropriate the buy uk essays, materials of rock and how to put a quote in an essay apa pop music. Music, so the philosophy went, should derive from the vernacular music of the people, and by the late 1970s, most people's vernacular music was rock. Rhys Chatham and buy uk essays Glenn Branca started writing symphonies for electric guitars. Robert Ashley wrote an opera, Perfect Lives, with a rock beat. Laurie Anderson came out of the how to put a in an essay, avant-garde and florida general knowledge essay actually had a hit single, O Superman, hit number two on the pop charts in England in 1981. Even those composers who didn't go so far as to how to essay, use a propulsive backbeat were writing a simple, accessible music growing from the avant-garde movement that had taken off in the 1960s: minimalism. One of the best of these was William Duckworth, whose Time Curve Preludes brought together bluegrass and minimalist influences, in much the online, same way that Gottschalk's The Banjo had fused 19th-century banjo playing with romanticism. Two hundred years of how to long quote essay apa, history should be enough to suggest that this rift in American music may be permanent. There are two streams of American music both claiming to occupy the same position. Creative - Help! For some musicians, America is simply Europe's western branch, and our musical tradition is a linear continuation of the same tradition that grew from Bach through Mozart, Beethoven, Brahms, and put a apa Schönberg.

These composers tend to write for orchestra whenever possible; they write symphonies, concertos, string quartets. Buy Uk Essays! For other composers - the mavericks - the dominance of European music represents an imperialism we've been waiting for decades to escape. A new continent, they feel, requires its own music, its own practice, its own sounds, techniques, forms, and how to long quote apa procedures. Thesis! Its music should be drawn from the local enviornment, the sounds of how to in an, home; its forms should be relevant to the color essay thesis, American society, not to a 19th-century European aristocracy that no longer exists. In An Essay! These two viewpoints have never been reconciled.

It is - writing - help dot com unlikely that either will disappear in the forseeable future. In future essays, we'll explore many of the how to put a long quote in an essay, ways American composers have drawn the music from American life: by imitating the rhythmic style of jazz, by using American electronic technology, by on image processing writing symphonic works for electric guitars. How To Put A In An Apa! Art is a transformation of the world around us - at least, that's the florida general knowledge, standpoint of the American Mavericks.

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Chapter 3 ‘ Provides a brief insight into the Structure of the industry with the HHI index the Chapter 4 ‘ Has the macro environmental analysis of the color essay E-Commerce industry which includes the PESTEL analysis. Chapter 5 – Briefs the Competitive analysis using Porters 5 Forces. Chapter 6 ‘ Performance Analysis using 4 key metrics on major players of E-commerce industry. Also included the Internet users traffic comparison on top 10 e-commerce sites in India. A Study on Indian E-Commerce Industry.

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sellers in various services like payment collection, logistics, etc. but do not prefer to. hold inventory in their own warehouse. 1) C2C Marketplace. A C2C Marketplace or a Consumer to Consumer marketplace means an online. marketplace where individual consumers can sell products to essay thesis, individual buyers. As a seller, even if you do not run a business, you are free to sell your product. through such marketplace to the end customers. 2) B2C Marketplace. A B2C Marketplace or a Business to Consumer marketplace means an how to long quote in an, online.

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B2B web. shop usually contains customer-specific pricing, customer-specific assortments and. customer-specific discounts. Indiamart.com and TATA groups tatab2b.com are few. popular sites in India.

A Study on Indian E-Commerce Industry. Exclusive Brand Stores. This is the latest business model of its kind recently started in India. In this business. model, the various brands setup their own exclusive brand stores online to enable. consumers buy directly from the brand. A few examples of brands operating through.

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user base of about 250.2 million. It is estimated that by 2024-26, e-commerce market in India. will be $260 billion. At an Exponential rate, E-commerce is growing in India. According to recent online retailing.

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‘ Living standard is rising for middle class people and disposal income is also getting. A Study on Indian E-Commerce Industry. ‘ Online products are usually available at discount which is how to long quote apa, less than the products. available in normal shops. ‘ Lack of time and busy lifestyle for of water, offline shopping.

‘ Evolution of the how to put a apa online marketplace model with websites like ebay, flipkart, snapdeal. ‘ Takes less time for purchasing as there is no need to buy personal, stand in the queues which usually. done in offline shopping. 1.5 Advantages of E-Commerce. ‘ With E-Commerce as an put a in an apa, alternative shopping is no longer a barrier for the customers. in terms of time, distance and place as customers can shop at of water essay thesis any time and from.

anywhere they prefer to. ‘ E-Commerce has satisfied and put a quote in an, provides certified branded products to creative - writing dot com, the customers. that even typical Indian customers are ready to buy products such as clothes, shoes, etc. Long Quote In An! without even touching or trying them for fitness. ‘ All extra expenditures that were initially done on general knowledge essay, labour, etc are avoided and a lot of. funds get saved.

‘ Shopping through web is the most feasible options for metro city residents. ‘ Transaction time has reduced. ‘ Alternative products offered by different brands are also availed to how to put a long quote essay apa, the customers if by. chance the blood thesis statement current product in a particular brand is unavailable. ‘ 1-Day delivery along with door-door delivery has caught a boom in the market with. the evolution of E-Commerce.

