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A budget proposal states all possible financial expenses along with a justification for each expense. A spreadsheet is one of the best ways to write a budget proposal. A successful budget proposal will help you get the financing you need for apple study, your plan, project or organization. Things you#39;ll need: Spreadsheet application (Microsoft Office Excel or OpenOffice Calc) Word processor application (Microsoft Office Word or OpenOffice Writer) Open the spreadsheet application of your choice. The first screen you see should be a blank spreadsheet.

Create an Items column as your first column . Type “Items” in cell A1. List all expense items, one in each cell, underneath Items. Create a Costs column as your second column. Giving Back To The? Type “Costs” in cell B1. List all costs related to your expenses. Case? Line up each expense with its appropriate item. If you are creating a yearly budget, use each month as your column headings instead. Total your expense column.

Click the first empty cell under the Costs column. What Is An? For months, you will need to do this for each column. Press the “SUM” button on your toolbar, which looks like a capital E. Study? Format your spreadsheet. Highlight all column headings and apply Bold and Underline to the best form of government essay the headings to make them stand out from apple case study your data. Cmu Cit? Format your totals in study either bold text or a different color. What? Use the Formatting toolbar in your spreadsheet application to apply formatting. Open your word processing application. This document is used as your actual proposal. Type your first paragraph . Outline the apple study, project or plan#39;s background, such as past accomplishments or what has led up to the project or plan. Make a list of each expense.

Type your justification beside each expense. Be persuasive and cmu cit phd thesis detailed with your justification. You can also include a brief explanation of each expense on your spreadsheet. If you do this, create a new column called “Justification.” Type a final paragraph . Explain how important the plan or project is along with reasons why the desired budget is case necessary. When you estimate expenses, add approximately ten percent to the price. This will allow some room to why is democracy the best of government negotiate if your budget isn#39;t immediately acceptable. This also covers the possibility of price increases. You can use any word processing or spreadsheet application as long as the programs allow you to format text and sum columns. Apple Case? Double check all figures and research on integrating genomics nursing curricula data. Any discrepancies may cause your budget proposal to be rejected. What Others Are Reading Right Now.

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I. . Apple Case. Introduction Many people believe that choosing a job is only looking for certain one with high salary. However, there are some other major factors that you should consider before choosing your job including: career prospect, fringe benefits, working environment, job security, replacement values. II. Body * Employees are desirous of many opportunities for. Employee benefit , Employment , Employment compensation 1025 Words | 3 Pages. In my second year of college there are a number of things I have learned about myself. Phd Thesis. I have learned about my likes and dislikes . as well as my strength and case weaknesses. Cmu Cit. I have had to make goals and start planning my future . Through out planning, my choices have been influenced by people and apple case issues. I have had to take in what is an paper, numerous considerations in making my decisions.

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Next, I will presentation what methods were used when I collect my resources. Finally, I will express my personal viewpoints about back community my research question, and I will give some advice about finance students’ future . Case Study. . Academic degree , Bachelor's degree , Education 1542 Words | 5 Pages. ?Preparing my future This part of fences by august wilson, my life. this part is all about trying to make the right choice for . my future . The right choice so I can pursue my dream. I got a dream and this dream is to have a degree from an English university and have a career within the UN after volunteering. The fact that I want to volunteer for the United Nations is also based on my personal experience.

From an early age, I was taking part in voluntary activities at the local and community level. It helped me understand. Higher education , Human rights , London 979 Words | 4 Pages. How do you see your own future career, what would you like to apple study happen and how do you think your life will change in the coming years? There . are various options open nowadays.

The problem of choosing the future profession has always been very important. Research Paper On Integrating Genomics Curricula. The profession a person chooses in many ways determines his/her future life. To make a right choice first of all you should understand what you like to do. Usually there are several factors that influence the decision of young people. They concern.

Choice , Need , Thought 706 Words | 3 Pages. Future Life 1 Future Life My Life in the Future by Ornnicha . Study. Apibantanakij US Culture Professor Russell Clark 1 August 2014 Future Life 2 Future Life My Life in the Future Time flies. It seems to me that only yesterday when I graduated my university. Cmu Cit. Life has been changing so rapidly since the time I was born, that it is probably impossible to give an accurate picture of the next century. However, it is interesting for me to try and . 2008 albums , Future , Jimmy Jam and Terry Lewis 611 Words | 3 Pages. Essay 8: My Future and My Dream Job. Hello! My name is Marcia and in apple, my free time I enjoy dancing, going for a walk, watching TV, listening to music and reading. In . the future I would like to be a veterinary, because I love animals!

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Having worked and volunteered my services to multiple families who have children with different assortments of disabilities. Working with children that required high levels of apple case study, assistance to to the essay perform what would be basic task for other children. While teaching these children the apple case study, basic life skills. Education , Gifted education , High school 1808 Words | 5 Pages. From My Beginning to My Future Rona Harris PSY 202 Instructor: Megan McLaughlin November 3, 2012 Outline . 1. Growing Up a. Where I was born i. Greenville , MS ii. Year I was born b. My siblings iii. Form. My oldest sister iv. My younger sister c. My mother v. Single Parent vi. Church 2. After High School d. Pregnancy e. Marriage 3. Case. College f. Democracy Of Government. Technical College g. Apple. Dropped Out . Academic degree , College , Education 1056 Words | 4 Pages. The Lessons Learned in by august, My Career and My Future Aspirarions. The Lessons Learned in My Career and My future Aspirations In last several decades, people can see constantly . Apple Case. development of technology.

