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Writing essay outline format

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AWP 2012 #8212; Dear John, I#8217;m Afraid it is Over #8230; I’m afraid it’s over essay outline format, between us. You know how important you’ve been to me. Sfsu Creative! I’ve adopted The Next American Essay for classes. I reviewed The Lost Origins of the Essay and sang its praises. Carl Klaus and I have included your 2003 headnote about lyric essays, the one that introduced Jenny Boully to the world, in our new anthology, Essayists on the Essay: Montaigne to Our Time . I admire you, John, but admiration isn’t enough, and now you’ve even undercut some of outline format that admiration. It’s over, John. But, nevertheless, we should talk. I owe it to you to creative writing faculty, tell you what I really think. What I think, John, is that you’ve fallen between two stools. You have, but the writing essay hasn’t. Ap World History Imperialism Dbq Essay! Let me explain.

When Karen Rosica called you a “journalist poet,” indeed a “passionate journalist poet,” you should have just gone with it. You should have thank her and moved on. I know the format word “journalist” bugs you. Don’t let it. That’s the way it is dissertation advisors, with our genre – by which I mean, the essay, not the lyric essay, but of writing essay outline that, more in advisors a minute. The essay has always been about facts and writing essay outline format, literature, about memory and imagination, about odyssey values essay journalism and literature, about writing essay outline plain old truth (aka accuracy) and Truth with a capital T. But when she said “journalist poet,” you apparently got your dander up. The adjective and values essay, the noun seem like they’re in contradiction. So what?

Contradict yourself, be large, contain multitudes. Instead, you’ve turned it into a false either/or, John – Fish Wrap journalism versus Pure Poetry. It doesn’t have to be that way. And I think you know it. That’s why you went looking for writing essay outline format, an adjective yourself. How about ‘lyric essay’?” you said. And you were right and I like that about you, John. I really do. You and Deborah were out values essay, ahead of us all, giving a name to essay format, those beautiful essays that weren’t afraid to be beautiful, essays we were already reading and teaching – “Living Like Weasels,” “The White Album,” “Delft” – but not yet calling lyric . Odyssey! And then you went further/ You went looking for new ones and found them – “The Body” and “Ticket to the Fair.” Thank you for that.

You gave those essays a name, you collected them in one place, you re-imagined anthologies, making them almost essays themselves by writing your headnotes as one long narrative essay (yeah, a little self-satisfied sometimes and show-offy, but hey, that’s you, John, and that’s okay – the essay book worked, it really did). You kept going and odyssey values essay, I was still with you when The Lost Origins of the writing format Essay came out. Sometimes, it did feel like you were pushing too far, but hey, that’s what you do and we’ve all got to do. Dissertation Advisors! I understand. Outline! You’re shaking things up. And even then, some of it made perfect sense, right from the start. When you put it in this new context, “On Some Verses of Virgil” was immediately transformed into a lyric essay for me. Ap World History Imperialism Dbq Essay! Of course, I thought – it’s not about Virgil and hexameters, it never was – it’s about sex and lyrical digressions.

I even liked, as a kind of thought experiment, the outline idea of reading “The Marriage of Heaven and best way to start college, Hell” and essay format, “ Tlon , Uqbar , Orbis Tertius” as a lyric essays, though I finally decided that the one is a prose poem and the other is a short story. I have to say, John, you’re an 8-hour day. You’re learned and heavy. You really are. Our Future Essay! It’s a lot of what drew me to you originally – all that learning, all that classical learning. I mean you translated your own Latin and Greek in The Lost Origins of the Essay . The trip back to writing essay outline format, Mesopotamia and faculty, Heraclitus, the writing outline willingness to range across Europe and Asia in search of lyric essays was …well…a trip. Mind-boggling really. Thank you. The book Carl Klaus and I edited is the better for dissertation, it. You got us searching outside the Anglo-American tradition, and writing essay outline, that improved our book, for we found new essays about the essay – lots of them – by Latin Americans, French Canadians, Germans, even an children our future Australian.

I don’t think we’d have done that if you hadn’t gone there first. I understand why you went in search of an writing essay format adjective to put in front of “essay.” People have looked for adjectives for sfsu creative faculty, centuries. Before we had lyric essays, we had periodical essays, formal essays, informal essays, review essays, romantic essays, and, of course, personal essays. And, with your classical background, I know that you know that what that word “lyric” can bring is format, its classical Greek connotations – a solitary song, not a chorus, sung by values essay, a single musing singer to essay format, the accompaniment of a lyre (pronounced liar ). Well, we’ve ditched the lyre, but I know what you’re going for with the term – the poetic, the densely figurative, the brief exploration of children our future a mood or idea, and yes, a little looser connection to outline format, facts. It’s reaction maybe to that ugly, ugly term “creative nonfiction.” Or as Scott Sanders so nicely put it, creative nonfiction is “an exceedingly vague term, taking in everything from telephone books to Walden , and our future, it’s negative, implying that fiction is the norm against which everything else must be measured. It’s as though, instead of calling an essay outline apple a fruit, we called it a non-meat.” So yeah, I understand, John. “Nonfiction” as a term sucks and you’ve got to dress it up with an adjective, but “creative” isn’t much help. Creative as opposed to what? Destructive ? And if “essay” as a term is pulled toward nonfiction and journalism, I can understand wanting to dress up “essay” with an adjective. But, you’ve got to be careful, John.

In your hurry to get away from journalism and to get some of the best college cachet of poetry, you can go too far. I like lyric essays but I don’t think there is format, such a thing as pure poetry, at least not on this earth. Which is children essay, not to say pure poetry is format, not a worthy goal. Best Way To Start College! It’s a fine, but tricky, goal. Seeking after pure poetry can lead one to beautiful flights of language and high lyricism, indeed some of the best essays we have, but it can also lead to essay, disengagement, solipsism and art-for-art’s-sake. I think investigative reporting, the slick paper of odyssey essay commercialism, the essay outline format hurry-up of deadlines, and the political engagement of journalism can be good things for an essay, even a lyric essay. Look at your own anthologies, John.

Take John McPhee’s “The Search for Marvin Gardens,” which is the first essay in The Next American Essay . I’m glad it’s there in your anthology, but as Lynn Bloom has pointed out, “All anthologies…deracinate their material—old or new—from its original context and replant it in the anthologist’s soil.” McPhee’s essay appeared originally in essay the September 9, 1972 issue of The New Yorker (though you messed up, John, and said 1975 – probably could have used a good copy editor or fact-checker). I love McPhee’s essay – its braided narratives, its history of the Gilded Age, its ongoing Monopoly game, and its walking tour of Atlantic City in 1972 when racial strife, economic decay, and rampant drug use have made it a bombed out writing essay outline format, shell of its former self. Ap World History Imperialism! But, the essay is also a comment on The New Yorker , the magazine that is its and McPhee’s home. The essay’s irony, indeed its lyricism, rings with a new sound when you read it next to the ads for writing essay, Sony, Estee Lauder, Lord Taylor, and L. L. Bean that surrounded it when it was in The New Yorker . Or look at ap world history imperialism dbq essay another one of your selections, another one of your lyric essays: Joan Didion’s “The White Album,” her famous disjunctive and helter-skelter good-bye to Sixties. Three sections of writing essay outline this essay appeared originally as installments of her “Points West” column in The Saturday Evening Post. The Saturday Evening Post , John! The Saturday Evening Fucking Post! Norman Rockwell’s magazine. Didion discussed the context of these pieces in Paris Review interview, in children which she recalled how she and her husband John Gregory Dunne moved to California in June of 1964. “I started doing pieces for The Saturday Evening Post ,” she said. “We needed the essay format money because neither one of us was working.” The Post , she explained, was “on the verge of folding” and so “would let you do whatever you wanted.” What had once been the dissertation advisors magazine of Norman Rockwell, now was trying unsuccessfully to rebrand itself as some weird combination of Esquire and Cosmopolitan. The section of “The White Album” on Huey Newton and the Black Panthers appeared in an issue the cover of which promised to explain “How Barney Rosset Publishes ‘Dirty Books’ for Fun Profit.” The section about Jim Morrison and The Doors was illustrated with a photograph of Lizard King without a shirt and had a cover that featured a teaser in which Vanessa Redgrave announced, “I’ve Always Known I Was Sexy.” Even lyric essays, even your lyric essays, were published first in general magazines, middlebrow magazines, political magazines, women’s magazines, and writing, even, heaven forbid, commercial or mass-market magazines.

Writing to make a point or a buck certainly has its dangers, but it does not necessarily preclude one from writing lyrically or creating something of lasting literary merit. John, you’ve ignored where at least some of your lyric essays came from and you’ve begun to draw too sharp a distinction between journalism and the lyric essay. And, as a consequence, you’ve ended up arguing too strenuously against facts and prose and journalism and mass culture and commerce. On the first page of The Next American Essay , you announced, “I want you preoccupied with art in this book, not with facts for the sake of facts.” And in the opening of The Lost Origins of the Essay , you wrote, “I am here in search of art. I am here to dissertation, track the origins of an alternative to commerce.” Well, all and good, John, but you’ve gotten carried away, and I’m starting to distrust your motives. Don’t write essays just so you can be a poet, John. Don’t write essays just so you can wear a beret. Maybe it’s time for you to come home to outline format, America, maybe it’s time for best way to, you to writing essay outline format, stop being quite so high faltutin’.

I worry that you’ve gone so Continental, so post-modern, so highbrow, so, dare I say, lyrical because you’re running away from journalism. Don’t get me wrong. I’m not running to write a good task 4 essay, journalism and mass culture exactly, just not away from it. And neither am I arguing that Hollywood, television, slick magazines, and the lure of outline big book deals have not been treacherous in their own ways. Nor am I arguing that little magazines and alternative presses do not play a role, an important role, in best off a the struggle against monopoly capitalism and for art.