1.6 Disadvantages of E-Commerce. ‘ Unprofessionalism has increased as any company gets a chance to make their business. portal out of trust or belief. ‘ Customer interaction is very less so the product quality and satisfaction to in an, the. customer remains a matter for concern. ‘ Hackers and - writing - help dot com, crackers are day in and day out searching for how to put a quote in an, a chance to macbeth thesis statement, hack into. customer personal details that they share at the time of online payments. A Study on Indian E-Commerce Industry. ‘ E-commerce go discouraging for the purchasing of precious items just by having a. glance of put a long essay apa them rather than getting a chance to wear them or check product quality. such as jewellery etc.

‘ E-commerce concept is under a mess as many online sites do not deliver services as. promised at the time of the color essay placing the order. ‘ Authenticity for the product is untrustworthy. 1.7 OBJECTIVES OF THE STUDY. ‘ To study the global and Indian scenario with respect to the E-commerce Industry.

‘ To study the structure of the Indian E-commerce industry. ‘ To study the long quote in an essay apa macro environmental factors affecting the Indian E-commerce industry. ‘ To analyze the industry using Porters 5 Forces. ‘ To study the performance of major players in the industry. ‘ To compare the U.S and Indian E-commerce industry. ‘ To study the future opportunities and prospective growth in creative, the industry. A Study on Indian E-Commerce Industry. GLOBAL AND INDIAN.

A Study on Indian E-Commerce Industry. 2.1 Status of the global e-commerce industry. Middle class in long essay apa, many of the developing countries, including India, is rapidly embracing. online shopping. However, India falls behind not only US, China and Australia in statement online, terms of.

Internet density, but also countries like Sri Lanka and Pakistan. Sri Lanka has an internet. penetration of 15 percent. How To Long Quote Apa! Better internet connectivity and the presence of an internet-savvy. customer segment have led to growth of e-commerce in Sri Lanka with an of water essay, existing market. size of USD 2 billion. Long In An Essay Apa! Pakistan, with an internet penetration of 15 percent has an existing. market size of consumer e-commerce of thesis USD 4 billion. Incidentally FDI in inventory-based. consumer ecommerce is allowed in both these countries. (IAMAI-KPMG report, September. A.T.

Kearney’s 2012 E-Commerce Index examined the how to quote essay top 30 countries in the 2012 Global. Retail Development Index’ (GRDI). Using 18 infrastructure, regulatory, and retail-specific. variables, the Index ranks the top 10 countries by their e-commerce potential. Following are some other major findings of the Index: i) China occupies first place in buy uk essays, the Index. The G8 countries (Japan, United States, United. Kingdom, Germany, France, Canada, Russia, and in an apa, Italy) all fall within the Top 15. A Study on Indian E-Commerce Industry. ii) Developing countries feature prominently in the Index. Developing countries hold 10 of.

the 30 spots, including first-placed China. Statement Online! These markets have been able to shortcut the. traditional online retail maturity curve as online retail grows at the same time that physical. retail becomes more organized. Consumers in these markets are fast adopting behaviors. similar to how to put a quote in an, those in more developed countries. iii) Several “small gems” are making an impact. The rankings include 10 countries with.

populations of on image less than 10 million, including Singapore, Hong Kong, Slovakia, New. Zealand, Finland, United Arab Emirates, Norway, Ireland, Denmark, and Switzerland. These. countries have active online consumers and sufficient infrastructure to support online retail. iv) India is not ranked. India, the world’s second most populous country at 1.2 billion, does. not make the long Top 30, because of low internet penetration (11 percent) and poor financial and. logistical infrastructure compared to other countries.

It is general, seen that countries making in how to put a long in an essay, the top list of the table of e-commerce have required. technologies coupled with higher internet density, high class infrastructure and suitable. regulatory framework. India needs to work on florida general knowledge, these areas to how to in an apa, realize true potential of ecommerce. business in statement, the country.

2.2 Comparison of E-Commerce in put a long quote in an essay, US and India. The Indian e-commerce market will reach as high as USD 6 Billion by the year 2015. - Help! This. implies that if we compare the e-commerce market with the statistics from the how to long quote in an year 2014, there is a substantial growth of 70%. It is evident that India is slowly becoming like the US in. the area of creative - writing e-commerce. It is stated that India has started doing well in the market of put a long essay e-commerce because of the. growing number of people who have access to mobile Internet. Creative - Help! Broadband usage has. increased by about three times in the last two years (2013 #038; 2014). A Study on Indian E-Commerce Industry.

2.2.1 Cash on Delivery (COD) system in India. Cash on put a long in an essay, Delivery is an Indian thing. US consumers mainly transact online using Credit Cards. or through PayPal. Indians are known to be price sensitive. Buy Uk Essays! Even though with heavy. discounting e-retailers are trying to lure them to buy online, consumers are still wary of.

making prepaid orders. The situation is different in US. Even though the discounting games continue, users generally. go with prepayment. How To Quote In An Essay! This is also because the penetration of credit cards and buy uk essays, electronic. payments is highly evolved in that market, while in India, despite the estimated 1.252 billion. strong population of India, only how to 18.8 million credit cards existed in the country, with.

approximately 331 million debit cards till last year. The popularity of CoD is directly. dependent on the trust issues consumers have on the online retailers. 2.2.2 Offers and excitement created among customers. The trend of buy uk essays mega online shopping festivals started in how to put a long quote in an essay apa, the West. From offline trends of. Macy’s Day parade and Black Friday to taking these festivals online, and creating further.

new trends like Cyber Monday. India is still naive, even the three editions of the Great Online Shopping Festival have not. been able to make the impact they were expected to. The festive season of Diwali is a time. when Indians indulge in spending, and while the Indian retailers were busy creating their. respective versions of ‘mega sales’, US based Amazon was the first to step on this. opportunity with ‘Diwali Dhamaka Sale’. Also, the buy uk essays consumer shopping behaviour is different. in the two countries.

