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Sample Business Plan: Bob’s Rent-A-Bike. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Essay! Discover Rent a Bike's business strategy and learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Cents Thesis! Discover Rent a Bike's business strategy and learn how to write a great business plan for your small business.
Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and essay definition learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to write a great business plan for phd thesis management, your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to write a great business plan for evaluate essay, your small business. Bob Adams takes you through a sample business plan.
Discover Rent a Bike's business strategy and learn how to write a great business plan for your small business. Bob Adams takes you through a sample business plan. Discover Rent a Bike's business strategy and learn how to phd thesis waste, create a great business plan for your small business. Creating a Business Plan Is Essential to Your Business. Writing a business plan is evaluate essay definition, important, as it’s the foundation of any viable enterprise. Your business plan should be a living and breathing document that contains your goals and your plan for reaching them. So, let’s look at a sample business plan to help you get your business started! Bob Adams, Founder. 1000 Main Street. This business plan is confidential.
We will be part of the large and growing bicycle rental industry. Our target market is summer visitors to Cape Cod, particularly central Cape Cod. We will be differentiated from waste management, competitors in that we will deliver rental bicycles directly to our customers at their motels, campsites, or summer rental residences. We are a start-up business founded as a Limited Liability Company (LLC). At this point we have assembled a detailed operating plan, including promotional plans. Evaluate Essay Definition! We have arranged access to a station wagon to verify, deliver bicycles and a garage to store them in. We have started to carefully buy used bicycles in definition, excellent quality at very reasonable prices. We have available capital of writing $2,500 from the founder’s personal savings and we seek an additional $7,500 investment from outside investors in order to be able to evaluate, complete the purchase of our rental fleet. What will really set us apart from the competition is that while our competitors rent bicycles from fixed rental locations, we will deliver our bicycles directly to our customers’ motels, campsites, and summer rental residences. Inserting images into essay university, your business plan can help you convey your message.
Another important differential is that our cost base is dramatically lower than that of our competitors. For one, we are going to evaluate essay, buy used bicycles in a very disciplined way to build our rental fleet, whereas our competitors buy new bicycles. We estimate that we can buy quality used bicycles for approximately half the cost our competitors spend for essay verify, new bicycles. We will also have very little labor cost. Bob will draw a salary of just $10 per definition hour.
There are other employees. Sixty Cents Gary Shteyngart! Bob has ridden bicycles for many years, is handy with tools, and evaluate believes he can do most basic bicycle repairs himself. Bob is young, energetic, and willing to work 24/7 to creative, make this business a success! We will also have very low overhead costs. We will store bicycles in essay, an old garage (previously converted from an cents outhouse) on our family property. Evaluate Essay! Bob will use the family station wagon, only college essays paying for gas, to service the business. Bob also has a good neighbor and friend, Harold Perethian, who runs a large bicycle wholesale business, who lends additional advice and provides wholesale prices for accessories and parts.
The business will require a total of $10,000 in financing. The founder, Bob Adams, is contributing his personal savings of $2,500 and he is seeking an additional investment of $7,500. Of the total $10,000 in financing, approximately 75 percent will be invested in building a rental fleet of high-quality, carefully selected and negotiated used bicycles. We expect the business to evaluate essay, be highly profitable and for creative writing, investors to potentially earn back their investment very quickly. Over the next few summers, we expect Bob’s Rent-A-Bike to become one of the essay definition leading players in essay, the highly profitable and growing market for bicycle rentals on essay Cape Cod. By reinvesting part of our profits from our initial summers, we plan to phd thesis on electronic management, expand our fleet and increase our advertising, eventually expanding our promotional activity throughout the entire area. Complete operating plan developed. Evaluate Essay! Done. Initiate purchase of used bicycles.
Done. Complete purchase of bicycle fleet. June 15 th . Complete delivery of flyers by bicycle to nine cents shteyngart thesis, motels and campsites. June 20 th . Initiate rental operations. June 21 st . End of season sale of bicycles being disposed of. August 20 th . Last day of rental operations for evaluate essay, season. September 1 st . The overall sale of bicycles and related items in the U.S. in essays online, 2015 was estimated to be $6 billion, according the National Bicycle Dealers Association. Evaluate Definition! However, with the average bicycle dealer deriving just 0.8 percent of their revenue from essay verify plagiarism, rentals, the essay definition market for bicycle rentals would be about $48 million. Although I cannot find data available for just the Cape Cod region that I will be focusing on, I can estimate it. I start with my estimated number of bicycles available for rental of about 1,300.
The majority of rentals are single-day rentals. For simplicity, I will assume all rentals are single-day rentals. A good graph will always be better than a thousand words. First I will focus on the key 10-week summer season, when most rentals occur. I estimate from anecdotal information and limited personal observation that, including off-weather days, rental bicycles average a 40 percent utilization rate during the summer season, or in other words, are rented for an average of 28 days. Therefore, the total rental days during the summer season are 28 days per bicycle x 1,300 rental bicycles = 36,400 rental days. Then I adjust for off-season rentals. I estimate that 85 percent of the rentals occur during the summer season, so the total rental days including the off-season would be 36,400/0.85 = 42,800.
Then I estimate the average daily rate to be $25. Multiplied by 42,800 rental days, I therefore estimate the verify university plagiarism total current market for bicycle rentals on Cape Cod to be $25 x 42,800 = $1,070,000. Also, I believe the total possible market is larger, particularly because many rentals are an definition impulse decision. University! So every time a new rental stand is set up, I believe the market incrementally expands. Evaluate Essay! Furthermore, with my introduction of bicycle rentals delivered to motels, campsites, and summer residences, the market may expand further. I believe the market for bicycle rentals on Cape Cod is college online, continuing to grow and essay is fueled by a number of favorable factors.
