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Automated Scoring of Writing Quality. The e-rater ® automated writing evaluation engine is ETS's patented capability for automated evaluation of expository, persuasive and summary essays. Multiple assessment programs use the gay marriage essay, engine. The engine is used in combination with human raters to score the writing sections of the TOEFL iBT ® and GRE ® tests. The e-rater engine is also used as the sole score in learning contexts, such as formative use in a classroom setting with ETS's Criterion ® online essay evaluation system. In the Criterion application, the engine is used to generate individualized feedback for students, addressing an increasingly important need for automated essay evaluation that is reliable, valid, fast and flexible. On The Essay? The e-rater engine features related to writing quality include: errors in grammar (e.g., subject-verb agreement) usage (e.g., preposition selection) mechanics (e.g., capitalization) style (e.g., repetitious word use) discourse structure (e.g., presence of a thesis statement, main points) vocabulary usage (e.g., relative sophistication of vocabulary) sentence variety source use discourse coherence quality. The e-rater engine can also automatically detect responses that are off-topic or otherwise anomalous and, therefore, should not be scored.

ETS has an active research agenda that investigates new automated scoring features for genres of writing beyond traditional essay genres, and now includes source-based and argumentative writing tasks found on assessments, as well as lab reports or social science papers. Below are some recent or significant publications that our researchers have authored that highlight research in automated writing evaluation. J. Burstein, N. Elliott, H. Molloy. CALICO Journal Vol. 33, No. 1. To construct-relevant systems used for gay marriage essay writing instruction and assessment, researchers conducted two investigations of post-secondary writing requirements and faculty perceptions of student writing proficiency.

Study results suggested ways that the media coursework, role of thesis, automated writing evaluation might be expanded and aligned with instruction in higher education. Learn more about this publication B. Beigman-Klebanov, C. W. Thesis Survey Question? Leong, M. Flor. Paper in Proceedings of the Third Workshop on thesis gay marriage Metaphor in NLP , pp. 1120. The authors discuss a supervised machine learning system that classifies all content words in a running text as either metaphorical or nonmetaphorical. Learn more about this publication S. Somasundaran, C.-M. Lee, M. Aqa A2 Media Studies Coursework? Chodorow, X. Essay? Wang. Paper in Proceedings of the Tenth Workshop on aqa a2 Innovative Use of NLP for Building Educational Applications , pp. Thesis Gay Marriage? 4248. This paper describes an investigation of linguistically motivated features for automatically scoring a spoken picture-based narration task.

Learn more about this publication N. Farra, S. Somasundaran, J. Burstein. On The Dream? Paper in Proceedings of the Tenth Workshop on Innovative Use of thesis gay marriage, NLP for Building Educational Applications, pp . 6474. In this work, researchers investigate whether the survey question, analysis of opinion expressions can help in thesis gay marriage essay scoring persuasive essays. Experiments on test taker essays show that essay scores produced using opinion features are indeed correlated with human scores. Learn more about this publication M. Shermis, J. Burstein, N. Elliot, S. Miel, P. Foltz.

In C. MacArthur, S. Graham, J. Fitzgerald (Eds.), Handbook of Writing Research, 2nd Edition Guilford Press. The authors present automated writing evaluation in terms of the categories of evidence that are used to demonstrate that these systems are useful in teaching and assessing writing. Learn more about this publication M. Heilman, F. J. Breyer, F. On The American Dream Essay? Williams, D. Klieger, M. Flor. ETS Research Report No. RR-15-23. This report explores evaluation of sentiment in letters of recommendation. Researchers developed and evaluated an thesis approach to coursework analyzing recommendations that involves (a) identifying which sentences are actually about the student; (b) measuring specificity; (c) measuring sentiment; and (d) predicting recommender ratings. Learn more about this publication M. Flor, Y. Futagi, M. Lopez, M. Mulholland. Bergen Language and Linguistics Studies , Vol. 6. Thesis Gay Marriage? This paper presents a study of misspellings, based on lifeguard letter annotated data from ETS’s spelling corpus.

Researchers examined data from the TOEFL ® and thesis gay marriage GRE tests and found that the rate of misspellings decreased as writing proficiency (essay score) increased for test takers in both testing programs. Descriptive Day? Learn more about this publication B. Gay Marriage? Beigman Klebanov, N. Madnani, N., J. Burstein, S. Somasundaran. Paper in Proceedings of the 52nd Annual Meeting of the Association for Computational Linguistics (Short Papers) , pp. 247252. Essay? This paper describes an integrative summarization task used in an assessment of gay marriage, English proficiency for nonnative speakers applying to high lifeguard cover letter higher education institutions in gay marriage the United States. Descriptive Essay- Wedding Day? Researchers evaluate a variety of content importance models that help predict which parts of the source material the test taker would need to include in thesis gay marriage a successful response. Studies? Learn more about this publication ETS Research Report No.

RR-14-03. This report explores automated methods for measuring features of student writing and determining its relationship to writing quality and other features of literacy, such as reading test scores. The e-rater automated essay-scoring system and keystroke logging are a central focus. Learn more about this publication M. Heilman, A. Cahill, N. Madnani, M. Lopez, M. Mulholland, J. Tetreault. Paper in Proceedings of the 52nd Annual Meeting of the Association for Computational Linguistics , (Short Papers), pp. 174180. This paper describes a system for predicting the grammaticality of sentences on an ordinal scale.

Such a system could be used in educational applications such as essay scoring. Learn more about this publication N. Madnani A. Cahill. Paper in Proceedings of the Ninth Workshop on gay marriage essay Innovative Use of NLP for Building Educational Applications , pp. 7988. In this paper, the authors describe a novel tool they developed to coursework provide automated explicit feedback to language learners based on data mined from Wikipedia revisions. They demonstrate how the tool works for the task of identifying preposition selection errors. Learn more about gay marriage essay, this publication B. Beigman Klebanov E. Beigman. Survey Question? Paper in essay Proceedings of the 52nd Annual Meeting of the Association for Computational Linguistics, (Short Papers), pp. 390396.

This paper addresses cases in annotated datasets that are difficult to annotate reliably. Christian Essay? Using a semantic annotation task, the gay marriage essay, authors provide empirical evidence that difficult cases can thwart supervised machine learning on the one hand and provide valuable insights into christian essay, the characteristics of the data representation chosen for the task on the other. Learn more about this publication B. Gay Marriage? Beigman Klebanov, C. Leong, M. Heilman, M. Flor (2014) Paper in Proceedings of the Second Workshop on Metaphor in NLP , pp. 1117. This paper describes the development of a supervised learning system to classify all content words in a running text as either being used metaphorically or not. Learn more about this publication S. Somasundaran, J. Christian Scholarship? Burstein, M. Thesis? Chodorow.

In The 25th International Conference on Computational Linguistics (COLING), Dublin, Ireland, August 2329, 2014. Paper in american Proceedings of COLING 2014, the 25th International Conference on Computational Linguistics: Technical Papers , pp. 950961. Researchers investigated a technique known as lexical chaining for measuring discourse coherence quality in test-taker essays. In this paper, they describe the essay, contexts in which they achieved the best system performance. Learn more about thesis, this publication Y. Song, M. Heilman, B. Beigman Klebanov, P. Deane. Paper in thesis Proceedings of the lifeguard cover letter, First Workshop on Argumentation Mining , pp.

6978. In this paper, the authors develop an annotation approach based on the theory of argumentation schemes to analyze the structure of arguments and gay marriage essay implement an NLP system for automatically predicting where critical questions are raised in essays. Learn more about this publication M. D. Shermis J. Burstein. This comprehensive, interdisciplinary handbook reviews the latest methods and technologies used in automated essay evaluation (AEE) methods and technologies. New York: Routledge. Learn more about this publication B. Beigman Klebanov M. Flor. Paper in Proceedings of the 51st Annual Meeting of the Association for Computational Linguistics (Volume 1: Long Papers). pp. 11481158. The authors describe a new representation of the content vocabulary in a text, which they refer to survey as word association profile.

The paper presents a study of the relationship between quality of writing and word association profiles. Gay Marriage Essay? Learn more about this publication A. Cahill, N. Madnani, J. Tetreault, D. Napolitano. In Proceedings of the high school cover, Conference of the North American Chapter of the Association for Computational Linguistics: Human Language Technologies , pp. 507517, Atlanta, Ga. This paper addresses the lack of thesis essay, generalizability in preposition error correction systems across different test sets.

The authors then present a large new annotated corpus to be used in training such systems, and illustrate the use of the corpus in training systems across three separate test sets. Learn more about media, this publication A. Cahill, M. Chodorow, S. Wolff N. Essay? Madnani. In Proceedings of the Eighth Workshop on Innovative Use of NLP for Building Educational Applications , pp. 300305, Atlanta, Ga. This paper presents a method for automatically detecting missing hyphens in English text. A Modest Essays? Learn more about this publication J. Burstein, J. Tetreault, N. Madnani. In M. D. Shermis J. Burstein (Eds.), Handbook of thesis gay marriage, Automated Essay Scoring: Current Applications and Future Directions. New York: Routledge. Descriptive Essay- Day? This handbook chapter includes a description of the e-rater automated essay scoring system and its NLP-centered approach, and a discussion of the system's applications and development efforts for current and future educational settings. Learn more about this publication Natural Language Engineering, FirstView online publication, pp.

133. This paper presents a versatile architecture that uses a novel architecture, features lossless compression, and optimizes both speed and memory use. Learn more about this publication R. Israel, J. Tetreault, M. Chodorow (2012) Proceedings of the 2012 Meeting of the North American Association for Computational Linguistics: Human Language Technologies (NAACL-HLT) , pp. 284294. Association for Computational Linguistics. The authors present a system for detection and correction of the placement of thesis, commas in English-language sentences. The system likewise can restore commas in well-crafted sentences. Road American Dream Essay? Learn more about this publication M. Flor Y. Futagi. Proceedings of the 7th Workshop on Innovative Use of Natural Language Processing for Building Educational Applications (BEA) pp. 105115. The authors discuss a new system for spell-checking that uses contextual information to perform automatic correction of non-word misspellings.

The article relates how the system has been evaluated against thesis gay marriage essay a large body of TOEFL ® and GRE ® essays, which were written by both native and nonnative English speakers. Learn more about this publication J. Tetreault, J. Proposal? Foster, M. Chodorow. Proceedings of the 2010 Association for Computational Linguistics (ACL 2010) Association for Computational Linguistics. This paper evaluates the effect of adding features that aim to improve the detection of preposition errors in writing from speakers of English as a second language. Learn more about this publication J. Burstein M. Chodorow. The Oxford Handbook of Applied Linguistics, 2nd Edition , pp. 487497.

Oxford University Press. This ETS-authored work is thesis part of wedding day, a 39-chapter volume that covers topics in applied linguistics with the goal of providing a survey of the field, showing the many connections among its subdisciplines, and exploring likely directions of thesis gay marriage, its future development. Learn more about this publication J. Burstein, J. Tetreault, S. Andreyev. Human language technologies: The 2010 Annual Conference of the North American Chapter of the ACL , pp. 681684. Association for Computational Linguistics.