What I am arguing is that this is the way it is. We live in essay outline a world in which commerce touches everything and art is never pure. All of these things – slick magazines and advisors, little magazines, blogs and books, high culture and writing, mass culture – make up the terrain in which art is made and our future, read. I am arguing that we must proceed on format all fronts and a good 4 essay, that there is also a role to be played by those who publish in writing outline mainstream magazines and get paid in cash rather than copies. Odyssey Values! There’s an American essayist on the essay I think you should read – Berton Braley. He’s a funny guy who wrote a piece, called “On Being an Essayist” for The Bookman back in writing 1920. In it he said that the children essay “elect” had become too protective of the essay, and literature more generally. The essay, he said, was possessed of a “Little Lord Fauntleroy complex.” It was too intent on being literary and had become “a precious, precious thing.” The essay needed, said Braley, to romp around again and get “all mussed up with the outline butcher#8217;s boy and the rest of the crowd in Dugan#8217;s back lot,” it needed “to play with the how to a good task 4 essay rough common boys of Popularity and Commercialism.”

I know you’d like to do that too, John, and that a respect for, or at least attraction to, journalism is some of why you wrote About a Mountain and let Norton bill it as “an investigation of writing format Yucca Mountain and dissertation, human destruction in Las Vegas,” a “[b]earing witness to writing outline, the parade of our future essay scientific, cultural, and political facts that give shape to Yucca’s story.” “Facts,” John? “Facts”? I’m for facts. You’re not for facts. I understand there’s a gray area. I understand memory must be supplemented by imagination. I understand we need, sometimes, to compress time and essay outline, accelerate a narrative. I understand that the stage can get too crowded and we might need to delete a character or fold some others into a composite character. I’m not a dodo, and I love the idea at least of writing a book about the gamble that is Yucca Mountain and children our future essay, the pit of poison that is Las Vegas, about your mother’s life and writing essay outline format, Levi Presley’s death, but geesh, changing the timing of that poor dead boy’s death. Necessary?

I don’t think so. John, I don’t think I’ve changed. I think you’ve changed. I still love lyric essays. But I don’t love you anymore. I do hope we can still be friends.

Ned Stuckey-French teaches at Florida State University and is book review editor of best way to start off a Fourth Genre . He is the author of T he American Essay in the American Century, coauthor (with Janet Burroway and Elizabeth Stuckey-French) of Writing Fiction: A Guide to Narrative Craft , and co-editor (with Carl Klaus) of the just-released Essayists on the Essay . The two previous sentences are true, but he does not always tell the truth.

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Marketing for B2B vs. B2C – Similar but Different. Business-to-business (B2B) and business-to-consumer (B2C) marketing is different. Some people think marketing is marketing and whether you are marketing to consumers or marketing to businesses, you are still just marketing to writing essay, people, right? Well, yeah they are people, but a person buying a product for themselves verses buying for their company is a very different, emotional experience. In fact, there are profound differences that you must remember when developing your marketing activities.

B2B depends on relationship building marketing efforts. Using consumer-focused strategies to market your B2B business will, at best, just cost you money. And, in some cases, it may cost you customers. These terms were coined to differentiate Internet commerce businesses that sold to primarily to consumers verses those whose market are other businesses. These terms have expanded their definitions to refer to any business who sells primarily to the end customer (B2C) or to advisors, other businesses (B2B), both online and offline. Although the marketing programs are the same for writing outline, each type of business (events, direct marketing, internet marketing, advertising, public relations, word of mouth and alliances), how they are executed, what they say, and the outcome of the marketing activities differ. The first step in developing your marketing strategy for B2B is similar to the first step in a B2C strategy: identify who the customer is and history imperialism dbq essay why they need to hear your message. From there, the marketing activities diverge. The highlighted boxes summarize the outline format differences between B2B marketing and B2C marketing. Your marketing plan needs to take into account the differences and ensure you are developing the right types of activities for your particular market.

Businesses that Sell to Consumers. Product driven Maximize the value of the transaction Large target market Single step buying process, shorter sales cycle Brand identity created through repetition and imagery Merchandising and point of purchase activities Emotional buying decision based on status, desire, or price. The ultimate goal of dissertation, B2C marketing is to convert shoppers into buyers as aggressively and format consistently as possible. B2C companies employ more merchandising activities like coupons, displays, store fronts (both real and Internet) and way to college essay offers to entice the target market to buy. B2C marketing campaigns are concerned with the essay transaction, are shorter in duration and need to capture the customer’s interest immediately. These campaigns often offer special deals, discounts, or vouchers that can be used both online and in the store. For example, the our future essay goal of an email campaign for writing format, a B2C company is to our future, get consumers to buy the product immediately. The email will take the writing outline format consumer to best start college essay, a landing page on the web site that is essay format, designed to sell the product and dissertation make purchasing very easy by integrating the shopping cart and checkout page into the flow of the essay outline transaction. Any more than a couple of clicks and the customer is likely to abandon the shopping cart. One interesting aspect of how to task, B2C marketing, however, is writing outline format, that many companies have realized the how to write task importance of loyalty.

Amazon, Best Buy, and Staples combine merchandising and education to format, keep customers coming back. Add great customer service, and you get a winning combination. Businesses that Sell to Businesses. Relationship driven Maximize the value of the relationship Small, focused target market Multi-step buying process, longer sales cycle Brand identity created on personal relationship Educational and awareness building activities Rational buying decision based on business value. Although the goal of B2B marketing is to convert prospects into customers, the our future essay process is longer and more involved.

A B2B company needs to focus on relationship building and communication using marketing activities that generate leads that can be nurtured during the sales cycle. B2B companies use marketing to educate various players in the target audience because the decision to purchase is usually a multi-step process involving more than one person. For example, the goal of an email campaign for B2B is to drive prospects to the web to learn about your products and services. The e-mail to a business must contain contact information for offline communications and the landing page should contain information on features, benefits, and outline format possibly pricing. This marketing activity is write a good task 4 essay, usually the first step in a longer, integrated touch campaign that may include direct mail, telemarketing, Web casts, newsletters and follow up by sales representatives who will discuss the businesses requirements in more detail and move the prospect through the essay sales cycle. Content is king for B2B marketing and white papers, newsletters, and how to a good 4 essay coverage of your products and services by the media helps companies educate their prospects. The business buyer is sophisticated, understands your product or service better than you do, and wants or needs to buy products or services to writing format, help their company stay profitable, competitive, and successful. Marketing copy must talk to advisors, a sophisticated audience.

Your typical reader has a high interest in – and understanding of – your product (or at writing essay outline format least of the problem it solves). Therefore, writing marketing copy is more complex and sfsu creative writing faculty requires research to ensure you deliver the essay outline format necessary information to the buyer. The B2C buyer is usually looking for the best price and advisors will research the competition prior to shopping. Another factor that does come into play, however, is whether the writing outline format buyer trusts the retail outlet, either the best way to off a store front or on the Internet. Writing! Although you can find the ap world history products on essay format the Internet at children our future essay many different price points, many consumers will still buy from a trusted source. In that respect, B2C marketing needs to convince the format person to buy and ap world history imperialism dbq essay build trust and loyalty with their customers. Both buyers are interested in quality customer service. B2B customer service comes into play prior to writing outline format, ever making that first sale and begins with a customer’s very first contact with your company, whether you call them or they call you. Advisors! B2C customer service helps build customer loyalty where customers will be willing to writing essay format, pay a slightly higher price to writing faculty, know that they can return the product easily and can trust the source they are dealing with.

In other words, customer service is critical and although may not be considered “marketing”, bad customer service can render all of your marketing efforts useless. A strong brand is important to both the B2B and the B2C markets, but for essay format, different reasons. Ap World History! With B2C, a strong brand can encourage the consumer to essay outline format, buy, remain loyal and a good potentially pay a higher price. In B2B markets, brand will only help you be considered, not necessarily chosen. Business buyers are using more rational thought when selecting a product or service for writing, their company. They are motivated by saving money, increasing productivity or raising profitability. Consumers are motivated by dissertation desire, style and prestige. Essay Outline Format! For consumers, brand plays into the equation since we are more apt to buy “status” brands, such as BMW, Lexus, Rolex or Nike even though we most likely will pay more for the brand. In businesses today, however, the adage “no one ever got fired for buying IBM” no longer rings true. This is not to sfsu creative faculty, say that a professionally developed brand is not important for outline format, a B2B business.

A quality brand is needed in any business in order to our future, make a good first impression, but putting excessive marketing dollars into building brand awareness is not what counts in your B2B marketing plan. The bottom line is that the difference between B2B and B2C marketing comes down to outline format, the buyers’ emotional perspective about the purchase. Consumers make buying decisions based on status, security, comfort and quality. Business buyers make buying decisions based on increasing profitability, reducing costs and enhancing productivity. Children Our Future Essay! If you are a B2B business offering products and services to other businesses, put your marketing dollars into marketing programs and materials that offer your target what they need to make a rational buying decision.

Help them determine the value of the essay format product and advisors service you offer through quality materials, testimonials, and other activities that build credibility. If you are a B2C business, understand what motivates your buyer and the emotional aspect of the buying decision. Create compelling materials that build awareness for your brand, enhance their comfort in buying from you, and project quality service and best price. As you create your marketing plan for the coming year, remember what is writing essay outline, important to your target audience and create your marketing programs to speak to them. THANX A LOT FOR THE INFORMATION ABOUT B2B AND B2C MARKETING. GREAT article, very in-depth and clear. Thanks for teaching me the difference! GREAT article, very in-depth and clear. Thanks for teaching me the difference! Thank you for this article!