The rail trails, old railroad lines converted into bicycle trails, are becoming increasingly well known and smu mls popular and especially important to the segment of the population that will only take on the expense of a rental bicycle if they can ride it on a dedicated bicycle trail. People are generally pursuing more healthy lifestyles, especially on essay vacations, and are increasingly more likely to want to bicycle on vacation. Many people are becoming increasingly discerning about the quality and type of bicycle that they wish to rent. There are a number of different ways you could segment the market for people seeking to rent bicycles. By Quality and Price. First you could segment it by quality and price. At the highest end you have a relatively small niche, which I will call “enthusiasts.” I estimate this segment to be less than 15 percent of potential Cape Cod renters; they are seeking to rent a high-end premium bicycle designed for a bicycle enthusiast, not a casual rider, and are willing to pay a significant premium if necessary to do so. The rental market for this rider is reviews, particularly small because this kind of essay definition rider is most likely to bring his or her own bicycle on vacation on sixty gary thesis a rack on the back of the car. Next you have what I will call “the big middle.” I estimate this segment to be 60 percent of the market. The most common bicycle renter is typically above average income, is definition, not too price conscious if he or she considers the admission essays price to definition, be more or less reasonable, and expects a good-quality bicycle but not the high-end bicycle that the enthusiast would.
Finally, you have what I call the “price shoppers.” These are usually families or at least couples looking to braveheart essay, rent bicycles for more than one person and are willing to spend at evaluate essay, least some effort shopping around to save a little money. I estimate this segment to be roughly 25 percent of the market. I estimate the essay university plagiarism following average rental durations on definition Cape Cod: Less than one day, usually on an hourly basis: 20 percent of rentals. University! One day exactly: 60 percent of rentals. More than one day: 20 percent of rentals.
By Mobile Delivery. Currently, I believe no rental firm is delivering bicycles to the customers’ location. I believe there is absolutely a demand for this because people who don’t bring their bicycle on vacation also do not bring their bicycle rack and evaluate essay definition cannot easily transport bicycles in their car, and people generally don’t even consider renting a bicycle rack. Our target market is people who want to smu mls creative writing, have bicycles delivered to their motel, campsite, or summer residence. Because there will be some expense in making this delivery, we will primarily focus on customers interested in renting bicycles for more than one day. Even though in evaluate essay definition, my analysis of the market I estimated that only about 20 percent of rentals are for more than one day, the smu mls creative revenue from such rentals is significantly higher. Essay! In fact, with the price for reviews, two days usually being exactly double one day, and a week being substantially higher than two days, for example, the market for rentals of more than one day may be over essay definition, 40 percent of the smu mls creative market in dollar terms.
At this time we will not focus on enthusiasts because we can’t afford to buy higher-end bicycles. We will, however, try to capture some of the price-shopping market, especially because people who rent bicycles for longer periods of time may tend to be more price conscious. With our customers looking to have bicycle rentals delivered to them, and generally renting for periods longer than a day, these people will be quite a bit different than the person who might rent a bicycle for evaluate essay definition, an hour from braveheart essay, a roadside stand. People renting bicycles for an hour from evaluate, a roadside stand are generally young—often in braveheart, their twenties—and frequently single but usually in the company of one or more friends. People renting bicycles delivered to their motel, campsite, or summer residence and renting for multiple days tend to be a couple, if not a family group.
Targeting customers wanting mobile rentals for multiple days means that we will need a wide mix of evaluate essay definition bicycles to serve full family needs. If we can’t provide a bicycle for one member of a family, we may lose the entire potential rental. Essay Verify University Plagiarism! So we need bicycles of all sizes and we need plenty of baby seats! The mobile rental customer is not as much of an impulse customer as someone renting from a roadside stand is. So having the shiniest and newest bicycles is not really going to help us get rentals. People don’t see the actual bicycles until after they have agreed to essay, rent them. But the bicycles need to work and work well. People who are renting bicycles for multiple days will use them a lot and college essays goals will demand that they be replaced if they aren’t working right. The bicycle rental industry on is dominated by U Pedal It, Inc. Definition! Although they have a storefront near the phd thesis waste harbor in evaluate essay, Hyannis, most of their rentals are from dozens of agent-operated locations all over Cape Cod. Other than U Pedal It, Inc., there are several bicycle rental locations on braveheart rail trails.
And there are a handful of bicycle retail shops on definition Cape Cod that also rent bicycles. The nature of nine cents gary shteyngart competition is focused on location and displaying bicycles, to apparently appeal to impulse renters—those who did not necessarily plan on renting a bicycle as part of their vacation, but take a look at the shiny outdoor bicycles lined up at rental locations and say, “Wouldn’t that be fun!” U Pedal It, Inc., appears to evaluate, have gone to phd thesis on electronic management, quite an essay effort to line up excellent, high-traffic locations. Phd Thesis On Electronic Waste Management! In addition, the several rental firms that are located on bicycle trails are basically betting their business on their proximity to evaluate, a great bike riding location. There does not appear to be much price competition. Everyone offers about the same price for a standard bicycle. I don’t see price mentioned on signage at of movies, rental locations or in essay definition, advertising. As the market for bicycles rentals on Cape Cod has grown, so has the competition. Reviews! The popularity of the rail trails has led to evaluate definition, more rental locations near the rail trails.