This paper describes a study in which researchers combined an algorithm for observing what computational linguists refer to as entities nouns and pronouns with natural language processing features related to grammar errors and word usage with the aim of creating applications that can evaluate evidence of coherence in essays. Learn more about this publication Y. Attali D. Powers. ETS Research Report No. RR-08-19. This report describes the development of grade norms for survey timed-writing performance in two modes of writing: persuasive and descriptive. Learn more about this publication Y. Attali J. Burstein. Journal of Technology, Learning, and essay Assessment , Vol.

4, No. 3. This article describes Version 2 of ETS's e-rater essay scoring engine. The authors present evidence on the validity and essays reliability of the scores that the system generates. Learn more about this publication J. Burstein, D. Marcu, K. Knight. IEEE Intelligent Systems: Special Issue on Advances in Natural Language Processing , Vol. 18, No. 1, pp. 3239. In this article, the authors discuss the use of automated essay-scoring applications in the elementary through university levels for large-scale assessment and thesis essay classroom instruction.

Learn more about this publication Policy Evaluation and Research Center #9660; Internship and Fellowship Programs #9660; Tests and Products. ETS Measuring the Power of Learning. ® Copyright 2017 by Educational Testing Service. All rights reserved. All trademarks are property of their respective owners.

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This will hopefully give you an gay marriage, insight about how this type of studies essays are to gay marriage be written. Besides, this is a very popular topic among students so if you are one of them it is most likely you will have to question write an essay about thesis gay marriage essay, drug addiction one day. At the same time, the drug abuse topic is quite complex. On the one hand, drugs were discovered to help people who suffer from pain. This makes drugs one of the most beneficial inventions ever made. On the other hand, their use is not limited to medical treatment only; there are a lot of who use drugs “for fun”. Such approach ultimately leads to serious health issues and devastation when referring to the families of drug addicts. These lines are to wedding day show that it is important to know the subject of your topic prior to writing.

Without understanding the key concepts of the subject, it is thesis impossible to write a good essay. The word “drug” does not presume medication only. More commonly, it is referred to as the chemical compounds that are illegally sold, e.g. marijuana, ecstasy, heroin, etc. Drugs make people feel ecstatic and “high” during limited period of time. Usually, the proposal essays “high” effect doesn’t last long. When it is all over, a drug addict feels sadness, frustration, senselessness as if life does not have its positive sides. However, every addict desires to continue experiencing the good stuff so one always feels the need to take a new drug dose again. The very moment when a person takes a second dose, he or she can be called an addict. Apart from illegal drugs sold on the streets, there are numerous drugs that can be easily bought without any restrictions. The effect most of the drugs have should not be underestimated since many people are dependent on it and thesis essay, use drugs on a daily basis.

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Gay marriage essay thesis statement

Was Hitler a Weak Dictator? Essay Sample. The Third Reich, for Hitler, was supposed to have lasted 1000 years minimum, but it only thesis gay marriage, lasted 12 years and four months. Many historians blame this on an individual that’s Hitler himself. The argument is based on Hitler being actually a weak dictator that wasn’t able to unite Germany as a new Fuhrer should had, also he didn’t create the basis of a strong empire but hurried everything up putting on risk everything he had accomplished. As Germany 1918 to 1945 states ‘The inconsistency and contradiction in Nazi Government arose entirely from the Fuhrer’s weaknesses’. When Hitler establishes his control over Germany in 1933, his power was by no means absolute as Stephen Lee states. For example he never had emergency powers from thesis question, Hindenburg’s, this still gave the Weimar Republic a chance to control him.

However, Hitler used the Weimar State’s own political element, democracy, to destroy it. He strengthened the influence of the thesis gay marriage essay NSDPA to later put as many seats in the Reichstag as possible, he controlled meetings of other parties, and passed several laws (he had vast majority in the parliament) to grant him absolute powers over Germany. Nazi Germany definitely didn’t have a head that controlled, ordered and imposed every action to be taken in the German territorylike Italy or Russia had. Dream! As an article published by the University of thesis gay marriage essay Wales states, ‘it was a chaotic collection of individuals and organizations, all of which competed for survey question, power and influence’. The final idea here is that power was too spread all over different jurisdictions, and essay Hitler had delegated so many jobs to be done that sometimes different groups found them doing the same job. This created difficulties like opposition in the party itself and struggle for christian, influence. A case of this is the roles that the SS and the Ministry of thesis gay marriage essay Propaganda played during Nazi Germany.

In one side the ministry of Propaganda intended to show how well the Nazi regime was working and on the road american the benefits of it, on the other the SS continued torturing and kidnapping people to spread fear among population. Both organizations couldn’t work together like this as none of them achieved the thesis essay goals they were intended to. Many organizations came back from the a modest essays past Weimar Republic like the businesses or the essay army, and on the dream essay new organizations were being created that 1) were replacing them, 2) were a threat to their interests and 3) some of these opposed to thesis Hitler’s mandates. Also struggle among these started and the objective was to scholarship achieve Hitler’s good will in order for them to survive. The case of the army putting pressure on Hitler in order to make him turn against his SA members was a clear case of this. In some way the army controlled Hitler, they may had offered him revolution towards his regime if he didn’t do so and as well Hitler needed a strong and loyal army by is side. Hitler had created several police forces that had major power and thesis gay marriage essay influence in Germany, these were the SS, the Gestapo (secret police) and the SD. Essay- Day! All these were in thesis essay, charge of looking for groups of revolutionaries, to eliminate opposition and to spy Nazi regime’s politicians. However after The Waffen SS, these police forces’ influences expanded to a major extend. They were given influence over the army and concentration camps; also the SS was given substantial economic and political resources which aided them in their activities.

It’s clear that their influence was to be taken into aqa a2 studies coursework, account. Leaders like Goering and gay marriage essay Bormann stood aside of scholarship this groups and opposed entirely to their role and expanding influence. Another great dictator that lasted for many years over the control of thesis gay marriage Soviet Russia was Stalin. He is considered by lifeguard letter historians as a very strong dictator, and in some ways almost a brutal one. First of all the way Stalin controlled organizations such as the army or propaganda organization was extreme. Any charge that gave an thesis gay marriage essay, individual too much power was eliminated, and scholarship the ones that played important roles in the different powers of the thesis gay marriage state were accused of treason, judged for false charges, and even murdered in order to get rid of any possible threat to thesis question the regime. Hitler, on thesis essay, the other hand, trusted very much his organizations and its leaders were indeed loyal to him. Except by 1933 when he was consolidating power, his actions against descriptive wedding day, leaders of organizations weren’t brutal as Stalin’s purges. ‘Leading Nazi officials were not just puppets of Hitler but exercised real power and were able to influence developments.’ Hitler really trusted his commanders, and politicians as he actually gave them the gay marriage essay power to control Germany, Hitler wasn’t the head of everything like Stalin or Mussolini were. The major case here was the assassination of Trotsky, leader of the a modest proposal essays Red Army, by gay marriage Soviet intelligence, Stalin didn’t trust no one but himself and survey question Trotsky was gaining too much power. Hitler was a contrast, he gave his Luftwaffe leader Goering full control over this organism of the army until the essay end of WWII.

The article of the University of Wales sees a very important point of aqa a2 media Hitler and Stalin as individuals. They state that Stalin worked much more than Hitler, as Hitler enjoyed his position as leader by taken cruises or waking up late in the morning, he even could cancel meetings. This could be viewed as a live trauma as Stalin’s origins were more of a higher-middle class, compared to Hitler’s which were poor and thesis much suffered. Finally these leads us to state that compared to another great dictator Hitler was indeed weak. The argument of the chaotic organization of the media studies coursework state is thesis gay marriage very difficult to analyze as there are factors that play against and in favor of Hitler, depending on the angle we see it. For example, no one could afford imposing his wills over Hitler’s– Strong Dictator, however in order to pass their laws and ideas they needed to please Hitler, most of the school letter time these laws needed to be 100% respectful of the Nazi ideology – weak dictatorship that imposes Nazi ideology or the indivual interests over the State’s interests.

The idea here is that there’s actually no way that Hitler wouldn’t have had any influence in German politics, to do so would be nonsense. It’s factual, however, to state that his power was limited by some means like his lack of thesis gay marriage essay control over entities he created, as well the problem of intelligence police having sometimes more influence than him it’s a constant to argue that his power was very limited. We can’t argue against the fact that Hitler actually got rid of any element in thesis question, his way that affected his policies or power. He decided himself, maybe by some pressure coming from the army, to kill Roehm and to thesis essay finally eliminate de SA. Also he used the law to his favor in order to school lifeguard cover impose false charges over some military leaders, like Bloomberg and Fritsch; these were standing against his foreign policy and gay marriage essay were charged of immorality. Soviet Historians have a common view about Nazi Germany: ‘Germany, like all other history was a story of class struggle’.

In the case of politics it wouldn’t be class anymore, but organization or groups. However there’s a good argument extracted from The University of aqa a2 media coursework Wales article that states that Hitler himself created this struggle in essay, order to make organization in scholarship, charge of different sectors realize they needed to be strong to stand alive. Also he didn’t involve in running Nazi Germany, so people wouldn’t blame him for gay marriage essay, errors or wrong policies, they would turn instead to the organizations. This argument is totally valid, but this also shows that Hitler was weak as a dictator. Aqa A2 Media! He wasn’t able to impose his power on organizations and neither on population. His lack of 1) support and thesis 2) order to build a structured nation, absolutely made him stay away from problems. Karl Bracher, in the German Dictatorship (1978), describes us what he thinks was the idea of Hitler of “imposing his power”.

He did not do it with power pressure, or using fear; rather he used a ‘deliberate ploy’, a ‘divide and rule’ plan in which he created several institutions to do the same task and left them to fight among themselves leaving him the final responsibility of proposal deciding which one to accept. This way he always assured the final decision to essay himself. Hitler also achieved to expand his influence by setting up regional governments called Reich Governors. Survey! These had full control over designated areas and executed Hitler’s orders. This was a major achievement as the essay Kaiser didn’t achieve to expand his influence on regional areas, there’s evidence that shows that actually some people from the agricultural sector didn’t even know who or how they were being governed. Although thbis expanded his influence giving him the chance to a modest proposal have more control over Germany, also it took away in some way part of his powers because these Reich Governors were given too much power and self action rights that sometimes Hitler’s authority wasn’t noticed and some others regional governments argued among themselves for interests that affected ones, and thesis essay benefited others. It’s impossible to aqa a2 media coursework deny that there was opposition to Hitler’s regime in Germany.

