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Classical Rhetorical Analysis: Four Samples pdf 5 Кб

Rhetorical analysis thesis outline

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Classical Rhetorical Analysis: Four Samples pdf 5 Кб

BTS/Node B/cell site Installation/Maintenance Technician Resume. Posted on: 2009-08-10. This button will open the login/register page in a new tab. After logging in, come back to this page and analysis thesis, refresh your browser. Arshia Komasi_ (email hidden) , Cell Phone:(phone hidden) Tmberland, Aliso Viejo,CA – A position that will utilize my skills and knowledge in GSM/WCDMA Network . Private Company; The subcontractor of Public Operator in Iran (MCCI),Tehran. I was also working as BTS Node B Radio Transmission Installer or Radio installer with experience on book form pdf Ericsson NOKIA GSM /UMTS equipment .I can : Install the IDB by OMT - Install Earth Quake Bracing. Install Surge Arrestors and Ground. Install Pwr Cables for Node B (Label and rhetorical analysis outline, Dress).Install Pwr Cables for Telco Rack (Label and Dress).Install Ground Cable for Node B (Label and Dress).Install T Cable (Label and Dress)- Terminate all the essay Ts to the OVP-Install DC Breakers for Node B (x).Install RF Jumpers utilizing co-site solution.Sweep RF Jumpers .Label and Dress RF Jumpers.Download commissioning script to NodeB. Set DXU in local mode -Repair and checking E traffic routing - sweep tests-Ability to understand, operate, calibrate, and interpret the rhetorical analysis outline test results for the various test equipment such as: T tester, Power meter, Air Interface System Analyzer, RF line analyzer, Earth Ground Resistivity meter.

Removal of old BTS/Radio/Antenna and essays civil and moral, installing new ones.and have a knowledge in installation of telecommunications equipment (ISDN, DS, analog. Rhetorical Thesis! ). *BTS/Transmission Engineer in MCCI: June – September. Private Company; The subcontractor of essays Public Operator in Iran (MCCI); Telecommunications industry. I was also working as BSS engineer for the Maintenance Office , troubleshooting and emergency handling of BTS Node B .Maintenance of Cell Sites ( Nokia Ultra site Flexi Ericsson RBS - Siemens BTS Node B UMTS additions)- GSM / MHz WCDMA - in Iran East North east of Tehran (BSS Transmission such as Mini Link of rhetorical thesis outline Ericsson Siemense Equ. ITI Nokia Transmission). Using tools such as: BTS SITE MASTER - ANRISTU- BER METER - GN NETTEST- GPS - GPS V, GARMIN XL- DIGITAL POWER METER – BIRD. Shakespeare Essays! -Provide field support for new cell construction in the following areas: on site supervision, equipment delivery coordination, path alignment coordination, equipment installation, cell integration, and cell optimization. Experience in new cell site acquisition preferred (zoning hearings, site design, regulatory, integration)- Software audits on RNC and rhetorical analysis thesis, NodeBs QA all work performed by tower crews in and counsels civil, support of the antenna swaps . Provide field support for connecting and rhetorical analysis, reconnecting , disconnecting , upgrading, downgrading, and relocating ;and also for installing , connecting various options available with customer?s equipment for WCDMA GSM Network. *NOC (Front Office) Surveillance Technician: Ericsson Company; Iran ,Tehran September- April. Support NOC personnel, field technicians and other regarding technical questions and operational issues of the customer's GSM . How To In A Essay! Operate and maintain Ericsson RNC/BSC through Citrix and Winfoil interface applications, Performance analysis and investigations including corrective actions and troubleshooting in cooperation with our radio engineer/planning department.. Create and administrate trouble reports.Providing OM support to Cingular for WCDMA radio network in rhetorical analysis outline, the area.Monitoring and supporting the customer in their operations, fault management and troubleshooting of the WCDMA Network’s equipment, node B, RNC, RXI.Using Softwares such as :Winfiol,Citrix,… . *BSC Design Engineer: April – June. Ericsson Company; My Last Position and my responsibilities were as below: BSC Dimensioning-Abis Optimazation for Customer for new Configuration-Abis Calculation-Doing BSC PAT for GSM Network for Iran Cell Operator in Iran-HW Dimensioning with Cmex SW BSC Proposal SW for BSC, BSC/TRC TRC Nodes, and essays and counsels civil and moral, have a knowledge of thesis outline SS, OSI, ISDN, ATMs. New Cell Design and book, Selection: Identifies and justifies sites, issues SARF's, assists with site selection and acquisition, engineers RF design (coverage, capacity, frequency planning with neighboring markets), budget analysis, and coordinates and reviews site integration process.

Works with regional teams to develop and rhetorical analysis thesis, implement long range market plans. Designs in-building coverage systems. Familiarity with GPP standards and releases. Education Training ____________________________________________________________ BS Degree in Physics Engineering from how to a conclusion 5 paragraph, University of Guilan, IRAN-RASHT (). - GSM Fundamental in Ericsson. Thesis! -Installation, OM of Minilink Systems (TN) in Ericsson. -Ericsson BTS –RBS ,-Nokia Ultra Site BTS-Nokia Talk Family BTS Installation. Essays Civil And Moral! -SIEMENS BS-SIEMENS BSXL BTS-SIEMENS BSXL BTS- -Mb/s Transmission Maintenance Installation- -HDSL RADIO-Q.A Training according to AIR-COM standards.

- Nokia Ultra Metro site Commissioning, Nokia BTS Operation Maintenance Installation ,Nokia Metro Hub- Base Station Antennas for Mobile Communication by Kathryn. Rhetorical Analysis! - GSM Network Fundamental ( hours in MCCI)- BTS Installation for Nokia Eicsson BTS( hours in MCCI)- AXE Survey in Ericsson –OMAN- WCDMA Overview in analysis, Ericsson-IRAN- GPRS System Survey in Ericsson-IRAN- WCDMA RAN P Operation Ericsson-IRAN- WCDMA RAN P Configuration Ericsson-IRAN Green Card holder vaving the Valid driver’s license .Native in Farsi , Fluent in English German . - Excellent customer service skills required; ability to thesis outline, work with and pdf, communicate effectively with team members and hospital personnel . -Experience in installation of telecommunications equipment (ISDN, DS, analog. ) -Experience with power tools. Rhetorical Analysis Outline! I.e. electrical drill or screw driver. How To! -Adobe, Analytical, AntiVirus, Application, Applications, Assembly, BASIC, C, Cisco, Computer, Desktop, Desktop Support, Development, Engineer, Engineering, Exchange, Hardware, Help Desk, HTML, IIS, IT, LAN, Management, MySQL, mysql, Network, Programming, Project, Project Engineer, Quality, Routers, Security, Software, Switches, System, Systems, Telecommunications, Video, VPN, Web, Windows, Windows XP, Wireless,Intermediate to thesis, advance knowledge of Microsoft client computing technologies including (Office, Outlook, Visio, Project, Windows XP//Vista) . - Knowledge of basic mathematics and electronics. -Knowledge of and ability to operate appropriate testing equipment (e.g. signal level meters, ohm meters) -To have a clean DMV in essays, California ability to drive Company vehicle in a safe and responsible manner. -Ability to demonstrate courtesy and rhetorical, patience in customer relations. - I will be open to traveling . Book! -Ability to work while standing - % of the time. -Ability to accurately measure distances, using tapes or other measuring devices. -To have a basic hand tools ( Hammer, Screw driver, Hand saw, Drill ,…) -Ability to carry, climb and operate extension ladder, (approx. ft high and pounds) -Ability to differentiate between different sizes and analysis thesis, colors of and counsels and moral wires. - To have a knowledge about Radio / ATM Links . -Ability to walk over all types of terrain in all kinds of weather while carrying tools and equipment, including gaffs, ladders, and fully loaded tool belts. -Ability to rhetorical thesis outline, Install and rearrange inside wire for shakespeare essays IPTV, VOIP and rhetorical analysis, high speed internet/DSL, services on the Lightspeed network. -Ability to Install CD and follow prompts on book pdf customer computer to initiate high speed internet/DSL services.-Ability to outline, Install VOIP services (connect line cord from civil and moral, RG analog adapter to thesis outline, phone jack)-Ability to my favourite essay in english, Install HPNA adapters and coax splitter and connect coaxial cable. Rhetorical Analysis! 2017, Women's Job List LLC. All rights reserved.

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How to Write a Rhetorical Analysis: 15 Steps (with…

How to Write a Summary, Analysis, and Response Essay Paper With Examples. VirginiaLynne has been a University English instructor for rhetorical analysis thesis outline over 20 years. Airlines Analysis? She specializes in helping people write essays faster and easier. A summary is telling the main ideas of the article in your own words. These are the steps to writing a great summary: Read the article, one paragraph at a time.

For each paragraph, underline the main idea sentence (topic sentence). Outline? If you can't underline the book, write that sentence on my favourite essay in english easy, your computer or a piece of analysis thesis, paper. When you finish the article, read all the underlined sentences. In your own words, write down one sentence that conveys the main idea. Start the sentence using the name of the airlines analysis paper author and title of the article (see format below). Continue writing your summary by writing the other underlined sentences in rhetorical analysis, your own words.

Remember that you need to change both the words of the sentence and the word order. For more information, see video below. Don't forget to use transition words to link your sentences together. Expository Buy? See my list of thesis outline, transition words below to help you write your summary more effectively and shakespeare essays, make it more interesting to read. Make sure you include the name of the author and article and use author tags (see list below) to rhetorical analysis thesis outline, let the reader know you are talking about what the airlines analysis research author said and not your own ideas. Re-read your piece. Does it flow well? Are there too many details? Not enough? Your summary should be as short and concise as possible.

Author Tag : You need to start your summary by telling the name of the article and the author. Here are three examples of how to do that (pay close attention to the punctuation): In “How the Civil War Began, historian John Jones explains. John Jones, in his article “How the Civil War Began, says that the real reason. How the Civil War Began, by historian John Jones, describes. First Sentence: Along with including the article's title and author's name, the first sentence should be the rhetorical thesis outline main point of the article. It should answer the question: What is this essay about? (thesis). Example: In How the my favourite personality essay in english Civil War Began by John Jones, the author argues that the real reason for the start of the Civil War was not slavery, as many believe, but was instead the clash of cultures and greed for cash. Rest of Summary: The rest of thesis outline, your essay is going to give the reasons and form pdf, evidence for that main statement.

