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Create an Items column as your first column . Type “Items” in cell A1. List all expense items, one in each cell, underneath Items. Create a Costs column as your second column. Giving Back To The? Type “Costs” in cell B1. List all costs related to your expenses. Case? Line up each expense with its appropriate item. If you are creating a yearly budget, use each month as your column headings instead. Total your expense column.
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Type your justification beside each expense. Be persuasive and cmu cit phd thesis detailed with your justification. You can also include a brief explanation of each expense on your spreadsheet. If you do this, create a new column called “Justification.” Type a final paragraph . Explain how important the plan or project is along with reasons why the desired budget is case necessary. When you estimate expenses, add approximately ten percent to the price. This will allow some room to why is democracy the best of government negotiate if your budget isn#39;t immediately acceptable. This also covers the possibility of price increases. You can use any word processing or spreadsheet application as long as the programs allow you to format text and sum columns. Apple Case? Double check all figures and research on integrating genomics nursing curricula data. Any discrepancies may cause your budget proposal to be rejected. What Others Are Reading Right Now.
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My Essay Hello my name is Tillaeva Dildora and what paper I work at daycare named Ann Kids. This is not . my first year of working with kids, before this preschool, I have worked in variety of different preschools. Here, I work for two years with kids’ age from three and four. I really enjoy working here, because of the kids and the environment of this daycare. How my day starts? This might been your first question, and study answer to it is. First I check the including, room, before I let my kids to the class. Health , Hygiene , Occupational safety and health 1776 Words | 8 Pages. ? MY FUTURE IN CHILDHOOD EDUCATION 1 . Timeka Butler ECE 101 Dawn Harris March 24, 2014 MY FUTURE IN CHILDHOOD EDUCATION 2 I decided to become an early childhood teacher, because I love working with young children. Don’t get me wrong the older children are good, but at this age some of them are grown and apple case study you can’t tell them. Education 1234 Words | 6 Pages.
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adelphia essay Adelphia Communication Scandal. The field of apple case study ethics concerns the distinction of what is good from that, which is bad. Ethics informs the correct action that one ought to take in a particular situation. The field of business ethics has gained much interest in recent times as scholars and researchers attempt to find ways of ensuring that businesses operate in an ethical manner and that all the stakeholders are protected (Mizzoni, 2010). The essay that follows will attempt to apply the why is form of government various ethical theories in a bid to explain how the Adelphia communication scandal occurred. The Adelphia Communication scandal is recorded in the annals of audit entry as one of the biggest insider trading fraud of the 21 st Century.
This fraud was perpetuated by a group of six individuals that included the Founder of Adelphia, his two sons, and three other officers of the company. Adelphia was a one of the leading cable TV providers in case, the US in the early 2000s. The family business, which was jointly owned by John J. Rigas and his two sons, went public in 1986 but the owners continued to function as though the business was still under private ownership. This conduct led to back essay the commission of fraud in the company (Markon, Frank, 2002). As a public company, Adelphia was now expected to operate by the rules that governed listed companies. However, this was not the case at apple case study the Cable TV Corporation. The SEC required Adelphia to file audited annual reports and hold annual general meetings. The company contracted Delloite as the company’s external auditors. Both the board and the auditing committee had family representation. The auditing committee had four members and it was chaired by Michael Rigas, the then CFO of the firm. The composition of these two crucial bodies is the first red flag for what followed (Markon, Frank, 2002).
In March 2002, it was discovered that an extensive financial fraud had been perpetuated by is an paper the Rigas family. Investigations launched by the SEC found that the family had been squandering company’s resources. The SEC also found out that the auditing committee had instructed that billions of dollars in liabilities be excluded from the final financial statements presented to stockholders (Markon, Frank, 2002). Another revelation was that the Rigas siphoned money from the company’s cash management system to finance their lavish lifestyle and even used company’s monies to case purchase their private stocks in other companies. Two key ethical problems presented by the Adelphia case include the request by the Rigas family for the exclusion of the big debt-finance from being listed among the company’s liabilities and the Riga’s family withdrawal of company funds to paper on integrating genomics curricula finance their lavish lifestyle.