And the increased emergence of bicycle enthusiasts looking for essay verify, high-end rentals has further splintered the market and created a rental niche for high-end bike dealers. Our primary competitor is essay definition, U Pedal It, Inc. I estimate they own 1,000 of the 1,300 estimated total rental bicycles available on of movies Cape Cod. They have at least double if not triple the combined locations of the rest of the industry put together. Their strategy is to dominate Cape Cod by evaluate essay definition, making agreements with agents, such as gas stations, motels, etc., to rent their bicycles in phd thesis on electronic waste management, exchange for a percentage of the revenue. They have very carefully selected their rental agents and will negotiate the percentage of revenue, particularly if the location is highly successful. They rent high-quality Raleigh bicycles. They completely renew their fleet every two years or so. They are also the leading advertiser for evaluate definition, bicycle rentals on Cape Cod. Their strengths include their leading locations, top-quality bicycles, lots of experience, highly profitable with strong financial resources, full-time bicycle mechanics, and a year-round owner based on Cape Cod. They also have only one type of bicycle, the very recognizable Raleigh brand, which looks great and holds up well during rentals, and because they use a single brand, their bicycles are easier to online goals, maintain.
A possible weakness is that U Pedal It, Inc., is successful and so dominant that they will likely not feel the need to respond to essay definition, a small new competitor, either by trying to match new services or to match lower prices. Our primary competitor, U Pedal It, Inc., is renting relatively new zero- to two-year-old, high-quality, brand-name Raleigh bicycles. While U Pedal It, Inc., does a fair amount of goals advertising, its most important promotional strategy is the shiny displays of evaluate new rental bicycles in front of the busy commercial properties of its many rental agents. These displays appeal not only to impulse renters but also to more contemplative renters, who are constantly reminded about the availability of the of movies U Pedal It, Inc., rental locations. The clearest need I see in the market is for the delivery of bicycle rentals directly to motels, campsites, and essay summer residences. Although costs will not make this practical for very short (i.e., one-hour) rentals, it could be very cost-effective for even slightly longer rentals. Also, because most competitors, including the dominant U Pedal It, Inc., have a highly successful model largely focused on one-day or shorter rentals, there may be additional opportunity for longer-term rentals, such as multiple day, weeklong, or even month-long rentals. Because such longer-term rentals can become rather expensive, potential renters are more likely to of movies, shop around for a competitive price. And U Pedal It, Inc., having a highly successful business model, would probably not feel a need to respond to essay, a tiny, new competitor competing for just a small portion of the overall market.
The biggest threat would be if a highly established player, especially the dominant U Pedal It, Inc., decided to respond directly to Bob’s Rent-A-Bike and match our delivery offer or our pricing. Admission Essays Goals! However, as I have outlined previously, I think this is evaluate essay definition, highly unlikely because their model is highly successful and we are just gearing up for a sliver of the market. A more likely threat would be if a smaller player tried to copy our new strategy. This is of movies, possible, but I think it is unlikely, especially during the first season. Also, for an existing player with an existing location, it is a lot more work to deliver rental bicycles. Essay Definition! Not everyone wants to work as hard as Bob Adams. Being the creative “new kid on the block,” I can enter the essay definition industry with a whole fresh approach and a whole new business model, serving the unmet needs of phd thesis management some customers and evaluate definition better serving the needs of others. Unlike my competitors, I don’t have an established way of essay verify doing business. Essay! I can see how they are doing business, and I can design a new business model that both serves unmet customer needs and avoids competing directly with my competitors.
I don’t have a lot of money and I don’t plan on raising very much. But I’m resourceful. I know how to get a great value buying used bicycles. I’m handy with tools and nine gary shteyngart am confident I can do basic bicycle repairs myself. My mother is going to allow me to use the family station wagon for this business, as long as I pay for gas and can work around her schedule. There is an old garage, formerly an outhouse, on my family’s property where I can store bicycles. So even though I’m probably the smallest competitor, my cost structure has got to be the lowest. I’m willing to evaluate definition, work as many hours as it takes this summer, day or night, weekday or weekend, to make this business succeed! My competitors’ advantages include more experience, more financial resources, better and reviews of movies newer bicycles, experience in advertising, excellent locations, and year-round availability on Cape Cod. My strategy is to deliver rental bicycles to my customers’ doorsteps, to essay, their motel, campsite, or summer residence.
I am going to braveheart essay, target customers who are interested in renting bicycles for two days or longer. I believe much of the longer-term, deliverable bicycle rental market will be families, so I will make an effort to build a rental fleet with bicycles for evaluate definition, all ages and also have plenty of baby seats. I am going to creative writing, be flexible in pricing for longer periods of definition time, such as a week or a month, when the smu mls creative writing rental fee might come close to evaluate essay definition, being as high as my entire purchase price for essay verify university plagiarism, my average used bicycle. Because I am not renting bicycles on impulse from highly visible bicycle stands and customers will not see my bicycles until after they have requested a rental delivery, and essay definition because I have very limited resources, I will build a rental fleet of used bicycles instead of new ones. Nine Cents Gary Shteyngart Thesis! I will also not limit myself to evaluate essay, just one brand name, so that I can buy bicycles opportunistically and get the best deals possible.
Given that large quantities of my bikes will not be displayed to the public at phd thesis on electronic waste management, once, it won’t matter that they don’t match and essay that I have all kinds of different brands and colors. Finally, especially because I have limited finances, I am going to keep my operating costs rock bottom by using my mother’s station wagon and by using the sixty nine thesis family’s old garage for evaluate definition, bicycle storage. Admission Goals! I am going to design my own advertising. My bumper sticker strategy is “mobile bike rentals.” Our service is renting bicycles. We will rent by the day, by the week, or by evaluate, the month. We will not rent for less than a full day, unlike most competitors, who rent by the hour as well.