I market for a company who operates primarily in the B2B sector, but also in ap world imperialism dbq essay, the B2C as well. Your well-written article made me realize that our B2B marketing is focused more on speaking to consumer motivations to buy, rather than a business buyer’s. Thanks for changing my perspective. I would just like to say this I a good article very informative. However if you are going to format, put stuff on the web you should probably take a little more time to history imperialism dbq essay, proof read. JS. This was very informative. Essay! I am a business owner who previously marketed to B2C and dissertation advisors now I am selling B2B. Essay! Thank you. This was very informative.

I am a business owner who previously marketed to B2C and now I am selling B2B. Values Essay! Thank you. Hi Debra, then is there a difference in writing essay outline, the “marketing research process” that you would use to evaluate a marketing problem related to a B2B manufacturing company vs a consumer product company? Pls elaborate? Hi Debra, then is there a difference in the “marketing research process” that you would use to evaluate a marketing problem related to a B2B manufacturing company vs a consumer product company? Pls elaborate? Communicating ‘Value for money / brand’ to best off a essay, customers is B2C ‘Value for chain / relationship’ to business chain is format, B2B. We are a group of students of Economics at “Pompeu. Fabra University” (Barcelona, Spain) and we are carrying out best off a college, a key project about. marketing related to services and the B2B sphere. Thus we need some.

professional support to organize appropriately our findings. We don’t understand. precisely if B2B can be implemented as a kind of marketing independently of. internet or it is format, implicitly related to. Odyssey Values! We have analysed a logistics firm, so. B2B and marketing of services are both the suitable option to do a media. campaign?

What is more, what would be the most appropriate parts of essay outline format, a media campaign for a logistics company?Thank you so much beforehand. We find your article very interesting as well as precise. Hi Debra, I’m a student currently conduct a paper about “launch in beta”approach,I incorporate several consideration the usage of creative faculty, that approach.intrigued by your article,I think “launch in beta”(launch the product that is outline format, not completely perfect but gain time saving) may be more adapt to B2B than reason is children our future, that in B2B when a problem occur in the product,B2B may make it more easy for writing, company to modify and fix,because product in the B2B may allocate in imperialism, the a more close geographic area other than scatter to too many place.I certainly have doubt to format, my argument that “launch in beta” may be more adapt to B2B than B2C,as my knowledge is values, quite limited in this area.So,I though if you could give me some of your opinions..many thanks. Kim, yes, launching a product before it is totally ready is hard to do and works well in the technology arena where people are willing to upgrade – both software or hardware – to newer models as the design stabilizes. Since technology cuts across both B2B and B2C, it is hard to say if this strategy is writing format, more one than the other. I think it is more industry specific.

I hope the auto manufacturers don’t put out a car that is almost ready – but your iPad? no worries there. Your article was very insightful! I was wondering, how would the differences between B2B and consumer marketing affect formulating a B2B strategy? Thanks in our future, advance :) No not really. If you are developing a B2B marketing strategy, you need to assess your target market and ensure your efforts are properly directed. I think in today’s world of social media, B2B marketing is really all about effective inbound marketing – combining social, search and content marketing. B2C would also use inbound marketing but combine it with some traditional marketing (i.e. networking, direct mail, local advertising). As long as you understand your target audience, you can pull together a plan that will effectively communicate with that audience and outline give them what they need. Thank you for sharing this information. I intend to use this for my current research, so do you remember when exactly you wrote this article?

Hi Debra Murphy. I have started up my new business of artificial jewellery and want to sell online to B2C directly what is the best way how to promote a website. SEO i dont trust because spending alot on SEO but not geting any responce. Rickyji, To start with make web links campaign for 3/6 months with online magazines. Dissertation Advisors! Ask all users to register for some promotions, say ‘discount coupons’ , make customer mail base then just drive it.

Hi Debra Murphy. I have started up my new business of artificial jewellery and want to sell online to writing outline, B2C directly what is the off a college best way how to promote a website. SEO i dont trust because spending alot on SEO but not geting any responce. First, you absolutely need to format, optimize your website. 4 Essay! Yes, you may not trust people who charge a lot for SEO and don’t deliver results but you should take control of outline, this yourself. There are plenty of resources to odyssey essay, help you learn how.

Other ways to promote your website is to build a larger Digital footprint – i.e. create a Facebook Page, Twitter account, Google+, and Pinterest and provide useful information, build a fan base and ensure all pieces work well together. Without selling, you can build relationships and drive people to your website. Hope this helps. thanks for sharing similar but different. thanks for outline format, sharing similar but different.

Am cleared up now, thanks to dissertation, your article. Hi there, I need some help in clearing something up. Would you say that Nintendo is outline format, B2C or B2B? I know that their products reach the end user (consumer), but they do not sell/distribute direct to consumers, and sell through retailers, who I presume become their B2B clients?? Many thanks. This is a very good question. When businesses use distribution channels for sales, where should their marketing focus? In most cases (and maybe even all cases), companies like Nintendo have two marketing organizations – one marketing to the consumer to educate them on their product and the other marketing to the channel to help them understand how to sell the product to the consumer. Distribution channels need the manufacturer to market the product because the channel usually does not have the resources to do so.

Plus the distribution channel is really a service business and children our future essay competes on acquiring and satisfying customers. Very helpful article…I was just wondering about the writing essay use of the Internet and whether you think the Internet offers MORE potential to faculty, B2B marketers than B2C marketers. If so, why or why not? I appreciate your insight. Thanks for writing format, the question. I believe the Internet offers more potential to ap world history dbq essay, all businesses. I can’t quantify whether B2B would get more benefits than B2C as they have different measures of success. But if a business isn’t marketing online today, they are missing a huge opportunity to reach their market further, faster and more effectively. just wanted to know, do you think a bank operates a B2B or B2C or both ? because its quite confusing. That’s a great question.

Some businesses do operate in both spaces. Banks have both consumer banking and commercial banking. Companies like Staples also have both and usually organize into two divisions with separate marketing departments so marketing can focus on writing essay their particular client. When you have two distinct target markets, you have to best, have two marketing plans to writing essay, reach that target. this has been very help full.

i really needed to understand the difference between these two and now am ok with both concepts. How do firms who sell to both B2C and B2B need to adjust their marketing approach to suit both buying characteristics? any help you can give me will be greatly appreciated. If you have products that target both B2C and B2B, you need a separate marketing plan to ensure you can reach both markets effectively. How To Task! A good example of essay, a company that markets their products to both businesses and ap world history imperialism consumers is Staples. They have two separate divisions with marketing organizations so they can focus their marketing activities properly. Trying to develop a marketing strategy that will hit both markets almost guarantees you will hit neither. Hope this helps. Very useful information.

It is explained very clearly and does not go into too many details. Thank you so much! Can you please throw some light on ACE marketing and its advantages. Thanks in advance. Ankur – I’m afraid I have never heard the term ACE marketing. Can you be more specific? Thank you for outline format, your article.I am a business student of write a good 4 essay, University Of tehran ? iran . your article very interesting and informative . Writing Outline Format! Thanked with this. Ali – you’re welcome. Sfsu Creative! Glad I could help.

Thank you so much for your article. I am a business student of University Of Phoenix On-Line. Your article cleared up the difference in B2B Marketing and essay format B2C Marketing. Most of the Web Sites are not as detailed as yours. Thank you so much for your kind words.

I’m glad I could help you. I don’t have alot of experience in sales, but from what I remember of my corporate days, sales folks who were responsible for one large account, definitely used similar strategies to what marketing needs to do more generally to reach their buyer. The biggest difference is they are working with one account and B2B marketing is communicating with many buyers. Thanks for children, the compliment. I’m glad it helps. What is the relation between B2B and Large Account Selling?

After years of selling and consulting in the B2B sector, I’m of the opinion that B2B and B2C are vastly different because of the attachement ot the purchase. B2C purchase stays with the person forever and creates a higher level of purchase stress based on writing essay outline the pricepoint. eg car or house. B2B purchase whilst important remains with the best essay business not the person. Sure the person attached to writing outline format, the purchase has a reputational threat if it was a poor decision, but that can be easily overcome with words, if needed and often does. This divide is reinforced with the explosion of B2B learning over the web. I doubt many marketing curriculums are ignoring the our future essay difference. I’m all for essay, the great divide… Vincent, whether you are marketing B2B or B2C, the marketing plan still encompasses the same types of activities.

Look at the marketing plan framework on best start college essay this site to essay, get an idea of how to dissertation, pull a plan together. Then figure out essay, where your customers hang out and experiment with pay-per-click advertising. Of course, good SEO will help people find you without the fees. Divyani, I researched this topic by essay searching the Web thoroughly and reading everything I could about the differences in B2B vs B2C. I’m sure if you search on writing essay format the keyword B2B relationship marketing, you will find plenty, as that is what B2B marketing is all about. Thanks for ap world, stopping by. I am currently writng a thousand word report on B2B relationship marketng. I need to learn more about it, any ideas of how i will get some more notes on this particular topics. I am definitely in need of essay format, a B2C marketing strategy.

This article was very helpful. I need to learn so much about advertising online to get customers to buy products from values highly recognizable, trusted, value-oriented retailers through my website. Any ideas of how to start learning where to develop this. marketing strategy? Should I take a class or read a book or both? I want to know what I’m doing with advertising dollars when I start this and nto just throwing them to the wind. Comments are closed. 90 Day Year Business Achievement Program. Sign up to get marketing tips direct to your inbox and get a FREE campaign action plan, editorial calendar and instructions on how to plan and essay execute a successful marketing campaign! I started working with Debra in 2007 to get a better understanding of how to market my roofing business.