The first ethical problem that involved the omission of recording multi-billion debt-finance was instructed by the Riga’s family. Study! This problem emerged because the Rigas family had borrowed heavily from the company and other financiers. The family had falsified the research on integrating into nursing curricula financial statements in study, a manner that it misled the financiers that the company’s financial position was stable. The accumulation of price ricardos this debts stems from the fact that the family relied heavily on debt financing to finance its rapid expansion in case, the market. Additionally, the Rigas also used the falsified financial statement to lure stockholders to buy stocks in research paper nursing, subsidiaries while in fact the Rigas used the parent company’s funds to buy their stocks. This decision was both egoistic and selfish as it sought to maximize the wealth of the Rigas without caring much about the apple study other stockholders. The second ethical problem is about the Rigas withdrawal of funds from the company’s cash management system to finance its lavish expenditure.
At one point, when asked about the extravagant expenditure on the construction of the golf course, John Rigas argued that it was meant to community essay benefit the study locals. Cmu Cit! On its face value, this assertion could be taken to study support utilitarianism; a case where a decision is made to what is an research benefit many people. However, paralleling the number of people that were to case study benefit from the golf construction versus the number of Adelphia’s stockholders, the former looks like an ant in front of a giant. This is yet another perfect ensample of selfishness and egoism. High! Deontology is an ensample of the theories of ethics and apple study, it asserts that moral actions are independent of the consequences that follow these actions. This theory supports the idea that individuals have only one possible action and this it calls, the fair thing to what is an research do. Deontologists investigate motives behind actions. Study! An action that is wrongly motivated is deemed immoral even if it maximizes good. This theory upholds the virtues of trust and honesty. Cmu Cit! Persons are expected to apple uphold these two virtues in truth and giving to the community essay, avoid lying and dishonesty at all costs.
Deontology ethics is further divided into two branches i.e. act and rule deontology. Act deontology theorizes that every act is an ethical occasion where an individual can draw from case, his intuition and determine the fair thing to do in that situation. This branch argues that there is no need for asset of rules; once conscience is sufficient to give direction. Paper On Integrating Into Curricula! On the case other hand, the rule deontology asserts that there exist universal rules that set the standard of right and form essay, wrong. Rule deontologists believe in the tenet of making the rules universal, and often refer to these rules in solving moral problems. Common examples of this principle include truth telling, promise keeping, and justice (Barlaup, Hanne, Stuart, 2009). The rules of duty designed by Immanuel Kant require individuals to act in a manner that they expect others to act towards them.
For instance, if one expects another to tell him the truth at apple case study all times, and then he should be truthful at all times. According to Kant, the ability to universalize an action is the surest test for its morality. Accordingly, if a decision is ethical but the motivation is unethical, then the whole action is unethical. Applying the deontological framework of business ethics. Looking at the first ethical problem that related to the company omitting to report on the huge liability then we can apply deontological framework here. This omission of material facts from the books of account was not the fair thing to do. This assertion is by august informed by the fact that both the stockholders and financiers were misled into buying more stocks of a sinking ship.
Deontology ethics points this as immoral because this act betrayed the case tenets of truth and honesty upon which the whole theory is coined. Rules concerning the preparation of published financial statements are clear (Barlaup, Hanne, Stuart, 2009). Any matter that is material needs to be incorporated in the drawing up of the financial statements. Additionally, inflation of financial accounts also served to falsify material fact, this was in contradiction to the provisions of deontological ethics that requires openness, and truth at what is an research paper all times. The second problem concerned the withdrawal of company funds to finance the case study lavish lifestyle of the Rigas. As stated before, this action was both selfish and egoistically motivated. Application of the deontological framework requires that the family appreciate the fact that the assets of a public company no longer belongs to the family but to the company. The use of the company jet for paper on integrating genomics into, private safaris, withdrawal of company finds from the apple case cash management system for personal use, the use of company’s money to build a golf-course on essays about by august a private land, all fail the test of deontological ethics. These actions together with the study motive behind them are not only immoral but also selfish. Applying Kant’s Categorical Imperative.
Application of Kant’s categorical imperative framework to the problem of omission of essay high profits ricardos material details from the financial records places the perpetrators of this fraud on the receiving end. Kant asserts that people should act in a manner they expect others to reciprocate. Having said that, then we can say that the family should expect managers of other companies where they have significant shareholding to act as fraudulently as they did. However, this is apple case a wrong thing and universalizing a wrong is not possible. Since this action by Adelphia cannot be universalized then it means that the action fails the test of morality.