These groups were the traces of parties that were competing with the Nazis during the Weimar Republic times, groups like the communists, democrats and even some right wing parties weren’t pleased by the way Germany was being ruled. Hitler’s success as a dictator was to gay marriage never let them regroup as a big massive opposing structure. We used the on the road dream essay “justice” system to his own benefit in gay marriage essay, order to capture and thesis survey question send leaders of gay marriage essay these groups to jail, he used the Gestapo and the SS to induce fear over essay any sort of opposition found. Actions like getting rid of the SA or Jews being sent to gay marriage essay concentration camps showed the population that no opposition towards his government would be accepted and that a strong fist was ruling Germany, and descriptive essay- this was Hitler. He did not only gay marriage essay, use fear to eliminate opposition, he also used politics and intelligence systems to trace, eliminate and hide any evidence of opposition found. For example he eradicated unions in Factories replacing them with Nazi groups, that by the way had no real power. American Essay! This way he vanished the influence of socialists on the industrial area of Germany imposing his power and using any means possible to remove any sort of opposition. The Stephen Lee’s “European Dictatorships” gives a whole part of the opposition chapter to the Church. This shows how great as an opposing force towards Hitler they were. The Christian and Protestant churches were the major churches in Germany.

Hitler saw their ideology as contradictive with the gay marriage Nazi one. So he used several tactics in order to eliminate them. The first one was the formation of a ReichKirche (The Reich Church), this united the ideologies of both the Nazi party and american essay the churches’ ones. Thesis Essay! However, this wasn’t widely accepted by the German population and a modest essays neither by thesis gay marriage essay the Church authorities. There was also an school lifeguard, attempt to thesis gay marriage essay fuse Catholicism with Nazism, that really didn’t bring much result. What was actually a success for the Nazis was the coursework self dissolved Centre Party, this excluded the church from any sort of political activity. Hitler’s intentions towards the Churches pointed that he intended to a major extend to ban them, and leave Nazism as a major ideology. Some of his most important members were completely anti-religious and thesis even attempted to the beliefs of both Protestants and dream Catholics. However, there was no report stating that this was bound to happen, or that the number of laity was reduced, in fact it rose during war time.

So Hitler achieved to control political influence of the Church, but never reached the point were Nazism was stronger than religious beliefs, not even his role as dictator allowed him to do so. Finally, the gay marriage opposition was never the reason why Hitler was removed from his place as leader of Germany, his failures during war time, partly his wrong foreign policy and, as usually happens to every dictatorship, the militaries condemned him. The relations with the christian army were a key point to his success on establishing a strong dictatorship. Gay Marriage Essay! The army was pleased indeed by the militarist policies he intended to establish before being elected as prime chancellor, and as well by the economic support the government gave to the army during his dictatorship. The army, was the only strong group that could ruin Hitler’s attempts to consolidate his power. So he tried to please them as far as possible, showing this way that he needed the army, to be leader of Germany. This was by on the road american dream 1934. In July 1934 Hitler along with the army obliterated the whole structure and leaders in of what historian Lee calls ‘their own criminals’, the SA, this was called The Night of the Long Knives The army wasn’t pleased by the acts of the SA and saw them as a possible threat to their interests, and Hitler hated the image that the SA gave. This was the first actions he took to essay establish good relations with the army. But, also he created the SS that infiltrated every organism in Germany, including the army.

However, he never used the power of the Gestapo, or he couldn’t so so, in order to thesis survey question infiltrate the army. This was strange as the Gestapo was given so much power over gay marriage Germany that any plan against Hitler’s regime was automatically stopped. Hitler finally had control over the army, and high school lifeguard cover started Nazifying it. He changed generals and thesis essay every single leader of the media army for Nazi ones. Thesis Gay Marriage Essay! By 1938 he announced ‘From henceforth, I exercise the aqa a2 coursework immediate command over the whole armed forces’. Thesis Essay! Now he had full authority over the army and managed to control military strategy as well as Germany’s foreign policy. Lee states that the mistake of the army, as well as right wing politicians was that they disliked the Weimar Republic that much, that they were prepared to go along with the Nazis in confidence that they would control Hitler. In fact the Weimar Republic thought so too. Marxist Historians state that ‘Hitler was first and question foremost a creation of the thesis gay marriage big capitalists and lifeguard cover letter a servant of their interests’ This has very strong arguments such as Industrialists were given full free market, they improved to a major extend compared to post-Hitler periods and thesis essay the fact that Britain and France didn’t stop Hitler when he was conquering territories because some of their industries were in Germany as cause of the inversion made by industrialists during the Weimar Republic period.

For this reason, compared to the Soviet Union, industry in Nazi Germany was given an autonomy to set up their own policies and production. Industry was necessary for Hitler in order to prepare himself for the bounced to start war, and he needed a fast and accurate solution to the crisis that industry was in. He found that good relations with the industrialists and pleasing them to some extend as they wanted, in exchange of descriptive essay- heavy industrial corporations and major production fro the thesis gay marriage state. For him this was the best way to speed up production. The article of The University of Wales states that Hitler didn’t commit the on the american same error as the Kaiser Wilhelm did.

He never ever pushed his population so hard that they could actually start to have reasons for revolts, strikes and essay revolution. This was a major fear as a massive strike would stop temporarily the production of weapons and aqa a2 coursework heavy armament for war. If we compare this to Stalin we can find that Hitler in this sense was very weak, Stalin pushed his working force as far as he could and left them no way to make revolts nor strikes because he used force (violence) to stop them. To Hitler’s favor, he indeed made workers work more. Hours of thesis work a day were increased up to 40% and thesis hours of work in a week reached to the best of cases to 49 hours. However these were rewarded very well by giving them vacations, the right to go on cruises and even activities programmed only for them. Stalin on the other hand treated his workers ruthlessly and thought them were actually a disposable force that could be easily replaced. Finally both systems worked perfect in respect to rearmament and getting ready for war, but Hitler neglecting to force German population to thesis gay marriage essay produce even more by means of terror or imposing his power made him end in economic crisis in the late 1930’s as a result of his rearmament policy. Social policies like the one that women were only meant for ‘Children, Church and high lifeguard Kitchen’ weren’t good for the boom Hitler wanted for his industry. Before Nazi period women were 30% of the worker force of Germany, they were prohibited of working or engaging in essay, professional activities.

This was made by Hitler in order to “reduce” in aqa a2 media, some way unemployment in Germany and to gay marriage essay increase German population in order to have more recruits for the army. Women played a substantial role in production like Stalin showed by using them in labor and training them as doctors, nurses and even teachers. A Modest Essays! Hitler noticed this very late during the war and made women work again making them form again the 33% of essay German working force. The application of policies like this one was disastrous on thesis question, boosting the industrial production, however Nazi ideology was indeed before everything else. Also hatred towards Jews eliminated a major working force in Germany. Jews were 1) Numerous and 2)Well trained. Hitler’s mistake was to thesis gay marriage essay make them work in small projects like road building or bridge construction. Rather he could have used this group as a very numerous industrial working force that, according to Nazism, didn’t receive benefits nor does pay making the state have a controlled and cheap labor. Hitler gave big support to small and medium industries.

So he promoted the introduction of policies that could actually promote farmers and industries like stores. These policies like the thesis survey article published by the University of thesis essay Wales states ‘Economic modernization in general, and preparing for war in particular, necessitated the economic mobilization of women and the concentration of industry and agriculture’ The policies he was promoting didn’t make no sense at all as to win a war no small artisans are needed, but big factories are used. However, by the end of the 1930’s Germany was in a crisis because of the wrong rearmament policies used, and thesis survey industries owed by big industrialists became simple ‘functional elites’ whose power was subordinated to Hitler’s authority. Finallt Hitler achieved control over industries and concentrated on massive production rather than on small industries. This time the idea of Marxist historians arguing that Hitler was indeed an instrument of capitalists is in fact refuted. Indeed Hitler achieved major response and thesis gay marriage essay support from working classes that were pleased by the way they were being treated. Media Studies Coursework! This allowed him to achieve the rearmament of Germany that was his major goal. Stalin didn’t do it better, he just made it different. However Hitler showed his weakness on not making his people pay for the war effort as Stalin did. This shows a major weakness in his way of ruling the nation. Hitler focused most of thesis gay marriage his policies to his foreign policy.

Historians state as an school letter, anecdote that he didn’t go to meetings if he didn’t want to, however when it referred to foreign affairs he always did. The economic policy, as well as his policy of rearmament went straight to thesis achieving the conquest of more “Lebensraum”. He indeed tried to create a major army in order to conquer territories and expand the German empire. By doing so he would finally eradicate the Treaty of Versailles influence on Germany. Historians argue among themselves that the essays foreign policy used by thesis essay Hitler was simply a repetition of the Kaiser’s. There was no change in the direction in German foreign policy and the result of aqa a2 studies coursework WWII shows that it was as inefficient as by the end of WWI.

However some others see Hitler’s foreign policy as a complete change, first of all there was the factor of an ideology uniting Germany and this ideology incites the expansion of German territory. Secondly as Hitler stated, the past foreign policies only thesis essay, protected German interests and on the secured boundaries, his foreign policy had the intention of expanding Germany and giving its people an assured and secured Lebensraum to live in. Hitler showed much courage when he made several moves against the Treaty of Versailles, even tough he had not a so strong army by the early 1930’s. He used effectively diplomacy, and the continuous impossibility of big powers to stop him. Even policies like Appeasement were used in order to avoid a possible war because of the actions of a dictator. For example one of gay marriage Germany’s enemies was Soviet Russia, not only thesis survey, as a nation that could be a threat to them but also racial and historically. Gay Marriage! Hitler’s first moves were to change foreign view of his foreign policy by signing peace treaties with Russia like the Nazi-Soviet Pact. This in some way created a smokescreen to western powers. Also he perfectly managed to descriptive stay away from any single compromise with the League of Nations and thesis gay marriage essay avoided the signing of any more treaties that later would stop him or difficult him the task of expanding Germany.

However there’s another point of view on how Hitler treated his foreign policy. Historians like A.J.P Taylor argue that Hitler didn’t go to one direction, but adapted himself to situations. He states ‘Hitler was gambling on some twist of fortune which would present him with success in foreign affairs, just as a miracle had made him chancellor in 1933’. In some way he actually was doing so, he risked too much with his foreign policy, he still didn’t have a so strong army and the risk of having a war by middle 1930’s would be devastating. When he made the Anschluss with Austria in essay scholarship, 1938 thw whole world expected foreign intervention to start a war in that moment, it didn’t happen and Hitler continued this tactic until Poland, when war was declared by the British. To sum up, Nazi foreign policy can be argued to have been a success to a major extend as Hitler achieved to put in practice without any obstacle, no matter his methods he had the courage to thesis essay stand in front of the world powers and put his foreign policy to thesis survey practice.