We will rent two types of smu mls bikes only, adult bikes and evaluate children’s bikes. Our bikes will be a wide mix of different brands that we have opportunistically purchased secondhand. All adult bikes will be ten speed or more. All adult bikes will have conventional, non-racing handlebars. Children’s bikes will be one speed. Admission Essays Goals! Some will have high-rise handlebars. All bicycles will have full and evaluate working safety equipment as required by law, including reflectors and an operable bell or horn.
Brakes will be checked prior to braveheart essay, each rental. Essay! All bikes will also be equipped with a basket. In addition, baby seats will be provided by waste management, advance request for essay definition, no additional charge. Creative! These seats can be relatively easily installed and removed in essay definition, order to keep the rental fleet flexible. We will position ourselves as the only alternative for people on Cape Cod looking to have bicycles delivered directly to them, be it their motel, campsite, or summer residence.
We will also position ourselves as emphasizing longer-term rentals than our competitors. Unlike our competitors, we will not rent bicycles for less than one day. We will offer lower rates on extended rentals such as for a week or longer. We will also position ourselves as family friendly, with a good variety of bicycles for not just adults, but kids of all ages. We will rent kids’ bikes for half the college admission price of adult bikes. We will have a good supply of baby seats that we will provide for no additional charge. Competitive Evaluation of Products/Services. The most important competitive metric for us is the availability of delivery to the customers’ location. This is essay definition, how we will stack up: U Pedal It, Inc.: No.
Bike trail–located rental competitors: No. Bicycle shop rental competitors: No. Another important competitive metric for us is the competitive pricing of longer-term rentals: Daily rental rates (comparable adult bicycles) U Pedal It, Inc.: $25. Bike trail–located rental competitors: $25. Bicycle shop rental competitors: $25. Weekly rental rates. U Pedal It, Inc.: $90. Bike trail–located rental competitors: $85. Bicycle shop rental competitors: $90.
This is how the quality of our bikes compares: U Pedal It, Inc.: New, high quality, one brand (Raleigh) Bike trail–located rental competitors: Relatively new, good quality, one or two brands. Bicycle shop rental competitors: New, high quality, mixed brands. Bob’s Rent-A-Bike: Good working quality, but slightly used. Looking out to future summers, we aim first to grow our customer base for on electronic waste, our current product offerings. At some point in future summers, we may begin to buy new, high-quality bicycles and to standardize our fleet. We may also test demand for higher-end bicycles for definition, the enthusiast.
The main marketing message we want to send is that, unlike our competitors, we deliver rental bikes right to the customer’s location. There are other ways that differentiate us from verify plagiarism, our competition, such as lower rates for longer-term rentals and a little more effort to be family friendly. But what makes us stand out much more clearly from our competitors is evaluate essay, our delivery of on electronic waste management bicycles, so that’s what we are going to overwhelmingly emphasize in our marketing. We don’t have time or money to invest in building an image. Essay Definition! Our marketing is designed to “ring the register” with bicycle rentals today, not for building an image for tomorrow. Being an all-new business and university plagiarism having only a 10-week summer season, we are going to immediately try and test a whole bunch of essay marketing alternatives. We just don’t have the time to reviews, test one after the next sequentially.
We will spend very, very little money on each alternative, until we see whether it is working. While we are willing to definition, deliver bicycles anywhere on Cape Cod, we will give an waste extra emphasis to marketing to motels and campsites within a half hour drive of our bicycle storage facility. Within this radius we can deliver bicycles to customers more efficiently in terms of both time and expense. At motels and campsites I believe we will find a concentrated audience with a higher propensity to evaluate, rent bicycles than the general summer population. Our unique selling proposition is: “Bike rentals, delivered free!” The fine print indicates a minimum of two bikes being rented for college admission online goals, two days each to qualify for free delivery. This means that we are grossing at evaluate, least $100 on each free delivery, or $25 per bicycle per day. We are the only bicycle service on Cape Cod offering delivery of bicycles. Offering delivery for free makes it that much more compelling. All told, our unique selling proposition is short, valuable, and memorable! Great for use in marketing campaigns!
We will develop sales tactics to try to smu mls creative writing, convert inbound inquiries into bicycle rental customers. Some of our inbound inquiries will be phone calls. We will use a six-part approach to closing phone inquiries. We will try to essay, answer the phone immediately night or day. Essay University! If we can’t answer it immediately, we will try to essay definition, call back as soon as possible. College Goals! Because Bob will often be on the road, he will take his cell phone wherever he goes, so he can always receive incoming inquiries. We will answer the phone with an upbeat-sounding professional voice: “Bob’s Rent-A-Bike, how can I help you today?” If a prospective customer is not ready to rent at the start of the conversation, we will try to evaluate essay, provide three good reasons why they should use Bob’s Rent-A-Bike right now. We will have thought through and memorized responses to basic objections potential customers might have for not committing to reviews, renting right now.
We will try to close the evaluate essay sale with phrases such as, “I’d like to reserve bikes and delivery time for you, so we can be sure to sixty gary thesis, get you in our schedule with some great bikes.” If the customer still won’t rent today, we will call them back in evaluate essay, 24 hours and try to persuade them again to rent from us. Inbound Email Inquiries. We will respond by email, customized from goals, one of our basic prewritten compelling responses of why you should rent from evaluate definition, Bob’s Rent-A-Bike. We will also link our response to our website. If the reviews prospect has not rented from us 24 hours later, we will email them again with a prewritten follow-up email. Our website is designed to give prospective customers all of the essay information they need to get comfortable making a decision to phd thesis waste, rent from us. We make it very clear and easy for the prospect to evaluate, follow up with any additional questions or to line up their rental by making both our phone number and our email highly visible. Selecting an advertising medium is trickier for us than for many new businesses for a several reasons. First, most of our competitors primarily attract customers on essay the basis of their highly visible commercial locations, including large displays of rental bicycles and definition signage.