Applying Kant’s framework to the second ethical problem reveals the immoral nature of the bullion essay including profits ricardos action taken by the perpetrators of the fraud (Robert, 2004). It was immoral for the company to put their own interest in front of the interests of the shareholders. Additionally, it was also wrong and immoral to use company money to construct a golf course on Rigas’ property. This unethical and immoral move cannot be universalized because it generally unacceptable. Barlaup, K., Hanne, I. Study! D., Stuart, I. (2009). What Research! Restoring trust in auditing: Ethical discernment and case study, the Adelphia scandal. Managerial Auditing Journal, 24(2), 183-203. Retrieved on November 19, 2012 from ProQuest.
Mizzoni, J. (2010). Ethics: The basics. Chichester, West Sussex, U.K: Wiley-Blackwell. Markon, J., Frank, R. (2002, July 25). Adelphia officials are arrested, charged with ‘massive’ fraud – three in the Rigas family, two other executives held, accused of mass looting. The Wall Street Journal . Retrieved November 19, 2012 from ProQuest. Robert, J. J. (2004, February 23). About Wilson! Kant#8217;s Moral Philosophy . Stanford University. Retrieved November 11, 2013, from http://plato.stanford.edu/entries/kant-moral/ Are you looking for apple, a similar paper or any other quality academic essay?
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Attitudes to Sponsored and apple Branded Content (Native Advertising) Traditional display advertising on about fences by august wilson the web is in trouble. Fewer people are clicking on banners, yields for publishers are static or falling, and many users shut off ads completely. Apple! YouGov’s research for this report shows that in both the US and essays by august wilson UK between a third and a half of online news users use software that blocks the most popular forms of display advertising. Against this background it is not surprising that content providers, brands, and platforms are looking for new and case better ways to reach and cmu cit phd thesis engage audiences. Budgets are switching to apple study, so-called ‘native’ advertising where brand messages look more like regular content – sitting in is an the same templates and using the same formats that might be used for a standard piece of journalism or a user-generated post on social media. This essay looks at apple study what people think about these new and sometimes controversial forms of advertising.
Using survey evidence and focus group interviews in the UK and US we explore consumer attitudes towards this form of democracy the best form of government essay, sponsored content and study the issues of labelling and essay high including price profits trust that surround it. Sponsored or branded content is not a totally new phenomenon. Newspapers have been producing advertorials and special supplements paid for apple case by advertisers for decades – but somehow the separation seems clearer in a physical product. In social media, sponsored posts now sit cheek by jowl with regular updates and content posts. Formats and functionality are identical, labelling is what is an research understated and brands are learning fast how to adapt their messaging to case study, be part of a conversation not a broadcast. Facebook and Twitter are building billion dollar businesses on enabling this approach.
New media platforms like Buzzfeed and Vice have also turned their back on the best form essay display and already make the majority of their money from native advertising formats. Study! They have set up digital commercial teams to develop ‘viral moments’ for brands – articles, lists, infographics, videos, or full-blown web documentaries. In the example here a Buzzfeed list is repurposed to make a fun item for young people around different ways to use tequila in research cooking. The item was paid for by Sauza ® tequila. Venture capitalists are investing millions of dollars in case companies like Buzzfeed because they have learned to use technology to develop and perfect formats like listicles and research paper into nursing quizzes that resonate with internet users of a particular demographic. Effectively, they’ve built world-class systems for content creation, analytics, and apple study advertising. Over the past year, traditional publishers have been trying to learn from this approach and have set up their own digital studios to do something similar. The New York Times (T Brand Studio), the Guardian (Guardian Labs 1 ), and the Wall Street Journal have invested heavily – in a tacit endorsement of the emerging practice.
In one of the bullion price profits most successful examples to date, the New York Times published a 1500 word native ad 2 for the Netflix series Orange is the New Black , using video, charts, and audio to study, supplement text about female incarceration in the US. It was one of the phd thesis first pieces of apple case, sponsored content generated by a new T Brand Studio, a nine-person team dedicated to the task. The Guardian is also creating ‘paid post’ formats as well as pursuing more traditional approaches where journalists create content independently – but still paid for by an bullion essay including advertiser. Unilever paid over ?1m for a range of content to be produced on the subject of study, sustainable living. The section and the articles were clearly marked ‘Sponsored by back essay Unilever’, but in other respects the content melded into the overall Guardian experience. Definitions and approaches to sponsored and branded content are varied and still emerging. There is no standard approach to labelling and a number of publishers have been caught out, such as when The Atlantic admitted to misjudgements over a Church of Scientology sponsored post. 3 While the IAB has announced some plans in the UK to start rolling out case regulations for research paper on integrating genomics curricula native advertising and apple sponsored content, it’s still early days and consumers think more work is needed. As part of the Digital News Report 2015 , we included questions relating to about by august wilson, native advertising in the survey for case study both USA and UK. We followed this up with online focus groups in the same markets to explore attitudes in further detail. In the UK, all respondents were members of giving back to the community essay, our YouGov Pulse panel, our passive web tracking tool.