In other words, what is the main point the writer is trying to rhetorical outline, make and what are the supporting ideas he or she uses to prove it? Does the report form pdf author bring up any opposing ideas, and if so, what does he or she do to refute them? Here is a sample sort of sentence: ___________ is the issue addressed in “( article's title) ” by analysis, ( author's name) . The thesis of this essay is ___________ . The author’s main claim is ___________ and his/her sub claim is ___________ . The author argues ___________ . Other people argue ___________ . The author refutes these ideas by saying ___________ . Airlines Analysis Paper? His/her conclusion is rhetorical thesis, ___________ . How Often Do You Mention the Author? While you don't have to use an author tag in every sentence, you need to essay, be clear when you are giving ideas that are taken from the article, and when you are saying your own ideas. In general, you want to be sure that you always use the author's name and the article title when you start summarizing, and rhetorical outline, that you use the author's last name in the last sentence as well to make it clear you are still talking about the book report form pdf author's ideas. Rhetorical? In a research paper, you would then put a parenthetical citation or footnote, which tells the reader you are finished using that source. Men and Women in book report pdf, Conversation: Example response essay to Deborah Tannen's article about rhetorical outline, how divorce can be prevented if people learn the communication signals of the opposite gender. Response Essay about book report pdf, Getting a Tattoo: Responds to a personal experience article from the New York Times about a man who gets a dragon tattoo.

The Year that Changed Everything: Sample paper written by a college English class about an article by Lance Morrow suggesting that three lesser-known events of 1948 had a great impact on history. How is this written? Who is the audience? Is it effectively written for that audience? If you've done a literary analysis, you can apply what you know about analyzing literature to analyzing other texts. You will want to consider what is effective and ineffective. You will analyze what the author does that works and what doesn't work to support the author's point and persuade the audience to agree. Sometimes, especially when you're just getting started writing, the task of fitting a huge topic into rhetorical thesis, an essay may feel daunting and you may not know where to start. It may help you to use a thing called TRACE when talking about the essay buy rhetorical situation.

TRACE stands for Text, Reader, Author, Context, and Exigence: Text , Reader , and Author are easy to understand. Analysis Outline? When writing the analysis, you need to think about essay, what kind of text it is and what the author wanted to have the audience think, do, or believe. The main question your analysis will answer is, How effective was the author at rhetorical, convincing that particular audience? Context means several things: how the article fits into the history of discussion of that issue, the historical moment in time when the article is written, and the moment in time when a person reads the article. In this context, Exigence is synonymous with assumptions, bias, or worldview. Breaking the expository essay buy large idea down into these five parts may help you get started and organize your ideas.

In your paper, you'll probably want to address from three to all five of these elements. Each of the following elements can be one paragraph of your analysis. Analysis Outline? You can answer the questions to help you generate ideas for each paragraph. To make it easier, I've included the my favourite quaid-e-azam essay in english last two TRACE elements (Context and Exigence) as part of Author and Reader. How is the essay organized? What is effective or ineffective about the organization of the essay? How does the author try to interest the reader? How well does the author explain the main claims? Are these arguments logical? Do the support and evidence seem adequate? Is the support convincing to analysis thesis outline, the reader?

Does the evidence actually prove the point the write in a author is rhetorical analysis, trying to make? Who is the report author? What does he or she know about this subject? What is the author's bias? Is the bias openly admitted?

Does that make his or her argument more or less believable? Does the rhetorical analysis thesis outline author's knowledge and background make her or him reliable for this audience? How does the author try to report pdf, relate to the audience and establish common ground? Is it effective? How does the author interest the audience? Does she or he make the reader want to know more? Does the author explain enough about the history of this argument? Is anything left out? Who is the reader?

How would they react to these arguments? How is this essay effective or ineffective for this audience? What constraints (prejudices or perspectives) would make this reader able to hear or not hear certain arguments? What is the exigence (events in this moment in time which affect the analysis outline need for this conversation) that makes the audience interested in southwest case research paper, this issue? Michael Critchton's Let's Stop Scaring Ourselves argues that we are overdoing caution and fear. Thesis? See my Sample Reading Response to this essay and also check out buy, Lisa Rayner and rhetorical analysis thesis outline, Don Fraizier's response. Text : Analyzing the text is very much like doing literary analysis, which many students have done before. Use all of write a conclusion in a 5 paragraph, your tools of literary analysis, including looking at thesis outline, the metaphors, rhythm of sentences, construction of arguments, tone, style, and use of essay, language. Example: The organization of essay title is rhetorical analysis thesis outline, effective/ineffective because ___________ . The essay's opening causes the reader to ___________ . Civil And Moral? The essay's style is ___________ and the tone is rhetorical outline, shown by ___________ . The language used is___________ . The essay's argument is constructed logically/illogically by essays, ___________. Analysis Outline? The essay is organized by ___________ ( give a very brief description of the structure of the book pdf essay, perhaps telling where the description of the problem is, where claims are made, and analysis, where support is located—in which paragraphs—and why this is effective or ineffective in proving the point ).

Author: You’ve probably also analyzed how the author’s life affects his or her writing. Buy? You can do the rhetorical same for this sort of analysis. For example, in my sample reading the response about Michael Crichton's Let's Stop Scaring Ourselves article, students noted that the fact that Crichton is the author of expository buy, doomsday thrillers like Andromeda Strain and Jurassic Park makes his argument that we shouldn't pay much attention to current doomsday scenarios like global warming rather ironic. If you don't know anything about the author, you can always do a quick Google Search to find out. Analysis Thesis Outline? Sample format: The author establishes his/her authority by ___________ . The author's bias is report, shown in ___________ . The author assumes an audience who ___________ . He/She establishes common ground with the analysis outline audience by ___________ . Reader: You can write this section by inferring who the intended reader is, as well as looking at the text from the book report viewpoint of other sorts of readers. For example, Readers are interested in this issue because of the exigence of ___________. Constraints on the reader's reaction are ___________. I think the reader would react to rhetorical analysis thesis, this argument by ___________. I think that the book author's ___________ is effective. Rhetorical Thesis? ___________ is less effective because ___________ includes ___________.

The support is adequate/inadequate and is relevant/irrelevant to expository, the author’s claim. What do you think? Does this article persuade you? Generally, your response will be the end of your essay, but you may include your response throughout the paper as you select what to summarize and analyze. Your response will also be evident to the reader by the tone that you use and the words you select to talk about the article and writer. However, your response in thesis outline, the conclusion will be more direct and specific. It will use the information you have already provided in your summary and analysis to explain how you feel about shakespeare essays, this article. Most of the analysis thesis time, your response will fall into one of the following categories: You will agree with the author and personality in english, back your agreement up with logic or personal experience. You will disagree with the author because of your experience or knowledge (although you may have sympathy with the author's position).

You will agree with part of the author's points and analysis, disagree with others. You will agree or disagree with the author but feel that there is a more important or different point which needs to be discussed in addition to what is in the article. How will this article fit into essay, your own paper? How will you be able to rhetorical, use it? Here are some questions you can answer to help you think about your response:

What is your personal reaction to the essay? What common ground do you have with the airlines research author? How are your experiences the same or different from the author's and how has your experience influenced your view? What in the essay is new to you? Do you know of any information the thesis outline article left out that is relevant to the topic? What in this essay made you re-think your own view?

What does this essay make you think about? What other writing, life experience, or information would help you think about report form pdf, this article? What do you like or dislike about the essay and/or the rhetorical analysis thesis ideas in the essay? How much of your response is related to your personal experience? How much is shakespeare, related to your own worldview?

How is rhetorical analysis thesis outline, this feeling related to the information you know? How will this information be useful for you in writing your own essay? What position does this essay support? Or where might you use this article in your essay? You can use your answers to the questions above to help you formulate your response.

Here is a sample of how you can put this together into your own essay (for more sample essays, see the links above): Before reading this article, my understanding of this topic was ___________. Shakespeare? In my own experience, I have found ___________ and because of this, my reaction to rhetorical analysis thesis outline, this essay is ___________. Interestingly, I have ___________ as common ground with the author/audience . What was new to me is southwest airlines research, ___________. This essay makes me think ___________. I like/dislike ___________ in the essay. I will use this article in my research essay for ___________. How to Write a Summary of an Article. by Virginia Kearney 18. Summary, Analysis, Response Essay Example. by Virginia Kearney 0.

100 Problem Solution Essay Topics with Sample Essays. by Virginia Kearney 42. 150 Topics for analysis outline Essays That Explain. by Virginia Kearney 10. 100 Science Topics for Research Papers. by Virginia Kearney 109. 100 Problem Solution Essay Topics with Sample Essays. by Virginia Kearney 42.

Appreciated for your effort! It does helped me a lot! Virginia Kearney 2 weeks ago from United States. Hi Cathy, I tell my students that you want to include the examples you need to make your point clear, but you don't want to essays, summarize everything. Hello, Thank you so much for your guide. Is it necessary to include the author's examples in an analytical argumentative essay? Virginia Kearney 7 weeks ago from United States. Rodsy, I'm so glad that this has helped you. I hope you will continue to use my other guides and sample papers to complete your other projects. Rodsy Karim Taseen 7 weeks ago. Thank you so much for making it easy.

Now I along with my group members can complete our assignment on writing summary on different research papers, based on the filed of International Business. Thank you so much! I really appreciate the effort put into rhetorical outline, your work. :) this will really help me now and in future. Virginia Kearney 4 months ago from United States. Hi, Chloe! It would depend in part what sort of assignment you've been given. Generally, in doing a summary, you do not need to paper, put the information exactly in rhetorical, the same order as the and counsels civil original paper. Rhetorical Analysis? The important thing in summarizing is that you actually understand the information clearly enough that you can put it into your own words. Southwest Case Research Paper? I'm guessing that with the title, the article has a number of reasons why we should allow the rhetorical thesis outline drugs. If the reasons can be grouped, into 3-4 types of how to write essay, reasons, that would be your best organization technique.

For example, I can image that the reasons to rhetorical analysis, allow performance enhancing drugs are probably: We can't prevent athletes from getting around the rules. We have better athletic contests if we allow drugs. We don't have the shakespeare essays right to tell athletes what they are doing with their own bodies. I'm not sure what your article says, but I'm guessing that you could group the rhetorical reasons around a few themes and organize your summary that way. hi there, i am doing a science report on Why we should allow performance enhancing drugs in sport and the article has 12 subheadings and i am supposed to summarize all of them. What structure would i put the paragraphs in so it isn't just random information summarizing the subsections, and i have an actual format to follow? Thank you :) Virginia Kearney 4 months ago from United States. Hi, Brad!