The Indian online retails brings up offers and excitement into the consumers, but it is not big. like how it is in US. A Study on Indian E-Commerce Industry. 2.2.3 Type of Product that People Buy Online. Nowadays people buying real estate and even automobiles online even in India is becoming. common.

But in general, Apparel and electronics remain the most popular categories people. buy online, and the same is seen in put a quote in an essay, the US as well. These two categories dominate both the. An area where India is lacking is online grocery retail. Grocery retail and logistics is highly. evolved in US.

In India, it was a taboo, and wasn’t touched for a long time even though the. sentiment was strong. Players are emerging now in this segment, with start-up’s like. BigBasket, LocalBanya etc. and mature players like Reliance Fresh taking the creative - writing dot com lead. The local Indian ‘banya’ is still stronger than online stores.

The unorganised retail in India is. an area where the put a quote in an apa e-commerce would be able make a difference and eventually take over. 2.2.4 Logistics and Regulations. The logistics infrastructure is still not up to the mark in India. Thesis On Image Processing! While India Post is doing a. great job in helping the e-commerce players, no dedicated e-commerce company has been. able to scale up its operations to reach all the postal codes. The penetration of how to in an essay apa internet in.

India is 18% as against buy personal statement online 87% in US, is a big hindrance. When it comes to technology, site crashes, issues in ERP systems etc. are commonly heard. things in India. Put A Long In An Essay Apa! Whereas in US, the technology is very strong. The Government bodies in India haven’t yet matured to the online businesses that are. operational. There hasn’t been any clear guidelines for essay, FDI until recently, even there the.

Government has decided to treat both online and offline retail alike. Some of the how to long quote essay other online. marketplace keeps running into warehousing policy issues. The heavy discounting is another. questionable area, since the Government has clear guidelines for buy uk essays, Maximum Retail Price, there is no lower bar set. A Study on Indian E-Commerce Industry. STRUCTURE OF THE. A Study on Indian E-Commerce Industry. 3.1 HERFINDAHL – HIRSCHMAN INDEX. A commonly accepted measure of market concentration.

It is calculated by squaring the. market share of each firm competing in a market, and then summing the resulting numbers. The HHI number can range from close to zero to 10,000. The HHI is expressed as: HHI = S1^2 + S2^2 + S3^2 + … + Sn^2 (where Sn is the market. share of the Ith firm) the closer a market is to quote apa, being a monopoly, the higher the the color of water essay market’s. concentration (and the how to put a long quote lower its competition).

For the e-commerce industry, the HHI, based on the market share is calculated as follows. Company Sales(in cr) market. Flipkart 2846.13 53.89683186 2904.868484. Jabong 202 3.82525044 14.63254093. Myntra 441.58 8.362148958 69.92553519. Snapdeal 830 15.7176132 247.0433646. Amazon 168.99 3.20014392 10.24092111. Ebay 107 2.02624652 4.105674961. naptol 460 8.710966349 75.88093474. Yebhi 120 2.272426004 5.163919944. Yepme 80 1.514950669 2.295075531.

bewakoof 25 0.473422084 0.22412847. total sales 5280.7 100 3334.38058. The HHI can have a theoretical value ranging from close to zero to 10,000. If there exists. only a single market participant which has 100% of the market share the HHI would be. 10,000. If there were a great number of market participants with each company having a. market share of almost 0% then the HHI could be close to zero. ‘ When the HHI value is less than 100, the market is highly competitive. ‘ When the HHI value is between 100 and 1000, the market is online, said to be not concentrated.

‘ When the how to put a long HHI value is between 1000 and 1800, the market is said to be moderately. ‘ When the the color thesis HHI value is above 1800, the market is said to be highly concentrated. So the HERFINDAHL – HIRSCHMAN INDEX of the E-commerce industry is greater than. 1800. Hence it is highly concentrated. A Study on how to put a quote apa, Indian E-Commerce Industry.

A Study on statement online uk, Indian E-Commerce Industry. 4.1 PORTER’S FIVE FORCE ANALYSIS. The huge competition in the e commerce market allows to win as companies have to. keep their prices in check to attract buyers. Customer can choose from a wide range of offline as well as online players. Customers can always buy from some other website or some other store in case they.

are not satisfied with any one player. Buyers in this industry are customers who purchase products online. How To Quote Essay Apa! Since this. industry is flooded with so many players, buyers are having lot of thesis on image options to choose. Switching costs are also less for customers since they can easily switch a service. from one online retail company to other one.

Same products will be displayed in. several online retail websites. So, product differentiation is long quote, almost low. So, all these. factors make customers to possess more power when compared to online retail.

Also the E-commerce aggregators sites makes it transparent to buy uk essays, the consumer to see which. site offers the long in an essay apa product in the least price. A Study on Indian E-Commerce Industry. 4.1.1 Bargaining Power of thesis on image Buyers. The huge competition in the e commerce market allows to win as companies have to. keep their prices in in an essay apa, check to buy personal, attract buyers. Customer can choose from a wide range of offline as well as online players. Customers can always buy from some other website or some other store in case they. are not satisfied with any one player. Buyers in this industry are customers who purchase products online.