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Your Ultimate APA Format Guide Generator. APA stands for the American Psychological Association, which is an organization that focuses on psychology. They are responsible for creating APA Style. APA Style, or APA citing, is format used by many scholars and researchers in children our future essay, the behavior and social sciences, not just psychology. APA Style is a way to format citations. There are other citation formats such as MLA and Chicago, but APA is most popular in the science fields. Essay Outline Format? Following the same standard format for citations allows readers to understand the types of sources used in a project and also understand their components. The Publication Manual of the American Psychological Association is currently in its 6th edition.

It outlines proper ways to organize and structure a research paper, explains grammar guidelines, and also how to properly cite sources. This page focuses on how to children our future create APA citations. We cite sources for many reasons. Writing Essay Format? One reason is to give credit to the creator of the work that you used to help you with your research. When you use another person’s research or information to help you with your project, it is dissertation advisors important to give acknowledgement to that individual. This is one way to writing essay outline prevent plagiarism.

Another reason why we create citations is to provide a standard way for others to understand and possibly explore the ap world history imperialism dbq essay sources we used. To learn more about citations, check out this page on writing essay, crediting work. Sfsu Creative Writing Faculty? Click here to learn more on how to writing format be careful of sfsu creative writing plagiarism. There are two types of citations in outline format, APA. In-text citations are found in the body of the project and are used when adding a direct quote or paraphrase into your work. Sfsu Creative Writing? Reference citations are found in the reference list, which is at the end of the assignment and includes the full APA citations of all sources used in writing essay, a project.

Depending on how to write, the types of sources that you used for your project, the format you use for your citations is different for outline format each source type. Best Way To Start Off A College Essay? There is a certain format for books, a different one for journal articles, a different one for websites, and so on. Writing Outline Format? Scroll down to find the appropriate APA citation format for your sources. Even though the structure varies across different sources, see below for a full explanation of APA in-text citations and reference citations. To learn more about APA style format, including APA’s blog, formatting questions, APA referencing explanations, click on this link for further reading on the style. When using a direct quote or paraphrasing information from a source, include an in-text citation in the body of your project, immediately following it. APA In-text citations may look something like this: “Direct quote” or paraphrase (Author’s name, Year, page number). See the dissertation section below titled, In-Text or Parenthetical Citations, for a full explanation and APA format instructions.

Each source used to help with the gathering of research or information for your project is listed as a full citation in essay outline, the reference list, which is usually the last part of odyssey essay a project. The APA citation format for each source is based on the type of source used. Scroll down to see examples of some common source formats. Most citations include the following pieces of information, commonly in this order: Author’s Last name, First Initial. (Date published). Title of Source. Location of essay outline Publisher: Publisher.

Retrieved from URL. To determine the exact format for your full APA citations, scroll down to children the section titled, “Common ALA Examples.” If you’re looking for outline format an easy way to create your citations, use BibMe’s APA citation machine. Our APA citation maker automatically formats your citations quickly and easily. Authors are displayed in reverse order: Last name, First initial, Middle initial, followed with a period. In an APA citation, include all authors shown on a source.

If using BibMe’s APA reference generator, click “Add another contributor” to add additional author names. Our free APA citation creator will format the authors in the order in our future, which you add them. If your APA reference list has multiple authors with the same last name and initials, include their first name in brackets. Brooks, G. [Geraldine]. (2005). March . Brooks, G. [Gwendolyn]. Writing Essay Outline Format? (1949). Annie Allen . When no author is listed, exclude the author information and start the citation with the title.

When citing an entire edited book, place the names of editors in the author position and follow it with Ed. or Eds. in parentheses. See below for examples of citing edited books in their entirety and also chapters in edited books. How to Structure Publication Dates in APA: Place the date that the source was published in parentheses after the name of the author. For periodicals, include the month and day as well. If no date is available, place n.d. in way to essay, parentheses. How to Structure the writing Title in APA: For book titles: Only capitalize the first letter of the first word in the title and the same for the subtitle in your APA citation.

Capitalize the first letter for any proper nouns as well. Place this information in italics. Values Essay? End it with a period. Example: Gone with the wind. For articles and chapter titles: Only capitalize the first letter of the first word in the title and format, the same for odyssey the subtitle.

Capitalize the first letter for any proper nouns as well. Do not italicize the title or place it in quotation marks. End it with a period. Example: The correlation between school libraries and test scores: A complete overview. For magazine, journal, and newspaper titles: Write the title in standard form, with each important word starting with a capital letter. The Boston Globe. If you believe that it will help the outline reader to understand the type of source, such as a brochure, lecture notes, or an audio podcast, place a description directly after the title. Only capitalize the first letter. New World Punx. (2014, February 15).

A state of trance 650 [Audio file]. Retrieved from creative faculty, How to Structure Publication Information in APA: For books and sources that are not periodicals: Give the city and state (or city and country if outside of the U.S.) for the place of publication. Abbreviate the state name using the two-letter abbreviation. Place a colon after the location.

For journals, magazines, newspapers, and other periodicals: In APA format, place the volume number after the title. Italicize this information. Place the issue number in parentheses and do not italicize it. Afterwards, include page numbers. Journal of Education for Library and Information Science, 57 (1), 79-82. If you’re citing a newspaper article, include p. or pp. before the page numbers. How to Structure the Publisher in APA:

In APA format, the names of publishers are not necessary to include for newspapers, magazines, journals, and other periodicals. For books and other sources: It is not necessary to type out the name of the publisher exactly as it is shown on the source. Writing Essay? Use a brief, but understandable form of the publisher’s name. Exclude the terms publishers, company, and ap world dbq essay, incorporated. Include Books and Press if it is part of the publisher’s name. Essay Outline? End this information with a period. Little Brown and Company would be placed in the APA citation as Little Brown.

Oxford University Press would be placed in the citation as Oxford University Press. For sources found online, after the publication information, add a period. Odyssey Essay? Then, add: Retrieved from writing essay outline format, URL. Do not place a period after the URL. If you’re citing a periodical article found online, there might be a DOI number attached to it. This stands for Direct Object Identifier. Creative Faculty? If your article does indeed have a DOI number, use this instead of the URL as the DOI number is static and never changes. If the source you’re citing has a DOI number, after the publication information add a period and then doi:xxxxxxx The x’s indicate where you should put the DOI number. Do not place a period after the writing essay outline format DOI number. If you’re using BibMe’s automatic APA reference generator, you will see an area to type in the DOI number.

Lobo, F. (2017, February 23). Sony just launched the world’s fastest SD card. Mashable . Retrieved from Chadwell, F.A., Fisher, D.M. (2016 April-June). Creating open textbooks: A unique partnership between Oregon State University libraries and way to start essay, press and open Oregon State.

Open Praxis, 8 (2), 123-130. doi:EJ1103945. APA Citations Format and Examples: Author’s Last name, F. M. (Year published). Title of book . Saenz, B.A. Writing Essay? (2012). Aristotle and Dante discover the secrets of the universe . Looking for an APA formatter? Don’t forget that BibMe’s APA citation generator creates your citation quickly and easily. Citations for E-Books found online:

Author’s Last name, F.M. Task? (Year published). Title of book . Retrieved from URL. Colwin, L. (2014). Happy all the time. . Retrieved from Notice that for e-books, publication information is excluded from the citation. Citations for Chapters in essay format, Edited Books: Chapter author’s last name, F.M. (Year published). Title of way to essay chapter. In F.M. Last name of Editor (Ed.), Title of book (p. x or pp. x-x).

Location: Publisher. doi:xxxxxxx. Longacre, W.A., Ayres, J.E. (1968). Archeological lessons from an Apache wickiup. In S.R. Binford L.R. Binford (Eds.), Archeology in cultural systems (pp. 151-160). Retrieved from format, Editor, A.A. (Ed.). (Year published). Title of edited book . Location: Publisher.

Gupta, R. (Ed.). (2003). Remote sensing geology . Germany: Springer-Verlag. Author’s Last name, F.M. (Year published). Best? Title of article or page . Retrieved from URL. Mardell, M. (2017). Essay Outline? Facing the creative writing faculty robotic revolution . Retrieved from Looking for an APA formatter to essay cite your website sources?

Use BibMe’s APA citation generator! Citations for Journal Articles found Online: Author’s Last name, F.M. (Date published). Title of article. Title of how to write 4 essay journal, volume number (issue number), page range. doi:xxxxxx. Spreer, P., Rauschnabel, P.A. (2016, September).

Selling with technology: Understanding the writing essay outline format resistance to mobile sales assistant use in retailing. Journal of Personal Selling Sales Management, 36 (3), 240-263. doi:10.1080/08853134.2016.1208100. Don’t forget, BibMe’s APA formatter, or APA citation generator, helps your cite your sources quickly and easily! Our free APA citation maker is simple to use! Citations for history Newspapers found Online: Author’s Last name, F.M. (Year, Month Day). Title of article. Title of Newspaper . Retrieved from URL. Khullar, D. (2017, February 22).

Bad hospital design is making us sicker. Writing? The New York Times . Retrieved from Looking for an APA formatter to help you cite your newspaper sources? Check out BibMe’s APA citation machine! Our APA format generator, or APA citation builder, creates your citations quickly and easily. In Text and Parenthetical Citations. What is an best off a essay APA In Text Citation or Parenthetical Citation? The purpose of APA in text and parenthetical citations is to give the outline reader a brief idea as to where you found your information, while they’re in the middle of reading or viewing your project. You may include direct quotes in the body of your project, which are word-for-word quotes from another source. Or, you may include a piece of information that you paraphrased into your own words. These are called parenthetical citations.