This has affected a lot of aspects of society such as education, defence, industry and so on, especially in economy. The development of economy goes a long side with the research, development of technology that create a number of jobs for study, people. In other words, nowadays, people have a lot of choices to choose a job for them. Although many people want to work in financial. Cadet , Future , Learning 1288 Words | 3 Pages.

circumstances, business organizations have to giving to the adopt with the apple case study, changes as much as possible otherwise they will be off track from the race of competition. . Why Is The Best Form Of Government Essay. Finally, adopt with the apple study, competitive business environment organizations must have strong internal support. In my assignment, here I tried to understand how Johnson amp; Johnson +the world’s most comprehensive and broadly based manufacturer of cmu cit, health care products, pharmaceuticals and medical services able to make their decision in terms of handling its internal. Company , Environment , Health care 2247 Words | 7 Pages. to the one and case only Steve Jobs , CEO of Apple Computers. He, Steve Jobs is one of the biggest icons in phd thesis, the world of technology in . the world co-founder of apple case study, one of the most important and exciting companies in the world. What catch my attention out the most about the leadership style of Steve Jobs , is paper nursing curricula, that he is very charismatic.

People often say there is some sort of aura about Steve Jobs which makes well respected and case followed. Essays About Fences. Employees do enjoy working with Steve Jobs , as they feel really inspired. Apple II series , Apple Inc. , Gil Amelio 1505 Words | 7 Pages. Name: My NGUYEN Instructor: Mr. Voeller Class: ESOL 0051 Date: April 3rd, 2012. Final draft My choice for my . Apple Case. future career Today the economic crisis continuously affects the life of everyone in research on integrating into, the United States, especially young adults who have just graduated from high school and case prepared for why is democracy the best form of government, independent life. So the most important question for every youngster is which career he or she wants to do with his or her life. It is important because if our choices are wrong, we will waste our money. Bureau of Labor Statistics , Chemistry , Future 1392 Words | 4 Pages.

My Life: Past, Present, and Future - Essay. My Life, Past, Present, and apple case study Future Dale Kininmonth PSY 102 Scott Reed Nov. What. 14th 2011 My Life . Page 1 My Life: Past, Present, and Future Stupid! No good for apple case, nothing! I hate you! These are the things that I heard on a daily basis growing up. There was never a dull moment in my house. Despite all of that, I. 2005 albums , 2008 singles , 2009 singles 2799 Words | 7 Pages. life.

Job : A paid position of regular employment Occupation: A job or profession, a way of spending time There are six domains . in the content model starting with” worker characteristics” which talks about the abilities, enduring attributes of the bullion essay including price profits ricardos, individual that influence performance, also the occupational interest, the preference of work environments and also work values and work styles what is more important to you at work and how exactly you enjoy and feel more comfortable doing your job . “Worker. Academic degree , Education , Learning 1396 Words | 4 Pages. Slogans On India Of My Dreams Essays. Form Bottom of Form Slogans on India Of My Dreams Essays and Term Papers Top of Form Bottom of Form Top of apple study, Form Bottom of Form . My India My Dream the research paper on integrating genomics curricula, dream of study, every citizen of into curricula, a country, to see that the country develops with no negative systems or ideas or beliefs. It is my dream and apple case my vision that India would be the most powerful and giving back to the essay developed nation in the world in near future . India will be a golden bird of the coming years. In my dreams more.

Vision of My Dream India International Day against. Artificial intelligence , Carl Jung , Cricket 1194 Words | 4 Pages. My Future Career Everest University Online My . Future Career I have chosen a career as a paralegal. Apple Study. This is giving to the, a field that I expect will be both challenging as well as professionally rewarding. As a paralegal, I will assist attorneys in the delivery of legal services (National Association of Legal Assistants, 2008). A career in paralegal studies is a prestigious, professional adventure and apple offers a wonderful opportunity while enhancing ones knowledge. Contract attorney , Law , Law firm 723 Words | 3 Pages. ?The Future of Jakarta Jakarta faces a number of problems as it develops. They include traffic congestion, flooding, waste disposal and on integrating curricula . ensuring a supply of clean water to Jakarta’s inhabitants. How serious are these problems? Will you want to live in Jakarta in 2025?

Jakarta, the capital city of Indonesia has suffered many problems for decades. Recent years have seen increasing concern about some problems in Jakarta. The major problems are traffic congestion, flooding, waste disposal and ensuring. Congestion pricing , Jakarta , Metropolitan area 1547 Words | 4 Pages. My Dream Job ? I believe that all of the men that contributed their story to apple Bob Greene’s “Cut” were affected by paper into rejection and . humiliation as children. I also believe it helped them form into the successful individuals that they are today. Sometimes good can come out of a bad situation. I was pretty lucky as a child, because I did not experience rejection. Study. And if I did, it had no effect on me as an adult that I can remember. Democracy The Best Form Of Government Essay. It was later on in life where I experienced not only rejection and.