You are probably needing one of my other articles if you are doing an argumentative essay. When you do an argument, you actually need to have a main claim that you want to persuade your audience to believe. The analysis part of that sort of essay means that you evaluate the pros and cons of southwest airlines research, other ideas about that claim. I don't use the term analytical argumentative essay in thesis, my class but I do teach this same idea. I call it persuasive essay, or argument essay and I have several articles that tell you how to write that sort of essay. Look at the links to the side or search for them on Letterpile using my name. Would this be considered an outline for an analytical Argumentative essay?

Virginia Kearney 5 months ago from United States. Hi--If you are doing a summary, analysis, and response, then you do it the same as we've described here except that you would summarize the story and then analyze whether it was told effectively and expository, finally give a response. If you are actually talking about writing a narrative paper about something that happened to you, you need to see my article on How to rhetorical analysis thesis, Write a Reflective Essay with Sample Essays. Search for it on Letterpile or on airlines analysis, my profile page. cletusoe12 @gmail.com 5 months ago. How can I write a story of a personal encounter in analysis thesis outline, an accident. In narrative essay. Please can you give me example?

Virginia Kearney 6 months ago from buy, United States. Hi Mimi--In the response section, you can explain how you are going to use that article in rhetorical analysis thesis, your research paper. You might want to see my article on How to shakespeare essays, do an Annotated Bibliography, which also includes a sample. Virginia Kearney 6 months ago from United States. Glad this is helpful to you Flor. I am not currently doing online tutoring but it is analysis thesis outline, interesting for you to ask this because I've been considering setting up a website with videos and some live instruction help. what a great way to explain you have used here.

Are you interested in doing tutoring online? I would love to have the opportunity to be tutor by you. Hello, I am actually working on southwest airlines analysis research paper, three articles and my supervisor asked to make a summary including analysis.But what I would like to analysis thesis, know how can I show that these three articles are related to my future research paper?how can I analyze them?can you please help me? I love the way this website gives steps and examples. I love how you can distinguish all of this into your on understanding. All of this explaining is a great source for anything. Write A Conclusion In A Essay? You have to love everything about rhetorical thesis outline, this site. This is the best. Virginia Kearney 9 months ago from United States. Hi Brianna--If you are doing a summary of an how to write a conclusion in a essay, article, then I would do that first. If you are not responding to a particular article, then you should give a summary of the situation around this law and the different sides of the argument.

Then pose a question which is outline, interesting to you. Your response will be more interesting if you go beyond just the idea of whether this is good or bad. Here are some ideas: Is this an effective strategy for pro-life groups to personality quaid-e-azam essay in english, use? Does just raising the issue of thesis outline, burial change the conversation about abortion? Should women considering abortion have to think about burying their baby? How can I come up with a theme for my response paper. I am responding to and counsels and moral, the Texas new law that requires burial for aborted fetuses. Any ideas?

Virginia Kearney 10 months ago from United States. Thanks for letting me know Seza! This type of essay is not very well explained in rhetorical thesis outline, many textbooks and that is what led me to airlines analysis research, write these instructions and ask my students to post examples. Since I've been using these instructions, I've found my students do a much better job at writing these kinds of essays, which is important because the rhetorical analysis thinking you do while writing these essays is write a conclusion 5 paragraph essay, what prepares you for doing good research. This post has been of thesis, great help for me and my friends. Shakespeare? Thank you very much. Excellent lesson.

It helped me with reviewing summarizing with some of my students who were still having difficulty. I especially liked the thesis chart. However, please change adjective to adverbs. Thanks for form the information. Very good insight on analysis description.

I want to rhetorical analysis thesis outline, thank you for your time and effort in helping people be all they can be. Keep up the great work. Virginia Kearney 12 months ago from United States. Thanks Singapore! I love the fact that what I write and use to teach has helped people all over the world. Southwest Airlines Analysis Paper? I'm approaching 8 million views now!

Thanks from Singapore! It's for literature :) Virginia Kearney 12 months ago from United States. Thanks Simon! I've done a lot of writing over the years and I enjoy experimenting with different styles. I like the style of outline, your post writing. It's very rare to find something like this. This my second semester in the university and I have to write. Analysis essay I find your site very helpful for write a conclusion in a me. Really thank you. Virginia Kearney 16 months ago from United States.

Hi Ercan! Since I started writing online in 2008, I've been amazed to see people from all over the world reading my work and being helped by the information I've developed for my students at college here in rhetorical analysis, the United States. Having had students from many other countries in my own classroom, I know that sometimes they have not gotten much instruction from expository, native English speakers. I am glad to be able to thesis outline, provide help for free to write a conclusion essay, improve student's written English. Ercan Oztoktay 16 months ago. Thanks so much from turkey. My first time to write a summary of a 4-page research paper, this useful article really helped me, thanks :) I don't know why I should go to school. This is the right place. Rhetorical Analysis Thesis Outline? It's helping me in my English composition 2 class.thank you.

Virginia Kearney 22 months ago from book form, United States. Hi Ed, I'm not sure what your instructor means by writing with authority. They may mean they want you to quote reliable, authoritative sources. In speech, we show authority by using declarative sentences which tell people what to do, such as, Be sure you write clear sentences using concrete adjectives and vivid adverbs. I suggest you ask your instructor for some examples of analysis thesis, what they want you to do. Hello Professor Lynne. I have to write an essay with authority, can you advise me why type of words I can use to show my point? By the way the topic is dealing Information Technology. Virginia Kearney 2 years ago from how to in a, United States. Thanks yakul for your comment.

As a writer, I know I am always learning and improving too! Matty Fernandez 2 years ago from Passaic, NJ. I have to turn in a summary page for Critical Thinking. You've helped me lots! Please follow me. Christy Maria 2 years ago.

I am a student in analysis thesis outline, University right now and write in a, I have to write response papers so often. This article is rhetorical analysis, extremely useful for me so im going to make sure to save it and how to a conclusion 5 paragraph essay, look back on outline, it when I have my next paper due! Thankyou. Najat 2 years ago from Rottherdam - NL. i like your hub, great sharing, i love the instructions. greeting from Hijama.

Virginia Kearney 2 years ago from United States. Aesta--glad to know this helped you. My class is form pdf, structured so that my students have to plan before they write, and then get feedback from peers before re-writing. Many of them don't like that process because they want to get it all done in one sitting, but after they have gone through this process for a semester, they begin to realize that stopping to organize their thoughts first often means that the writing goes much more quickly. In the end, it takes less time! Mary Norton 2 years ago from Ontario, Canada. Enjoyed reading your hub as it is really well written and very substantial. I need to rhetorical analysis, digest this information and personality quaid-e-azam essay, start applying this in my work. Thesis Outline? I often just write spontaneously, no outline, and shakespeare essays, I organize this after. Armed with these questions to ask as I write, maybe I can really put substance into my random thoughts.

Lloyd Jenkins 3 years ago. This was great information, it will help me in my English class this semester. Organization is key in writing a good summary and response. Virginia Kearney 3 years ago from United States. Organised Kaos--do you really live in Tasmania? That seems like a fairy tale place to me. Of course, as I write that, I realize that the places I've lived, Southern California, Texas and Florida may seem like fairy tale places to people in other parts of the world! Good luck on your college career. I went back to graduate school after 10 years of working and found that I enjoyed going to school so very much more than I had when I was younger. I actually enjoyed the rhetorical analysis outline chance to learn things.

As a professor, I really enjoy having students like yourself because their life experiences make their writing much more interesting. Actually, that reminds me that last semester I had a student from Australia who was older because he had been a professional Rugby player for several years before coming to the U.S. to go to shakespeare, college and play American football. The whole class enjoyed all of his experiences and I'm sure your classmates will enjoy yours too. Anne 3 years ago from Hobart, Tasmania. Australia.(The little bit broken off the thesis bottom of AUS) Thanks for a great hub. Buy? Just about to go back to college after 20 years and outline, am a little nervous about having forgotten this kinda stuff.

Will be following you too as I want to be able to refer at a later date, back to your instruction. Virginia Kearney 3 years ago from United States. How interesting Maddie--thanks for letting me know. My husband is how to in a, a scientist and I love doing technology and analysis outline, science papers with my class in the second semester. I will have to think about southwest airlines case research paper, doing some more topic ideas for science classes. I'm doing this for science. Anarkali Suits 4 years ago.

“Words can be like X-rays if you use them properly -- they’ll go through anything. You read and you’re pierced.” This page is a great method to connect to others. Analysis Thesis? Congratulations on a job well achieved. Civil? I am anticipating your next. Virginia Kearney 5 years ago from rhetorical analysis thesis outline, United States. B. Leekley--absolutely!

I'm so glad that you recognized that responsive reading doesn't just have to be to texts. Essay? Anything that provides us something to think about can be put into a responsive reading. You've reminded me that I need to add my own Hub which responded to a Harvard Study on the effect of going to 4th of July celebrations to my links. Brian Leekley 5 years ago from Kalamazoo, Michigan, USA. Thank you for this interesting and rhetorical analysis thesis outline, helpful hub. I have bookmarked it. I can foresee myself writing hubs that are responses to hubs that argue for a philosophical or political position. Virginia Kearney 5 years ago from United States. I'm glad! I'm just now grading my student's Summary, Analysis and Response essays and I'm so pleased that they have really understood how to my favourite personality in english, do this paper. I'm hoping my directions this semester have been clearer.

We did two days of thesis, peer editing, which I think helped. This paper is essays civil, similar to rhetorical analysis, the Reading Response paper, and both of form, these Hubs are are the very top in number of hits, so I think that many people have trouble on rhetorical analysis outline, these essays and the textbooks don't always describe them well. Many thanks Virginia..you made things a lot simpler for me! Virginia Kearney 5 years ago from United States. johnsdfd--good question. Yes--I should add that to the hub. You do a bibliographic entry in either mla or apa style at the top, then the shakespeare summary/analysis/response is below.

htodd 5 years ago from United States. Great post virginialynne..Thanks. Virginia Kearney 5 years ago from United States. Glad I helped you nico! My class is just starting on this essay now and so I was looking at my Hubviews and rhetorical analysis thesis outline, very surprised to find this one had over essay, 3,000!

I really published it for my own classes, but the rhetorical class I'm teaching now is the essays civil and moral first one that will use it. Guess there are a lot of other people out there needing help! Virginia Kearney 6 years ago from rhetorical analysis, United States. Thanks! I think that a lot of the instructions given for essays really don't help you know how to organize them. Airlines Analysis Paper? I've actually learned a lot about writing by trying to figure out how to teach other people!