Both direct quotes and paraphrased information include an in text citation directly following it. You also need to include the full citation for the source in the APA reference list, which is usually the last item in a project. In Text Citations for Direct Quotes: In APA format, the in text citation is dbq essay found immediately following the direct quote. It should include the page number or section information to help the reader locate the quote themselves. Buck needed to adjust rather quickly upon his arrival in Canada. He states, “no lazy, sun-kissed life was this, with nothing to essay format do but loaf and be bored. Here was neither peace, nor rest, nor a moment’s safety” (London, 1903, p. 25).

In Text Citations for Paraphrased Information: When taking an idea from another source and placing it in your own words, it is not necessary to include the page number, but you can add it if the source is large and our future, you want to direct readers right to the information. At the time, papyrus was used to create paper, but it was only grown and available in mass quantities in Egypt. This posed a problem for the Greeks and Romans, but they managed to have it exported to writing outline format their civilizations. Papyrus thus remained the material of choice for paper creation (Casson, 2001). How to Format In Text and sfsu faculty, Parenthetical Citations: After a direct quote or paraphrase, place in parentheses the last name of the author, add a comma, and writing essay outline format, then the year the source was published. If citing a direct quote, also include the page number that the best start essay information was found on. Close the writing essay outline parentheses and add a period afterwards.

In APA format, if the author’s name is included in the text of your project, omit their name from the best way to off a college in-text citation and only include the other identifying pieces of information. Smith states that, “the Museum Effect is concerned with how individuals look at a work of art, but only in the context of looking at that work along with a number of writing format other works” (2014, p. 82). If your source has two authors, always include both names in each in-text citation. If your source has three, four, or five authors, include all names in the first in-text citation along with the date. In the following in start off a college essay, text citations, only include the format first author’s name and follow it with et al. 1st in-text citation: (Gilley, Johnson, Witchell, 2015) 2nd and any other subsequent citations: (Gilley, et al.) If your source has six or more authors, only include the first author’s name in the first citation and follow it with et al. Include the advisors year the source was published and the page numbers (if it is a direct quote).

1st in-text citation: (Jasper, et al., 2017) 2nd and any other subsequent citations: (Jasper, et al., 2017) If your source was written by writing essay outline format a company, organization, government agency, or other type of group, include the group’s name in full in the first in text citation. In any in children our future essay, text citations following it, it is essay format acceptable to shorten the group name to something that is simple and understandable. 1st citation: (American Eagle Outfitters, 2017) 2nd and subsequent citations: (American Eagle, 2017)

Check out this page to learn more about parenthetical citations. Also, BibMe’s APA citation machine creates your parenthetical citations quickly and easily. Towards the end of creating a full reference citation, you’ll see the sfsu creative writing faculty option to writing essay outline create a parenthetical citation in the APA format generator. The listing of all sources used in your project are found in how to, the APA reference list, which is essay format usually the last page or part of children essay a project. Included in this reference list are sources you used to gather research and other information. In APA format, it is not necessary to include personal communications in the reference list, such as personal emails or letters. These specific sources only need in-text citations, which are found in the body of your project. All APA citations, or references, are listed in alphabetical order by the author’s last name. If you have two sources by writing format the same author, place them in order by way to start college the year of publication. Thompson, H.S. (1971).

Fear and loathing in outline, Las Vegas: A savage journey to faculty the heart of the American dream . Thompson, H.S. Format? (1998). The rum diary . If there are multiple sources with the sfsu creative writing faculty same author AND same publication date, place them in alphabetical order by the title. Dr. Suess. (1958). The cat in the hat comes back. New York, NY: Random House. Dr. Suess. (1958).

Yertle the turtle. New York, NY: Random House. In an APA citation, if a source does not have an author, place the source in writing outline format, alphabetical order by best essay the first main word of the title. Need help creating the citations in your APA reference list? BibMe’s APA formatter can help! Our APA citation machine creates your citations by entering a keyword, URL, title, or other identifying information.

Need to create APA format papers? Follow these guidelines to produce a research paper in APA format: In an APA style paper, the font used throughout your document should be in outline, Times New Roman, 12 point font size. The entire document should be double spaced, even between titles and headings. Margins should be 1 inch around the task 4 essay entire document and indent every new paragraph using the tab button on your keyboard.

Place the pages in the following order: Title page (An APA format title page should include a title, running head, author line, institution line, and author’s note). (Page 1) Abstract page (page 2) Text or body of research paper (start on page 3) Reference List Page for tables (if necessary) Page for figures (if necessary) Appendices page (if necessary) The title page counts as page 1. Number the pages afterwards using Arabic numbers (1, 2, 3, 4…). What is writing outline format a running head? In an APA paper, next to the page numbers, include what is called a “running head.” The running head is start essay a simplified version of the title of outline format your paper. Place the running head in the top left corner of your project and place it in capital letters. On the title page only, include the phrase: Running head. Title page example: Running head: QUALITY LIBRARY PROGRAMS. For the rest of the odyssey values essay paper or project, do not use the term, Running head. Example of subsequent pages:

QUALITY LIBRARY PROGRAMS. Microsoft Word, Google Docs, and many other word processing programs allow you to writing essay outline format set up page numbers and writing, a repeated running head. Use these tools to make this addition easier for you! If you’re looking for an APA sample paper, check out the other resources found on writing, BibMe. Using BibMe to best off a college essay Create Citations for your Reference List or Bibliography. Looking to cite your sources quickly and easily? BibMe’s APA formatter, or APA citation generator, helps you generate your APA citations by entering a title, ISBN, URL, or other identifying information. Background Information and History of APA: The American Psychological Association was founded in 1892 at Clark University, in Worcester, Massachusetts.

APA style format was developed in 1929 by scholars from a number of writing essay format different scientific fields and backgrounds. Their overall goal was to develop a standard way to document scientific writing and research. Since its inception, the APA Style Manual has been updated numerous times and it is now in its 6th edition. The 6th edition was released in 2010. In 2012, APA published an addition to their 6th edition manual, which was a guide for creating APA citations for electronic resources. Today, there are close to odyssey essay 118,000 APA members. Outline Format? There is an how to write a good annual convention, numerous databases, and essay format, journal publications.

Some of their more popular resources include the history dbq essay database, PsycINFO, and writing essay outline format, the publications, Journal of writing Applied Psychology and Health Psychology. Our citation guides provide detailed information about all types of sources in MLA, APA, Chicago and Turabian styles. If required by your instructor, you can add annotations to your citations. Just select Add Annotation while finalizing your citation. You can always edit a citation as well. Remember to evaluate your sources for outline format accuracy and credibility.

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10 Tips For Developing A Phenomenal Business School Goals Essay. What is your career goal and why do you need an writing essay format MBA to achieve it? Your response to the classic “goal essay” question on your business school application is a key factor in way to essay, the admissions committee’s evaluation of your candidacy. It is essential that you develop an outline articulate and persuasive response tailored to each school to make an impact. Our Future Essay. Many schools are revising their prompts to elicit more thoughtful responses from applicants. Below are three newly released business school goals essay prompts from writing outline, Tuck, Kellogg and history imperialism, Stanford, respectively: • Why is an MBA a critical next step toward your short- and long-term career goals? Why is Tuck the best MBA fit for you and your goals and why are you the best fit for Tuck? • What career/role are you looking to writing format pursue and why? Why are Kellogg and the MBA essential to achieving these career goals? • What do you want to do—REALLY—and why Stanford? Use this essay to sfsu writing explain your view of your future, not to repeat accomplishments from essay format, your past. You should address two distinct topics: your career aspirations and your rationale for earning your MBA at Stanford, in particular.

Below are some tips to help you answer these questions and similar questions you’ll encounter from write a good, other schools: 1.) Answer the question up front. Avoid writing a meandering introductory paragraph. Your first line should spell out exactly what you want to do. For example: “I want to transition from brand marketing into strategy consulting at a global firm like Bain or McKinsey. I need an MBA to round out my leadership and finance skills, and to learn more about organizational behavior. 2.) Articulate a plausible career goal. Even if you’re undecided about what you want to do post-MBA, you should express a specific plan in your essay. You won’t be competitive if you say that you are going back to school to explore your professional options. 3.) Be specific, but not inflexible.

When explaining what you want to do post-MBA, you need to be specific enough to demonstrate that you understand the marketplace, but not so specific that you seem rigid and inflexible. Essay Format. If you say that you are going to business school to get a job as a brand manager for Samsung in odyssey values essay, Korea without also mentioning other positions of interest, you will seem like a risk to the admissions committee. Outline Format. They will worry that you will fall apart or be disgruntled if you don’t land the ap world history Samsung role, and they want realistic, happy students who can roll with it if their dream job doesn’t materialize. 4.) Acknowledge a big transition. If you are making a gigantic career transition, it is important that you acknowledge it. If you want to essay outline format move from software engineering to investment banking, you need to explain how you are going to accomplish the advisors switch.

What skills and writing essay, experiences do you have that will allow you to make this switch? And how do you know that you will like this new career path? 5.) Be positive about your background. Even if you disliked some aspects of your previous career – and that’s why you’re going back to school – remain positive. Say something constructive about what you learned, both topically and about yourself, and why you are convinced that the dissertation advisors MBA and format, your new career path will build on your prior experience in dissertation advisors, a complementary way. 6.) Develop a coherent narrative.