Coming out , Employment , LGBT 2192 Words | 5 Pages. ?Who Am I? I am a person who is family-oriented. Being respectful and obedient to my parent’s do’s and don’ts. I am a self-discipline person . and study a role model of my brother. High Including Profits Ricardos. I serve my community as one of the youth leader. I am an active leader of Youth for Christ and some organization in our church and school. I am a goal-setter person and case I really see to it that all my plans everyday will be done accordingly, so with I entrust also what God’s plan to bullion essay including price profits me.

I am approachable person and easy to case study be with. Cagayan de Oro City , Goal , Liceo de Cagayan University 1068 Words | 3 Pages. ?Professor Sre FYS 8 September 2014 My First Job I got my first job at bullion essay, sixteen because . my parents required it. However, I had no intention of getting a job and wanted to continue being a teenager where I had little responsibility. As I looked around my hometown for a job , I found that there were not a lot available. I finally was able to find a job close to apple case study my house at a local Dairy Queen working for minimum wage.

Now that I had a job I had to democracy the best form essay make decisions in case, time I spent between friends. Employment , Fast food , Food 1137 Words | 3 Pages. My Future Career Chelsea Riley ENG 121: English Composition II Michelle Pinkard May 29, 2010 My . Future Career I have had problems deciding which career field I would like to go into. I have to admit that I haven't really researched the two careers that seem to into nursing curricula suit me. I have been looking into Human Resources and Child Development. Apple. I know these are two completely different careers, but they are both something I think I would enjoy. By August Wilson. I have found all the pros and cons of each career and hopefully. Human resource management , Human resources , Job interview 1514 Words | 5 Pages.

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Family a. High school 1556 Words | 4 Pages. at the case study, local Gertens was a “dream job .” Often, while sitting in essay high including price profits, class, my attention would shift from the teacher to . my older classmates as I would constantly overhear them talking about the ludicrous amounts of money they made at study, the local garden goods store. Now, as an ignorant 16-year old kid who just got his driver’s license, this made my eyes widen. For the first time in my life, the quest to acquire money was skyrocketing to the top of my priority list. My parents were slowly beginning to cut. Power 1442 Words | 5 Pages. Stacey Wilson October 14, 2011 Swrk 251 Social work value essay My mother likes to tell the back to the community essay, story of study, when I was four . years old going to my reading circle.

While I was waiting for my reading circle to start, I noticed a baby crying so I picked up toys and started shaking them and making the essays by august, baby smile. For as long as I can remember I have always like to apple help others, I got enjoyment out of making my friends happy. Whenever one of my friends had a problem I was always there for them, to listen. International Federation of Social Workers , School social worker , Social change 2231 Words | 5 Pages. Hi! My name is Leyla and paper on integrating genomics curricula I think that there are a few things and apple case clues that can help me and phd thesis be useful to choose a future career. . For example, I am good at mental calculus, geometry and apple case study mathematic stuff.

I can learn new languages very fast, which is by august, very important nowadays to communicate with other people, as we are living in case, a time of globalization. I often practice sport that gives me a physical condition to do heavier jobs . I can use my computer very well and I know many things about about fences wilson electronic. Deutsche Bahn , German language , Germany 432 Words | 2 Pages. ? MY HOLY WEEK CELEBRATION During April we celebrated the Holy week. It is when Jesus Christ was crucified and died under Poncioplilate and rose . again after three days. Hundreds of people belong to the church to case get to the great unwashed, they prayed and on integrating genomics into curricula thanked Jesus for case study, saving the world from sins and temptation. There are many devoted and believe the power of Jesus Christ. Perhaps processions are also held with prayers too. Why Is The Best Of Government Essay. In that respect are different saints, showing up. From this day, probably.

Beach , Holiday , Holy Week 960 Words | 2 Pages. My Dream Job For many years since I was young I had the passion to be a police officer, I wanted to apple case be that hero who I seen on . television that saved everybody from danger and research paper genomics into nursing harm but little did I know it wasn’t as easy as television made it come out to be. As my school days passed I finally came to a conclusion of apple study, what I wanted my life to be like. High school was the turning point where I no longer wanted to be a police officer anymore, I grew knowledge of the best form essay, better opportunities for me and being. Bar association , Barrister , Corporate lawyer 1300 Words | 3 Pages.

James Maroney EN1150: English Composition My Future Job Do you like the thrill of working in the . hospital’s emergency department? Maybe you prefer the apple case, calmer and less stressful settings of a medical clinic. About By August. One thing we all must choose upon graduating is the work place we would like to see ourselves in. For me, I would like to study work in a medical clinic or doctor’s office. I prefer the 8 to 5 schedule that you see in an office setting as to the crazy hours hospitals keep. As a working mom. 2008 singles , Clinic , Doctor-patient relationship 554 Words | 2 Pages. social skills, which determine a lot in giving back community, their future life. We don’t know if we adjust to a place where every single student has to stand on . their own two feet and take responsibility for our education and apple study future . By August Wilson. This transition from apple high school to giving back essay college is the most significant in case study, our lives. Why Is Form Of Government Essay. I began college for many other reasons.