Rose Clearfield 6 years ago from Milwaukee, Wisconsin. Well written. I like how you break everything down. Copyright 2017 HubPages Inc. and respective owners. Other product and company names shown may be trademarks of their respective owners. HubPages ® is a registered Service Mark of HubPages, Inc.

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Create your free Business Plan now. Make an investment-worthy business plan easily with our free template. Select a Industry Fill in the Form. Complete your Business Plan. Print and rhetorical thesis outline, Download For Free. Business Plans: Writing Guides, Downloadable Templates, and Samples. Updated February 15, 2017 by research, Legal Templates. 1. Free Business Plan Template Download. Are you an entrepreneur looking to download a free business plan? If so, you have come to the right place.

Legal Templates is happy to provide you with a hassle-free document downloads. Rhetorical Analysis Outline! Click the shakespeare buttons below to analysis thesis outline, download (1) a blank document, and my favourite in english easy, (2) a document that is filled in for you to reference. Related Business Documents: Click to View. What’s included in the blank template: In the rhetorical outline first download, you will find documents with all of the chapters, section titles, and section subtitles that you will need to successfully complete your plan. Shakespeare! Our first plan contains the 8 chapters of a basic business plan including: Chapter 1: Executive Summary: The executive summary provides investors with a general layout of your company. This chapter is essentially your hook to rhetorical outline, convince potential financiers that your model is worthy of their investment.

Chapter 2: Company and Financing: In this chapter, the goal is to outline the legal and operational structure of your company, financing requirements, the history behind the company, mission statement and the management team. If you are forming a corporation, be sure to include your Articles of Incorporation here. Write 5 Paragraph! Chapter 3: Products and Services: This section describes what products and/or services your business will sell (now and in the future), and how you will build, assemble and deliver them. It also offers a comparison of your company and your direct and indirect competitors. Chapter 4: Customers and Market Analysis: The customers and market analysis page indicates your target customer segments, what needs you are filling for them , and the latest trends among these consumers in terms of analysis thesis growth and behavior. Chapter 5: Marketing and Sales: The marketing and sales chapter allows you to describe how you will sell your product/service. Form Pdf! Particularly what are your company’s strategies for positioning, pricing, promotion and distribution. Rhetorical Thesis Outline! Chapter 6: Strategy and Implementation: This chapter will give you an opportunity to set the key milestones that help establish a timeline of progress towards your goals.

Additionally, it includes subsections like SWOT analysis, competitive edge, and strategic alliances. Chapters 7 + 8: Financial Plan, Sales Forecast, Financial Statements: In the final two chapters, entrepreneurs must define and expository essay, calculate the financial variables that will go into the creation/expansion of your idea, including its expenses, your anticipated sales forecast, personnel plan, cash flow assumptions, and more. If you are purchasing an existing company, you should also include the business purchase agreement in your plan. What’s included in rhetorical analysis, the template with sample text: In the second download, we give you a completed ice cream shop plan to reference. Essay Buy! Each section gives an example of what you should write. Our guide also includes example graphs and charts, so that you are aware of the types of financial calculations, plans, and forecasts that a plan should offer to attract investment.

For guidance on what you should include in your plan, and why, please reference our How to Write a Business Plan set of articles below. Downloading this small business plan comes at no cost, so feel free to start your download and rhetorical outline, get started. However, you should be aware that there are some pros and cons to essay, using free business templates, rather than using professional software or an experienced writer. Writing a business plan is a prerequisite to your company’s success. A solid plan is necessary to help found your company and ensure that your goals remain on track over time. Your plan can and will change as you encounter the unpredictable variables that come with starting your own company. If you have an existing company, crafting a solid plan is equally important if you’re hoping to attract investment and expand your company beyond the limits you’ve already reached. Your business strategy should account for rhetorical analysis thesis outline the next 3-5 years in advance, and cover every aspect of your industry, including the my favourite personality quaid-e-azam easy critical relation between marketing and rhetorical analysis thesis outline, sales to book pdf, your company’s finances.

Your plan should include the following sections before you submit it to investors. Click each accordion to read a how-to guide for each chapter: “How to Write a Business Plan” Table of thesis Contents: How to Write the Executive Summary. The executive summary contains all of the essential information about what makes your business strong and worthy of investment . It covers the major highlights of the rest of your plan’s chapters. The goal is to briefly tell your reader what your company will do, where you want to take it, and why your business idea will be successful.

If you are seeking financing, the and moral executive summary is outline your first opportunity to grab a potential investor’s interest. The executive summary will be the first chapter of your business plan, though it’s actually the last section that you should write . And Counsels! First, you’ll need to do heavy research to ensure that your plan is sound before you can write the executive summary. This section will be different depending on if you are an established business or a new startup. A startup company’s executive summary will need to be interesting and convincing to capture the rhetorical analysis attention of investors. And Counsels! Your company will lack the rhetorical thesis historical data and trends that existing companies are able to analysis research paper, provide, but there are strategies to mitigate these factors. First, you’ll need to briefly explain who you are, the background of your management team, and your reasoning behind starting a business in your chosen niche. Secondly, you’ll need to demonstrate that you’ve done quality research that supports how you’ve conceptualized your business. Investors know that talk is cheap – do you have the thesis outline data and airlines case analysis research, analysis to back up your claims? Even in a standard plan, the executive summary for an existing business has no set template, although there are several suggested guidelines that you can find around the web. We suggest the following basic template – feel free to add or subtract sections according to your own needs: Summary Management Team Products and Services Customers Marketing and Sales Financial Forecast Financing Requirements (optional)

Describe the purpose of the plan (e.g.; to analysis, raise a specific amount of debt financing to expand a store location) as well an overview of the company (name, location, company type, products sold, founder(s) and founding date). Describe the key milestones or objectives that you want to achieve with this business (these are the tangible results in which you use to prove success of the venture). This statement should be concise and to the point. Summarize the members of the management team, including highlights of their expertise and experience . Describe how each member contributes to essay buy, the success of the organization. Keep this section brief, as you will go into more detail in the Products and Services section. Products and Services. Describe the products and services you are providing and rhetorical analysis outline, who the competitors are within the industry . Keep this section brief, as you will go into more detail in the Products and Services section. Describe whom your customer groups are and whom your key customers are , as well as how you will market to essay, them.

Keep this section brief, as you will go into more detail in analysis thesis outline, the Market section. Describe briefly how you will market your product or service. Summarize the southwest analysis paper major points in the Marketing and analysis, Sales chapter, which may include market positioning, pricing, promotion, and distribution. Summarize the easy most important points from the Financial Plan section here. This should include your sales forecasts and projected expenses as well as the logic behind the rhetorical outline projections.

If you are a new company, describe when you expect to turn a profit . If you are an existing company, highlight past financial performance. 7. Financing Requirements (Optional) Summarize the amount of equity and/or debt financing that you are seeking, when you need it, the use of the funds, and when you expect to reach your next milestone event and/or start paying back the loan. Keep this at essay, an overview level , as you will go into more detail later on in other chapters. Note: This is a complex question that you cannot answer until you complete your plan, so it is highly recommended you work your way through the rhetorical analysis entire writing process first . In particular, complete the financial planning process before attacking this section.

Only then will you be able to identify the amount of money you will need to raise. With these sections fleshed out, you’ve finished your executive summary. How to form, Write the Company and Financing Chapter. The company and finance section of your plan is important, because introducing the management team is critical for both start-ups and established companies alike. Investors will use this information to gauge the future likelihood of success. Company and thesis, Financing Sections. Company Overview Management Team Required Funds (optional) Exit Strategy (optional) Mission Statement (optional) Company History (optional) Location and Facilities (optional) There are many variations and approaches on how to lay out the various components of a business plan.

Our approach for the company overview section is to provide the reader with the case company’s legal information, address and a brief description of the company’s history. Since there are follow up sections in this chapter that over rhetorical, go the company’s location and history in more detail, you will want to keep this short (2-3 sentences). A BRIEF PRIMER ON COMPANY TYPES. The optimal company type is best determined by expository essay, a credible Attorney. The primer below is meant only to explain the broad differences between the most common company types. A sole proprietorship, according to rhetorical thesis, the IRS: “A sole proprietor is someone who owns an unincorporated business by him or herself.” While the book report form pdf most simple to set up and rhetorical, the most common, there is a significant drawback: you will be personally liable for any obligations. So for example, if you sell someone a cupcake and they sue you because they found a hair in it, and you lose in court, the creditors can legally go after your personal possessions – such as the roof over your head.

A partnership, according to the IRS: “A partnership is the relationship existing between two or more persons who join to essay, carry on a trade or business. Analysis! Each person contributes money, property, labor or skill, and expects to pdf, share in the profits and losses of the company.” A partnership has certain advantages compared to rhetorical analysis outline, a LLC, such as not needing to essays, file formation documents when setting up a partnership, and not needing to file dissolution documents if dissolving the partnership. However, similar to sole proprietorships, partners in a partnership have unlimited liability for the company’s debts and liabilities. Limited Liability Partnerships (LLPs) LLPs are different from traditional partnerships in that there are two classes of partners: (1) General partners that have full management and control but also full personal liability and (2) Limited partners that have no personal liability beyond their investment in the partnership interest. Limited partners are often times “silent partners” that wish to invest in the venture but limit their exposure to liability. A corporation is a separate legal entity owned by shareholders. A corporation is commonplace for businesses that anticipate seeking venture capital financing. The downside to a corporation is the problem of “double taxation” since the corporation’s profits is analysis taxed at the corporate level, and then any dividends distributed to shareholders are then taxed again at the personal level. You can elect a special tax status with the IRS to have your corporation not be taxed at the corporate level (instead, it would be taxed as a pass-through entity).

Some of the drawbacks include not being able to have more than 100 shareholders , and not being able to have non-US citizens/residents. A popular choice among many small businesses , a LLC limits the member’s personal liability and only taxes profits at how to write in a essay, the individual level (acts as a pass-through entity). Describe the rhetorical analysis type of company you plan to open, along with the registered name you plan to use. Explain your rationale – for example, if you are starting a company where you plan on seeking venture capital financing, then you will want to start a C-Corporation as majority of write a conclusion 5 paragraph essay VCs will insist on this legal structure. If you have a home office/no dedicated business address. Include your current office setup and your future office plans once your company expands, if applicable. For start-ups, and especially those seeking financing, the Management Team section is especially critical.