Our bicycles are stored in a garage in a residential-zoned district, so we really need to make our advertising work. Second, we only have a 10-week summer season. Phd Thesis On Electronic Management! We can’t just test one advertising campaign after the next or the summer would soon be over. Essay! We need to phd thesis waste, test several at once. Third, we have a very small advertising budget, so we need to find some really low-cost advertising vehicles. The good news is that we have a very distinct strategy (mobile bicycle rentals) that really matters to many potential customers! The even better news is essay definition, that we have been able to translate our powerful strategy into a compelling unique selling proposition: “Bike rentals, delivered free.” So between our strong strategy and waste management our memorable USP, we have a really good chance of definition getting a decent response, even from low-budget advertising.
Our website is a core component of our advertising. We will prominently display the website address or have a link to it in reviews, all of our advertising. We will design the website primarily to “sell” a prospective customer on the idea of essay definition renting bicycles from nine gary thesis, us. We will provide all the information customers may desire, including pictures of evaluate definition happy customers riding our best bicycles and a frequently asked questions page. We will also provide rates. Nine Shteyngart Thesis! We will make our phone number and email address information highly visible. Evaluate! The website will be just a few pages long, but it will be attractively designed and simple to navigate. We will also design the website to optimize search engine results placement. We will go out to every campsite and motel and coffee shop within a 30-minute drive of smu mls writing our house and plaster every bulletin board with an advertising flyer.
We will leave small handout flyers at evaluate essay, motels. We will talk up our service with motel and campsite owners, so they can recommend it to their customers. Bob will ride his bicycle to visit them, to increase impact and creative writing recall. Tourist Guide Advertising. We will test a very small ad in one of the small tourist booklets distributed all over Cape Cod. The advertising is one of the more expensive things we will do, but we will keep the first ad very, very small until we see that it is working. Local Newspaper Advertising. We will test a small ad in evaluate essay, the local weekly newspaper.
We will aim this more for longer-term renters. Search Engine Advertising. We will run several very short tests for phd thesis on electronic, keyword advertising. We will test several different keywords, and a couple of different landing pages. Our unique selling proposition, “Bicycle rentals, delivered free,” is our everyday promotional offer. Beyond our media advertising, including our search engine advertising, we will start with an additional offer: “Reserve your rental now and evaluate essay get an additional $10 discount.” While this may sound like an overly generous offer, especially given our free delivery, our rentals would still be highly profitable. We could always later discontinue the offer if we are getting too much business. On the other hand, if a particular advertising media is admission essays, not responding in our first test with this extra $10 discount, then we can feel more confident in immediately dropping it.
Additionally, if rentals are running below plan, we may discount prices further during the process of phone inquiries, especially for essay definition, longer-term rentals. Our primary publicity vehicle will be social media. We will aggressively promote our visibility on social media; encourage friends, customers, potential customers, and key local businesspeople to follow us; and update our information regularly. We will also send a start-of-season press release to all major websites and print vehicles everywhere on reviews Cape Cod. Bob will offer to do talk show interviews on local Cape Cod radio and cable TV stations on the joys of evaluate definition bicycling on Cape Cod, liberally referencing Bob’s Rent-A-Bike. Instead of passing out a traditional business card that largely features his name, Bob will pass out to smu mls creative writing, every single person he sees all summer long a Bob’s Rent-A-Bike business card–shaped advertising piece that offers a special “Friends and family $10 discount on evaluate essay your next bicycle rental.” Bob will attend the local chamber of commerce trade show held at the beginning of the season. He will talk up Bob’s Rent-A-Bike, especially with motel and campsite owners who may refer their customers. He will also give them promotional flyers. The key person is verify, founder Bob Adams.
Bob is evaluate, nineteen years old and is completing his freshman year at Carleton College. He is a graduate of Phillips Exeter Academy. Phd Thesis! Bob’s previous summer jobs include working as a rodman for Savery Engineering, as a dishwasher for evaluate essay, Howard Johnson restaurants, and as a busboy for Stage Coach Grill. Bob has ridden bicycles for years, is braveheart, handy with tools, and is ready to work 24/7 to make Bob’s Rent-A-Bike a success. Other than Bob, the only other person that will work for Bob’s Rent-A-Bike will be Bob’s twelve-year-old brother, Jim, who will just work a few hours as needed. Jim will answer the evaluate phone if Bob is not available and help clean and maintain the of movies bicycles. Jim is evaluate definition, willing to work for a very, very modest wage. To provide extra motivation for his younger brother Jim and to offset the very, very modest wage he will receive, Bob will let Jim use a different Bob’s Rent-A-Bike bicycle of his choice each week, provided it is not needed for rental purposes. Bob will deliver rental bicycles to phd thesis on electronic waste management, customers using his mother’s station wagon. Bob has agreed to reimburse her for gas and try not to beat up the car too much. He also has a large bicycle rack to evaluate essay, mount behind the car, and has been practicing carrying bicycles on the roof as well.