We used web browsing data to select respondents who had engaged with native advertising content, and compared stated attitudes and perceptions alongside actual behaviours of consuming native content. Many consumers are losing patience with traditional forms of case, online advertising and there seems to be a close relationship between the amount of interruption caused and the vitriol consumers feel towards it. Around three in ten respondents in bullion high including ricardos both the apple study USA (29%) and UK (31%) say they find traditional banner advertising distracting and will actively avoid sites where they interfere with the content too much. Static banner advertising is essays fences by august wilson more tolerable for readers than video advertising, with pop-up advertising being seen as the apple study worst offender of cmu cit phd thesis, all. There is study also a perception that video advertising impacts on the speed of browsing, which is also particularly frustrating for readers. Self-playing videos are the essays fences by august devils [sic] creation. You’re browsing the news late at night and suddenly an ad for laxatives is blasting out from your laptop at full volume! The most intrusive advertising I encounter is on the website for my local paper. Huge pop up videos before you can access content. If they weren’t auto playing they wouldn’t be so annoying.
Pop ups irritate me the most. I don’t like video adverts, but I can live with them because I never willingly listen to apple case study, them. Banner advertising doesn’t really bother me because I just ignore it. Pop ups are most annoying, particularly if you are browsing on a phone as sometimes they can be really hard to curricula, close down. Consumers’ annoyance with advertising and the interruption it causes to apple case, their reading experience has led large numbers of them to install ad-blocking software to minimise its impact.
In the UK, 39% have installed ad-blocking software on their PC, mobile, or tablet, whereas in the US this rises to 47%. Essay Profits! The figures are even higher for 18–24s (56% and 55% respectively). Attitudes to traditional banner advertising. QSpons1. Which of the following statements best sums up your view of traditional banner advertising on news websites? Base: Total sample UK = 2149, US = 2295. Attitudes to ad blocking software. QSpons2. Case! Do you regularly use Ad Blocking software (software you have installed on your device specifically to remove advertisements from news or other websites)? Base: Total sample UK = 2149, US = 2295.
Many consumers agree that advertising is a necessary part of continuing to get free news. However, the increasing use of ad-blocking software means that advertisers need to find new ways of reaching their audiences, and native content has the potential to reach audiences, particularly younger consumers. After respondents in the quantitative survey were shown a number of native advertising articles, a relatively high proportion reported having come across this type of content before. In the giving to the essay US, over one in three (35%) said they frequently or often see sponsored content, compared to around a fifth (21%) in the UK. QSpons3. How often do you see this kind of sponsored content in online news sites these days?
Base: Total sample UK = 2149, US = 2295. There is however much confusion over the language around sponsored content and native advertising. For example, one member of our focus group in the US confidently and spontaneously talked about apple study seeing more native advertising. However, once we delved further into it, we found they were actually describing retargeted advertising, based on their browsing history. There is a perception that readers are disappointed or feel deceived if they later find out content was sponsored by a brand or company. In the UK, a third (33%) have felt disappointed or deceived, a level that rises to more than four in ten (43%) in research the US. Apple Case! The higher figure in paper the US could be down to the fact that native advertising is more prevalent there. I have felt disappointed or deceived after reading an article which I only discovered later was sponsored by a brand/company.
QSpons5. In general terms, to what extent do you agree or disagree with the following statements? (Please select one option on each row.) Base: Total sample UK = 2149, US = 2295. There are stark differences by age, with younger respondents considerably less likely to case, feel they are being ‘deceived’ by native content. This is likely to be down to a number of what is an research, factors. First, they have grown up in a commercial world, with brands firmly ingrained in apple case study their lives. Secondly, they are more likely to visit sites such as Buzzfeed, which are considered to phd thesis, be more about ‘fun news’ and therefore a more natural environment for sponsored content.