With the lack of history, there is little investors can go by to gauge the future success of a venture. The question lenders and investors will ask: Why should we trust your team with our money? You must demonstrate your team’s ability to thesis outline, execute on the stated goals. To accomplish this, you should highlight: Background of each member of the management team (education, relevant work experience, etc.) Roles and responsibilities within the company. Tip: Don’t include details about members of the Management Team that are not relevant to the reader. Everything presented should reinforce why your team is the right team to book report pdf, execute on rhetorical, the company’s vision. If you have an established business the information you want to essay, present is the same. Keep in mind, however, that you also want to demonstrate that your team has the capability to manage growth of the company.

As a company grows from rhetorical outline start-up to established business, the management team must also change. Personality Quaid-e-azam Essay In English Easy! They must be able to manage employees, institute standardized systems, and analysis outline, ensure the business’s ability to analysis, scale operations while keeping profitability stable. If you already have a Board of Directors and/or Advisory Board, list these individuals and a brief description. In a publically trading company the Board of Directors is rhetorical elected by the shareholders and is the highest authority in the management of the personality company. For our purposes (context of a private company that is most likely a startup or small but growing business), a Board of Directors is comprised of rhetorical outline investor(s), founder(s), CEO and independent board member(s) who have substantial business and industry experience. A Board of book report Director’s typical responsibility is to analysis thesis, set broad policies for the company, determine compensation for company management, and approve annual budgets. An advisory board is a group of business leaders that can help guide your company and provides it with assistance when needed. Choose individuals with knowledge in your industry and civil, are willing to thesis outline, play a role in your company . While some advisors are compensated, it comes down to a case-by-case basis, frequently depending on how much time the member is committed to your company. Tips on southwest analysis research, building your Advisory Board: Choose a well-respected and well-known individual as the first member of your Advisory Board. This will help you to recruit other members of the Board.

Choose individuals that have strengths and relationships your business will need. As your business evolves, so will the members of rhetorical outline your Advisory Board. Feel free to shake up the line up over buy, time. In this section you will tell the rhetorical outline reader how much money you need to raise, what you are going to use it for, and how you got to the requested amount. Important note: This is report a complex question that you cannot answer until you complete your plan, so it is rhetorical analysis thesis highly recommended you work your way through the entire writing process and in particular, complete the financial planning process.

Only then will you be able to identify the amount of money you will need to raise. There are two primary financing options: equity and a conclusion in a, debt. The primary difference between equity and debt financing is that debt financing is essentially a loan that is backed by rhetorical analysis thesis, your assets or via a personal guarantee. If your company is essays and moral already in rhetorical, existence and essays and counsels civil, has trading history, then you may also secure a loan off of rhetorical thesis your receivables. In contrast, equity financing is airlines case paper essentially you exchanging a stake in your company for a specific sum of money from an investor . Therefore, the amount you are able to raise from rhetorical investors comes down to how much they value your company. There are three fundamental questions every savvy investor will ask you: Cool idea, how do you make money with it? How much money do you need, and why and when?

What do you think your company is worth? If you are seeking financing (regardless of book form pdf its equity or debt), that most likely means that your financial model shows your company taking a loss in analysis outline, the initial stages, followed by break-even and subsequent profitability. Form! The money you are seeking to raise will simply allow you to analysis thesis, have enough cash to cover the initial period where you will be taking a loss so that you can eventually make a profit. This is a simplification; you may be raising money to further grow your company, which may already be profitable. Or you might use the financing to essays, get your product to rhetorical analysis thesis, the next stage in its product development lifecycle (i.e.; milestone event).

But the general concept is the same; the investment you are seeking bolsters your company’s cash position , allowing it to grow revenue and/or profitability. Cool idea, how do you make money with it? / How much money do you need, and expository, why and rhetorical thesis outline, when? The financial statements provide the answer to the first two questions (which is southwest research paper why we recommend you complete your plan first). To answer how much money you need, analyze the cash flow statement to determine the rhetorical thesis cumulative cash flow. The lowest point on this curve will tell you what your maximum financing needs are , and at what point in southwest case research paper, time. What do you think your company is worth?

The third question is much harder to answer, especially for a new company. At the end of the day it really comes down to rhetorical thesis, what an investor thinks your company is worth (which is more art than science). However, there are three popular methods of valuing a company that can help you come up with a valuation to facilitate the negotiation. Cost approach (asset based approach) The cost approach seeks to determine a company’s value by analyzing the market value of its assets. In other words, in this approach the book report company is worth the sum of rhetorical analysis thesis outline all its assets if they were to be liquidated . This approach may be appropriate for some industries such as real estate where the asset value may actually be worth more than the shakespeare essays going concern value (present value of rhetorical analysis outline future cash flows generated by the asset). However, for book form many companies the rhetorical thesis value of its branding and southwest airlines case analysis, reputation, along with its ability to generate profits, will exceed the value of its assets. The market approach seeks to determine a company’s value by analyzing recent sales of rhetorical thesis similar assets, with the theory that valuations of form similar companies can serve as a good proxy. This is a common approach in the real estate industry. The income approach seeks to rhetorical analysis outline, determine a company’s value by using its expected profit over time and a conclusion 5 paragraph essay, then placing a value on that future stream of income in today’s terms . Since there is inherent uncertainty with a future stream of rhetorical analysis income, there are numerous ways to discount that expected income to account for risk.

Now you have all the pieces to complete the book report form pdf equation. You have the amount of money you need by looking at cumulative cash flow. You also have an idea of thesis outline how much money your company will be worth. Equation to determine how much equity you should offer: Equity to offer = Company Valuation / Money needed. If raising debt, you are not exchanging equity for cash. Instead, you should focus on the loan’s interest rate and payment schedule. And Moral! Make sure you will be turning a profit that is both large enough and soon enough to ensure there is rhetorical analysis thesis outline no delinquency on servicing the loan. For equity financing, answer the following: Investment amount needed When you need it How much time it will buy you / When you expect to shakespeare essays, turn a profit or get to the next milestone event % of equity offered and at what company valuation (you may wish to keep exact figures vague in outline, order to further negotiate) Exit strategy. For debt financing, answer the following:

Loan amount needed When you need it When you will be able to how to a conclusion in a 5 paragraph essay, pay back the loan The amount and analysis thesis, frequency of loan payments. In addition to book report pdf, the information above, you should also summarize how you plan to use the rhetorical analysis thesis outline funds. In English! The level of detail should be at a high level ; if the investor or lender wants to rhetorical analysis, see expenses in more detail that will be available in the Appendix within the Profit/Loss statement. Construction of case analysis paper new kitchen: Kitchen remodeling, March 1, 2014, $25,000 Kitchen hardware, April 1, 2014, $50,000 Total Loan Amount: $75,000. If based on your financial model you anticipate relatively small yet variable expenses month to month, a line of outline credit may be a good choice.

With a line of credit you draw upon it when you require the funds and expository buy, pay interest immediately on the money as it is rhetorical analysis borrowed. Airlines Case Research! It works very similarly to a credit card in that you typically have a pre-set limit to how much you can borrow, the major exception that since you may be able to secure the rhetorical analysis outline line of credit with assets, you may be able to get better terms. In the Quick Start Guide we briefly went over expository essay buy, the different strategies available and analysis, how thinking about your company’s eventual exit will help shape your business model. It’s recommended you review the Quick Start guide and practice that exercise. Depending on your company, there are various exit strategies available, including: Selling your business Passing it down through the family Taking the pdf company public (IPO) Liquidation. If you are seeking equity financing, then your investors will pay close attention to this section. Angel investors and VCs demand a large return on rhetorical analysis thesis outline, their investment since they are taking a large risk by book report form, investing into your company. Therefore, you need to analysis thesis, include detailed information on how you intend to sell the company or take it public. Demonstrating a large market opportunity. If investors are going to take a big risk, they demand a big return.

You need to my favourite personality in english easy, demonstrate your business has the potential to either take substantial market share from an incumbent competitor, or create a new market. Investors like to be in hot, growing industries such as biotechnology, mobile e-commerce and healthcare. These are all industries that have huge upside growth potential and ones that investors are more inclined to invest in. Solving a larger company’s problem. If your exit strategy is to sell your company to a larger company, then identify how your company’s product solves that larger company’s stated problems and/or goals. For example, Apple’s mapping software is playing catch-up to Google Maps. If your company can help Apple improve its software, your company would become an attractive acquisition target. The mission statement reflects the core purpose and vision of the rhetorical thesis outline company. It’s a statement your employees and essay buy, customers can get behind. Some tips on writing a well-crafted mission statement: Keep it short.

1-2 sentences max. Don’t use “fluff” words. Make the analysis thesis statement mean something. A mission statement, if done well, should encapsulate both what the company does (what it sells) as well as the culture/vision/purpose. Examples of Fortune 500 firms that really get it right: A. Write A Conclusion Essay! BRISTOL-MYERS SQUIBB COMPANY (PHARMACEUTICALS) Mission Statement: “To discover, develop and deliver innovative medicines that help patients prevail over serious diseases.” Why it’s great: The keywords “discover, develop and thesis outline, deliver” demonstrate the company’s capability to in delivering an end-to-end solution. Buy! By using the words “innovate” and “prevail over serious diseases” it serves as a rallying call for their thousands of employees that what they are doing is analysis outline (1) cutting edge and (2) has a higher purpose then themselves. Mission statement: “ We will be the easiest pharmacy retailer for write essay customers to use.” Why it’s great: In one short sentence, the company has managed to rhetorical analysis thesis outline, (1) describe what it sells (2) how it will win in the marketplace.

It is a pharmacy retailer and it will solely focus on making itself easier for the customer to use (that could mean so many things, such as innovating online to airlines case research paper, fulfill prescriptions to improved customer service within their stores). Example of poorly written mission statements. A. FORTUNE 500 FOOD AND BEVERAGE COMPANY. Mission statement: “ The Company’s primary objective is to thesis outline, maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the shakespeare highest ethical standards.” Why it’s horrible: It does not serve as a rallying call for employees, suppliers, or partners. Its objectives are obvious (what company does not want to rhetorical thesis, maximize value) and borderline absurd (are there companies that do not want to adhere to local and federal laws)?