Bob feels he can carry as many as 12 adult bicycles in one trip. Especially because our bicycles are secondhand, we will not hesitate to replace a bicycle rental with another bicycle if the braveheart customer has an operating problem or complains about the essay quality of the bicycle. We aim to have a rental fleet of 50 bicycles. We view our business as a high-touch personal service business and will endeavor to make every single interaction with our customers from initial inquiry to final bicycle pickup a positive one. We have carefully thought through this process from the customer’s perspective. Our first customer contact, be it via telephone, our website, or our advertising, will look professional as well as friendly and welcoming. We will continue interacting with our customers in a “high touch” warm and friendly way throughout the entire process. As much as possible we will answer our phone with a live human voice and respond to email inquiries promptly. Because we expect our customers to have a very positive experience with us, we will also ask our customers for referrals and college essays online ask them to follow us on definition social media. In keeping with our low overhead, we will operate out of an admission essays online old garage on essay our family property that was converted from an outhouse. It is a small, single-car garage and not all bicycles will fit parked in admission essays goals, the garage at once.
However, we intend to purchase bicycle hooks that we can screw into evaluate, the old beams in sixty nine gary shteyngart thesis, the ceiling of the evaluate essay garage and hang bicycles from, saving huge amounts of space and allowing us to get all 50 bikes into the garage. Copyright 2017 BusinessTown, LLC - All Rights Reserved. Copyright 2017 BusinessTown, LLC - All Rights Reserved.
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SAT / ACT Prep Online Guides and Tips. If you are interested in going into the entertainment industry in any capacity, be it directing, writing, producing, animation, editing, or otherwise, you have come to evaluate definition the right place. This article is to essay plagiarism help you get into film school. I happen to essay have attended and graduated from the film school that was just voted #1 American film school for the 3rd year in phd thesis on electronic waste management a row by The Hollywood Reporter , University of Southern California’s School of Cinematic Arts. I majored in Film Television Production (a program with a 3% admission rate). I studied the admissions criteria of evaluate essay film schools thoroughly as a high school student and smu mls creative writing, focused my application on what film schools really care about. In addition to being accepted into a top film school, as the recipient of a full-tuition merit scholarship to USC, during my senior year, I was asked to evaluate essay serve as the reviews of movies, student representative in scholarship interviews for evaluate essay the film school, so I have experience reading and analyzing applications with other representatives of USC’s School of Cinematic Arts. I was able to identify the creative, qualities of a good and bad application and will share those below. So, what do you need to apply to film school? Each school has its own application process.
To find the application requirements for the school you are applying to, simply search “[College Name] film program application requirements” in evaluate essay definition Google , see example below: The conservatory style schools (such as AFI) only require one application, while film schools based at four-year universities (such as USC and NYU) typically require two applications, the nine cents gary shteyngart, standard common application to evaluate essay definition the university and a supplementary application to the film school. I won’t go into the nitty gritty of essay verify university how to write the best common application, for evaluate more on that check out our other article How Can You Build The Most Versatile College Application? The common application is very important because you will not be admitted into writing, the film program if your scores, transcript, and common application are not acceptable to the overall university admissions committee. In this article, I will be covering the essay, supplementary application (or the only application for conservatory schools) , and nine cents shteyngart, I will be using USC’s as my example because I’m sure many of you who are reading this will be applying there. Even if you aren’t, USC’s application is evaluate essay definition pretty much what the braveheart, standard film school application is. So, for USC’s film application, you need : Cinematic Arts Personal Statement Writing Sample (A or B or C) Visual Sample (Video or Photo Option) Creative Portfolio List Letters of Recommendation (3) - These can be the same ones submitted via the common application and evaluate essay, are no different from letters of recommendation for any college application, so I will not go into detail on these. I will go into detail on each of the phd thesis, other components below. Cinematic Arts Personal Statement. According to evaluate definition USC’s website, “The personal statement will be read by the Film Television Production Admission Committee as a measure of creativity, self-awareness and smu mls creative writing, vision.
We are looking for a sense of you as a unique individual and how your distinctive experiences, characteristics, background, values and/or views of the world have shaped who you are and what you want to say as a creative filmmaker . We want to know about the kind of stories you want to tell. Bear in essay definition mind that enthusiasm for watching films, descriptions of your favorite films and phd thesis on electronic waste, the involvement in the filmmaking process is common in most candidates. As a result, we encourage that you focus on your individuality. Note that there is no standard format or correct answer. (1,000 words or less)” So what should you write? In layman’s terms, your personal statement should be an essay of no more than 1,000 words that captures your individuality and evaluate essay definition, your passion for essay film . I think USC gives very, very helpful hints to evaluate essay what makes a great personal statement and what makes a terrible personal statement. College Admission Essays Online! 100% of evaluate essay definition film school applicants enjoy watching films and have favorite films (if you don’t, why would you want to verify university plagiarism go to film school?), so you probably don’t want your personal statement to be all about that (otherwise, you will seem unoriginal). So, what distinguishes you from all of those other candidates? Your individuality, who you are.
What is USC looking for in personal statements? USC is looking to evaluate essay definition see in your personal statements that you are an interesting, talented person to add to their class. They do not want average. They want to see that you are an engaging storyteller with unique stories to tell. So does USC want you to tell them what a great storyteller you are? NO. USC and the other film schools want you to SHOW them what a great storyteller you are. How do you show them what a great storyteller you are? By telling them a story.
Let me demonstrate. Here is the introduction to my own personal statement from my actual USC film application: “Cheerleader. A word that makes me want to hurl and is too often used to describe yours truly. I guess a bubbly, outgoing personality and attractive physique means you are a cheerleader. I sit excitedly waiting to braveheart hear my name. Essay! It’s 2006.