Since this. industry is flooded with so many players, buyers are having lot of how to long quote apa options to choose. Switching costs are also less for customers since they can easily switch a service. from one online retail company to other one. Same products will be displayed in. several online retail websites. So, product differentiation is almost low. So, all these. factors make customers to possess more power when compared to general knowledge essay, online retail. Also the E-commerce aggregators sites makes it transparent to the consumer to see which.

site offers the product in the least price. 4.1.2 Bargaining Power of suppliers. Tens of millions of put a quote apa sellers list their products on ecommerce marketplaces; hence. their individual bargaining power is limited. However, sellers can also list their products on multiple platforms and macbeth statement, sites, including Amazon, Etsy.com and various international e-commerce sites. Hence, if. eBay introduces policy and pricing changes that are unsatisfactory to sellers, then it.

could result in lower number of product listings on its marketplace. There are relatively fewer number of postal and in an apa, delivery services as well as. shipping carriers; hence any pricing change or disruption in their services could. hamper eBay’s ability to deliver products on time. Hence, these carriers hold some. A Study on Indian E-Commerce Industry. The sources that generate traffic on ecommerce site can also be classified as. suppliers.

Search engines hold significant leverage as they account for over 20% of. traffic on eBay if we account for macbeth blood thesis, both organic and paid search (according to Similar. Web estimates). Changes in Google SEO (search engine algorithm) have a negative. impact on traffic. eBay’ seller marketplace model leads to large amounts of. unstructured data on the site, which is long quote apa, detrimental to the color essay, its SEO efforts. Additionally, several referring sites such as slickdeals.net, dealnews.com and social. networks also bring considerable traffic to ecommerce and any changes in how to quote, their. policies could adversely affect the company’s top-line and profitability.

In this industry, suppliers are the manufacturers of finished products like Nike, Dell, Apple etc. Online retail companies sell various products ranging from books to. computer accessories to apparels to footwear. Macbeth! Since there are many suppliers for any. particular category, they can’t show power on online retail companies. For example, if you take computers category, there are many suppliers like Dell, Apple, Lenovo, and Toshiba who wants to sell their products through these online retail companies. So, they won’t be having power to control the online retail companies. Online. customers can select the products on their own and the switching costs in this case is. zero.

It is very difficult for manufacturers of finished products to come into this. industry because of challenges in Logistics. Online retail industry is important to. suppliers because it acts as one of the channel to sell the products. Now, with most. of the customers in India purchasing online through online retail companies, they. can’t afford to lose this channel. So, they can’t dictate terms with online retail.

companies. How To Put A Quote In An Essay! So, in this industry the supplier power is low. 4.1.3 Competitive Rivalry within the Industry. E-commerce faces competition in its marketplaces segment from both offline and online. players. Of Water Essay! Customers can buy products from a wide range of put a apa retailers, distributors, auctioneers, directories, search engines, etc and hence the competition is intense. A Study on buy uk essays, Indian E-Commerce Industry. Various factors such as price, product selection and services influence the purchasing. decision of customers. E-commerce companies frequently engage in price-based. competition to woo buyers, which limits their ability to raise prices.

In the payments business, there is competition from sources such as credit and. debit cards, bank wires, other online payment services as well as offline payment. mechanisms including cash, check, money order or mobile phones. Considering the how to long quote apa entry of newer players such as Apple Pay and Alibaba, the. competition is expected to heighten in statement, the online payments space. Competition is very high in this industry with so many players like Flip kart,

Myntra, Jabong, Snap deal, Amazon, India plaza, Homeshop18 etc. 4.1.4 Threat of New Entrants. Given the nature of the business, there is quote, always a threat of new entrants as it is. relatively less costly to enter the buy uk essays market and setup operations. There is put a in an essay, no additional.

cost incurred to essay thesis, set up any physical stores and locations. In addition, traditional. established physical stores can easily move into online retailing and bring with them. their substantial consumer base. These stores such as Target or Wal-Mart, already enjoy. economies of how to long in an essay apa scale, have recognizable brands and a strong supply chain. So they do.

pose strong competition to Amazon. That said, the threat from brand new entrants remains low as it would be nearly. impossible for buy uk essays, a new company to match the cost advantages, economies of scale and. variety of offering as Amazon.com. How To Put A In An Apa! These advantages will deter most brand new. entrants to the market. Substantial Economies of Scale. Ecommerce like Amazon works with over 10,000 vendors and boasts an of water essay, impressive 75.

percent repeat purchasers. Its market capitalization is substantially ahead of its nearest. A Study on Indian E-Commerce Industry. First Mover Advantage. As the pioneer online retailer, Amazon , flip kart has the how to long quote in an essay apa necessary brand awareness and. credibility as a strong reliable presence in the market. Massive product Variety. Way beyond a bookstore now, Amazon.com , Flipkart provides any type of thesis product. there is in its online stores. Long! This means that there is a strong supplier base relationship.

that cannot be replicated. In addition, as a bookseller and a provider of other. entertainment channels such as movies, videos and music, ecommerce has established. relationships with publishers, producers, movie studies and music producers which are. not easy to form and replicate. The e-commerce market is characterized by low barriers to entry. It is relatively easy. for newer players to enter the market and start selling products. Having said that, it’s.

difficult for buy uk essays, newer players to gain brand recognition and attain high ranking on search. Newer players require significant marketing budgets to compete on a large scale and. this restricts entry of newer players to an extent. The online payments market has relatively higher barriers to entry as there is in an essay apa, intense. competition between established players; additionally, security is a paramount during. online payments and hence newer players which do not have the on image necessary brand. recognition will find it difficult to attract new customers. However, established players such as Apple, Amazon and Alibaba have the potential. to make a dent in PayPal’s strong market position. ‘ Indian government is how to quote essay apa, going to allow 51% FDI in multi-brand online retail and.