Lastly, it does not mention what the buy company actually does. B. FORTUNE 500 VEHICLE PARTS SUPPLIER. Mission Statement: “ We are committed to attracting, developing, and keeping a diverse work force that reflects the rhetorical analysis thesis outline nature of our global business.” Why its horrible: While a diverse workforce is certainly not a bad thing, only stating that as the company’s mission statement is ineffective, lacks direction or focus, and completely misses the point of having a mission statement. This is predominately for businesses that have previous trading history, but can also be used by research, new companies that want to highlight relevant history on how the company came to existence, work completed to date, milestones achieved, etc. Some information you may want to thesis, include:

Start date First location First product/service Significant milestones/events. Reminder: keep in mind that there is no set rule as to the level of detail you want to include. This is dictated by the relevancy of the information to the reader and how this information helps strengthen your plan’s ability to build credibility for my favourite in english easy your company. Every company is made of milestones. Milestones for a business are achievements that demonstrate the business is on the right track. They are best when quantifiable and measureable. For example, achieving a working prototype of your product, or getting to break-even, are both huge milestones that showcase your ability to execute and reduces subsequent risk of your company. Key concept: The more uncertainty that you can take off from the table, the thesis better valuation you can get for your business. For businesses that have a retail or manufacturing component, this is an important section of your plan. Information you may want to include:

Size (e.g.; in sq. ft.) Location/Address Other notable facts, such as equipment at the facility. Location is important for a large number of shakespeare essays retail businesses, whether you are a restaurant or purveyor of analysis consumer products. If possible, provide statistics about the retail location you have chosen or are planning to choose. Describe the lease terms you are able to secure, and if there are any laws that protect the my favourite quaid-e-azam in english easy lessee from unreasonable price increases. You can read a detailed article about what to look for in a lease agreement here. Provide detailed information on the manufacturing facilities. For example, your operation may require a reliable source of rhetorical electricity and water. Describe how the facility provides the expository essay business with these resources.

If the analysis outline facility is pre-existing equipment or structures that can be leveraged, make mention of that. Location can be an important aspect of your business even if you are not in retail or manufacturing. For example, you might want to open your software company in Silicon Valley as that provides a competitive advantage from an employee recruitment and fundraising perspective. If you operate out of essays a home office. Describe your future expansion plans, including expected date of expansion. Upon completing these sections, you will then be finished with the company and financing section of your business plan. Writing the Products and Services Chapter. The products and services chapter of your business plan should be written clearly and rhetorical analysis thesis outline, descriptively, to help give investors a comprehensive understanding of the and counsels civil bread and butter of your business. Your products and services section should include the following sections. Products and Services Chapter Sections.

Products and Services Competitors Sourcing and Fulfillment (optional) Technology (optional) Intellectual Property (optional) Future Products and analysis outline, Services (optional) Your products and expository essay buy, services are the rhetorical thesis lifeblood of your business – it’s what your customers need, and if you get this right, everything else will follow . Book Form! Commonly referred to as “product lift”, which essentially means getting the secret sauce working. It means that customers want to buy your product/service, and you are filling a need that was previously not satisfied. Thinking in rhetorical thesis, terms of benefits vs. features. What is the pdf consumer really buying?

For example, a person buying a Rolex watch is not only buying a device to tell time, but the prestige and status that comes with a luxury product. Think about what end benefit your product/service delivers. Of course, the functional aspects of your product/service are also important. Depending on what you are going to rhetorical analysis, sell, think through the features it will provide, packaging, design, branding, quality, and other aspects that help position and/or differentiate it from competing products/services. You may have heard the business adage that acquiring a new customer is indefinitely more expensive then keeping an existing customer. Buy! One of the thesis reasons this is true is the potential to sell additional add-ons, upgrades and substitute products/services to existing customers . Think about personality quaid-e-azam in english easy how you can drive incremental revenue. Whether it’s via subscriptions, repeat business, or annual contracts, you may be providing products/services that generate a recurring revenue stream. This is a good thing, because (1) your revenue can be more predictable and stable (2) you are maximizing earning potential . Think how you can generate recurring revenue, which is expressed with a metric called Lifetime Value per rhetorical thesis customer. You will complete the price you want to set your products/services in the Financial Plan chapter, and we also have a section for you to describe your pricing strategy; however it is essays advisable to start thinking about how you want to price your products/services. Competitive analysis is an extremely useful tool and rhetorical thesis, one that should be revisited often as the competitive landscape changes over time.

It starts with competitive analysis. Background (location, history, ownership) Financials (revenue, profitability) Products (product line, services, patents, licenses) Marketing (channels used and budget, pricing, alliances/affiliates) Personnel (headcount, notable executives, compensation, job openings) Market share Strengths, Weaknesses. Tips on how to perform competitive analysis. The Internet makes this much easier then in days past. Some ideas:

Google search using keywords that your customers would use to report pdf, find you Look up industry association websites Look up directories such as Yahoo or Crunchbase Use Indeed.com to find your competitor’s job openings Competitor’s websites Find your competitor’s management team members on LinkedIn. Not only thesis, do you have to worry about current competitors you can see, but you have to be vigilant and essays and counsels civil and moral, be on the lookout for new entrants. For example, a company that already sells to thesis outline, your customer base may see your industry as a logical next step. You should consider the likelihood of new entrants high if: The industry sees high margins (its super profitable) There is unmet demand (more customers then suppliers) There are no major barriers to essays, entry (does not take much to start competing) There is future growth potential (such as mobile apps)

Much of this is common sense – if you see a market opportunity that no one is competing in yet, don’t expect that you will be alone for long. Sourcing is simply the outline process of procuring goods and services from my favourite personality quaid-e-azam essay in english easy suppliers that are required for your company to make its products or deliver its service. Some things to consider when choosing and managing your suppliers: Cost: This is an obvious one – the lower the price, the higher your profit margins will be. Payment terms: The longer you have to pay your suppliers, the more working capital you have on hand.

Reliability: You must consider how reliable your suppliers are and what would happen to rhetorical analysis outline, your ability to my favourite personality easy, operate if they cannot deliver. Scalability: As your business expands, will your suppliers be able to meet your needs? Fulfillment is simply the process of how your company delivers its products/services, from point of sale to delivery. There are several popular fulfillment options: Engineer to order: the product is designed and rhetorical analysis, built to customer specifications (e.g.; large construction projects) Build to order: the product’s design is standardized but manufacture of final product is based off of expository buy customer specifications (e.g.; aircraft and yachts) Assemble to order: the product is assembled to the customer’s specifications using pre-fabricated components (e.g.; Chipotles burritos, Dell computers) Make to stock: the product is analysis thesis outline manufactured in quantity based on expected sales of the product (e.g.; retailers) If you are going to be selling physical products and report, expect to hold inventory, then you should pay very close attention to how you forecast the rhetorical analysis thesis outline amount of essays civil inventory you need to meet your projected sales. Too little inventory and you may not be able to meet demand. Too much inventory and you tie up all of analysis thesis outline your cash on excess inventory.

Some key points: Have accurate sales forecasts. Use historical sales data if you have it, and make sure you account for seasonality. Have accurate inventory tracking. Use bar code scanning or equivalent to ensure there are no data entry errors.

Utilize inventory management software. Quaid-e-azam Essay! QuickBooks, Sage, and a plethora of other vendors provide a cloud-based solution for you to manage and maximize your inventory levels. Technology in today’s business environment is becoming more and more important and serves as a source of analysis thesis competitive advantage. Take Wal-Mart or FedEx as two examples of companies that provide services (low-cost products and shipping), but utilize technology as a critical means of and moral delivering those services. Wal-Mart uses a sophisticated supply chain management IT system to analysis thesis, ensure its low prices. FedEx uses technology to optimize delivery routes and times, which enables it to ship to practically every corner of the personality quaid-e-azam essay in english globe, seamlessly and with very low error rates. Think about how technology plays a part in your business and if it is critical to your business operations. If technology is critical to your business operations, then you must think about your disaster preparedness and contingency planning . Depending on your business, you may want to create back-up copies of data and rhetorical thesis, software, routine security checks, and securing physical assets.

What would happen if you lost access to the technology? Think about alternatives that you could utilize. For example, if you license a piece of book pdf software and later down the road decide that the thesis outline cost is too high, is book report form there a competitor who can license you an alternative? If you have exclusive rights to rhetorical analysis thesis, a technology, either through a patent or through an exclusive license agreement, this is a great competitive advantage and one that you will want to report form, describe in outline, detail. There are two types of intellectual property that may be applicable to a business: industrial property (such as patents and trademarks), and copyright (such as novels and movies). If you have intellectual property that you want to protect, it is advisable that you seek the professional advice of a good Patent/IP Attorney , since this is essays and counsels and moral a great way to provide a barrier to entry for your business. Intellectual property type 1: Industry property. These include inventions (patents), trademarks and industrial designs (trade secrets, trade dress).

If you have any proprietary process or technology then it is recommended that you apply for a patent to protect your invention. Rhetorical Analysis Thesis! You should apply for a trademark for your company name and logo as well. Intellectual property type 2: copyright. These include literary and analysis, artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. In 2011, counterfeit copyrighted and trademarked goods were a $600 billion dollar industry worldwide. Enforcing your intellectual property may be feasible from a legal point of view, but many times is not practical in practice. For example, Microsoft cannot possibly prosecute every single instance where its popular operating systems are copied and downloaded. IP and your employees and contractors.

It is just as important to secure your intellectual property in relation to your employees and contractors. Everyone should be required to rhetorical outline, sign an invention assignment agreement, which basically states that the company owns all works produced while contracted by the company. In addition, you may consider handing out serialized notebooks for employees to use , so that if there is ever a conflict as to whom owns a piece of intellectual property, there is a physical record. If you have future products and services planned, it is a good idea to describe the product roadmap and strategy behind it . A key concept is that of shakespeare product lifecycle, which describes the analysis outline stages of the life of a product. During this phase, your product will incur heavy promotional costs as you get the word out. You may discount the price of the airlines paper product to rhetorical thesis, encourage new customers. During this phase, you may focus on essays and counsels and moral, expanding your product to new segments in the marketplace, and expand the product line (for example, with new colors or other variations). During this phase, you are enjoying the fruits of your labor. You may add new features to your product to stay competitive and to further differentiate your product from competitors.

Marketing spend for your product starts to dissipate as sales of your product are in steady decline. After including all of this information, you’ll have completed the products and services chapter. Writing the rhetorical analysis outline Customers and Market Analysis Chapter. The customers and market analysis chapter will give you an opportunity to essay buy, describe what your customer segments are, what needs you are filling for them, and how these groups of customers are trending in outline, terms of essays and counsels and moral growth and behavior. This chapter also includes any regulatory restrictions specific to your industry. Customers and Market Analysis Sections. Market Overview Market Needs Market Trends (optional) Market Growth (optional) Industry Analysis (optional) Key Customers (optional)

In the market overview section you are going to calculate the total market (referred to as Total Addressable Market) for your products, and then the thesis segment of essay that market your business can capture. Total addressable market can be thought of in several distinct levels. At the highest level is an estimate of the total market given 100% saturation. Another way of looking at this is what would be the total market if one company had 100% market share. Once you have the analysis thesis outline total addressable market, then you can estimate what percentage of this you can realistically capture. This, of course, is much harder to civil, predict with accuracy. So the important thing to remember is to utilize strong sources for your assumptions. For example, lets say you plan to open a high-end steakhouse in analysis outline, downtown Miami. To calculate your total addressable market, you might count how many high-end restaurants are in buy, the downtown area and research the rhetorical analysis thesis average annual sales for each restaurant. Then multiply the two to get the total sales for all high-end restaurants.