I’m 14, and I’ve made it all the admission essays goals, way to the Florida State Science Fair for my experiment on determining whether bacteria or fungi is more effective in cleaning up oil spills (BP could have used my help). I finally hear my name called and evaluate, eagerly rush up to nine cents gary shteyngart thesis meet one of the judges to discuss my project. I spot him and am about to introduce myself. Before I can get a word out, he stops me, saying, “Let me guess, you’re a cheerleader.” Let me clear the air now I am not now nor have I ever been a cheerleader. Firstly, I lack the acrobatic prowess required for such a role. Secondly, I hate the label. I correct the judge, to evaluate essay his embarrassment. We continue on to have an essay verify intelligent discussion about essay, bioremediation, and I end up placing third in the state and winning an cents gary thesis award from NASA.
I’m a huge fan of complex characters. Essay! It’s too easy to jump to conclusions. College Admission Online! “A vivacious personality, a flair for essay definition style, a good-looking appearance, she clearly has no intelligence to speak of.” I want to tell stories with surprises and characters that break the rules like Martin and John Michael McDonagh.” Now, in this introduction, I have told you a story about me from cents gary thesis my past that reveals who I am, and evaluate, I analyze it to show you what kind of storyteller I want to be. I know this is no easy task, but I will try to help you brainstorm your personal statement story. Is there a moment in your life that you are particularly proud or ashamed of? Did you help someone? Did you win an award?
Did you overcome some difficulty? Did you make a big mistake? These are all great types of stories that illustrate your character and your potential to tell a story. If you are starting to verify university plagiarism put pen to paper, here are two topics to AVOID. Sports victories / challenges: Unless you have a very, very rare victory or challenge to discuss, don’t do it (i.e. you tore your ACL while scoring the winning goal in the state championship). Think about how many students across the evaluate essay, country play a sport for their high school. These are the most common stories admissions officers read, and they hate them. (Again, this is an example of essay university plagiarism a topic that would make you be seen as unoriginal). Evaluate! Religious experiences (camp stories, mission trips): Again, there may be an essay verify university plagiarism exception to this, but if you are talking about a religious awakening, it is an definition experience many people have had. Also, it may make the of movies, admissions officer feel uncomfortable as he or she may not be religious.
Admissions officers want to see what is special about you , so don’t tell a story that will group you in with most applicants. Simple experiences / stories are often the best. I wrote another personal statement (for my other applications) about giving money to definition a homeless man. Sixty Nine! After walking away, the homeless man followed me down the evaluate essay, street, and I tried to get away from smu mls writing him, thinking he was trying to harass me. Finally, he caught up with me and asked my name. I hesitated, but I told him my name. He then shouted, “God bless, Lauren!” He had followed me to thank me and shake my hand. I was horribly ashamed that I’d thought the worst of him. Do not think your story needs to be about saving the world. Another opportunity to evaluate reveal what kind of storyteller you’d like to be.
According to USC’s website, your writing sample should either be: “A description of a four-minute film that contains no dialogue. It can be fiction or non-fiction. The story has to be communicated visually. (No more than two pages)” “A dialogue scene between two people. Provide a one-paragraph introduction describing the two characters in screenplay format. (No more than three pages)” “Describe a concept for a feature-length movie, fiction or documentary, which you would like to develop. (No more than two pages)” I would recommend option 2 or 3. You can attempt option 1, but I think it is the phd thesis waste, most difficult of the 3 to write well. I chose to write option 3. I think it is the easiest option. Only submit option 2 if you feel very confident about your dialogue (that it sounds realistic and not cheesy) and scene structure (that it has a beginning, middle, and end). TIP: Whichever of the evaluate essay, 3 options you choose, you need to show another side of yourself that is different from your personal statement. What I mean by different is if in your personal statement you discussed watching Jurassic Park in the hospital with your grandmother and your passion for Spielberg, you should NOT write a dialogue scene about a boy and his new alien friend (for those youngins who may not get this reference, in Spielberg’s E.T. a boy befriends an braveheart essay alien). You need to show that you do not just want to evaluate be a Spielberg copy. The key is to show diversity and braveheart essay, openness in essay your application (specifically in college admission essays online the personal statement, writing sample, and video sample).
USC doesn’t want fully formed artists to arrive at their doorstep who will only make documentaries about the elderly and who refuse to tell any other stories because USC wants students who will learn from everything they are taught and evaluate essay, will be shaped into perfect storytellers by their programs. For example, in my personal statement, I discussed wanting to be a filmmaker like Martin and John Michael McDonagh (Martin is probably the better known of the two for his movies In Bruges with Colin Farrell or Seven Psychopaths also with Colin Farrell). Braveheart! For my writing sample, I wrote a concept for a feature-length film set in evaluate essay definition WWII about a husband and braveheart, wife. The feature idea shows a completely different side to me. According to USC’s website, “Please submit one of the two visual samples.
It is essential that you specify what role(s) you have played in your visual sample. Video Option: Create a brief narrative video in evaluate which you had a major creative role. The video can be either live-action or animation, fiction or documentary, but it should reflect your aesthetic tastes and intellectual and emotional interests. (No longer than five minutes.) Please submit only nine gary ONE video. Multiple submissions WILL NOT be reviewed. Photo Option: Prepare a series of eight photographs you have taken which, when viewed in a specific sequence, portray a unique and original character or which tell a simple narrative story.
Also, include a one-page narrative about the character being portrayed in the photos. The images may either be black-and-white or in color. Please upload the photos in order of sequence (1-8). Evaluate Essay Definition! Please upload the required one page narrative into the online application.” In layman’s terms, you are required to braveheart essay submit one visual sample, either a video or a series of photographs. Here's my strong recommendation: DO NOT DO THE PHOTO OPTION (unless you are applying for evaluate essay definition a photography degree program)! Repeat, do not do the photo option.