If you have jumped around professionally a great deal, own it. Tie your history together into a coherent narrative. The same advice holds for periods of unemployment, which are common in this economy. Be straightforward and address what happened. Attempting to obscure these facts always backfires. 7.) Do your homework. Outline Format. Before discussing why you want to attend a given school, you need to sfsu do some research. Essay Outline. Contact with current students and alumni will enhance your answer if what you learned from them has made you excited about the faculty school, and you aren’t just name-dropping. It is usually fairly easy to get in touch with students and alumni, and schools provide guidance about how to reach ambassadors. For instance, Tuck has a program called Tuck Connections – available on outline format the admissions homepage – that will introduce you to students with common interests.

8.) Mention specific school resources. Mention school resources and values essay, opportunities by name so that your response is essay format not generic and applicable to any top school. All of the elite MBA programs think that they are good at teaching leadership, and that they offer a broad global curriculum and a collaborative atmosphere. Dissertation Advisors. General answers hurt candidates because it makes them seem insincere, and like they are just looking to matriculate at any top program. Schools want students who are enthusiastic about their particular program. Mention relevant courses, programs, policies and opportunities. This level of detail will signal that you have done your homework and writing outline, are excited about the school in question. 9.) Convey that you’ll make a positive contribution to the school community. Schools are looking for children our future evidence that you will understand and contribute to the culture.

They want students who will be active, loyal contributors. Candidates need to writing essay format demonstrate that they get this and are thrilled to participate. Please be as specific as you can. For example: “I would like to best start college essay serve as a TAA (one of the writing outline Tuck student interviewers) because I want to give back to the school. This is a tangible way to children our future make a contribution that will leverage my strengths as a recruiter and interviewer.” 10.) Clarify your goals. I always ask my clients to format write the goals essay first. Articulating your goals can be surprisingly challenging – even if you think you know what you want to way to start off a essay do – but this exercise can lead you to the right school. However, investing the time up front, including researching whether or not your target school can match you with the right professional opportunities and truly offers the best academic and interpersonal environment, is completely worth it. Share This Story, Choose Your Platform! Are you ready to take the next step? Karen has a gift for seeing and bringing out the format best in a candidate by listening intently, offering solid, realistic advice, and by honoring the experiences and personality each of her clients brings to best way to start off a essay the table.

Where other consultants were confused by my non-traditional background, Karen was able to essay format clearly see how my non-traditional background was a strength and present it as such in my application … I am grateful for ap world all that she has offered me through out this process and cannot recommend her services enough. Outline. North Star offers a comprehensive selection of services to help you throughout the application process. Dissertation Advisors. North Star Admissions Consulting. Federal prosecutors have announced charges of fraud and corruption in college basketball, including against format four assistant coaches at Auburn, Arizona, Oklahoma State and USC.

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essay surrealism In just how inconspicuous and peripheral a substance the dialectical kernel that later grew into writing essay outline, Surrealism was originally embedded, was shown by Aragon in 1924 'at a time when its development could not yet be foreseen' in his Vague de reves. Today it can be foreseen. For there is no doubt that the write a good task 4 essay heroic phase, whose catalogue of writing heroes Aragon left us in children, that work, is over. There is always, in such movements, a moment when the original tension of the writing essay secret society must either explode in a matter-of-fact, profane struggle for power and domination, or decay as a public demonstration and be transformed. Surrealism is in this phase of transformation at present.

But at the time when it broke over its founders as an inspiring dream wave, it seemed the most integral, conclusive, absolute of movements. Sfsu! Everything with which it came into contact was integrated. Life only seemed worth living where the threshold between waking and outline format sleeping was worn away in everyone as by the steps of multitudinous images flooding back and forth, language only seemed itself where, sound and image, image and sound interpenetrated with automatic precision and sfsu creative writing such felicity that no chink was left for the penny-in-the-slot called 'meaning'. Image and language take precedence. Saint-Pol Roux, retiring to writing outline, bed about start off a college, daybreak, fixes a notice on his door: 'Poet at work.' Breton notes: 'Quietly. I want to writing format, pass where no one yet has passed, quietly! ' After you, dearest language.' Language takes precedence. History Dbq Essay! Not only before meaning. Also before the self. In the world's structure dream loosens individuality like a bad tooth. This I loosening of the self by intoxication is, at the same time, precisely the fruitful, living experience that allowed these people to outline format, step outside the dissertation advisors domain of intoxication.

This is not the place to give an exact definition of Surrealist experience. But anyone who has perceived that the writings of this circle are not literature but something else'demonstrations, watchwords, documents, bluffs, forgeries if you will, but at essay, any rate not literature'will also know, for the same reason, that the dissertation advisors writings are concerned literally with experiences, not with theories and writing outline format still less with phantasms. And these experiences are by no means limited to creative, dreams, hours of hashish eating, or opium smoking. Essay Outline! It is a cardinal error to believe that, of 'Surrealist experiences', we know only the religious ecstasies or the ecstasies of drugs. The opium of the people, Lenin called religion, and brought the two things closer together than the Surrealists could have liked. I shall refer later to the bitter, passionate revolt against Catholicism in which Rimbaud, Lautreamont, and best way to off a college Apollinaire brought Surrealism into the world. But the writing true creative overcoming of religious illumination certainly does not lie in narcotics. It resides in a profane illumination, ' a materialistic, anthropological inspiration, to which hashish, opium, or whatever else can give an introductory lesson. (But a dangerous one; and the religious lesson is stricter.) This profane illumination did not always find the Surrealists equal to it, or to themselves, and the very writings that proclaim it most powerfully, Aragon's incomparable Paysan de Paris and Breton's Nadja, show very disturbing symptoms of essay deficiency. For example, there is in Nadja an excellent passage on the 'delightful days spent looting Paris under the sign of Sacco and Vanzetti'; Breton adds the assurance that in those days Boulevard Bonne-Nouvelle fulfilled the strategic promise of revolt 'that had always been implicit in its name.

But Madame Sacco also appears, not the wife of Fuller's victim but a voyante, a fortune-teller who lives at 3 rue des Usines and tells Paul Eluard that he can expect no good from Nadja. Now I concede that the breakneck career of Surrealism over writing essay roof'tops, lightning conductors, gutters, verandas, weathercocks, stucco work'all ornaments are grist to the cat burglar's mill-may have taken it also into essay, the humid backroom of spiritualism. But I am not pleased to writing essay outline, hear it cautiously tapping on the window-panes to inquire about its future. Who would not wish to see these adoptive children of revolution most rigorously severed from all the goings-on in the conventicles of down-at-heel dowagers, retired majors, and emigre profiteers? In other respects Breton's book illustrates well a number of the basic characteristics of this 'profane illumination'. He calls Nadja 'a book with a banging door'. (In Moscow I lived in values, a hotel in which almost all the rooms were occupied by Tibetan lamas who had come to writing essay, Moscow for a congress of Buddhist churches. I was struck by start college the number of doors in the corridors that were always left ajar.

What had at first seemed accidental began to be disturbing. I found out that in these rooms lived members of essay format a sect who had sworn never to occupy closed rooms. The shock I had then must be felt by the reader of essay Nadja.) To live in a glass house is a revolutionary virtue par excellence. It is also an intoxica'tion, a moral exhibitionism, that we badly need. Discretion concerning one's own existence, once an aristocratic virtue, has become more and more an affair of outline petty-bourgeois parvenus. Way To Start! Nadja has achieved the true, creative synthesis between the art novel and the roman-a-clef. Moreover, one need only take love seriously to recognize in it, too'as Nadja also indicates'a 'profane illumination'. 'At just that time' (i.e., when he knew Nadja), the author tells us, 'I took a great interest in the epoch of essay outline format Louis VII, because it was the time of the 'courts of love', and I tried to picture with great inten'sity how people saw life then.' We have from a recent author quite exact information on Provencal love poetry, which comes surprisingly close to the Surrealist conception of advisors love. 'All the poets of the 'new style',' Erich Auerback points out in his excellent Dante: Poet of the essay Secular World, 'possess a mystical beloved, they all have approximately the dissertation same very curious experience of love; to them all Amor bestows or withholds gifts that resemble an illumination more than sensual pleasure; all arc subject to a kind of secret bond that determines their inner and perhaps also their outer-lives'. The dialectics of intoxication are indeed curious. Writing Format! Is not perhaps all ecstasy in one world humiliating sobriety in that complementary to it?

What is it that courtly Minne seeks'and it, not love, binds Breton to the telepathic girl'if not to make chastity, too, a transport? Into a world that borders not only on tombs of the Sacred Heart or altars to the Virgin, but also on the morning before a battle or after a victory. The lady, in esoteric love, matters least. So, too, for Breton. He is closer to the things that Nadja is close to than to her. What are these things? Nothing could reveal more about Surrealism than their canon. Where shall I begin? He can boast an creative faculty extraordinary discovery. He was the first to perceive the revolutionary energies that appear in the 'outmoded', in the first iron constructions, the first factory buildings, the earliest photos, the objects .that have 'begun to writing outline format, be extinct, grand pianos, the dresses of five years ago, fashionable restaurants when the vogue has begun to ebb from them. The relation of these things to children our future essay, revolution'no one can have a more exact concept of it than these authors.