This would be your total addressable market. Using the example above, we can then drill down to the next level and determine what percentage of the market you can realistically capture. You might assume that you will take an equal share of the southwest research market, thereby decreasing all other competitor’s shares in the market. Or you might offer cheaper prices, which you assume would take a larger percent of the market. Whatever your assumption, make sure it is well documented and logical. To obtain jaw-dropping product-lift you must solve a difficult and painful problem for the customer. And if there are competitors, you must solve the problem better than them, and enough so that customers are willing to switch to your company. Describe what problem your product is solving. If you are targeting multiple customer segments, make sure you go into detail on how your product serves each customer segment.

Describe how your solution better solves customer’s pain points then your competitors. We as consumers are inherently lazy. We do not want to go through the time and cost of switching from one company’s product/services unless it is compelling enough, which is dependent on the switching cost. For example, there is virtually no cost to switch from Coke to Pepsi. On the thesis outline other hand, there is high switching cost associated with migrating from a Mac to a PC. Essays! To overcome this problem, describe how your product either is able to rhetorical, overcome customer’s inherent adversity towards switching products, or if your product is able to reach new customers and my favourite essay in english easy, bypass switching costs altogether (in other words, instead of taking customers away from your competitors, you are creating a new market for your products). Understanding market trends at the macro level is analysis outline critical for various aspects of your business. A growing or shrinking market is described in more detail in the market growth section. How To A Conclusion 5 Paragraph! Below are some of the other factors that will affect market trends: The overall economy has a disproportionate effect on some businesses. Thesis Outline! For example, dog-walking services usually see a decline in form pdf, sales as households reduce spending on rhetorical thesis outline, non-essential purchases.

Government regulations and shakespeare, policies can completely alter an industry, so it is imperative that you are up to date on upcoming changes. For example, the Jobs Act of 2012 allowed for the first time non-accredited investors to participate in private placement of securities. This in turn has created a new market for crowd-funding websites to emerge to connect startups with all types of investors. You may be in an industry where political conditions have an impact on rhetorical analysis outline, the bottom line. For example, if you count the Dept. of Defense as one of your clients, then the across-the-board budget cuts (i.e.; Sequestration in the Budget Control Act of 2011) would surely have a negative effect on your business. If you build your business on top of a technology platform that will soon be replaced with a more cost affordable, powerful, and easier to use technology, then that will surely put you in form, a less advantageous position. Knowing technology trends is valuable in ensuring you are gaining a competitive advantage through the rhetorical analysis thesis outline use of technology. Your customers may change their sensitivity to price depending on a variety of factors, including competition, macroeconomic conditions, and changing consumer tastes. Keeping an expository eye on this trend will ensure you optimize your pricing strategy. Market growth, mathematically, is simply measuring the analysis thesis change in market size from one time period to the next (usually in years). So if the southwest case research paper market in the first year was $100 million and $150 million the second year, then the market can be said to have grown by 50%.

You will find that measuring market growth using historical market size data is much easier then forecasting market growth. Utilize publically available data sources, trade publications, market research firms, and government agencies to find much of this research. Being able to demonstrate a market is growing is obviously important – for example, the market for Blackberry accessories is clearly a declining market. Most investors and lenders will not want to see a new business chase after dwindling customers. On the other hand, the market for analysis Apple and civil and moral, Samsung phone accessories have seen great growth and will continue to rhetorical thesis outline, grow as those companies continue to add new customers. Your industry is defined as the group of essay companies that are related to rhetorical thesis outline, you in terms of what you sell/how you derive your revenue. For example, Ford and Nissan are both in the automotive industry. Ford and Nissan’s market (i.e.; customers) would be the end consumers who buy their cars. You will want to describe your industry name/classification (SIC/NAICS Code), which can be found on the Dept. of Labor website. Understanding your industry’s dynamics is imperative to knowing it’s profit potential and attractiveness. A popular framework for and counsels civil conducting industry analysis is Porter’s five forces analysis, which analyzes an rhetorical analysis industry’s competitiveness (and therefore attractiveness).

By performing this analysis you will have a clear picture of your competitors and how your company fits within the competitive landscape. If your industry has low barriers to in a essay, entry and low switching costs, then expect increased competition, as there is little standing in the way for new entrants to enter the market and rhetorical analysis outline, compete. If your industry is supplied by very few suppliers with little alternative but to source from those suppliers, then expect downward pressure on your margins. If your industry only has a small number of book buyers, or there are many alternative products to choose from, then expect downward pressure on your margins. If there are many substitute products in rhetorical analysis, your industry and essay buy, the switching costs between them are low, then expect substantial competition. An industry is very competitive if there are many competitors about the same size, there is rhetorical analysis little differentiation between competitor’s products, and it is essay in english easy mature with little growth (so the only way to grow is to take a competitor’s market share).

Although your product may cater to many different sets of customers, you want to focus on a select group that will be the rhetorical outline most likely to essays, purchase your product/service and account for the lion’s share of rhetorical analysis thesis outline your company’s revenue. For many businesses, you will soon realize that a large portion of 5 paragraph essay your revenue comes from rhetorical analysis thesis a small percentage of your customers. For example, Starbucks may realize their key customers are white-collar business types that purchase a cup of coffee every day, versus the essays civil and moral student type that comes in once a month. When you can name your key customers. If you are in a business where volumes are low and prices are high, then you should be able to name your key customers individually. In this case, you should describe in rhetorical outline, detail your relationship with each of them separately. If you’ve filled out this chapter, congratulations. Doing market research and essay buy, customer analysis is a complicated and time consuming task. Time to move on to the next chapter!

Writing the Marketing and Sales Chapter. The marketing and sales chapter gives you an rhetorical thesis opportunity to describe how you will manage your sales force and what sales activities they will conduct in order to close sales. Overview Positioning Pricing Promotion Distribution. In this section, summarize your marketing plan, being sure to include: Positioning: Are you going to be the lowest cost provider or provide a differentiated product? Pricing: How will you price your products/services?

Promotion: How will your market your products/services? Distribution: Where will your product/services be available? Tip: It will be easier to write this section after you complete the subsequent sections as the overview section summarizes key findings from the other section. Keep this section at the summary-level, as you will go into further detail in the subsequent sections. Describe how you position your company within the competitive landscape. Will you compete on form pdf, price, or will you differentiate your offering and thesis outline, stand out from your peers? For example, Wal-Mart positions itself as the low-cost provider in how to a conclusion essay, an industry, while Apple designs premium products to reach the luxury end of the market. Provide your product/service at the cheapest price point in the marketplace. Rhetorical Thesis! There are three primary ways to achieve this:

Economies of how to a conclusion essay Scale: For example, being able to turn more tables in a restaurant or produce more widgets in a factory. The more you are able to produce from your asset, the cheaper it becomes. It will also be harder for your competitors to enter the market since you have fixed assets and experience that requires a large investment. Analysis Thesis Outline! Low operating costs: Keeping costs down across all aspects of the business, including: Standardization: Limited customization Outsourcing: Outsourcing labor to low cost production centers Thrift: Limiting advertising and RD spend Optimized supply-chain: By lowering inventory and negotiating with suppliers, companies can substantially improve their profitability and cash flow. Making your product/service unique by targeting a specific segment of the market is a compelling strategy, especially if: Your customers are not price sensitive The market is competitive Your are targeting a specific niche You can provide a product/service that is not easily copied.

You can also achieve differentiation through branding and expository essay buy, marketing – for example, Starbucks sells premium coffee at a premium price point, primarily through the thesis strength of their branding and personality quaid-e-azam easy, not through the taste of their coffee. Determining the optimal price for your products/services will require you to think through several factors: If you are going shooting for rhetorical analysis thesis outline the low cost provider strategy, then you will want to quaid-e-azam essay easy, price yourself accordingly. Likewise, if you are going for the luxury end of the rhetorical thesis outline market, then a higher price is often times a proxy for quality. How price sensitive are your customers? If your customers are making their purchase decision primarily based on price, then you will want to be sensitive to this. The price you set must be high enough to over your costs so you can turn a profit. Southwest Analysis Research! There are, of course, exceptions. Rhetorical Thesis Outline! For example, you might want to achieve economies of scale by expository, maximizing units sold, or you might be maximizing revenue to outline, achieve dominant market share. There may be regulatory/legal constraints on book report pdf, how much you can charge. Rhetorical Analysis Thesis Outline! For example, payday loan vendors are restricted in expository essay, how much they can charge their customers.

Looking at what your competitors charge can give you a understanding of what current customers are accustomed to paying and rhetorical thesis, will likely be willing to pay for your products/services. There are price points that consumers are psychologically more accustomed to, such as amounts ending in expository buy, .99 or .95. In this section, you move from describing your marketing plan onto how you will convey your marketing message to analysis thesis outline, your intended audience. What marketing channels will you utilize to reach your target customers? Depending on your business, traditional media may be an how to 5 paragraph important component of analysis thesis outline your complete marketing toolbox. These would include television, radio, billboards, flyers, etc.

In today’s environment few companies can afford not to have a strong online presence. There are a myriad of options available. Each marketing channel must be carefully measured for effectiveness, as online marketing can quickly add up and essays, consume a small business’s entire marketing budget. A website is a key component of your digital marketing efforts as it will be the destination in which your online leads will first visit. Some online marketing options include: Search engines (i.e.; Google, Bing) Directories (Yelp, Angies List) Daily deals (Groupon) Email marketing Social media (Facebook, Twitter) Word of mouth marketing is by far the most profitable and powerful marketing channel available to any business. Rhetorical Thesis! New customers that are referred to your business are more likely to purchase and more likely to continue referring your company.

There are ways to boost word of book pdf mouth marketing, especially with the advent of thesis outline social media. In English Easy! For example, asking a satisfied customer to analysis thesis, like your business on Yelp and Facebook will potentially reach hundreds of their contacts, all with one click. Integrating social media into your word of mouth marketing strategy is invaluable for every business. Blogging/Becoming a subject matter expert. Having a leading voice in your industry will help your business gain credibility from personality quaid-e-azam essay in english easy customers, suppliers, partners and competitors. You can start by analysis, participating on public forums and southwest case, blogs related to your business and analysis thesis, adapting the adage “give more to get more”. How will your products be available? On one end of the my favourite quaid-e-azam essay in english easy spectrum is direct marketing, whereby you sell directly to your customers. Or if you manufacture your products, you might sell through distributors, who in analysis thesis outline, turn sell to retailers, who in turn sell to consumers.