I agree completely with Alan Bullock that states in “Hitler: A Study in Tyranny” that such a program would be due to, ‘Hitler had only one program, power without limit, and the rest was window dressing’. As a final conclusion, the question of Was Hitler a weak dictator is too vague? We need a comparison with another dictator like Mussolini or Stalin in thesis gay marriage, order to say if it was actually strong or not. However, as stated through the whole argument presented Hitler did things differently to other dictators, had a different view of how to rule Germany, how to expand it and how to establish a dictatorship. This makes analyzing his methods and ranking them with how successful he was the only way to media coursework find a final answer to the question. We can say that Hitler had a dictatorship based on an ideology. He made the people work for the Fuhrer and for the success of Nazi Germany as a new empire, this was a major achievement made by him. He didn’t need to impose his power 100% by the use of force, rather he only needed to gay marriage essay establish an ideology based nation. However, this also lead to essay- disorganization and thesis gay marriage essay chaos among the political sphere of Germany, leaders confronting each other in order to please the Fuhrer, organizations with the same jurisdiction, etc. In this respect Hitler couldn’t achieve what dictators like Stalin or Mussolini did, a country with one only and a modest supreme leader.

Nazi Germany wasn’t a complete dictatorship if compared to others. What we aren’t able to deny is that where Germany was going was clearly devised by Hitler, and that the thesis final authority in Nazi Germany was him. Descriptive Essay- Wedding! He didn’t have a strong dictatorship compared to Stalin of thesis gay marriage essay Mussolini, but a different one that was quite strong and achieved his main objectives. Is this the descriptive essay- day perfect essay for you? Save time and order Was Hitler a Weak Dictator? essay editing for thesis essay, only $13.9 per page.

Top grades and quality guaranteed! Relevant essay suggestions for high lifeguard letter, Was Hitler a Weak Dictator? Propaganda was considered vital in maintaining control and favour. The dictators who implemented terror and propaganda to their tyrannical regimes were Stalin Hitler. Propaganda is the organized and gay marriage essay controlled…

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In 1934 Hitler moved in to take supreme power of Germany and was able to establish a dictatorship. Aqa A2 Media! I agree that the main reason why Hitler was able to do… Totalitarianism in Hitler’s Germany. Totalitarianism is the thesis absolute control of a ruler who is a complete dictator, unrestricted by constitution, laws or opposition. This essay will evaluate the a modest essays extent to which Hitler had absolute…

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2017 MBA Essay Questions: Duke Fuqua. 2017 Duke Fuqua Full-Time MBA Essay Questions Class of 2020. They#8217;re keeping the gay marriage essay, questions the same again which is kinda good, since they#8217;re decent questions, but it#8217;s kinda disappointing, given how all the other schools are working so hard to innovate. On The Road American Essay? It could be said that Duke was an early adopter of the more innovative form of bschool essay, with their 25 Random Things list, and we do concede that that#8217;s a great question which applicants tend to have fun with, and essay which can reveal a lot about a person. Proposal Essays? But#8230;. keeping the status quo is thesis kinda communicating that Duke is fine with how things are going, and a modest proposal essays it just seems like they#8217;re a little bit stalled out and stagnant right now. Granted, they hit #3 on the BusinessWeek rankings in 2016, so who is the #8216;Snark to say? Anyway, here are those questions that you#8217;ll be tackling: Three short-answer questions of up to 500 characters each (please note we said CHARACTERS and not WORDS yes these need to be SHORT): What are your short-term goals, post-MBA?

What are your long-term goals? Life is gay marriage full of uncertainties, and plans and descriptive wedding day circumstances can change. As a result, navigating a career requires you to be adaptable. Thesis Gay Marriage Essay? Should the short-term goals that you provided above not materialize what alternative directions have you considered? Duke is pretty much the only school that invites you to present a #8220;Plan B#8221; for a modest proposal, your career goals. Thesis Gay Marriage Essay? For most other applications you#8217;ll want to focus on just one set of goals. Two essays; we recommend not going more than perhaps 750 words at survey question the most for each. Please please please don#8217;t go down to thesis 10-point font even though they say that you can.

See the full set of requirements around essay length and a modest proposal formatting and the questions in their entirety as posted on the Duke application website . [A very involved preamble, then:] [T]he Admissions Committee also wants to get to know you—beyond the professional and academic achievements listed in your resume and transcript. You can share with us important life experiences, your likes/dislikes, hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are. Share with us your list of #8220;25 Random Things#8221; about thesis essay, YOU. Survey Question? [Another preamble about essay, Fuqua, then:] Based on your understanding of the Fuqua culture, how do you see yourself engaging in and contributing to our community, outside of the classroom? That second question is aqa a2 media studies coursework quite similar to what Wharton is asking, and it#8217;s also got a lot of parallels with Columbia essay 2 as well as with the MIT pre-interview #8220;mission#8221; essay. Duke was the first to start with this type of question, so you can see how they#8217;ve put an emphasis on culture for a long time.

Our Duke 2017 MBA Application Guide is ready to help you #8212; it covers everything that this school likes to see in an application! Duke Daytime MBA Deadlines Class of thesis essay 2020. Aqa A2? Remember, regardless of which round you intend to apply in you can get on campus from September 11 to October 5 to thesis essay take advantage of their Open Interview period #8212; which is highly recommended!! Early Action (binding): September 12, 2017 Round 1: October 10, 2017 Round 2: January 3, 2018 (ouch that hurts this one is IMMEDIATELY after the holiday the only one worse is Ross) As with other schools, we don#8217;t suggest apply in Round 3 at Duke and in christian scholarship, fact, if you#8217;re an international applicant, they won#8217;t let you due to visa issues. That being said: In recent years, Duke said they were still accepting applications even after their Round 3 deadline had passed. Which is thesis weird, and, we feel, not entirely fair. It#8217;s pretty darned difficult to essay get in then.

Were they really trying to say that they didn#8217;t have enough good candidates for their class at that late date? When every other school out essay there was turning away well-qualified applicants right and left all season? Hmmm. EssaySnark is on the not a fan of this. Check out the Duke Essay Guide for 2017 to thesis gay marriage essay learn more on rounds, interviewing, and multi-school strategies including Duke Fuqua! Duke has two phases of interviews: the Open Interview Period when anybody can come to campus and interview at will; and the By-Invitation Interview Period. EssaySnark strongly recommends that everyone go through the Open Interview; it#8217;s a huge opportunity and if you#8217;re serious about essay- day, Fuqua you won#8217;t miss out on gay marriage, it! This year#8217;s Open Interview Period is September 7 to October 5, 2017; see details at Duke#8217;s Interview Process page . A Modest? You do not need to apply in the Early Action round in order to take advantage of the thesis gay marriage essay, Open Interview; applicants planning on submitting at american dream essay any time may do so. You really should consider it.

Duke Student Blog this used to be an dedicated admissions blog but now it#8217;s just a topic of posts on the student blog. It still has some useful info for BSers so we#8217;ll leave the link. Hmmm#8230; Not much there huh? Duke just isn#8217;t the most social media savvy school we#8217;ve ever encountered. We#8217;ve reviewed a number of Duke essays on the blahg: The Duke adcom looks for the same strong career goals and essay personal angles as Ross and other schools, so check these reviews out for wedding day, some additional guidance: In terms of the Fuqua Principles, you might want to peruse some posts we#8217;ve written about Berkeley: Haas and culture and A BSer is thesis gay marriage essay sick of the #8220;culture#8221; shtick. For Reference: Duke#8217;s Past-Season MBA Essays Analysis. We don#8217;t have every year listed out separately here since Duke has kept nearly the media studies, same essays and requirements for many years running.

Click to view 2016 info. Duke used pretty much the gay marriage essay, same questions, as they have been doing for christian, many years now. In 2016, they cleaned up the #8220;culture/contribution#8221; prompt which made it easier to tackle for gay marriage, Class of 2019 applicants compared to what previous crops of essay scholarship BSers had to deal with. We#8217;ve done lots of posts on the Duke essays over thesis essay, the years, so that#8217;s an advantage, too! 2016 Early Action and essay scholarship Open Interviews. The most important thing to know about Duke right now? That they offer OPEN INTERVIEWS on thesis gay marriage essay, campus in late summer, for a rather short window of time. It#8217;s HIGHLY RECOMMENDED that everyone regardless of aqa a2 studies which application round you#8217;re aiming for thesis, makes plans for road, a trip out to thesis essay Durham for this opportunity.

We discuss the reasons why in our Duke app guide. Duke Early Action is binding, however they have a standard Round 1 that follows only christian, a few weeks later. If you#8217;re not fully convinced that Fuqua is the gay marriage essay, place for you, then stick with Round 1 but if you are ready to descriptive essay- wedding commit, then Early Action can be a real advantage. [end discussion of early-season 2016 info] Click to gay marriage view 2015 questions. Last year#8217;s questions (these are old) Excellent. Coursework? Duke has kept its same questions for 2015 except that they#8217;re giving you more space in thesis, the important Career Goals short-answer questions. YAY DUKE!! Our Fuqua strategy guidecovers everything you need to know on tackling these questions and the essays. Three short-answer questions just 250 characters each #8212; NOW 500 CHARACTERS EACH! THAT#8217;S HUGE!

You#8217;ll be able to actually pitch a complete career path now. Thesis? What are your short-term goals, post-MBA? What are your long-term goals? Life is full of uncertainties, and plans and circumstances can change. As a result, navigating a career requires you to be adaptable. Should the short-term goals that you provided above not materialize what alternative directions have you considered? Two essays, up to two double-spaced pages each: [T]he Admissions Committee also wants to get to know you—beyond the professional and thesis gay marriage essay academic achievements listed in your resume and aqa a2 transcript. Gay Marriage? You can share with us important life experiences, your likes/dislikes, hobbies, achievements, fun facts, or anything that helps us understand what makes you who you are.

Share with us your list of #8220;25 Random Things#8221; about YOU. Choose one: When asked by your family, friends, and colleagues why you want to go to Duke, what do you tell them? Share the reasons that are most meaningful to you. Thesis? [A very involved question asking you to understand the 6 Fuqua Values and then:] At the thesis, end of your 2 years at cover Fuqua, if you were to receive an award for exemplifying one of the 6 Principles listed below, which one would it be and why? Your response should reflect your knowledge of Fuqua and the Daytime MBA program and experience, and the types of activities and leadership you would engage in as a Fuqua student. Very minor changes to the wording of that option #2 question: They deleted the phrase #8220;should reflect the research you have done.#8221; Hmmm. Interesting, Duke! For the gay marriage, career goals, Duke is pretty much the aqa a2 studies, only school that invites you to essay present a #8220;Plan B.#8221; For most other applications you#8217;ll want to essay stick with just ONE set of thesis essay goals.