The things I expect to gain from college are to get a better job , to be confident, and to meet new people. I finished my High school in India which is apple study, very different. Academic term , College , Essay 1524 Words | 4 Pages. Novenka Gregoire 12/06/12 Based on giving back to the community essay, the essay “Selling and Minnesota” I believe that low paying jobs have a negative effect . on a person’s personality. In addition, I think that low paying job is an opportunity, on apple case study, the other hand a barrier of achieving success and what is an a finer future . Mostly, low paying jobs is an opportunity for teenagers. In the case study, U.S, teenagers could start working at research paper into nursing, the age sixteen, so I think it’s really fantastic that you don’t need to depend on your parents for everything, and. Barbara , Essay , Full-time 1700 Words | 4 Pages. story ending with: “…he left and closed the apple study, door behind him quietly.” 4) Success comes to those who work hard. Essay. Do you agree? 5) Strength 1)Why should . children help their parents at home? 2) Describe the scene during recess in school 3) Power 4) My life is a joy 5) Write a story which begins with: “It was a miserable day until the phone rang….” 1) An ideal holiday 2) The benefits of saving when you are young.

3) Social networking brings more harm than good. Discuss. 4) Write a story which. Fiction , Novel , The Last Five Years 802 Words | 7 Pages. My Future Goals and Why My future goal is to obtain enough education for me acquire some of the . skills I want to work with women and apple case children that have been abused, either violently or sexually.

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She decided that it was time for me to get a job . My mother was considered more as a single mom at the time. Even though our stepdad was existent, he didn’t really do much to help out with having us grow unless it was for personal gain. Cmu Cit. My mother also functioned in a similar way. She didn’t want me to work solely. Employment , Recruitment , Sonic the Hedgehog 1864 Words | 5 Pages. Experience is definitely the best teacher. There are countless things that I’ve learned during my On-the- Job Training at Best . Western Premier F1 (Fort 1) Hotel in study, Bonifacio Global City, Taguig, Metro Manila. Being in a new and never-been-to environment was a big challenge to me. I exerted great effort to cope up with the means and manner of back to the, living of the study, new environment that I’d indulged into. I did my best to phd thesis blend in case, and went in with the research paper into curricula, flow of what the real world is offering, the sheer pressure.

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adelphia essay Adelphia Communication Scandal. The field of apple case study ethics concerns the distinction of what is good from that, which is bad. Ethics informs the correct action that one ought to take in a particular situation. The field of business ethics has gained much interest in recent times as scholars and researchers attempt to find ways of ensuring that businesses operate in an ethical manner and that all the stakeholders are protected (Mizzoni, 2010). The essay that follows will attempt to apply the why is form of government various ethical theories in a bid to explain how the Adelphia communication scandal occurred. The Adelphia Communication scandal is recorded in the annals of audit entry as one of the biggest insider trading fraud of the 21 st Century.

This fraud was perpetuated by a group of six individuals that included the Founder of Adelphia, his two sons, and three other officers of the company. Adelphia was a one of the leading cable TV providers in case, the US in the early 2000s. The family business, which was jointly owned by John J. Rigas and his two sons, went public in 1986 but the owners continued to function as though the business was still under private ownership. This conduct led to back essay the commission of fraud in the company (Markon, Frank, 2002). As a public company, Adelphia was now expected to operate by the rules that governed listed companies. However, this was not the case at apple case study the Cable TV Corporation. The SEC required Adelphia to file audited annual reports and hold annual general meetings. The company contracted Delloite as the company’s external auditors. Both the board and the auditing committee had family representation. The auditing committee had four members and it was chaired by Michael Rigas, the then CFO of the firm. The composition of these two crucial bodies is the first red flag for what followed (Markon, Frank, 2002).

In March 2002, it was discovered that an extensive financial fraud had been perpetuated by is an paper the Rigas family. Investigations launched by the SEC found that the family had been squandering company’s resources. The SEC also found out that the auditing committee had instructed that billions of dollars in liabilities be excluded from the final financial statements presented to stockholders (Markon, Frank, 2002). Another revelation was that the Rigas siphoned money from the company’s cash management system to finance their lavish lifestyle and even used company’s monies to case purchase their private stocks in other companies. Two key ethical problems presented by the Adelphia case include the request by the Rigas family for the exclusion of the big debt-finance from being listed among the company’s liabilities and the Riga’s family withdrawal of company funds to paper on integrating genomics curricula finance their lavish lifestyle.

The first ethical problem that involved the omission of recording multi-billion debt-finance was instructed by the Riga’s family. Study! This problem emerged because the Rigas family had borrowed heavily from the company and other financiers. The family had falsified the research on integrating into nursing curricula financial statements in study, a manner that it misled the financiers that the company’s financial position was stable. The accumulation of price ricardos this debts stems from the fact that the family relied heavily on debt financing to finance its rapid expansion in case, the market. Additionally, the Rigas also used the falsified financial statement to lure stockholders to buy stocks in research paper nursing, subsidiaries while in fact the Rigas used the parent company’s funds to buy their stocks. This decision was both egoistic and selfish as it sought to maximize the wealth of the Rigas without caring much about the apple study other stockholders. The second ethical problem is about the Rigas withdrawal of funds from the company’s cash management system to finance its lavish expenditure.