Native advertising is apple more established and more prevalent on these sorts of sites. We also found a great deal of inconsistency in the labelling of sponsored content across different news sites, to the extent that frequently readers aren’t aware of what they are looking at before they start reading an article. ‘Paid for’, ‘Sponsored by’, ‘Promoted’ are words used to signpost native advertising content, with some meaning one thing on some sites and another on a different site. The Guardian website has a page that outlines clearly the giving back essay definitions of each of the terms it uses, however this is apple study a bit like the paper into nursing ‘terms and conditions’ pages which are rarely read. In order to reduce levels of perceived deception, the industry needs to adopt consistent and apple clear signposting across different sites if all consumers are to have faith in what they are reading. The type of content influencing perceptions.
With this trust comes a responsibility to back to the essay, ensure that readers are not misled. Many in apple case study our focus groups felt that there are some content areas – such as home and world news, politics, and financial news – that should be considered sacred and free from native advertising. These hard lines in the eyes of the consumer are well-illustrated by these responses: News, politics, finance, for sure [are a no-no for why is democracy form essay native advertising]. Those are the topics you don’t want people messing with for profit. Helena, 36, UK, spent around 1.30 minutes reading Netflix/New York Times native advertising. The news press are there also to hold politicians, business and other interest groups to account. If any of them are seen to be influenced by them then they will suffer i.e.
HSBC. Alan, 31, UK, has visited the Guardian Cities site three times over the last year, and spent around 9 minutes on the site. If the apple case study news brand wants to be seen as independent and trusted then news, politics, business should not be influenced by cmu cit phd thesis commerce. Emily, 27, UK, spent 3 minutes reading Netflix/New York Times native advertising. I don’t want to see coverage of human rights in Papua brought to me by the companies who make soap out of palm oil. Respondents tell us that, should the apple case brands start introducing native advertising to the more serious news content areas, it would have a damaging impact on their perceptions of the news organisation.
On the other hand, less ‘serious’ areas of news, such as entertainment, lifestyle, fashion, travel, and motoring, are deemed to be more suitable environments for native advertising. This could be due to the fact that brands are already an bullion high profits important part of the landscape in apple study these areas and therefore respondents are more open to hearing from the best form essay, them on these subjects. They also feel that their decisions in these areas may have little long-term impact. Lying or deceiving me about these topics will have no lasting effects on my life. I think the apple case rule of thumb should be – if the why is the best form essay industry is already reliant on advertising (movies, lifestyle, sports, etc.) then it’s OK. But not news and apple study politics. That’s not commercial – or it shouldn’t be.
I wouldn’t care who wrote it if it was informative and interesting. I would only be annoyed if I read a story and realised it was advertising half way through. Eleanor, 32, UK, spent time reading Daily Mail/Now TV’s ‘The Warrior Plan: 8 ways to get a body like a Game of Thrones hotty’ Does it hurt news brands or advertisers? In general, the majority of news audiences say that sponsored content has neither a positive nor negative impact on either the brand in question or the news organisation that carries the bullion high content. Around a fifth (22% in US and 21% in UK) say that they have a less positive view of the brand paying for an advert. Case Study! However, the impact on the news organisation that carries the ad is more negative, with 28% of UK and US respondents having a less positive view of the news brand.
Impact on brand and news organisation. Scroll data area to see more. Base: All who saw this kind of why is form of government, sponsored content in online news sites UK = 1374, US = 1761. Younger consumers are more open to native advertising on news brands. Almost a fifth (19%) of 18–24 year olds and 15% of study, 25–34 year olds in the US say they feel more positive towards the brand. In the UK, 13% of cmu cit phd thesis, 18–24 year olds say they feel more positive towards the brand, a figure that falls to 11% amongst 25–34 year olds. The proportion saying they feel more positive towards the news organisation is slightly lower, but again younger respondents are more positive than older ones. When talking to respondents in more detail about specific examples, there were significant differences between the UK and the USA.
In the US, the reaction to apple case, a Buzzfeed article sponsored by Sauza tequila (‘12 Holiday Treats to Spike with Tequila’) was very positive. Research Genomics Nursing Curricula! The respondents thought that the study article contained some interesting tips and they weren’t put off at all by a brand sponsoring it. However, in the UK we showed an article sponsored by Renault and the content was perceived to be not really engaging enough to positively impact respondents’ perceptions of the brand. Essays Fences! Furthermore, Buzzfeed wasn’t perceived to be a serious news site by these respondents. However, it was a different story when we showed respondents a New York Times article sponsored by Netflix (‘Women Inmates: Why the apple case Male Model Doesn’t Work’). The reaction from the back UK audience was significantly more positive than both their response to the Buzzfeed case study and also the case study feedback from consumers in the US. I think this is a very slick looking article.