It#8217;s tough enough to road essay convey those in the limited space the schools allow!! At least now, Duke has recognized that their requirements were a little overly restrictive before. You have a fighting chance this year, Brave Supplicant! You#8217;re applying at like the best time ever. #128521; Also, that second question sure does have traces of Berkeley-Haas lingering around it! Unsurprising. Thesis Gay Marriage? Both of aqa a2 media these schools have a distinct focus on culture, and both want you to understand what that culture is about before applying. The risk with the second option for essay 2? You could come across a little stilted if you try too hard. Check out the Duke Essay Guide to learn more. Early Action (binding): September 15, 2015 (two days earlier than 2014) Round 1: October 14, 2015 (almost a week earlier than last year) Round 2: January 5, 2016 (same day as last season) Even though Round 3 is closed, they#8217;re accepting apps on a rolling basis until April 25 (with decision coming on thesis, May 6 are they saying that they would really be able to admit you in that little time. we don#8217;t suggest trying now) [end discussion of Fuqua#8217;s last year questions] Click to view 2014 questions.

Duke won our informal Best MBA Questions contest for two years in christian essay, a row (2012 and thesis gay marriage essay 2013) their essay questions are awesome! We#8217;ve therefore been thrilled that they#8217;ve kept them exactly as they are for so long including this year! They keep resisting the american, urge to make changes just because all the thesis gay marriage, other schools are changing. Bravo, Fuqua! #128512; [end discussion of Duke#8217;s 2014 application] We#8217;ve got the 2016 SnarkStrategies Guide for Duke available to descriptive wedding day help you craft a strong strategy for this great school!

2017 MBA Application Strategy Guides. The 2017 Darden MBA Application Guide - rewritten almost from scratch to help you with the 2017 app! The 2017 Michigan Ross Essay Guide - totally new to help you with the nine short-answer options and your career goals! The 2017 MIT Essay Guide with brand-new material on the cover letter and the 'introduce yourself' video. The 2017 Duke Essay Guide - covers the 25 Random Things essay and thesis gay marriage essay all the rest too! The 2017 Harvard MBA Application Guide - refreshed with new details and strategies for your Class of 2020 app. Brave Supplicants' latest reviews on The 'Snark. I think that the reviewer raised a lot of good points, but a) three pages of feedback on aqa a2 studies, a 250 word . As a re-applicant, I knew I needed considerable improvement to my pitch in order to thesis essay maximize my . What were we snarking about at this time in christian essay, past years? 2016 : ($) If you get fired, do you need to tell the adcom? 2016 : Good luck for HBS applicants! 2014 : Did you just discover EssaySnark?

2013 : Success Story! A Journey to the Center of essay America: A Saga (Part 2: The First Year) 2013 : More on visiting schools 2012 : ($) What about a lower-ranked program? (No, lower than that) 2012 : ($) Duke's main essay: What do you tell your family, friends, and colleagues? 2011 : essay critique: Columbia essay 2 life experience 2011 : Battle of the scholarship, Blogs! 2010 : It's cruel to thesis gay marriage be kind. EssaySnark® is a registered trademark.

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Create your free Business Plan now. Make an investment-worthy business plan easily with our free template. Select a Industry Fill in the Form. Complete your Business Plan. Print and gay marriage essay, Download For Free. Business Plans: Writing Guides, Downloadable Templates, and Samples. Updated February 15, 2017 by Legal Templates.

1. A Modest Proposal Essays. Free Business Plan Template Download. Are you an entrepreneur looking to download a free business plan? If so, you have come to the right place. Legal Templates is happy to provide you with a hassle-free document downloads. Click the essay, buttons below to download (1) a blank document, and (2) a document that is filled in for you to reference. Related Business Documents: Click to View. What’s included in the blank template: In the first download, you will find documents with all of the essay-, chapters, section titles, and section subtitles that you will need to successfully complete your plan. Our first plan contains the 8 chapters of a basic business plan including: Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is essentially your hook to convince potential financiers that your model is worthy of their investment.

Chapter 2: Company and Financing: In this chapter, the thesis essay, goal is to outline the legal and operational structure of descriptive your company, financing requirements, the history behind the company, mission statement and the management team. If you are forming a corporation, be sure to include your Articles of Incorporation here. Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in gay marriage the future), and how you will build, assemble and on the road american essay, deliver them. It also offers a comparison of gay marriage your company and your direct and a modest proposal essays, indirect competitors. Chapter 4: Customers and Market Analysis: The customers and thesis gay marriage essay, market analysis page indicates your target customer segments, what needs you are filling for high cover them , and the latest trends among these consumers in terms of gay marriage growth and behavior. Chapter 5: Marketing and Sales: The marketing and thesis survey question, sales chapter allows you to describe how you will sell your product/service. Particularly what are your company’s strategies for positioning, pricing, promotion and thesis, distribution. Chapter 6: Strategy and cover, Implementation: This chapter will give you an opportunity to set the key milestones that help establish a timeline of progress towards your goals. Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the final two chapters, entrepreneurs must define and calculate the financial variables that will go into the creation/expansion of your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and thesis essay, more.

If you are purchasing an road american essay, existing company, you should also include the business purchase agreement in your plan. What’s included in the template with sample text: In the second download, we give you a completed ice cream shop plan to thesis essay reference. Each section gives an example of descriptive essay- what you should write. Our guide also includes example graphs and charts, so that you are aware of the types of financial calculations, plans, and forecasts that a plan should offer to attract investment. For guidance on what you should include in your plan, and why, please reference our How to Write a Business Plan set of gay marriage essay articles below. Downloading this small business plan comes at no cost, so feel free to descriptive essay- day start your download and get started. However, you should be aware that there are some pros and cons to using free business templates, rather than using professional software or an experienced writer. Writing a business plan is a prerequisite to thesis essay your company’s success. A solid plan is aqa a2 media studies coursework necessary to help found your company and ensure that your goals remain on track over time. Your plan can and will change as you encounter the unpredictable variables that come with starting your own company.

If you have an thesis, existing company, crafting a solid plan is equally important if you’re hoping to attract investment and expand your company beyond the limits you’ve already reached. Your business strategy should account for on the essay the next 3-5 years in advance, and cover every aspect of your industry, including the critical relation between marketing and sales to your company’s finances. Your plan should include the following sections before you submit it to investors. Click each accordion to essay read a how-to guide for each chapter: “How to Write a Business Plan” Table of Contents: How to Write the on the american, Executive Summary. The executive summary contains all of the essay, essential information about descriptive, what makes your business strong and worthy of investment . It covers the thesis gay marriage essay, major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful. If you are seeking financing, the christian scholarship, executive summary is your first opportunity to grab a potential investor’s interest. The executive summary will be the first chapter of thesis essay your business plan, though it’s actually the last section that you should write . First, you’ll need to do heavy research to ensure that your plan is media studies sound before you can write the executive summary. This section will be different depending on if you are an gay marriage essay, established business or a new startup. A startup company’s executive summary will need to be interesting and a modest proposal, convincing to thesis capture the attention of investors.

Your company will lack the historical data and trends that existing companies are able to provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of descriptive essay- day your management team, and your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is cheap – do you have the data and thesis, analysis to descriptive wedding back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. Thesis Essay. We suggest the following basic template – feel free to descriptive day add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional) Describe the purpose of the plan (e.g.; to raise a specific amount of debt financing to thesis gay marriage expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and a modest, founding date).

Describe the key milestones or objectives that you want to achieve with this business (these are the tangible results in which you use to prove success of the venture). This statement should be concise and to essay the point. Summarize the members of the thesis survey question, management team, including highlights of their expertise and experience . Describe how each member contributes to the success of the thesis essay, organization. Keep this section brief, as you will go into more detail in the Products and Services section. Products and Services. Describe the products and services you are providing and who the competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to them.

Keep this section brief, as you will go into more detail in the Market section. Describe briefly how you will market your product or service. Summarize the major points in the Marketing and Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the high school cover, logic behind the projections. If you are a new company, describe when you expect to turn a profit . If you are an existing company, highlight past financial performance. 7. Gay Marriage Essay. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the cover, use of the thesis essay, funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at an overview level , as you will go into more detail later on in other chapters. Note: This is survey question a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the thesis gay marriage, entire writing process first . School Cover Letter. In particular, complete the financial planning process before attacking this section.

Only then will you be able to identify the amount of gay marriage essay money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to Write the christian scholarship, Company and Financing Chapter. The company and finance section of gay marriage essay your plan is essay scholarship important, because introducing the management team is gay marriage essay critical for both start-ups and established companies alike. Christian Scholarship. Investors will use this information to thesis gay marriage gauge the future likelihood of success. Company and Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on essay scholarship how to lay out the various components of a business plan. Gay Marriage. Our approach for the company overview section is to provide the reader with the company’s legal information, address and a brief description of the company’s history.

Since there are follow up sections in road american essay this chapter that over go the company’s location and history in more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is gay marriage essay best determined by a credible Attorney. The primer below is meant only to explain the broad differences between the most common company types. A sole proprietorship, according to the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the most simple to set up and the most common, there is a significant drawback: you will be personally liable for any obligations. So for media studies example, if you sell someone a cupcake and essay, they sue you because they found a hair in descriptive wedding day it, and you lose in court, the creditors can legally go after your personal possessions – such as the roof over your head. A partnership, according to the IRS: “A partnership is the thesis gay marriage essay, relationship existing between two or more persons who join to carry on a trade or business. Each person contributes money, property, labor or skill, and expects to thesis survey share in the profits and losses of the company.” A partnership has certain advantages compared to thesis gay marriage essay a LLC, such as not needing to file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the high cover letter, partnership.

However, similar to sole proprietorships, partners in a partnership have unlimited liability for gay marriage essay the company’s debts and liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to aqa a2 coursework invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders.

A corporation is commonplace for essay businesses that anticipate seeking venture capital financing. The downside to a corporation is the problem of “double taxation” since the on the dream essay, corporation’s profits is taxed at the corporate level, and then any dividends distributed to shareholders are then taxed again at gay marriage essay, the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity). Some of the drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and a modest, only taxes profits at the individual level (acts as a pass-through entity).

Describe the type of company you plan to gay marriage open, along with the registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to thesis question start a C-Corporation as majority of VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is thesis gay marriage essay especially critical. With the lack of history, there is little investors can go by to a modest proposal gauge the future success of a venture. The question lenders and thesis, investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to execute on the stated goals.

To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to the reader. Everything presented should reinforce why your team is the right team to execute on the company’s vision. If you have an established business the a modest proposal, information you want to gay marriage essay present is the same. Christian Essay Scholarship. Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company. Gay Marriage. As a company grows from start-up to established business, the management team must also change. They must be able to thesis manage employees, institute standardized systems, and ensure the business’s ability to scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Board of Directors is elected by gay marriage the shareholders and is the highest authority in question the management of the company. For our purposes (context of gay marriage essay a private company that is most likely a startup or small but growing business), a Board of Directors is comprised of investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience.

A Board of Director’s typical responsibility is to set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in your industry and high letter, are willing to play a role in your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the thesis gay marriage, member is committed to survey your company. Tips on building your Advisory Board: Choose a well-respected and gay marriage essay, well-known individual as the first member of your Advisory Board. This will help you to recruit other members of the scholarship, Board.

Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of your Advisory Board. Feel free to shake up the line up over time. In this section you will tell the reader how much money you need to gay marriage essay raise, what you are going to use it for, and how you got to the requested amount. Important note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the entire writing process and in particular, complete the christian essay, financial planning process. Only then will you be able to identify the thesis gay marriage essay, amount of money you will need to raise. There are two primary financing options: equity and high school lifeguard cover letter, debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by your assets or via a personal guarantee.

If your company is already in existence and thesis, has trading history, then you may also secure a loan off of your receivables. In contrast, equity financing is essentially you exchanging a stake in your company for a specific sum of money from an investor . Therefore, the media studies, amount you are able to raise from investors comes down to thesis how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when? What do you think your company is worth? If you are seeking financing (regardless of its equity or debt), that most likely means that your financial model shows your company taking a loss in the initial stages, followed by break-even and subsequent profitability.

The money you are seeking to essay raise will simply allow you to have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to get your product to the next stage in its product development lifecycle (i.e.; milestone event). But the thesis essay, general concept is the same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and why and when? The financial statements provide the answer to the first two questions (which is essay scholarship why we recommend you complete your plan first).

To answer how much money you need, analyze the cash flow statement to determine the gay marriage, cumulative cash flow. The lowest point on media coursework this curve will tell you what your maximum financing needs are , and at what point in thesis gay marriage time. What do you think your company is worth? The third question is much harder to answer, especially for a modest a new company. At the essay, end of the day it really comes down to what an investor thinks your company is worth (which is more art than science). However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach)

The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in this approach the company is school letter worth the sum of all its assets if they were to be liquidated . This approach may be appropriate for essay some industries such as real estate where the asset value may actually be worth more than the going concern value (present value of future cash flows generated by on the road the asset). However, for thesis many companies the value of its branding and reputation, along with its ability to generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of similar assets, with the high letter, theory that valuations of thesis essay similar companies can serve as a good proxy. Thesis Survey Question. This is a common approach in the real estate industry. The income approach seeks to determine a company’s value by using its expected profit over time and then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of income, there are numerous ways to discount that expected income to gay marriage essay account for high school lifeguard letter risk. Now you have all the gay marriage, pieces to complete the equation. Lifeguard Letter. You have the amount of money you need by gay marriage essay looking at cumulative cash flow.

You also have an aqa a2 studies, idea of how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Thesis. Instead, you should focus on on the american dream essay the loan’s interest rate and payment schedule. Make sure you will be turning a profit that is thesis gay marriage both large enough and soon enough to ensure there is no delinquency on servicing the aqa a2 studies coursework, loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to thesis turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in order to further negotiate) Exit strategy. For debt financing, answer the following: Loan amount needed When you need it When you will be able to question pay back the loan The amount and thesis gay marriage essay, frequency of loan payments.

In addition to the information above, you should also summarize how you plan to use the funds. The level of survey question detail should be at a high level ; if the thesis, investor or lender wants to see expenses in more detail that will be available in the Appendix within the media, Profit/Loss statement. Construction of new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of credit may be a good choice. With a line of credit you draw upon it when you require the thesis gay marriage, funds and pay interest immediately on the money as it is descriptive wedding day borrowed. It works very similarly to a credit card in that you typically have a pre-set limit to thesis how much you can borrow, the major exception that since you may be able to secure the line of credit with assets, you may be able to get better terms. In the Quick Start Guide we briefly went over the different strategies available and how thinking about your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the company public (IPO) Liquidation.

If you are seeking equity financing, then your investors will pay close attention to this section. Aqa A2 Coursework. Angel investors and VCs demand a large return on thesis their investment since they are taking a large risk by investing into your company. Therefore, you need to include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return. You need to demonstrate your business has the potential to school either take substantial market share from an incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and thesis essay, healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals.

For example, Apple’s mapping software is question playing catch-up to gay marriage Google Maps. If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the core purpose and vision of the question, company. It’s a statement your employees and customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short. 1-2 sentences max. Thesis Gay Marriage. Don’t use “fluff” words. Make the thesis, statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of thesis gay marriage essay Fortune 500 firms that really get it right:

A. BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and essay, deliver” demonstrate the company’s capability to in delivering an end-to-end solution. By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is (1) cutting edge and gay marriage, (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for customers to use.” Why it’s great: In one short sentence, the company has managed to (1) describe what it sells (2) how it will win in the marketplace. It is a pharmacy retailer and it will solely focus on media making itself easier for the customer to use (that could mean so many things, such as innovating online to thesis gay marriage fulfill prescriptions to improved customer service within their stores).

Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Its objectives are obvious (what company does not want to maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)? Lastly, it does not mention what the proposal, company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER.

Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the thesis gay marriage essay, nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and completely misses the on the american dream essay, point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by new companies that want to highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to include: Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is thesis gay marriage no set rule as to the level of aqa a2 studies coursework detail you want to include. This is dictated by thesis gay marriage essay the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for your company. Every company is thesis survey question made of milestones.

Milestones for a business are achievements that demonstrate the business is on the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the thesis gay marriage, table, the better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to include: Size (e.g.; in sq. ft.) Location/Address Other notable facts, such as equipment at the facility.

Location is important for christian essay a large number of gay marriage essay retail businesses, whether you are a restaurant or purveyor of consumer products. If possible, provide statistics about the on the road american essay, retail location you have chosen or are planning to choose. Thesis Gay Marriage. Describe the a modest proposal, lease terms you are able to thesis gay marriage secure, and if there are any laws that protect the lessee from unreasonable price increases. High School Letter. You can read a detailed article about gay marriage essay, what to look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of electricity and water. Describe how the facility provides the business with these resources. Letter. If the thesis gay marriage essay, facility is essay pre-existing equipment or structures that can be leveraged, make mention of gay marriage essay that. Location can be an important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an studies, employee recruitment and gay marriage essay, fundraising perspective.

If you operate out of on the road american dream essay a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and thesis gay marriage, financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and descriptively, to help give investors a comprehensive understanding of the bread and butter of your business. Your products and services section should include the following sections. Products and Services Chapter Sections. Products and wedding, Services Competitors Sourcing and thesis essay, Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and Services (optional) Your products and services are the lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied.

Thinking in terms of benefits vs. Question. features. What is the consumer really buying? For example, a person buying a Rolex watch is thesis gay marriage essay not only buying a device to tell time, but the prestige and aqa a2 media coursework, status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the thesis essay, business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer. One of the reasons this is true is the potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Think about how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per customer.

You will complete the price you want to set your products/services in the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and one that should be revisited often as the competitive landscape changes over time. It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and essay, budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to perform competitive analysis. The Internet makes this much easier then in days past. Some ideas: Google search using keywords that your customers would use to essay find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn. Not only do you have to worry about current competitors you can see, but you have to be vigilant and be on the lookout for high school cover new entrants. For example, a company that already sells to your customer base may see your industry as a logical next step.

You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to entry (does not take much to gay marriage start competing) There is future growth potential (such as mobile apps) Much of this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the process of procuring goods and services from suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers: Cost: This is an obvious one – the lower the price, the scholarship, higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand. Reliability: You must consider how reliable your suppliers are and what would happen to your ability to operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to gay marriage meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from aqa a2 studies, point of sale to delivery.

There are several popular fulfillment options: Engineer to essay order: the high school lifeguard cover, product is designed and thesis gay marriage essay, built to customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is based off of a modest proposal customer specifications (e.g.; aircraft and yachts) Assemble to gay marriage order: the christian scholarship, product is gay marriage essay assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is thesis question manufactured in thesis gay marriage quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and expect to descriptive essay- wedding hold inventory, then you should pay very close attention to how you forecast the gay marriage, amount of inventory you need to meet your projected sales. Too little inventory and you may not be able to meet demand. Too much inventory and you tie up all of your cash on excess inventory. Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for seasonality. Have accurate inventory tracking.

Use bar code scanning or equivalent to ensure there are no data entry errors. Utilize inventory management software. QuickBooks, Sage, and school lifeguard, a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in today’s business environment is becoming more and more important and serves as a source of thesis competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to ensure its low prices. FedEx uses technology to on the dream essay optimize delivery routes and gay marriage, times, which enables it to ship to practically every corner of the globe, seamlessly and with very low error rates. Think about how technology plays a part in your business and if it is critical to thesis survey your business operations. If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and thesis gay marriage, software, routine security checks, and securing physical assets. Day. What would happen if you lost access to the technology?

Think about alternatives that you could utilize. For example, if you license a piece of software and later down the thesis gay marriage, road decide that the cost is too high, is there a competitor who can license you an alternative? If you have exclusive rights to school lifeguard a technology, either through a patent or through an thesis essay, exclusive license agreement, this is a great competitive advantage and one that you will want to describe in detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and on the road essay, trademarks), and copyright (such as novels and movies). If you have intellectual property that you want to protect, it is advisable that you seek the thesis gay marriage essay, professional advice of thesis question a good Patent/IP Attorney , since this is a great way to provide a barrier to thesis gay marriage essay entry for your business. Intellectual property type 1: Industry property.

These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress). If you have any proprietary process or technology then it is recommended that you apply for a patent to protect your invention. You should apply for a trademark for your company name and logo as well. Intellectual property type 2: copyright. These include literary and descriptive essay-, artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and thesis gay marriage, architectural designs. In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from a legal point of essay view, but many times is essay not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors. It is descriptive day just as important to secure your intellectual property in relation to essay your employees and contractors. Everyone should be required to sign an on the dream, invention assignment agreement, which basically states that the company owns all works produced while contracted by the company.

In addition, you may consider handing out serialized notebooks for gay marriage essay employees to high lifeguard use , so that if there is ever a conflict as to whom owns a piece of thesis gay marriage essay intellectual property, there is a physical record. If you have future products and services planned, it is a good idea to describe the a modest essays, product roadmap and strategy behind it . A key concept is that of thesis gay marriage product lifecycle, which describes the stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the product to encourage new customers. During this phase, you may focus on expanding your product to new segments in descriptive the marketplace, and expand the thesis gay marriage, product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from christian essay, competitors.

Marketing spend for your product starts to dissipate as sales of thesis gay marriage your product are in steady decline. After including all of american essay this information, you’ll have completed the products and thesis gay marriage essay, services chapter. Writing the Customers and Market Analysis Chapter. The customers and aqa a2 coursework, market analysis chapter will give you an thesis gay marriage, opportunity to describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in terms of survey question growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and gay marriage essay, Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional)

In the essays, market overview section you are going to calculate the thesis gay marriage essay, total market (referred to as Total Addressable Market) for your products, and studies coursework, then the gay marriage, segment of that market your business can capture. Total addressable market can be thought of in several distinct levels. At the christian essay scholarship, highest level is an estimate of the total market given 100% saturation. Another way of looking at this is thesis gay marriage what would be the total market if one company had 100% market share. Once you have the total addressable market, then you can estimate what percentage of this you can realistically capture. This, of course, is christian essay scholarship much harder to predict with accuracy. So the important thing to thesis remember is to utilize strong sources for a modest proposal your assumptions. For example, lets say you plan to open a high-end steakhouse in downtown Miami. To calculate your total addressable market, you might count how many high-end restaurants are in the downtown area and research the average annual sales for thesis each restaurant. Day. Then multiply the two to essay get the total sales for all high-end restaurants.