I have never met a person accepted to film school that did the photo option. I have met people who applied with the photo option and waste management, DIDN’T get in. So, don’t do it! I do not know the reason that the photo option does not work, but I have a couple of evaluate essay definition theories. You are applying to film school to be a storyteller. On Electronic! In your application, USC and evaluate, other film schools want to braveheart essay see the types of definition stories you'd like to tell.
From 8 photographs, it is very difficult to tell a complete story (and one that fits into a film genre like comedy). Telling a simple narrative or portraying a unique character is reviews of movies extremely difficult to do through photos. By doing the photo option, you disadvantage yourself, when other applicants can tell a full story (and really reveal their storytelling skills) in a 5-minute video. If you care at all about getting into film school, take the time to throw some video together. Again, like with the essay definition, writing sample, t he video sample should show yet ANOTHER side or genre of storytelling that you are interested in. College Online Goals! Also, USC allows you to submit any video that you had a major role in (wrote, directed, edited, produced). Note: I would only essay submit something you did not write or direct if you have no interest in smu mls creative writing being a writer or director (and mention in evaluate your personal statement that you want to be an editor, not a director). USC wants to see your storytelling style, and if you did not have a major role like writer or director, it can be hard to see your influence on the final video. I had no video to submit for goals film school, so I wrote and directed something. My friends acted in it, and a friend with a camera filmed and edited it. It doesn’t look like a feature film, but it tells a cute, unique story.
Here it is for your viewing pleasure: Objectively, it is amateurish, but I told a unique, sweet story and showed an interest in comedy. While I wrote about the McDonagh brothers in my personal statement and wrote a WWII period piece for my writing sample, my video sample was a comedy about trekkies trying online dating. Bottom line: Show an interest in multiple aspects of storytelling in your application! Now that we have that covered, on to the final piece of your application: Creative Portfolio for Film School. According to USC’s website, “The portfolio list is a written record of the evaluate, applicant's creative materials. It should include a concise description of each project, the college admission, month and evaluate definition, year the project was completed, the creative, applicant's creative role and the purpose of the project. The material, which does not need to be film- or television-related, should give an idea of the range and depth of the applicant's creative ability. Formal recognition - such as awards, publications, jobs and exhibitions - should be noted.
The name of the essay, institution or publication should be included when listing creative materials prepared for a class or publication.” In layman’s terms, this is an artistic resume. USC gave the below example for formatting purposes: July 2008, A Day in college essays goals the Life, digital video, 12 minutes. Position: writer/director. A documentary on a homeless Iraq vet who has lived on the streets since his return from the military.
Created for senior-year multimedia term project, San Raphael High School, Miami, Florida. March 2008, Doorways, a series of essay definition 5 black-and-white photographs. Position: photographer. Second Prize Winner in the Des Moines Sunday Journal photo contest. February 2007, Cellomorphosis , short story. Braveheart Essay! Position: writer.
A variation on the novella by essay definition Franz Kafka; published in Writing, vol. IV, 2007, at Amherst College, Amherst, Massachusetts. Do not worry too much about your portfolio. You do not need to reviews of movies have won awards to get into film school. I had won 0 awards for my artwork.
Your portfolio just simply needs to evaluate show that you have some interest in reviews art. This includes any acting you’ve done, art projects (including for school), music you’ve written or performed (including school talent shows). Really, anything artistic can and should be included. TIP: Do not include any artwork that was profane or inappropriate. Definition! I know this should go without saying, but one application I read a student had included something inappropriate on phd thesis waste management their portfolio list, so I want to make sure you don’t! Their high school art teacher put an end to this project, but they decided to definition mention it in their application. If your teacher did not approve of the project, it is very likely an admissions committee won’t. Completing Your Film School Application. Now that we have covered what you need to apply, I want to give you a few pointers on completing your application. Make sure you know the application deadline for the film schools you are applying to and that you submit your application well before the deadline. If you are unsure of a school's deadline, you can find it by searching [College Name] film school application deadline in Google.
Most schools have a December 1st deadline. Create a timeline for phd thesis on electronic yourself to make sure you finish your application on time. Your best creative work will not be done in evaluate definition one week. College Online! I suggest spending the evaluate definition, summer between your junior and senior year of high school working on your application . If you do not have a video to submit, plan on writing, filming, and editing a video over the summer, so that you have it done and do not have to worry about it while you are focused on school work. Also, prepare the personal statement and written sample during the reviews, summer, so that you have the appropriate time to dedicate to each. You will likely work through several drafts. Evaluate Definition! This way you have plenty of time and reviews of movies, do not rush the evaluate essay definition, process. The only part of the application you should not complete during the summer is the portfolio. Essay! You can write a draft, but you should add all of your artistic involvements in definition the fall of your senior year to your portfolio. Show diversity / multiple interests in your application.
For example, show that you are interested in comedies, period pieces, and college, sci-fi! Show your individuality and that you are unique from all other candidates. Evaluate! Do not write about phd thesis, something in your personal statement that most students have experienced like playing sports or going to religious camp. Simple stories are often the evaluate essay definition, best ones! DO NOT do the photo option for the visual sample. Always do the video option! Do not write about phd thesis management, anything inappropriate on your application. Learn more about film school: The Best Film Schools in the US (Coming Soon!) Learn more about essay definition, acing the SAT and on electronic management, ACT to evaluate essay help you get into film school:
Want to improve your SAT score by 240 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Have friends who also need help with test prep? Share this article! As an SAT/ACT tutor, Dora has guided many students to test prep success. She loves watching students succeed and is committed to helping you get there. Reviews! Dora received a full-tuition merit based scholarship to University of evaluate essay definition Southern California. She graduated magna cum laude and scored in the 99th percentile on the ACT.
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