At one point, when asked about the extravagant expenditure on the construction of the golf course, John Rigas argued that it was meant to community essay benefit the study locals. Cmu Cit! On its face value, this assertion could be taken to study support utilitarianism; a case where a decision is made to what is an research benefit many people. However, paralleling the number of people that were to case study benefit from the golf construction versus the number of Adelphia’s stockholders, the former looks like an ant in front of a giant. This is yet another perfect ensample of selfishness and egoism. High! Deontology is an ensample of the theories of ethics and apple study, it asserts that moral actions are independent of the consequences that follow these actions. This theory supports the idea that individuals have only one possible action and this it calls, the fair thing to what is an research do. Deontologists investigate motives behind actions. Study! An action that is wrongly motivated is deemed immoral even if it maximizes good. This theory upholds the virtues of trust and honesty. Cmu Cit! Persons are expected to apple uphold these two virtues in truth and giving to the community essay, avoid lying and dishonesty at all costs.

Deontology ethics is further divided into two branches i.e. act and rule deontology. Act deontology theorizes that every act is an ethical occasion where an individual can draw from case, his intuition and determine the fair thing to do in that situation. This branch argues that there is no need for asset of rules; once conscience is sufficient to give direction. Paper On Integrating Into Curricula! On the case other hand, the rule deontology asserts that there exist universal rules that set the standard of right and form essay, wrong. Rule deontologists believe in the tenet of making the rules universal, and often refer to these rules in solving moral problems. Common examples of this principle include truth telling, promise keeping, and justice (Barlaup, Hanne, Stuart, 2009). The rules of duty designed by Immanuel Kant require individuals to act in a manner that they expect others to act towards them.

For instance, if one expects another to tell him the truth at apple case study all times, and then he should be truthful at all times. According to Kant, the ability to universalize an action is the surest test for its morality. Accordingly, if a decision is ethical but the motivation is unethical, then the whole action is unethical. Applying the deontological framework of business ethics. Looking at the first ethical problem that related to the company omitting to report on the huge liability then we can apply deontological framework here. This omission of material facts from the books of account was not the fair thing to do. This assertion is by august informed by the fact that both the stockholders and financiers were misled into buying more stocks of a sinking ship.

Deontology ethics points this as immoral because this act betrayed the case tenets of truth and honesty upon which the whole theory is coined. Rules concerning the preparation of published financial statements are clear (Barlaup, Hanne, Stuart, 2009). Any matter that is material needs to be incorporated in the drawing up of the financial statements. Additionally, inflation of financial accounts also served to falsify material fact, this was in contradiction to the provisions of deontological ethics that requires openness, and truth at what is an research paper all times. The second problem concerned the withdrawal of company funds to finance the case study lavish lifestyle of the Rigas. As stated before, this action was both selfish and egoistically motivated. Application of the deontological framework requires that the family appreciate the fact that the assets of a public company no longer belongs to the family but to the company. The use of the company jet for paper on integrating genomics into, private safaris, withdrawal of company finds from the apple case cash management system for personal use, the use of company’s money to build a golf-course on essays about by august a private land, all fail the test of deontological ethics. These actions together with the study motive behind them are not only immoral but also selfish. Applying Kant’s Categorical Imperative.

Application of Kant’s categorical imperative framework to the problem of omission of essay high profits ricardos material details from the financial records places the perpetrators of this fraud on the receiving end. Kant asserts that people should act in a manner they expect others to reciprocate. Having said that, then we can say that the family should expect managers of other companies where they have significant shareholding to act as fraudulently as they did. However, this is apple case a wrong thing and universalizing a wrong is not possible. Since this action by Adelphia cannot be universalized then it means that the action fails the test of morality.

Applying Kant’s framework to the second ethical problem reveals the immoral nature of the bullion essay including profits ricardos action taken by the perpetrators of the fraud (Robert, 2004). It was immoral for the company to put their own interest in front of the interests of the shareholders. Additionally, it was also wrong and immoral to use company money to construct a golf course on Rigas’ property. This unethical and immoral move cannot be universalized because it generally unacceptable. Barlaup, K., Hanne, I. Study! D., Stuart, I. (2009). What Research! Restoring trust in auditing: Ethical discernment and case study, the Adelphia scandal. Managerial Auditing Journal, 24(2), 183-203. Retrieved on November 19, 2012 from ProQuest.

Mizzoni, J. (2010). Ethics: The basics. Chichester, West Sussex, U.K: Wiley-Blackwell. Markon, J., Frank, R. (2002, July 25). Adelphia officials are arrested, charged with ‘massive’ fraud – three in the Rigas family, two other executives held, accused of mass looting. The Wall Street Journal . Retrieved November 19, 2012 from ProQuest. Robert, J. J. (2004, February 23). About Wilson! Kant#8217;s Moral Philosophy . Stanford University. Retrieved November 11, 2013, from Are you looking for apple, a similar paper or any other quality academic essay?

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Attitudes to Sponsored and apple Branded Content (Native Advertising) Traditional display advertising on about fences by august wilson the web is in trouble. Fewer people are clicking on banners, yields for publishers are static or falling, and many users shut off ads completely. Apple! YouGov’s research for this report shows that in both the US and essays by august wilson UK between a third and a half of online news users use software that blocks the most popular forms of display advertising. Against this background it is not surprising that content providers, brands, and platforms are looking for new and case better ways to reach and cmu cit phd thesis engage audiences. Budgets are switching to apple study, so-called ‘native’ advertising where brand messages look more like regular content – sitting in is an the same templates and using the same formats that might be used for a standard piece of journalism or a user-generated post on social media. This essay looks at apple study what people think about these new and sometimes controversial forms of advertising.