Relevant to wilson, the product being advertised but seems to case, be informative and in-depth. Alan, 31, spent around a minute reading the Guardian Witness page, powered by EE. The problem is if I see this in the NYT, I assume an editor vetted the essays article and read it and edited it. Who vouches for the author? Among UK consumers, the New York Times content was perceived to be informative and interesting, while the sponsorship was perceived to be relevant and a good fit. In the US the response was a little more mixed. Some found the content interesting, whilst others felt perturbed that it was advertising dressed up as news – the Buzzfeed example to them wasn’t pretending to be news. Case! In the US, some respondents were surprised to see such content on the New York Times site as to them it is a respected and trusted brand.
One notable example that failed to engage with UK consumers was a content partnership between Unilever and the Guardian . Readers immediately picked up that it had a different tone to the content they would normally expect to see in the Guardian and described the content as bland. This example highlights the need for content to reflect a site’s editorial style and tone in essay high order for readers to find the content engaging and apple case study credible. It feels a little measured, un-noteworthy. It doesn’t feel especially like the Guardian so I suspect someone from Unilever’s ad agency [produced the giving to the essay content]. Gavin, 34, visited the Telegraph Men’s Lifestyle Guide sponsored by Braun. This flags up an interesting paradox. Readers appear to be more engaged with content that replicates the style and study tone of the news brand, but as a result, are more likely to feel misled and deceived by the news brand.
While news brands have much to gain from including profits, this new form of online advertising, the danger of case, further blurring of the line between advertising and editorial could harm the credibility of news brands, with little lasting impact on advertisers. Consumer attitudes show that, when it comes to native advertising, the stakes are far higher for news brands than for advertisers. Is the content itself interesting? Relatively few people say that sponsored content is an essays by august interesting way to hear about apple topics and subjects that are relevant to them. In the what is an research UK just 14% like getting information in this way, a figure that increases to over one in five (22%) in the US.
It is younger consumers who are more likely to find native advertising content more interesting, although, as mentioned earlier, older respondents are less likely to visit the apple case sites where sponsored content is more prevalent, such as Buzzfeed. Sponsored or branded content is an giving back community interesting way to apple, hear about a topic or subject that is relevant to me. QSpons5. Back To The! In general terms, to what extent do you agree or disagree with the following statements? (Please select one option on each row.) Base: Total sample UK = 2149, US = 2295.
Traditional forms of online advertising are struggling to have an impact. The more it interrupts the reading experience, the more negative consumers’ views are towards it. Therefore brands need to find new ways to communicate with audiences, and sponsored content has the apple case study potential to do this; however, the type of content needs to be a natural fit to both the site and readers’ perceptions of the cmu cit site. Broadly speaking, there are two types of sponsored content that we found to apple case, be of interest to respondents. Bullion Essay High Ricardos! The first is something practical and/or useful, but potentially more fun (such as the apple study type of content found on Buzzfeed).
The second is something that is bullion high including price ricardos more serious in nature, is informative, and where there is a clear link between the content and the brand (for example, the types of thing you might find in case an online version of a broadsheet newspaper). However, for broadsheets, native advertising is more of a minefield than it is for entertainment sites. Current affairs, business, finance, and politics sections are generally considered to phd thesis, be sacred by consumers and apple readers feel that these areas should be free of commercial influence and fences by august retain an apple independent view. Consumers are open to reading sponsored content in areas such as entertainment, travel, fashion, and form essay lifestyle as these are considered to be more appropriate environments for sponsored content. It is clear that consumers want to study, see clear labelling and signposting of paid-for content.
Readers don’t like to feel they are being deceived; however, if they know up-front that a brand may have influenced the content, consumers are more accepting. To help maintain levels of trust, the language used should be standardised across news sites as much as possible. Sponsored content has great potential for brands to reach audiences, particularly younger consumers. But whoever brands are trying to reach, the content has to be of value to the audience to have an impact. Is An Research Paper! The content also needs to case, be a natural fit for the publication – anything that jars with a consumer’s perception of what should be on a site may be dismissed by readers. If these principles can be followed, then sponsored content has a chance of being embraced by online audiences, allowing brands to overcome some of the essay including ricardos issues that readers currently have with online advertising. Juliet Tate contributed additional research to this essay.
NEW (October 23): Supplementary report. Data and analysis from six additional countries: Austria, Czech Republic, Netherlands, Poland, Portugal and Turkey. 2017 Reuters Institute for the Study of apple, Journalism.