100% FDI in single brand online retail sooner or later. So, this means foreign. companies can come and start their own online retail companies. ‘ There are very less barriers to entry like less amount of buy personal statement money required to start a. business, less amount of infrastructure required to start business. All you need is.

to tie up with suppliers of products and you need to develop a website to display. A Study on Indian E-Commerce Industry. products so that customers can order products, and a tie up with online payment. gateway provider like bill desk. ‘ Industry is also going to grow at a rapid rate. It is going to touch 76 billion $ by. 2021. Industry is going to experience an exponential growth rate.

So, obviously no. one wants to miss this big opportunity. 4.1.5 Threat of substitute products. The threat of substitutes for ecommerce is how to put a quote in an, high. On Image! The unique characteristic Amazon has is. the patented technology (such as 1-Click Ordering), which differentiates them from other.

possible substitutes. However, there are many alternatives providing the same products. and services, which could reduce Amazon’s competitive advantage. Therefore, Amazon. does not have absolute competitive advantage on their product offerings, but they. definitely have the advantage when it comes to the quality of customer service and. There is no technology that can substitute the Internet so far in the market. Even, analog. signal that use to send the put a long in an essay apa television signal or radio signal are not the main threat. The main substitute that exists is the brick and motor store, which they change or move.

their place to be on the Internet. General Essay! Therefore, the e-commerce industry has low threat of. substitutions. When we compare relative quality, relative price of product that he/she. buys online with physical store, both are almost same and in some cases, online discounts. will be available which makes customers to buy products online. A Study on Indian E-Commerce Industry. Porters 5 Force Model of E-Commerce Industry. A Study on Indian E-Commerce Industry. A Study on how to quote, Indian E-Commerce Industry. This industry analysis, also known as the macro environmental analysis is basically done to.

determine the conditions in which the buy personal statement industry is operating in. How To Essay Apa! The analysis of these factors. becomes very important for a company operating in that particular industry for the growth. 5.1 POLITICAL AND LEGAL FACTORS: E-commerce has introduced many changes in the Indian consumers and customers. However, e-commerce in India has also given rise to many disputes by the consumers purchasing the. products from e-commerce websites. In fact, many e-commerce websites are not following. Indian laws at thesis all and how to put a quote in an essay apa, they are also not very fair while dealing with their consumers. Allegations of predatory pricing, tax avoidance, anti competitive practices, etc have been.

levelled against big e-commerce players of creative - writing - help dot com India. As a result, disputes are common in India. that is not satisfactorily redressed. This reduces the how to put a long apa confidence in buy personal online uk, the e-commerce segment. and the unsatisfied consumers have little choice against the big e-commerce players. At a. time when we are moving towards global norms for e-commerce business activities, the. present e-commerce environment of India needs fine tuning and regulatory scrutiny. In fact,

India is exploring the possibility of regulation of e-commerce through either Telecom. Regulatory Authority of India (TRAI) or through different Ministries/Departments of Central. Government in a collective manner. It is obvious that e-commerce related issues are not easy to manage. E-commerce disputes. resolution is even more difficult and challenging especially when Indian Courts are already. overburdened with court cases.

Of course, establishment of how to put a long quote essay apa e-courts in India and statement online, use of online. dispute resolution (ODR) in India are very viable and convincing options before the Indian. Many Indian stakeholders have raised objections about the way e-commerce websites are. operating in India. These websites are providing deep discounts that have been labeled as.

predatory by offline traders and businesses. Further, Myntra, Flipkart, Amazon, Uber, etc. have already been questioned by the regulatory authorities of India for violating Indian laws. A Study on Indian E-Commerce Industry. 5.1.1 NEED FOR HUMORIZED TAXATION LAWS: Laws regulating ecommerce in India are still evolving and lack clarity. Favorable regulatory. environment would be key towards unleashing the long in an essay potential of ecommerce and help in. efficiency in operations, creation of - writing jobs, growth of the industry, and investments in back-end. infrastructure. Furthermore, the interpretation of intricate tax norms and complex inter-state.

taxation rules make ecommerce operations difficult to manage and to stay compliant to the. laws. With the wide variety of audience the ecommerce companies cater to, compliance. becomes a serious concern. Companies will need to have strong anti-corruption programs for. sourcing and how to long quote in an apa, vendor management, as well as robust compliance frameworks. It is important. for the buy uk essays E-Commerce companies to keep a check at every stage and put a quote, adhere to the relevant.

laws, so as to avoid fines.Myntra, Flipkart and blood thesis statement, many more e-commerce websites are under. regulatory scanner of Enforcement Directorate (ED) of India for violating Indian laws and. policies. There are no taxation laws for these websites so the products are being sold at huge. discounts in how to long in an essay apa, these sites. Some of the major causes not keeping taxation laws over ecommerce. are that the government is not having proper knowledge about the structure of. industry and the limitations that has to be given to the e commerce industry and buy uk essays, what are the. rights that should be given to them for selling the product Security of the put a long quote essay apa information. provided during the online transaction is a major concern.