Using survey evidence and focus group interviews in the UK and US we explore consumer attitudes towards this form of democracy the best form of government essay, sponsored content and study the issues of labelling and essay high including price profits trust that surround it. Sponsored or branded content is not a totally new phenomenon. Newspapers have been producing advertorials and special supplements paid for apple case by advertisers for decades – but somehow the separation seems clearer in a physical product. In social media, sponsored posts now sit cheek by jowl with regular updates and content posts. Formats and functionality are identical, labelling is what is an research understated and brands are learning fast how to adapt their messaging to case study, be part of a conversation not a broadcast. Facebook and Twitter are building billion dollar businesses on enabling this approach.

New media platforms like Buzzfeed and Vice have also turned their back on the best form essay display and already make the majority of their money from native advertising formats. Study! They have set up digital commercial teams to develop ‘viral moments’ for brands – articles, lists, infographics, videos, or full-blown web documentaries. In the example here a Buzzfeed list is repurposed to make a fun item for young people around different ways to use tequila in research cooking. The item was paid for by Sauza ® tequila. Venture capitalists are investing millions of dollars in case companies like Buzzfeed because they have learned to use technology to develop and perfect formats like listicles and research paper into nursing quizzes that resonate with internet users of a particular demographic. Effectively, they’ve built world-class systems for content creation, analytics, and apple study advertising. Over the past year, traditional publishers have been trying to learn from this approach and have set up their own digital studios to do something similar. The New York Times (T Brand Studio), the Guardian (Guardian Labs 1 ), and the Wall Street Journal have invested heavily – in a tacit endorsement of the emerging practice.

In one of the bullion price profits most successful examples to date, the New York Times published a 1500 word native ad 2 for the Netflix series Orange is the New Black , using video, charts, and audio to study, supplement text about female incarceration in the US. It was one of the phd thesis first pieces of apple case, sponsored content generated by a new T Brand Studio, a nine-person team dedicated to the task. The Guardian is also creating ‘paid post’ formats as well as pursuing more traditional approaches where journalists create content independently – but still paid for by an bullion essay including advertiser. Unilever paid over ?1m for a range of content to be produced on the subject of study, sustainable living. The section and the articles were clearly marked ‘Sponsored by back essay Unilever’, but in other respects the content melded into the overall Guardian experience. Definitions and approaches to sponsored and branded content are varied and still emerging. There is no standard approach to labelling and a number of publishers have been caught out, such as when The Atlantic admitted to misjudgements over a Church of Scientology sponsored post. 3 While the IAB has announced some plans in the UK to start rolling out case regulations for research paper on integrating genomics curricula native advertising and apple sponsored content, it’s still early days and consumers think more work is needed. As part of the Digital News Report 2015 , we included questions relating to about by august wilson, native advertising in the survey for case study both USA and UK. We followed this up with online focus groups in the same markets to explore attitudes in further detail. In the UK, all respondents were members of giving back to the community essay, our YouGov Pulse panel, our passive web tracking tool.

We used web browsing data to select respondents who had engaged with native advertising content, and compared stated attitudes and perceptions alongside actual behaviours of consuming native content. Many consumers are losing patience with traditional forms of case, online advertising and there seems to be a close relationship between the amount of interruption caused and the vitriol consumers feel towards it. Around three in ten respondents in bullion high including ricardos both the apple study USA (29%) and UK (31%) say they find traditional banner advertising distracting and will actively avoid sites where they interfere with the content too much. Static banner advertising is essays fences by august wilson more tolerable for readers than video advertising, with pop-up advertising being seen as the apple study worst offender of cmu cit phd thesis, all. There is study also a perception that video advertising impacts on the speed of browsing, which is also particularly frustrating for readers. Self-playing videos are the essays fences by august devils [sic] creation. You’re browsing the news late at night and suddenly an ad for laxatives is blasting out from your laptop at full volume! The most intrusive advertising I encounter is on the website for my local paper. Huge pop up videos before you can access content. If they weren’t auto playing they wouldn’t be so annoying.

Pop ups irritate me the most. I don’t like video adverts, but I can live with them because I never willingly listen to apple case study, them. Banner advertising doesn’t really bother me because I just ignore it. Pop ups are most annoying, particularly if you are browsing on a phone as sometimes they can be really hard to curricula, close down. Consumers’ annoyance with advertising and the interruption it causes to apple case, their reading experience has led large numbers of them to install ad-blocking software to minimise its impact.

In the UK, 39% have installed ad-blocking software on their PC, mobile, or tablet, whereas in the US this rises to 47%. Essay Profits! The figures are even higher for 18–24s (56% and 55% respectively). Attitudes to traditional banner advertising. QSpons1. Which of the following statements best sums up your view of traditional banner advertising on news websites? Base: Total sample UK = 2149, US = 2295. Attitudes to ad blocking software. QSpons2. Case! Do you regularly use Ad Blocking software (software you have installed on your device specifically to remove advertisements from news or other websites)? Base: Total sample UK = 2149, US = 2295.

Many consumers agree that advertising is a necessary part of continuing to get free news. However, the increasing use of ad-blocking software means that advertisers need to find new ways of reaching their audiences, and native content has the potential to reach audiences, particularly younger consumers. After respondents in the quantitative survey were shown a number of native advertising articles, a relatively high proportion reported having come across this type of content before. In the giving to the essay US, over one in three (35%) said they frequently or often see sponsored content, compared to around a fifth (21%) in the UK. QSpons3. How often do you see this kind of sponsored content in online news sites these days?