No one before these visionaries and augurs perceived how destitution'not only social but architectonic, the poverty of interiors/enslaved and enslaving 'objects- can be suddenly transformed into revolutionary nihilism. Leaving aside Aragon's Passage de I'Opera, Breton and Nadja are the lovers who convert everything that we have experienced on'mournful railway journeys (railways are beginning to essay, age), on Godforsaken Sunday afternoons in advisors, the proletarian quarters of the writing outline format great cities, in the first glance through the rain-blurred window of a new apartment, into revolutionary experience, if not action. They bring the immense forces of 'atmosphere' concealed in these things to the point of our future essay explosion. What form do you suppose a life would' take that was determined at a decisive moment precisely by the street song last on everyone's lips? The trick by which this world of things is mastered'it is outline more , proper to speak of a trick than a method-consists in the substitu'tion of a political for a historical view of the past. '0pen, graves, you, the dead of the picture galleries, corpses behind screens, in palaces, castles, and monasteries, here stands the 4 essay fabulous keeper of essay keys holding a bunch of the keys to all times, who knows where to press the most artful lock and history dbq essay invites you to step into the midst of the world of today, to mingle with the bearers of burdens, the mechanics whom money ennobles, to make yourself at essay outline format, home in their automobiles, which are beautiful as armour from the age of chivalry, to take your places in the international sleeping cars, and to weld yourself to all the people who today are still proud of their privileges. Start Essay! But civilization will give them short shrift.' This speech was attributed to Apollinaire by his friend Henri Hertz. Apollinaire originated this technique. In his volume of novellas, L'heresiarque, he used it with Machiavellian calculation to blow Catholicism (to which he inwardly clung) to writing outline, smithereens. At the centre of this world of things stands the most dreamed-of of their objects, the city of Paris itself. But only revolt completely exposes its Surrealist face (deserted streets in which whistles and shots dictate the outcome).

And no face is surrealistic in the same 'degree as the true face of a city. No picture by de Chirico or Max Ernst can match the sharp elevations of the best start college essay city's inner strong-holds, which one must overrun and occupy in order to master their fate and, in writing essay outline format, their fate, in the fate of way to essay their masses, one's own.'Nadja is an exponent of writing essay these masses and of what inspires them to revolution: 'The great living, sonorous unconsciousness that inspires my only convincing acts, in the sense that I always want to prove that it commands forever everything that is our future essay mine.' Here, therefore, we find the catalogue of these fortifications, from Place Maubert, where as nowhere else dirt has retained all its symbolic power, to the 'Theatre Moderne', which I am inconsolable not to have known. But in Breton's description of writing format her bar on the upper floor''it is odyssey values essay quite dark, with arbours like impenetrable tunnels'a drawing room on writing essay, the bottom of a lake''there is something that brings back to my memory that most uncomprehended room in the old Princess Cafe. It was the back room on the first floor, with couples in the blue light. We called it the 'anatomy school'; it was the last restaurant designed for love. A Good Task! In such passages in Breton, photography intervenes in a very strange way. It makes the writing format streets, gates, squares of the city into illustrations .of a trashy novel, draws off the banal obviousness of this ancient ' architecture to inject it with the most pristine intensity toward the events described, to which, as in old chambermaids' books, word-for-word quotations with page numbers refer. And all the parts of Paris that appear here are places where what is between these people turns like a revolving door.

The Surrealists' Paris, too, is a 'little universe'. That is to say, in the larger one, the cosmos, things look no different. Best Start! There, too, are crossroads where ghostly signals flash from the traffic, and inconceivable analogies and connections between events are the order of the day. It is the region from which the lyric poetry of Surrealism reports. And this must be noted if only to counter the obligatory misunderstanding of l'art pour l'art. For art's sake was scarcely ever to be taken literally; it was almost always a flag under which sailed a cargo that could not be declared because it still lacked a name. This is the moment to embark on a work that would illuminate as has no other the crisis of the arts that we are witnessing: a history of esoteric poetry. Nor is writing it by any means fortuitous that no such work yet exists. For written as it demands to advisors, be written'that is, not as a collection to which particular 'specialists' all contribute 'what is most worth knowing' from their fields, but as the deeply grounded composition of an essay format individual who, from inner compulsion, portrays less a historical evolution than a constantly renewed, primal upsurge of a good 4 essay esoteric poetry' written in such a way it would be one of writing essay format those scholarly confessions that can be counted in children, every century. The last page would have to show an X-ray picture of Surrealism.

Breton indicates in his Introduction au discours sur le 'peu de realite 'how the philosophical realism of the Middle Ages was the outline basis of poetic experience. This realism, however'that is, the belief in a real, separate existence of ap world history concepts whether outside or inside things'has always very quickly crossed over from the logical realm of ideas to the magical realm of words. And it is writing essay as magical experiments with words, not as artistic dabbling, that we must understand the passionate phonetic and graphical transformational games that have run through the whole literature of the avant-garde for the past fifteen years, whether it is called Futurism, Dadaism, or Surrealism. How slogans, magic formulas, and concepts are here intermingled is shown by the following words of Apollinaire's from his last manifesto, L'esprit nouveau et les poetes. He says, in 1918: 'For the speed and simplicity with which we have all become used to referring by a single word to such complex entities as a crowd, a nation, the universe, there is no modern equivalent in literature. But todays writers fill this gap; their synthetic works create new realities the plastic manifestations of which are just as complex as those referred to by the way to start essay words standing for collectives.'If, however, Apollinaire and Breton advance even more energetically in the same direction and complete the linkage of Surrealism to the outside world with the declaration: 'The conquests of outline science rest far more on a surrealistic than on sfsu, a logical thinking'- if, in other words, they make mystification, the culmination of which Breton sees in poetry (which is defensible), the foundation of scientific and writing essay technical development, too'then such integration is too im'petuous. It is very instructive to dissertation, compare the writing outline format movement's over-precipitate embrace of the uncomprehended miracle of machines ''the old fables have for the most part been realized, now it is the turn of poets to our future essay, create new ones that the inventors on writing outline format, their side can then make real' (Apollinaire)'to compare these overheated fantasies with the well-ventilated Utopias of a Scheerbart. 'The thought of all human activity makes me laugh.' This 'utterance of Aragon's shows very clearly the path Surrealism had to follow from its origins to its politicization. In his excellent essay 'La revolution et les intellectuels', Pierre Naville, who originally belonged to this group, rightly called this development dialectical. In the children our future transformation of a highly contemplative attitude into revolutionary oppositior, the hostility of the bourgeoisie toward every manifestation of radical intellectual freedom played a leading part.

This hostility pushed Surrealism to the left. Political events, above all the war in Morocco, accelerated this develop'ment. With the manifesto 'Intellectuals Against the Moroccan War', which appeared in L'Humanite, a fundamentally different platform was gained from that which was characterized by, for example, the famous scandal at the Saint-Pol-Roux banquet. At that time, shortly after the war, when the Surrealists, who deemed the celebration for a poet they worshipped compromised by essay outline format the presence of nationalistic elements, burst out with the cry 'Long live Germany', they remained within the boundaries of dissertation advisors scandal, toward which, as is known, the bourgeoisie is as thick-skinned as it is sensitive to all action. There is remarkable agreement between the ways in which, under such political auspices, Apollinaire and Aragon saw the future of the poet. The chapters 'Persecution' and 'Murder' in Apollinaire's Poete assassine contain the famous description of a pogrom against poets. Publish'ing houses are stormed, books of writing outline format poems thrown on the fire, poets lynched. And the same scenes are taking place at the same time all over the world. In Aragon, 'Imagination', in anticipation of writing such horrors, calls its company to a last crusade. To understand such prophecies, and to assess strategically the line arrived at by Surrealism, one must investigate the mode of thought widespread among the so-called well-meaning left-wing bourgeois intelligentsia. It manifests itself clearly enough in the present Russian orientation of these circles.

We are not of course referring here to Beraud, who pioneered the lie about Russia, or to Fabre-Luce, who trots behind him like a devoted donkey, loaded with every kind of bourgeois ill-will. But how problematic is even the essay typical mediating book by Duhamel. How difficult to bear is the strained uprightness, the forced animation and sincerity of the Protestant method, dictated by embarrassment and lin'guistic ignorance, of placing things in some kind of symbolic illumination. How revealing his resume: 'the true, deeper revolution, which could in some sense transform the substance of the Slavonic soul itself, has not yet taken place.' It is typical of these left-wing French intellectuals'exactly as it is of their Russian counterparts, too'that their positive function derives entirely from a feeling of obligation, not to the Revolution, but to traditional culture. Their collective achievement, as far as it is positive, approximates conservation. But politically and economically they must always be considered a potential source of sabotage. Characteristic of this whole left-wing bourgeois position is its irremediable coupling of ap world history imperialism idealistic morality with political practice. Only in contrast to the helpless compromises of 'sentiment' arc certain central features of Surrealism, indeed of the format Surrealist tradition, to be understood. Little has happened so far to promote this understanding.

The seduction was too great to regard the Satanism of a Rimbaud and a Lautreamont as a pendant to art for art's sake in an inventory of snobbery. If, however, one resolves to open up this romantic dummy, one finds something usable inside. One finds the advisors cult of evil as a political device, however romantic, to disinfect and isolate against all moralizing dilettantism. Convinced of this, and coming across the scenario of essay a horror play by Breton that centres about a violation of sfsu children, one might perhaps go back a few decades. Between 1865 and 1875 a number of writing outline great anarchists, without knowing of creative writing one another, worked on writing essay outline format, their infernal machines. And the astonishing thing is that independently of one another they set its clock at exactly the same hour, and forty years later in Western Europe the writings of Dostoyevsky, Rimbaud, and Lautreamont exploded at the same time. One might, to be more exact, select from Dostoyevsky's entire work the one episode that was actually not published until about 1915, 'Stavrogin's Confession' from The Possessed. This chapter, which touches very closely on the third canto of the advisors Chants de Maldoror, contains a justification of evil in essay format, which certain motifs of Surrealism are more powerfully expressed than by any of its present spokesmen. For Stavrogin is way to start college a Surrealist avant la lettre.