Under section 43A of the I T Act. the ‘Reasonable practices and procedures and sensitive personal data or information Rules, 2011’ have been proposed, which provide a framework for the protection of data in florida essay, India. A Study on Indian E-Commerce Industry. 5.2 ECONOMIC FACTORS: Mass usage of internet: The usage of internet is put a in an essay, increasing rapidly in INDIA, it is said that India is said to be the - writing dot com 3rd. largest internet population country after USA and CHINA. Current India internet users are. 205 millions .The total no of users are expected to be 330-370 millions in how to long in an, just 3 years. The.

internet usage in cities has been increased rapidly. Increased aspiration levels and availability. The aspiration of the Indian youth and buy personal online uk, middle class while the coming year will be even more. promising both for the consumer as also the entrepreneurs, with average annual spending on. online purchases projected to increase by how to put a apa 67 per cent to Rs 10,000 from Rs 6,000 per person. In 2014, about 40 million consumers purchased something online and number is expected to.

grow to florida knowledge essay, 65 million by 2015 with better infrastructure in how to put a quote in an, terms of logistics, broadband and. Internet ready devices will be fuelling the creative - help demand in ecommerce. The smart phones and. tablet shoppers will be strong growth divers, mobile already accounts for how to quote essay, 11% of e commerce. sales, and its share will jump to 25% by 2017. Computer and florida essay, consumer’s electronics as well. eral and accessories account for how to long essay apa, the bulk of India retail ecommerce sales will contribute 42%

A Study on of water thesis, Indian E-Commerce Industry. Liberal policies (FDI in how to put a quote essay apa, Retail and Insurance) The E-commerce Association of processing India (ECAI) is looking for a positive response from the. government on critical reforms like permitting FDI for the B2C inventory led model. This has. been industry’s demand for a long-time, especially as many small and medium sized. ecommerce players face obstacles on how to put a apa, easy access to capital and technology. The industry has.

been hoping that the government would at of water least review a partial opening of the sector to FDI. In 2015 budget the how to quote in an FDI has been increased to 51 %. So there is florida general, a positive response from the. international e commerce industry that is long in an essay, trying to enter into India. Even allibaba.com is also. trying to enter into India with the help of snapdeal.com.

But on the other side the small e. commerce companies are finding it difficult because may face difficulty in the future when. the MNC e commerce companies enter India. Supply chain and creative - writing, the productivity growth. The most important impact of ecommerce is maintained supply chain and the productivity of. the products. How To Quote In An Essay! The buying and selling of goods’continues to undergo changes that will have a. profound impact on the way companies manage their supply chains. Simply put, e-commerce. has altered the practice, timing, and technology of business-to-business and business-toconsumer. commerce. Creative Dot Com! It has affected pricing, product availability, transportation patterns, and. consumer behavior in developed economy in India.

Business-to-business electronic. commerce accounts for the vast majority of long essay apa total e-commerce sales and plays a leading role in. supply chain network. In 2014, approximately 21 percent of manufacturing sales and creative, 14.6. percent of wholesales are done in India. A Study on put a quote in an apa, Indian E-Commerce Industry.

From the moment the online order is placed to when it is picked, packed, and shipped, every. step in thesis, the process must be handled efficiently, consistently, and cost-effectively. In ecommerce, the distribution center provides much of the customer experience. Simply. delivering the how to quote apa goods is no longer an adequate mission for the fulfillment center’customer. satisfaction has to be a critical priority. The typical e-commerce consumer expects a wide. selection of SKU offerings, mobile-site ordering capability, order accuracy, fast and free. delivery, and free returns.

Understanding how online consumers shop and purchase across. channels is buy uk essays, critical to the success of online fulfillment. More consumers are browsing the. Internet for how to put a long in an, features and selection, testing products at brick-and-mortar stores, acquiring. discounts through social media, and then purchasing the product online through the. convenience of their mobile device. Some retailers,’including those that also sell through.

catalogs’have been in the direct-to-consumer marketplace for some time. These companies. have fulfillment facilities established and macbeth thesis, information technologies in long in an essay, place to manage orders. with speed and efficiency, doing it well and profitably. But to many distribution executives, online fulfillment poses a significant challenge to their existing knowledge, experience, and. 5.3 SOCIAL FACTORS: A Study on Indian E-Commerce Industry.

Better comfort level and trust in online shopping: ‘ Consumers feel easy to access the ecommerce sites 24?7 support. Customer can do. transactions for the product or enquiry about any product/services provided by a company. anytime, anywhere from any location. Here 24?7 refers to 24 hours of each seven days of buy personal statement a. ‘ E-Commerce application provides user more options and quicker delivery of products. ‘ E-Commerce application provides user more options to compare and put a long, select the - help cheaper and. ‘ A customer can put review comments about a product and can see what others are buying or. see the review comments of other customers before making a final buy.

‘ E-Commerce provides option of virtual auctions. ‘ Readily available information. A customer can see the relevant detailed information within. seconds rather than waiting for days or weeks. Advantages to the society: ‘ Customers need not to travel to shop a product thus less traffic on how to put a long essay, road and low air pollution. ‘ E-Commerce helps reducing cost of general knowledge essay products so less affluent people can also afford the.

‘ E-Commerce has enabled access to services and products to rural areas as well which are. otherwise not available to them. ‘ E-Commerce helps government to deliver public services like health care, education, social. services at reduced cost and in how to put a long, improved way. ‘ E-Commerce increases competition among the organizations and as result organizations. provides substantial discounts to customers. A Study on Indian E-Commerce Industry. 5.4 Technological factors: Cloud computing in e commerce:

According to analysts, within 10 years’ time 80% of all computer usage worldwide, data. storage and e-commerce will be in the cloud. It is buy personal uk, called the third phase of the internet. During the first phase software and operating systems were combined to create a simple flow. of communication through ‘ for instance ‘ email. The second phase brought the user to the. World Wide Web, where he had access to millions of websites. This increased internet usage. by a factor of put a quote in an essay one hundred in only 2 years’ time. In the third phase everything is in the cloud, both data and software.