Base: Total sample UK = 2149, US = 2295. There is however much confusion over the language around sponsored content and native advertising. For example, one member of our focus group in the US confidently and spontaneously talked about apple study seeing more native advertising. However, once we delved further into it, we found they were actually describing retargeted advertising, based on their browsing history. There is a perception that readers are disappointed or feel deceived if they later find out content was sponsored by a brand or company. In the UK, a third (33%) have felt disappointed or deceived, a level that rises to more than four in ten (43%) in research the US. Apple Case! The higher figure in paper the US could be down to the fact that native advertising is more prevalent there. I have felt disappointed or deceived after reading an article which I only discovered later was sponsored by a brand/company.

QSpons5. In general terms, to what extent do you agree or disagree with the following statements? (Please select one option on each row.) Base: Total sample UK = 2149, US = 2295. There are stark differences by age, with younger respondents considerably less likely to case, feel they are being ‘deceived’ by native content. This is likely to be down to a number of what is an research, factors. First, they have grown up in a commercial world, with brands firmly ingrained in apple case study their lives. Secondly, they are more likely to visit sites such as Buzzfeed, which are considered to phd thesis, be more about ‘fun news’ and therefore a more natural environment for sponsored content.

Native advertising is apple more established and more prevalent on these sorts of sites. We also found a great deal of inconsistency in the labelling of sponsored content across different news sites, to the extent that frequently readers aren’t aware of what they are looking at before they start reading an article. ‘Paid for’, ‘Sponsored by’, ‘Promoted’ are words used to signpost native advertising content, with some meaning one thing on some sites and another on a different site. The Guardian website has a page that outlines clearly the giving back essay definitions of each of the terms it uses, however this is apple study a bit like the paper into nursing ‘terms and conditions’ pages which are rarely read. In order to reduce levels of perceived deception, the industry needs to adopt consistent and apple clear signposting across different sites if all consumers are to have faith in what they are reading. The type of content influencing perceptions.

With this trust comes a responsibility to back to the essay, ensure that readers are not misled. Many in apple case study our focus groups felt that there are some content areas – such as home and world news, politics, and financial news – that should be considered sacred and free from native advertising. These hard lines in the eyes of the consumer are well-illustrated by these responses: News, politics, finance, for sure [are a no-no for why is democracy form essay native advertising]. Those are the topics you don’t want people messing with for profit. Helena, 36, UK, spent around 1.30 minutes reading Netflix/New York Times native advertising. The news press are there also to hold politicians, business and other interest groups to account. If any of them are seen to be influenced by them then they will suffer i.e.

HSBC. Alan, 31, UK, has visited the Guardian Cities site three times over the last year, and spent around 9 minutes on the site. If the apple case study news brand wants to be seen as independent and trusted then news, politics, business should not be influenced by cmu cit phd thesis commerce. Emily, 27, UK, spent 3 minutes reading Netflix/New York Times native advertising. I don’t want to see coverage of human rights in Papua brought to me by the companies who make soap out of palm oil. Respondents tell us that, should the apple case brands start introducing native advertising to the more serious news content areas, it would have a damaging impact on their perceptions of the news organisation.

On the other hand, less ‘serious’ areas of news, such as entertainment, lifestyle, fashion, travel, and motoring, are deemed to be more suitable environments for native advertising. This could be due to the fact that brands are already an bullion high profits important part of the landscape in apple study these areas and therefore respondents are more open to hearing from the best form essay, them on these subjects. They also feel that their decisions in these areas may have little long-term impact. Lying or deceiving me about these topics will have no lasting effects on my life. I think the apple case rule of thumb should be – if the why is the best form essay industry is already reliant on advertising (movies, lifestyle, sports, etc.) then it’s OK. But not news and apple study politics. That’s not commercial – or it shouldn’t be.

I wouldn’t care who wrote it if it was informative and interesting. I would only be annoyed if I read a story and realised it was advertising half way through. Eleanor, 32, UK, spent time reading Daily Mail/Now TV’s ‘The Warrior Plan: 8 ways to get a body like a Game of Thrones hotty’ Does it hurt news brands or advertisers? In general, the majority of news audiences say that sponsored content has neither a positive nor negative impact on either the brand in question or the news organisation that carries the bullion high content. Around a fifth (22% in US and 21% in UK) say that they have a less positive view of the brand paying for an advert. Case Study! However, the impact on the news organisation that carries the ad is more negative, with 28% of UK and US respondents having a less positive view of the news brand.

Impact on brand and news organisation. Scroll data area to see more. Base: All who saw this kind of why is form of government, sponsored content in online news sites UK = 1374, US = 1761. Younger consumers are more open to native advertising on news brands. Almost a fifth (19%) of 18–24 year olds and 15% of study, 25–34 year olds in the US say they feel more positive towards the brand. In the UK, 13% of cmu cit phd thesis, 18–24 year olds say they feel more positive towards the brand, a figure that falls to 11% amongst 25–34 year olds. The proportion saying they feel more positive towards the news organisation is slightly lower, but again younger respondents are more positive than older ones. When talking to respondents in more detail about specific examples, there were significant differences between the UK and the USA.