No one else understood, as he did, how naive is the outline format view of the Philistines that goodness, for all the manly virtue of those who practise it, is ap world history imperialism God-inspired; whereas evil stems entirely from our spontaneity, and in it we are independent and self-sufficient beings. No one else saw inspiration, as he did, in even the essay outline format most ignoble actions, and precisely in them. He considered vileness itself as something preformed, both in the course of the world and also in ourselves, to which we are disposed if not called, as the bourgeois idealist sees virtue. Dostoyevsky's God created not only heaven and earth and man and beast, but also baseness, vengeance, cruelty. And here, too, he gave the devil no opportunity to meddle in his handiwork. That is why all these vices have a pristine vitality in his work; they are perhaps not 'splendid', but eternally new, 'as on the first day', separated by dissertation an infinity from the cliches through which sin is perceived by the Philistine.

The pitch of tension that enabled the poets under discussion to writing essay, achieve at a distance their astonishing effects is documented quite scurrilously in the letter Isidore Ducasse addressed to ap world imperialism, his publisher on October 23, 1869, in an attempt to make his poetry look acceptable. Writing Essay! He places himself in the line of dissertation descent from Mickiewicz, Milton, Southey, Alfred de Musset, Baudelaire, and says: 'Of course, I somewhat swelled the writing outline note to best way to start off a college, bring something new into this literature that, after all, only sings of despair in order to depress the reader and thus make him long all the more intensely for goodness as a remedy. So that in the end one really sings only of goodness, only the method is more philosophical and less naive than that of the old school, of which only Victor Hugo and a few others are still alive.' But if Lautreamont's erratic book has any lineage at all, or, rather, can be assigned one, it is that of insurrection. Soupault's attempt, in his edition of the complete works in essay format, 1927, to write a political curriculum vitae for Isidore Ducasse was therefore a quite understandable and not unperceptive venture. Unfortunately, there is no documentation for it, and how to a good 4 essay that adduced by Soupault rests on a confusion. On the outline other hand, and dissertation happily, a similar attempt in the case of Rimbaud was successful, and it is the achievement of Marcel Coulon to have defended the poet's true image against the Catholic usurpation by Claudel and Berrichon. Rimbaud is indeed a Catholic, but he is one, by essay outline format his own account, in the most wretched part of himself, which he does not tire of denouncing and consigning to start off a college, his own and everyone's hatred, his own and writing outline everyone's contempt: the part that forces him to history, confess that he does not understand revolt. But that is the writing essay concession of a communard dissatisfied with his own contribution who, by way to start off a college essay the time he turned his back on poetry, had long since'in his earliest work'taken leave of religion. 'Hatred, to you I have entrusted my treasure', he writes in the Saison en enfer. Writing Format! This is another dictum around which a poetics of Surrealism might grow like a climbing plant, to sink its roots deeper than the theory of 'surprised' creation originated by Apollinaire, to the depth of the insights of Poe. Since Bakunin, Europe has lacked a radical concept of how to 4 essay freedom.

The Surrealists have one. They are the first to liquidate the writing essay outline format sclerotic liberal-moral-humanistic ideal of freedom, because they are convinced that 'freedom, which on this earth can only be bought with a thousand of the hardest sacrifices, must be enjoyed unrestrictedly in its fullness without any kind of pragmatic calculation, as long as it lasts.' And this proves to them that 'mankind's struggle for liberation in children our future essay, its simplest revolutionary form (which, however, is liberation in every respect), remains the writing essay outline only cause worth serving.' But are they successful in welding this experience of freedom to the other revolutionary experience that we have to acknowledge because it has been ours, the values constructive, dictatorial side of revolution? In short, have they bound revolt to revolution? How are we to imagine an existence oriented solely toward Boulevard Bonne-Nouvelle, in rooms by Le Corbusier and Oud? To win the energies of intoxication for the revolution'this is the project about which Surrealism circles in writing essay outline, all its books and enterprises.

This it may call its most particular task. For them it is not enough that, as we know, an ecstatic component lives in every revolutionary act. This component is identical with the anarchic. But to place the accent exclusively on it would be to subordinate the methodical and disciplinary preparation for revolution entirely to how to, a praxis oscillating between fitness exercises and celebration in advance. Added to this is an writing essay outline inadequate, undialectical conception of the nature of intoxication. The aesthetic of the children essay painter, the writing format poet, en etat de surprise, of art as the reaction of one surprised, is enmeshed in a number of pernicious romantic prejudices. Any serious explora'tion of occult, surrealistic, phantasmagoric gifts and creative writing phenomena presupposes a dialectical intertwinement to which a romantic turn of mind is essay format impervious. For histrionic or fanatical stress on the mysterious side of the mysterious takes us no further; we penetrate the mystery only to the degree that we recognize it in the everyday world, by virtue of a dialectical optic that perceives the everyday as impenetrable, the impenetrable as everyday. The most passionate investigation of telepathic phenomena, for example, will not teach us half as much about reading (which is an eminently telepathic process), as the profane illumination of reading about telepathic phenomena. And the dbq essay most passionate investigation of the hashish trance will not teach us half as much about thinking (which is eminently narcotic), as the profane illumination of thinking about the hashish trance. The reader, the thinker, the loiterer, the flaneur, are types of illuminati just as much as the format opium eater, the dreamer, the ecstatic.

And more profane. Not to mention that most terrible drug'ourselves'which we take in solitude. To win the write a good task energies of intoxication for the revolution''in other words, poetic politics? 'We have tried that beverage. Anything, rather than that!' Well, it will interest you all the more how much an excursion into poetry clarifies things. For what is the essay programme of the bourgeois parties? A bad poem on springtime, filled to bursting with metaphors. The socialist sees that 'finer future of our children and grandchildren' in a condition in which all act 'as if they were angels', and imperialism dbq essay everyone has as much 'as if he were rich', and everyone lives 'as if he were free'. Of angels, wealth, freedom, not a trace. These are mere images. And the stock imagery of these poets of the writing social-democratic associations?

Their gradus ad parnassum? 'Optimism. A very different air is breathed in the Naville essay that makes the 'organization of children our future essay pessimism' the call of the hour. In the name of his literary friends he delivers an ultimatum in face of which this unprincipled, dilettantish optimism must unfailingly show its true colours: where are the conditions for revolution? In the outline changing of children our future essay atti'tudes or of external circumstances? That is the cardinal question that determines the format relation of politics to dissertation, morality and cannot be glossed over. Writing! Surrealism has come ever closer to how to, the Communist answer. And that means pessimism all along the format line.

Absolutely. Mistrust in the fate of literature, mistrust in the fate of writing freedom, mistrust in writing outline format, the fate of European humanity, but three times mistrust in all reconciliation: between classes, between nations, between individuals. And unlimited trust only in I. G. Farben and creative writing faculty the peaceful perfection of the air force. But what now, what next? Here due weight must be given to the insight that in the Traite du style, Aragon's last book, required in writing outline format, distinction between metaphor and how to a good 4 essay image, a happy insight into questions of style that needs extending. Extension: nowhere do these two'metaphor and image'collide so drastically and so irreconcilably as in politics. For to writing essay outline format, organize pessimism means nothing other than to expel moral metaphor from politics and to discover in political action a sphere reserved one hundred percent for images. Best Off A Essay! This image sphere, however, can no longer be measured out by contemplation. Writing! If it is the double task of the revolutionary intelligentsia to overthrow the intellectual predominance of the bourgeoisie and to advisors, make contact with the proletarian masses, the essay format intelligentsia has failed almost entirely in advisors, the second part of this task because it can no longer be performed contemplatively. And yet this has hindered hardly anybody from approaching it again and writing format again as if it could, and calling for proletarian poets, thinkers, and artists. To counter this, Trotsky had to point out'as early as Literature and Revolution' that such artists would only emerge from a victorious revolution.

In reality it is far less a matter of making the artist of bourgeois origin into a master of 'proletarian art' than of deploying him, even at the expense of his artistic activity, at important points in this sphere of imagery. Indeed, might not perhaps the children our future essay interruption of his 'artistic career' be an essential part of his new function? The jokes he tells are the better for it. And he tells them better. For in the joke, too, in invective, in misunderstanding, in all cases where an action puts forth its own image and exists, absorbing and consuming it, where nearness looks with its own eyes, the long-sought image sphere is writing format opened, the children essay world of universal and format integral actualities, where the 'best room' is missing'the sphere, in a word, in which political materialism and physical nature share the how to write a good inner man, the psyche, the essay outline individual, or whatever else we wish to throw to them, with dialectical justice, so that no limb remains unrent.

Nevertheless'indeed, precisely after such dialectical annihilation'this will still be a sphere of images and, more concretely, of bodies. For it must in the end be admitted: meta'physical materialism, of the brand of Vogt and Bukharin, as is attested by the experience of the Surrealists, and earlier of Hebel, Georg Buchner, Nietzsche, and Rimbaud, cannot lead without rupture to anthropological materialism. There is a residue. The collective is a body, too. And the creative writing physis that is being organized for it in writing essay outline format, technology can, through all its political and factual reality, only be produced in that image sphere to which profane illumination initiates us. Only when in technology body and image so interpenetrate that all revolutionary tension becomes bodily collective innervation, and all the bodily innervations of the collective become revolutionary discharge, has reality transcended itself to our future essay, the extent demanded by the Communist Manifesto. For the moment, only the writing format Surrealists have understood its present commands.

They exchange, to a man, the our future play of human features for the face of an alarm clock that in each minute rings for sixty seconds.