There are several types of cloud computing, of which Software-as-a-Service is probably the. best-known. The others are Platform-as-a-Service (PaaS) and Infrastructure-as-a-Service. The ability to lower costs, accelerate deployments and respond quickly. to market opportunities and buy uk essays, challenges are just a few reasons why so many IT leaders are. leveraging cloud based e commerce applications. Given the variety of solutions, IT leaders. must research their options carefully in order to select the one that best meets their needs. Following are the top four impacts of cloud computing on e-commerce applications and. steps IT leaders should take during their evaluation process.

It’s easy for business leaders to put a quote in an essay, focus on the benefits of cloud computing without considering. the time and effort involved in implementing a viable solution. However, whatever cloud. computing solution they select, the application will need access to customer data, product. data, fulfilment systems and other operational systems in order to support e-commerce. Cue. A Study on thesis on image, Indian E-Commerce Industry.

Consumerization of the how to put a in an apa online customer experience requires closer scrutiny. While many B2C companies use e-commerce platforms for direct sales, B2B organizations. are also leveraging them to add transactional capabilities to their informational sites. In. addition, the online experience is becoming more ‘consumerized,’ meaning that B2B buyers. expect a retail-like customer experience ‘ even when visiting non-retail sites. Cloud solution. providers (CSPs) that focus solely on creating retail models are often not well-versed in B2B. requirements which can be more complex. As a result, their offerings don’t include B2B. functions, such as easy entry of general knowledge essay large orders and repeat orders, segmented product catalogues.

that are based on a client hierarchy and buying privileges, configure price quote capabilities. and extended payment terms. IT leaders have an unprecedented number of CSPs from long in an essay which. to choose. However, they need to macbeth blood statement, carefully evaluate ones that have experience meeting their. industry-specific needs, whether it’s B2B, B2C, or a combination of both. Usage of bandwidth for E-commerce:

Transmission capacity of how to put a long essay a communication channel is a major barrier for buy uk essays, products that. require more graphical and video data. For this e commerce companies need higher. bandwidth than usual. These all depend on the no of the customers visiting websites, the. type of the products the e commerce industry is selling and the location at which the online. users are mostly visiting the website. These all are some of the factors that affect the usage. of bandwidth.

Web processing is also some of the quote in an apa key factors that make e commerce. industry to run. Another key factor is: High cost of developing, purchasing new software, licensing of software, integration into essay thesis, existing systems, costly e business solutions for. Benefits of using cloud computing over E-commerce: ‘ Trust. Cloud computing enables online store owners to use the same platform and how to in an essay apa, use.

the same functionality. That means that new features can be made available to. A Study on creative, Indian E-Commerce Industry. everyone with a simple modification. Long Quote In An Essay Apa! Moreover, the maintenance is taken care of. centrally, which means that store owners can rely on a stable platform. ‘ Cost saving.

In many cases this is the most important reason for companies to choose. cloud computing. Since companies do not need to purchase hardware or bandwidth, costs can be decreased by macbeth thesis statement 80%. ‘ Speed. A company can activate an long, ecommerce application five times faster and dot com, sell.

directly through a platform that is managed remotely. ‘ Scalability. Cloud computing makes a company more elastic and able to respond to. seasonal changes or sudden increases in demand due to special promotions. ‘ Security. Many cloud computing suppliers have been certified so more security can be. guaranteed to customers. ‘ Data exchange. The explosive growth of cloud ecommerce will lead to more data. exchange between the clouds.

Suppliers will offer more and more possibilities to how to put a quote essay apa, add. features to their clouds for users, partners and others. A Study on Indian E-Commerce Industry. A Study on Indian E-Commerce Industry. 6. FIRMS UNDER STUDY. Four key metrics have been used to evaluate the macbeth thesis statement performance of. E-Retailers in India. 2. Subscriber Growth Rate. 3. Put A Long In An Apa! Average Order Size: 4. Percentage of Mobile Visits.

6.1 Gross Margin (Financial year 2013-2014) Online shopping in India is growing at a very fast clip. At the same time, there is an intense. competition in processing, ecommerce space, especially among the top 3 players. Put A Quote Essay Apa! There is aggressive. pricing and discounts are being paid by Venture Capitalists’ pockets. Flipkart, Amazon and Snapdeal, all of dot com them have raised investments or have commitments of.

$1 Billion or more. This money is how to put a quote in an essay, being burned to acquire new customers, offer discounts. and pump up products on offers. At the same time these sites are losing money, the quantum. of loss these ecommerce players have incurred for every Rupee spent is displayed in the.

A Study on Indian E-Commerce Industry. The revenue figures above are not the buy uk essays price of products sold (GMV), as these are all. marketplaces, and their revenues come from commissions they get from sellers or listing fees. that they charge to list the products on their site. GMV or Gross Merchandize Value represents the price of put a quote in an essay apa products sold and net revenues are. just a fraction of that. Flipkart leads the race with net revenue of 179 crore followed by Amazon at 168.9 crore and.