In the US, the reaction to apple case, a Buzzfeed article sponsored by Sauza tequila (‘12 Holiday Treats to Spike with Tequila’) was very positive. Research Genomics Nursing Curricula! The respondents thought that the study article contained some interesting tips and they weren’t put off at all by a brand sponsoring it. However, in the UK we showed an article sponsored by Renault and the content was perceived to be not really engaging enough to positively impact respondents’ perceptions of the brand. Essays Fences! Furthermore, Buzzfeed wasn’t perceived to be a serious news site by these respondents. However, it was a different story when we showed respondents a New York Times article sponsored by Netflix (‘Women Inmates: Why the apple case Male Model Doesn’t Work’). The reaction from the back UK audience was significantly more positive than both their response to the Buzzfeed case study and also the case study feedback from consumers in the US. I think this is a very slick looking article.

Relevant to wilson, the product being advertised but seems to case, be informative and in-depth. Alan, 31, spent around a minute reading the Guardian Witness page, powered by EE. The problem is if I see this in the NYT, I assume an editor vetted the essays article and read it and edited it. Who vouches for the author? Among UK consumers, the New York Times content was perceived to be informative and interesting, while the sponsorship was perceived to be relevant and a good fit. In the US the response was a little more mixed. Some found the content interesting, whilst others felt perturbed that it was advertising dressed up as news – the Buzzfeed example to them wasn’t pretending to be news. Case! In the US, some respondents were surprised to see such content on the New York Times site as to them it is a respected and trusted brand.

One notable example that failed to engage with UK consumers was a content partnership between Unilever and the Guardian . Readers immediately picked up that it had a different tone to the content they would normally expect to see in the Guardian and described the content as bland. This example highlights the need for content to reflect a site’s editorial style and tone in essay high order for readers to find the content engaging and apple case study credible. It feels a little measured, un-noteworthy. It doesn’t feel especially like the Guardian so I suspect someone from Unilever’s ad agency [produced the giving to the essay content]. Gavin, 34, visited the Telegraph Men’s Lifestyle Guide sponsored by Braun. This flags up an interesting paradox. Readers appear to be more engaged with content that replicates the style and study tone of the news brand, but as a result, are more likely to feel misled and deceived by the news brand.

While news brands have much to gain from including profits, this new form of online advertising, the danger of case, further blurring of the line between advertising and editorial could harm the credibility of news brands, with little lasting impact on advertisers. Consumer attitudes show that, when it comes to native advertising, the stakes are far higher for news brands than for advertisers. Is the content itself interesting? Relatively few people say that sponsored content is an essays by august interesting way to hear about apple topics and subjects that are relevant to them. In the what is an research UK just 14% like getting information in this way, a figure that increases to over one in five (22%) in the US.

It is younger consumers who are more likely to find native advertising content more interesting, although, as mentioned earlier, older respondents are less likely to visit the apple case sites where sponsored content is more prevalent, such as Buzzfeed. Sponsored or branded content is an giving back community interesting way to apple, hear about a topic or subject that is relevant to me. QSpons5. Back To The! In general terms, to what extent do you agree or disagree with the following statements? (Please select one option on each row.) Base: Total sample UK = 2149, US = 2295.

Traditional forms of online advertising are struggling to have an impact. The more it interrupts the reading experience, the more negative consumers’ views are towards it. Therefore brands need to find new ways to communicate with audiences, and sponsored content has the apple case study potential to do this; however, the type of content needs to be a natural fit to both the site and readers’ perceptions of the cmu cit site. Broadly speaking, there are two types of sponsored content that we found to apple case, be of interest to respondents. Bullion Essay High Ricardos! The first is something practical and/or useful, but potentially more fun (such as the apple study type of content found on Buzzfeed).

The second is something that is bullion high including price ricardos more serious in nature, is informative, and where there is a clear link between the content and the brand (for example, the types of thing you might find in case an online version of a broadsheet newspaper). However, for broadsheets, native advertising is more of a minefield than it is for entertainment sites. Current affairs, business, finance, and politics sections are generally considered to phd thesis, be sacred by consumers and apple readers feel that these areas should be free of commercial influence and fences by august retain an apple independent view. Consumers are open to reading sponsored content in areas such as entertainment, travel, fashion, and form essay lifestyle as these are considered to be more appropriate environments for sponsored content. It is clear that consumers want to study, see clear labelling and signposting of paid-for content.

Readers don’t like to feel they are being deceived; however, if they know up-front that a brand may have influenced the content, consumers are more accepting. To help maintain levels of trust, the language used should be standardised across news sites as much as possible. Sponsored content has great potential for brands to reach audiences, particularly younger consumers. But whoever brands are trying to reach, the content has to be of value to the audience to have an impact. Is An Research Paper! The content also needs to case, be a natural fit for the publication – anything that jars with a consumer’s perception of what should be on a site may be dismissed by readers. If these principles can be followed, then sponsored content has a chance of being embraced by online audiences, allowing brands to overcome some of the essay including ricardos issues that readers currently have with online advertising. Juliet Tate contributed additional research to this essay.

NEW (October 23): Supplementary report. Data and analysis from six additional countries: Austria, Czech Republic, Netherlands, Poland, Portugal and Turkey. 2017 Reuters Institute for the Study of apple, Journalism.