This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the survey, market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and thesis gay marriage essay, logical. To obtain jaw-dropping product-lift you must solve a difficult and question, painful problem for the customer. And if there are competitors, you must solve the problem better than them, and gay marriage, enough so that customers are willing to switch to your company. Describe what problem your product is solving.

If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment. Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the christian essay, time and cost of switching from one company’s product/services unless it is thesis gay marriage essay compelling enough, which is dependent on the switching cost. For example, there is virtually no cost to switch from Coke to Pepsi. On the other hand, there is high switching cost associated with migrating from thesis survey question, a Mac to a PC. Gay Marriage. To overcome this problem, describe how your product either is able to overcome customer’s inherent adversity towards switching products, or if your product is able to reach new customers and bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at the macro level is critical for various aspects of your business.

A growing or shrinking market is described in more detail in the market growth section. Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. For example, dog-walking services usually see a decline in aqa a2 sales as households reduce spending on gay marriage non-essential purchases. Government regulations and policies can completely alter an industry, so it is imperative that you are up to date on upcoming changes.

For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of high cover letter securities. This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an impact on the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of gay marriage 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and aqa a2 media studies coursework, easier to use technology, then that will surely put you in a less advantageous position. Thesis Gay Marriage. Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the use of technology.

Your customers may change their sensitivity to price depending on a variety of christian factors, including competition, macroeconomic conditions, and gay marriage, changing consumer tastes. Keeping an eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the change in market size from one time period to the next (usually in on the road essay years). So if the market in the first year was $100 million and $150 million the second year, then the essay, market can be said to high cover letter have grown by 50%. You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to demonstrate a market is growing is obviously important – for example, the market for thesis gay marriage essay Blackberry accessories is clearly a declining market. High Lifeguard. Most investors and thesis essay, lenders will not want to see a new business chase after dwindling customers. On the other hand, the market for Apple and Samsung phone accessories have seen great growth and will continue to grow as those companies continue to add new customers. Your industry is defined as the group of companies that are related to you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in descriptive wedding the automotive industry.

Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to thesis gay marriage describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of aqa a2 media coursework Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and essay, attractiveness. A popular framework for conducting industry analysis is Porter’s five forces analysis, which analyzes an industry’s competitiveness (and therefore attractiveness). By performing this analysis you will have a clear picture of your competitors and how your company fits within the competitive landscape. If your industry has low barriers to entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the market and compete.

If your industry is supplied by very few suppliers with little alternative but to high school cover letter source from those suppliers, then expect downward pressure on gay marriage your margins. If your industry only has a small number of buyers, or there are many alternative products to choose from, then expect downward pressure on thesis survey question your margins. If there are many substitute products in your industry and the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is thesis gay marriage little differentiation between competitor’s products, and it is mature with little growth (so the question, only way to grow is to thesis essay take a competitor’s market share). Although your product may cater to many different sets of customers, you want to focus on a select group that will be the most likely to purchase your product/service and account for the lion’s share of survey your company’s revenue. For many businesses, you will soon realize that a large portion of your revenue comes from a small percentage of your customers. Thesis Essay. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the student type that comes in once a month.

When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to name your key customers individually. In this case, you should describe in detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. On The Dream. Doing market research and customer analysis is a complicated and time consuming task.

Time to move on to the thesis essay, next chapter! Writing the Marketing and a modest proposal, Sales Chapter. The marketing and essay, sales chapter gives you an opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to a modest essays include:

Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services? Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the essay, other section. Keep this section at the summary-level, as you will go into further detail in the subsequent sections.

Describe how you position your company within the competitive landscape. Will you compete on price, or will you differentiate your offering and stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. There are three primary ways to achieve this: Economies of Scale: For example, being able to turn more tables in a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the cheaper it becomes. It will also be harder for essay- day your competitors to enter the market since you have fixed assets and experience that requires a large investment. Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to thesis essay low cost production centers Thrift: Limiting advertising and scholarship, RD spend Optimized supply-chain: By lowering inventory and thesis essay, negotiating with suppliers, companies can substantially improve their profitability and cash flow.

Making your product/service unique by targeting a specific segment of the market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is essay- wedding day not easily copied. You can also achieve differentiation through branding and marketing – for example, Starbucks sells premium coffee at gay marriage essay, a premium price point, primarily through the strength of their branding and not through the taste of their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for the low cost provider strategy, then you will want to price yourself accordingly. Likewise, if you are going for the luxury end of the market, then a higher price is often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on thesis survey price, then you will want to gay marriage essay be sensitive to descriptive this. The price you set must be high enough to over your costs so you can turn a profit. There are, of course, exceptions.

For example, you might want to achieve economies of scale by essay maximizing units sold, or you might be maximizing revenue to achieve dominant market share. There may be regulatory/legal constraints on how much you can charge. For example, payday loan vendors are restricted in how much they can charge their customers. Looking at essay- wedding day, what your competitors charge can give you a understanding of what current customers are accustomed to paying and thesis gay marriage, will likely be willing to pay for christian essay scholarship your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in .99 or .95. In this section, you move from describing your marketing plan onto how you will convey your marketing message to gay marriage your intended audience. What marketing channels will you utilize to reach your target customers? Depending on on the road american essay your business, traditional media may be an important component of your complete marketing toolbox.

These would include television, radio, billboards, flyers, etc. In today’s environment few companies can afford not to have a strong online presence. There are a myriad of options available. Thesis. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and on the american dream, consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and thesis gay marriage essay, powerful marketing channel available to any business. New customers that are referred to your business are more likely to road dream essay purchase and thesis, more likely to continue referring your company. There are ways to boost word of descriptive wedding day mouth marketing, especially with the advent of social media.

For example, asking a satisfied customer to like your business on Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from customers, suppliers, partners and competitors. You can start by thesis gay marriage participating on public forums and blogs related to your business and adapting the adage “give more to get more”. How will your products be available? On one end of the media studies coursework, spectrum is thesis gay marriage essay direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in turn sell to retailers, who in turn sell to christian scholarship consumers. Three common models: Product is stocked in mass-market distribution channels. Thesis. Examples include soft drinks, magazines, etc.

Product is specialized and sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is media studies only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to reach customers directly, as well as working with online channel partners to reach and sell to customers. Writing the thesis essay, Strategy and Implementation Chapter. The strategy and implementation chapter will give you an opportunity to define the school cover, key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on your competitors. Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional)

Milestones are the thesis gay marriage, key events that demonstrate progress is being made , such as completing the company’s first prototype or breaking even. These provide a tangible way to measure the success of the a modest essays, business venture. Milestones are so incredibly important to thesis a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of christian essay a company that in effect, makes that company less risky (and therefore more valuable). A new company has an thesis gay marriage essay, extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the lifeguard letter, company’s risk decreases.

It becomes more apparent that the venture will succeed. Investors and lenders will be looking at gay marriage essay, what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for question store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone. SWOT Analysis is a useful technique for understanding your company’s strengths and weaknesses , while identifying both the opportunities open to your business and the threats it faces.

Strengths and gay marriage, Weaknesses refer to internal factors in cover letter your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and gay marriage, legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness.

Are you providing a product/service at a modest proposal essays, a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to thesis essay deliver. Providing the lowest cost may require operating on aqa a2 media studies coursework razor thin profit margins or heavy investment in fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is a common strategy whereby you provide differentiated value in order to essay better serve customers and/or reach a portion of the market that may be under-served.

Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in a modest proposal an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for better customer service . Nordstrom’s is an example of a company that uses superior customer service as a competitive advantage. Forging strategic alliances is gay marriage essay a commonplace occurrence in business.

There are a wide variety of alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for road dream essay a partnership in the future and that should be included in thesis gay marriage this section. You might have a supplier who has a disproportionate amount of influence and road essay, power of thesis your business. Striking a partnership in this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from several key customers. Inking an exclusive agreement to essay lock in revenue would, for instance, give you predictable cash flow. It is not uncommon to partner with competitors under certain circumstances – for example, to set standards for gay marriage the industry or to help further adoption of a technology. For example, Sony and Panasonic partnered together to increase the high cover letter, adoption of gay marriage essay Blu-ray DVDs. Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the official sponsor of the Olympic games and essay scholarship, will provide free mobile phones to all Olympic athletes.

Upon completing these sections, your strategy and implementation chapter will be finished. Writing the thesis essay, Financial Plan, Statements, and Sales Forecast Chapters. Writing the american, financial plan, financial statements, and sales forecast will be the most difficult part of thesis your entire plan. On The Dream. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of gay marriage your plan — these are the chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and descriptive essay- day, Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in thesis which you will sell your products and services, the cost it will take to produce or sell the product/service, and essay- wedding, the number of units you will sell. Be conservative when making your estimates on the number of thesis gay marriage units you will sell, ensuring you have a reasonable methodology when making your forecast. It is highly recommended that you first complete the following sections as they lay the foundation for defining the sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the production cost Target Market section: Defines the size of your target market and what quantities you can sell.

Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an essay- wedding, increase in sales thereafter. This is the thesis essay, price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over time: The price of your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to high lifeguard cover offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of producing your product/service (at the thesis gay marriage essay, unit level). Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for aqa a2 media studies coursework most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of gay marriage sales on a sliding scale.

Costs vary each month: The cost of your product/service may increase/decrease in on the road american price over time for thesis several reasons: Economy of scale: the more units you produce, the cheaper it becomes to essay- wedding day produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of raw materials may fluctuate based on time of year. This is the expected number of essay units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over road essay time. Units sold changes over time: The quantity sold of your product/service may increase over gay marriage essay time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by a modest proposal country and by products/services sold.

In the United States, there is no sales tax at the federal level; however, many states levy selective sales tax on particular goods or services. Check with your state department of thesis gay marriage taxation if you are required to collect sales tax. If yes, you collect the sales tax from your customers and then remit the tax to the state each year. If the individual assumptions used for each component of the descriptive wedding, sales forecast is accurate, so will the gay marriage essay, overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business. In this section, you will enter forecasted employees and contractors you plan to hire.

The number of christian scholarship personnel you plan to gay marriage essay hire and at what time is more of an art then a science. Too much staff too soon and essay scholarship, you’ll burn through your working capital. Too few staff and you’ll run the risk of alienating your customers and partners when you can’t deliver. A good way to think about thesis gay marriage essay, your personnel plan is to think about the cover, milestones you want your business to accomplish and what personnel are required to get your business there. You can always revise your estimates, so start off with your best estimate and come back to gay marriage this section later.

Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and the financing required also makes a big difference in descriptive essay- wedding your staffing plan. For example, if you are seeking venture capital that mean you are going to want to gay marriage hire and scale quickly in order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations. Thesis Question. Changes over thesis gay marriage essay time: You might want to define a compensation plan for sales personnel that have an annual bonus component, for example. Employee: If choosing employee you will have to consider certain employee taxes and other considerations.

Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. In the United States, for example, you are legally required to provide employee-type benefits in certain situations even if you classify the personnel as a contractor. If hiring employees, you will be responsible for aqa a2 media additional costs such as (but not limited to) payroll taxes, worker’s compensation and health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and gay marriage essay, other benefits. This is referred to the burden rate, which provides a truer picture of total labor costs than payroll costs alone. Burden rate only affects employees and not contractors.

If unsure what to enter, 15% is a fair estimate. Explain the assumptions and methodology used to define the media studies coursework, personnel your business plans to retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to hire several sales people to gay marriage coincide with the release of a new product. Enter expenses you plan on incurring for your business. Thesis. A good way to make sure you capture majority of your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and thesis, operations. Categorize expense into christian scholarship groups, such legal and administrative, rent and leases, and thesis gay marriage, telecommunications.

Do not include fixed asset expenses (assets whereby you derive value from for more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on essays Sale of Assets. Enter long-term asset expenses here. Essay. Long-term assets are comprised of school lifeguard two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Fixed assets are depreciated over its useful lifetime.

This is an accounting method that allows the business to allocate the thesis gay marriage essay, costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and survey, Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life.

These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for essay less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and a modest essays, Cash Flow Statement would both show the gay marriage essay, $12,000 as a one-time upfront payment on the month it which it was made. This type of expense is school lifeguard better described as a prepaid expense, since the use of the gay marriage essay, office is spread out over a 12-month period of time and can be considered an asset on the Balance Sheet that is expensed over time. By classifying this as a prepaid expense (or an amortized short term asset) then the high lifeguard cover, PL Statement would show the gay marriage, $12,000 prepaid expense spread across 12 months at $1,000 each month, while the christian essay, Cash Flow Statement would reflect the $12,000 payment on month in which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is thesis essay remaining at high school cover letter, the end of the accounting period. Enter an estimate for income taxes you expect to pay, which should be a summation of federal, state and essay, local income tax. Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in the Personnel Section as the Burden Rate).

As this is only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and distributions (for corporations and road american, LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. Thesis Gay Marriage. You may want to descriptive essay- day set this to zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to owners/shareholders. Here you can explain any regular costs that are associated with running your business. What are the monthly or ongoing costs that you must pay to keep the business up and running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and include them in your budget. Accounts receivable is defined as sales that the essay, company has made but has yet to collect the thesis survey question, money from the thesis gay marriage, purchaser. Most companies operate by allowing some portion of their sales to be on credit. These types of thesis question sales are usually made to frequent or special customers who are invoiced periodically, and allow them to avoid the hassle of physically making payments as each transaction occurs.

You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of your sales will be on credit. You want this percentage to thesis essay be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to define when they are to pay you back.

The faster, the better your cash flow will look like. It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to a modest suppliers and thesis gay marriage essay, banks. It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at descriptive wedding, accounts receivable (what is owed to you) and thesis gay marriage, accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and you want to pay others as late as possible (cash on hand is king). Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow.

However, ensure you are able to christian pay your vendors on the purchases made on credit. Defining how long it will take to collect incoming payments. How many days will it take, on average, to collect incoming payments? Select the typical number of days between when you make a credit sale and gay marriage, when the payment arrives. Keep in mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on hand, then you need to road american dream define how many months of inventory you wish to keep on hand. The more months of inventory you hold on thesis gay marriage hand, the more cash is tied up in inventory. This will affect your cash flow. How much inventory should you carry? The ideal amount varies from industry to industry, and scholarship, business to business.

A good place to find more information is thesis trade associations for on the american dream essay your industry. Gay Marriage. In order to improve your company’s inventory management, you will need to start by collecting good records on your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and survey, managing cash flow is essay very important to any business. On The Road Essay. The time period for credit sales and payments may depend on your suppliers or your industry.

Paying and gay marriage, getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about proposal essays, cash flow, including details on the time period in which you will make and receive payments. How did you come to thesis essay these assumptions and how will it affect your business? When taking out on the dream, a loan, you borrow an amount of money (principal) from a lender, and are obligated to pay back at a later time (usually in installments). You will typically pay interest on the loan. If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the gay marriage essay, loan. Personal vs Commercial Loans.

For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of question credit (HELOC), and installment loans. If you have an thesis gay marriage, existing small business, commercial loans can be obtained, which are based on a variety of high school cover factors. Secured vs Unsecured Loans. A secured loan is a loan in which you pledge some asset (equipment, property, etc.) as collateral. Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Interest rates will be higher for thesis gay marriage unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in the Starting Balances section. A line of descriptive essay- credit is similar to a loan with the difference being that interest is not charged on the part of the gay marriage essay, line of credit that is unused, and the borrower can draw on the line of credit at any time that he or she needs to. If you are seeking a line of media studies coursework credit then enter the amount, as you want to forecast the financials assuming you have secured the line of credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to be paid immediately at thesis gay marriage essay, the financial institution’s request.

Investments include injections of cash into the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for essay scholarship equity (ownership). In this section, you can describe how your business will be funded. If you are a startup, it is likely that the money you make from sales will not cover all your business expenses so you may need additional sources of thesis gay marriage funding, such as taking out a loan, receiving investors’ capital, credit lines, or other ways of borrowing money. What type of funding will you acquire? At what point in your plan are you expecting these funds? For existing businesses only. The starting balances will be used to adjust the balance sheet to take into account your company’s financial history.

Important: all starting balances should be entered as they are at the start of dream essay your plan. Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and thesis essay, Earnings: Enter your Recent Sales:

One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an essay- wedding, existing business, you can enter past financial data here. This is optional and will be used to calculate historical financial ratios in the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from thesis gay marriage essay, operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is healthy. Day. For example, a restaurant might use the thesis gay marriage, number of tables it can turn per night and the average revenue per dinner. Think about what levers make the most impact to your business.

You will want to continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the most common of the aqa a2 studies, three reports as it provides a view into the company’s projected “bottom line”. The statement here is thesis a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to edit or change any information, you may do so by going back to those sections. The statement here will update automatically. The balance sheet gives a snapshot of media studies coursework your company’s financial position at thesis gay marriage, a given point in time, usually the essay- day, last day of a fiscal period. It is called a balance sheet because assets (what you own) will always equal the sum of your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is put back into gay marriage essay running your business).

The balance sheet here is christian essay scholarship a read-only display. If you wish to change the balance sheet, you can do so by thesis essay going back to road american dream essay the builder in the Financial Plan section. If you are an existing business, you have the option of adding starting balances under the Financial Plan section. The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Rather than providing an overview like the balance sheet, the cash flow statement will measure the change in cash during a period. In other words, how much money did you start and end up with? The statement here is a read-only display. Thesis Essay. You can go back to edit the coursework, sections in the Financial Plan section in order to change the gay marriage, accounts affected in the cash flow statement.

The Financial Ratios section gives a general overview of the health of your business. Descriptive Day. The report here is a read-only display. If you wish to change any of the essay, information, you may do so by editing the relevant financial information you’ve entered previously. The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to wedding cash is the company in thesis gay marriage essay case. This is important in determining the ability of the business to christian essay scholarship meet its obligations, or paying off what it owes in gay marriage debt. The Profitability Analysis shows the overall performance of the company in wedding day its ability to make a profit. The ratios show how much of sales revenue is actual profit after taking costs and expenses into account. Gay Marriage. The Debt Ratio shows how much of the business’s assets are financed by debt and how much of the business’s assets are financed by stockholders’ equity. The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the business divided by christian the cost of the gay marriage, investment. The most common method of scholarship calculating ROI is to divide net profit by thesis gay marriage essay total assets.

Finishing these chapters represents a massive achievement in completing your business plan. It is by far the lifeguard, most difficult chapter, as it requires doing somewhat complicated math to generate accurate financial statements. In all likelihood, you will need to hire an thesis, expert or accountant to help you create an cover letter, accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an appendix and a glossary of essay terms. Your appendix will be a more detailed version of the financial statements detailed in this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete. Feeling inspired to start a business, but don’t know how to aqa a2 media coursework write a plan? We have a sample database of plans that you can look through to learn the essay, different chapters and sections necessary to attract equity investments and loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only serve as a starting point for you and your dream. Click the images to view our full business examples.

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Keep in mind that while this guide may give you a better idea of how a it should be structured, that represents only about 5% of the heavy lifting of writing an actual the essay-, complete document. Don’t forget that every plan needs well structured elevator pitch. 1. Thesis Gay Marriage Essay. You’ll have to do complicated business planning math and calculations yourself — or pay an expensive rate for someone else to high school do them. You’re going to thesis essay have to do the financial calculations, plans, and essay scholarship, forecasts that a plan should offer to thesis gay marriage essay attract investment — all by yourself. Creating these sections requires years of training, math skills, market knowledge, and investment savvy. This requirement is beyond the scope of essay- wedding day most peoples’ abilities, which is why entrepreneurs turn to essay professional writers and accountants to do the heavy lifting for them.

Keep in mind: You may have a brilliant idea, but until you’ve subjected your product/service to meticulous research, and calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and christian essay scholarship, blather to a seasoned investor. 2. Gay Marriage. You’ll need to manually create visual graphs and charts to make the calculations easily understandable. You’ll need to thesis survey take the thesis gay marriage, numbers you calculated and create attractive graphs, charts, and tables for your plan. Christian Essay. Making your data attractive and easy to comprehend is no easy task. Thesis Gay Marriage. Professional planning software can not only do the calculations for you, but will also turn them into relevant graphs, charts, and tables presented in the appropriate order, according to how equity investors and bank loan officers expect to see them. 3. A basic template won’t allow you to track your business’ progress. You won’t be able to keep your company’s information up to aqa a2 media studies coursework date easily. One of the major benefits of using software is that you can continually update your numbers based on your real expenses and earnings, allowing you to track the progress of your business easily and without a major hassle.

Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. If or when you encounter the thesis gay marriage, financial sections, we’ll be looking forward to essay scholarship helping your progress through the major obstacles of writing a successful strategy that will help you get funding for thesis essay your ideas. Crafted by dream licensed attorneys Updated regularly Applicable to all 50 states. Create your free. Business Plan Template document in gay marriage essay only 5-10 minutes! Copyright 2017 Legal Templates LLC.

Legal Templates LLC is not a lawyer, or a law firm and does not engage in the practice of law. Legal Templates cannot and does not provide legal advice or legal representation. High School Cover. All information, software and services provided on gay marriage the site are for informational purposes and aqa a2 studies, self-help only and are not intended to be a substitute for a lawyer or professional legal advice. Use of this site is subject to our Terms of Use. Preview Document - Business Plan Template.

Make an investment-worthy business plan easily with our free template.