Snapdeal at processing 154.11 crore. However, when it comes to losses, Flipkart leads by a much bigger margin and their loss for. 2013-14 stands at Rs. 400 Crore. Comparatively, Amazon losses are pegged at Rs. 321.3.

crore and Snapdeal had least losses of 3 with 264.6 crore. The figure below shows the loss each player incurs for every rupee in net revenues. A Study on essay apa, Indian E-Commerce Industry. Flipkart leads the race to losing 2.23 rupees for every 1 rupee of revenue. Amazon loses 1.90. and Snapdeal has least amount of losses at thesis on image Rs.

1.72. This cannot be judged as a low performance by how to put a long quote in an apa the players as after a certain time when they. gain major part of market. Statement Online Uk! Every product they sell would be a profit for them. 6.2 Subscriber Growth Rate. Flipkart was founded in the year 2007. By the end of long year 2013 they have acquired 22. million registered users and handles 5 million shipments every month while Snapdeal was.

founded in the year 2010 and has 20 million registered users by the end of year 2013. Snapdeal has acquired customers in a quicker pace when compared to Flipkart, but this. cannot be considered to be low performance shown by Flipkart, because when they founded. e- retail in India, the macbeth blood statement people were not much familiar to e-commerce and online purchasing at. 6.3 Average ordering size of Flipkart for Financial year 2011-2012. Flipkart, has hit a milestone clocking Rs 100 crore in gross merchandise value shipped in a. month for the first time in June 2012. The jump is from an put a apa, average of around Rs 42 crore. financial year 2010-2011. Flipkart had clocked Rs 500 crore for the 12 months ended March.

In the year 2012 the creative - help number of daily orders has hit 25,000 mark (or seventeen orders per. minute), a five-fold rise after the company clocked 5,000 orders a day for the first time in. May 2011. Flipkart first clocked 1,000 orders a day in March 2010. Average order size= Total Revenue/Number of Orders. =Rs.5000000000 / 25,000 x 365. A Study on Indian E-Commerce Industry. 6.4 Percentage of Mobile Visits. Mobile is now one of our most strategic channels for driving revenue and how to put a long in an apa, customer acquisition. The eretailers.

are investing to build strong technology and marketing platforms that will allow them to. accelerate their growth on mobile. Shopping online through smartphones is expected to be a game changer shortly. In the of water essay year 2014. there were nearly 123 million smartphone users in India. Affordability of smartphones is. leading to the growth in mobile Internet users, hence generating fresh consumer base for the.

online players. Mobile Internet users in India are estimated to put a apa, be 120 million compared to 100 million. users using Internet on their personal computers. 60 percent of statement online Snapdeals orders are coming over mobile in the end of year 2014. It is growing really fast. They get more traffic from the mobile than they get from personal computers. Flipkart a year ago, less than 10 percent of their orders, transactions and how to put a in an, visits used to come from mobile. Now those numbers are greater than 50 percent for dot com, them.

It is accelerating at a very rapid pace. Flipkart. is seeing more than 2 times or 3 times growth from the how to quote in an mobile front compared to desktop, where Flipkart is growing overall but mobile is growing at buy uk essays a much faster pace. A Study on how to essay apa, Indian E-Commerce Industry. 6.5 Top 10 Indian E-Commerce Sites Traffic Comparison. Stats have been taken for month of April 2014.

Flipkart topped the charts with over 62 million visits in thesis on image, the month of April with Myntra. coming shade lower at 59.5 million. Given that both of them have now come together, purely. based on the traffic, they clock more traffic than the rest 8 players combined. While we expected either Amazon or Snapdeal to grab the 3rd place in terms of traffic, Jabong took the bronze position with 42.5 million visitors followed by how to put a essay apa Snapdeal (31.4. Amazon.in clocked a respectable 27.6 million visits in month of April (Remember, they have. not even completed a year since launch as yet). Also, if you combine Junglee, which is.

owned by the color thesis Amazon, their traffic bulges to how to put a in an apa, close to 40 million visits. Infibeam and Tradus both have not been doing too well in terms of traffic. They clocked 3.4. million #038; 3 million respectively. Also, according to similar web, their traffic has been. steadily dropping over last 6 months. Buy Uk Essays! Both of quote essay them had close to 5 million visits at the start of. A Study on Indian E-Commerce Industry. Stats have been taken for month of essay April 2014. When it came to user engagement, Flipkart again reigned supreme with each visitor spending. an average of put a quote essay apa 8:35 minutes per visit.

Ebay also had very high levels of engagement with 8:15. mins followed by Snapdeal (7:49 mins). Myntra had surprisingly low (in fact lowest of all) visitor time spent at 3:04 minutes. Junglee. and Jabong were other two sites who had low visitor time spent.

Given that Flipkart had highest time spent by visitors, they also got the maximum pageviews. per visitor (8.53) followed by Ebay (8.04). Surprisingly, Tradus did quite well in terms of. page views with a average of 7.57 views per visit. Ecommerce industry in India is in their blooming stage now. E-commerce including online. retail in India constitutes a small fraction of statement total sales, but is set to grow to a substantial. amount owing to essay apa, a lot of factors such as rising disposable incomes, rapid urbanization, increasing adoption and penetration of technology such as the internet and mobiles, rising. youth population as well as increasing cost of running offline stores across the country.

A Study on buy personal, Indian E-Commerce Industry. MACRO ENVIONMENTAL ANALYSIS. A Study on how to put a quote essay apa, Indian E-Commerce Industry. MARKET SHARE VALUE. GLOBAL AND INDIAN SCENARIO. Search our thousands of essays: If this essay isn't quite what you're looking for, why not order your own custom Business essay, dissertation or piece of coursework that answers your exact question?

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