Three common models: Product is stocked in mass-market distribution channels. Examples include soft drinks, magazines, etc. Product is a conclusion in a specialized and analysis thesis, sold through specialized channels. Examples include nautical computers and tooling/machinery. Product is book form only sold through an exclusive channel. Examples include luxury products such as high-end motorcycles or designer handbags. The Internet presents an unparalleled opportunity to rhetorical analysis thesis, reach customers directly, as well as working with online channel partners to shakespeare, reach and sell to customers. Writing the Strategy and Implementation Chapter. The strategy and implementation chapter will give you an opportunity to rhetorical, define the key milestones that mark meaningful progress towards your goals. It also includes sections that further elaborate on a conclusion 5 paragraph essay, your competitors.

Strategy and Implementation Sections. Milestones SWOT Analysis (optional) Competitive Edge (optional) Strategic Alliances (optional) Milestones are the thesis key events that demonstrate progress is being made , such as completing the book report company’s first prototype or breaking even. These provide a tangible way to measure the success of the business venture. Milestones are so incredibly important to a business yet are one of those things that can be easily overlooked. Why are milestones so important? Because they are a way to measure meaningful progress of a company that in effect, makes that company less risky (and therefore more valuable).

A new company has an extremely high-risk profile – but as it meets tangible milestones, such as completing a prototype or breaking even, the company’s risk decreases. It becomes more apparent that the venture will succeed. Investors and lenders will be looking at what milestones your company has reached in order to create a fair valuation. Milestones might include: Assembling company team First working prototype Filing/receiving patent or other IP Securing physical location for store First paying customer Breaking even Turning a profit* *If you can demonstrate not only turning a profit, but also sustaining that profit, then that is a huge milestone.

SWOT Analysis is analysis outline a useful technique for understanding your company’s strengths and my favourite essay in english easy, weaknesses , while identifying both the opportunities open to your business and analysis thesis outline, the threats it faces. Strengths and Weaknesses refer to essays, internal factors in analysis thesis outline, your company, such as: Employees and staff Physical assets such as equipment and facilities Financial assets. Opportunities and Threats refer to external factors facing your company, such as: Market trends Regulatory and legal Macroeconomic conditions Competitors. Competitive edge can be bucketed into four primary areas: cost, differentiation, innovation and operational effectiveness.

Are you providing a product/service at form, a lower cost then your competitors? This is a straightforward competitive edge that is very difficult to deliver. Providing the lowest cost may require operating on razor thin profit margins or heavy investment in rhetorical thesis, fixed costs in order to achieve economies of scale. Are you providing a product/service that your competitors are not offering or cannot offer? This is a common strategy whereby you provide differentiated value in order to better serve customers and/or reach a portion of the market that may be under-served.

Are you leapfrogging your competition and providing a notably superior or new product/service? Popularized by the book “Blue Ocean Strategy”, creating new demand in an uncontested market space is a powerful business strategy. Do you provide superior time to market or customer service? For example, your customers may be willing to pay a higher price for better customer service . Nordstrom’s is an shakespeare essays example of rhetorical outline a company that uses superior customer service as a competitive advantage. Forging strategic alliances is a commonplace occurrence in business. There are a wide variety of southwest airlines analysis alliances you might encounter, with various parties in which you do business. Even if you do not have any alliances, there may be an opportunity for rhetorical thesis a partnership in the future and that should be included in this section. You might have a supplier who has a disproportionate amount of influence and power of your business.

Striking a partnership in this case may decrease those risk factors and provide a competitive advantage over your competitors. You might have a large portion of your revenue coming from how to 5 paragraph several key customers. Inking an exclusive agreement to lock in revenue would, for thesis outline instance, give you predictable cash flow. It is book report form not uncommon to partner with competitors under certain circumstances – for example, to set standards for the industry or to help further adoption of a technology. For example, Sony and thesis, Panasonic partnered together to expository essay, increase the adoption of Blu-ray DVDs.

Aligning your brand with another company is frequently used, especially if both brands are targeting the same demographic. For example, Samsung is the official sponsor of the Olympic games and rhetorical outline, will provide free mobile phones to all Olympic athletes. Upon completing these sections, your strategy and implementation chapter will be finished. Writing the Financial Plan, Statements, and essays civil, Sales Forecast Chapters. Writing the financial plan, financial statements, and sales forecast will be the most difficult part of your entire plan. It requires making a large number of intelligent assumptions about the size of the market you can realistically target, and the costs associated with making your product or rendering your services. These sections are the red meat of thesis your plan — these are the southwest airlines case analysis chapters that any seasoned angel investor or venture capitalist will dig into to make sure they know they’re making a solid financial investment. Chapter 7: Financial Plan and Sales Forecast Sections. Sales Forecast Personnel Plan Budget Cash Flow Assumptions Loans and Investments Starting Balances Historical Financials Key Metrics for Success. Define the price in which you will sell your products and services, the cost it will take to produce or sell the product/service, and the number of units you will sell.

Be conservative when making your estimates on the number of units you will sell, ensuring you have a reasonable methodology when making your forecast. It is rhetorical analysis thesis outline highly recommended that you first complete the following sections as they lay the foundation for defining the expository buy sales forecast. Products/Services section: Defines what you will sell and at what price point; also seeks to define the rhetorical thesis production cost Target Market section: Defines the size of your target market and what quantities you can sell. Tip: Your sales forecast should sync with your Sales and Marketing plan. For example, if you plan on hiring several sales people nine months from the start of your business, you should forecast an increase in form pdf, sales thereafter. This is the price you will sell your products/services. Fixed price: Suitable for most sales forecast modeling Price changes over analysis outline, time: The price of your product/service may increase/decrease in price over time for several reasons: Keep up with inflation Keep up with increased cost of raw materials or components Seasonal product – discount to write a conclusion essay, offload excess inventory Promote new product – discount upfront to encourage sales, then increase later. This is the direct cost of thesis producing your product/service (at the unit level). Otherwise known as cost of goods sold (COGS). Fixed costs: Suitable for most sales forecast modeling % of sales: A good way to forecast costs; as sales increase you can set the cost as a % of southwest airlines analysis research sales on thesis, a sliding scale.

Costs vary each month: The cost of your product/service may increase/decrease in price over time for several reasons: Economy of scale: the more units you produce, the cheaper it becomes to produce them Bargaining power: the more units you buy from your supplies, the cheaper they become Seasonality: cost of expository essay buy raw materials may fluctuate based on time of rhetorical outline year. This is the expected number of units you will sell. My units are constant: Not particularly suitable as most businesses will expect to have some growth over time. Units sold changes over essays, time: The quantity sold of your product/service may increase over time for several reasons: Growing market share Finding new markets. Sales tax requirements vary by rhetorical, country and by products/services sold. In the and counsels civil and moral United States, there is no sales tax at the federal level; however, many states levy selective sales tax on rhetorical analysis outline, particular goods or services.

Check with your state department of civil and moral taxation if you are required to collect sales tax. If yes, you collect the rhetorical thesis sales tax from your customers and then remit the tax to essays, the state each year. If the individual assumptions used for each component of the sales forecast is accurate, so will the overall sales forecast. You should be able to explain where each number comes from, citing studies/research that validates your assumptions. The costs of hiring personnel are often the largest expense of any business. Rhetorical Analysis! In this section, you will enter forecasted employees and contractors you plan to hire. The number of personnel you plan to hire and at what time is more of an art then a science. Too much staff too soon and you’ll burn through your working capital. Too few staff and you’ll run the risk of book report pdf alienating your customers and partners when you can’t deliver. A good way to think about rhetorical analysis thesis your personnel plan is to think about the milestones you want your business to how to write, accomplish and what personnel are required to thesis outline, get your business there.

You can always revise your estimates, so start off with your best estimate and come back to this section later. Tweak as needed so that your business model demonstrates profitability within your target time frame. The type of company you are building and the financing required also makes a big difference in your staffing plan. For example, if you are seeking venture capital that mean you are going to airlines, want to hire and scale quickly in outline, order to generate large revenues. Conversely, if you are seeking debt financing, you want to operate as lean as possible and maximize profitability so you can service your loans. Fixed amount: Suitable for most situations. Changes over time: You might want to essays, define a compensation plan for outline sales personnel that have an annual bonus component, for example.

Employee: If choosing employee you will have to consider certain employee taxes and other considerations. Southwest Analysis Research Paper! Contractor: If selecting contractor, ensure that you are classifying said contractor correctly. Rhetorical Outline! In the airlines analysis research paper United States, for analysis example, you are legally required to civil, provide employee-type benefits in certain situations even if you classify the analysis personnel as a contractor. If hiring employees, you will be responsible for expository buy additional costs such as (but not limited to) payroll taxes, worker’s compensation and analysis thesis, health insurance, paid time off, training and travel expenses, vacation and sick leave, pension contributions and other benefits. This is book report referred to the burden rate, which provides a truer picture of thesis outline total labor costs than payroll costs alone. Burden rate only report form, affects employees and rhetorical analysis outline, not contractors. If unsure what to enter, 15% is a fair estimate. Explain the assumptions and methodology used to essays civil, define the personnel your business plans to retain, including how you came up with your compensation figures and burden rate. For example, you might explain that as you plan to analysis outline, hire several sales people to coincide with the release of a new product. Enter expenses you plan on incurring for civil and moral your business. A good way to thesis outline, make sure you capture majority of shakespeare essays your business’s expenses is to think through costs associated with each functional area of your business, such as product development, marketing and thesis outline, operations.

Categorize expense into essays groups, such legal and administrative, rent and analysis, leases, and telecommunications. My Favourite Quaid-e-azam In English Easy! Do not include fixed asset expenses (assets whereby you derive value from for thesis outline more than 12 months) such as a company van or computers. You will enter these in the next step. Advertising Expense Amortization Expense Auto Expense Bad Debt Expense Bank Charges Cash Over and airlines paper, Short Commission Expense Depreciation Expense Employee Benefit Program Freight Expense Gifts Expense Insurance – General Interest Expense Professional Fees License Expense Maintenance Expense Meals and rhetorical analysis outline, Entertainment Office Expense Payroll Taxes Printing Postage Rent Repairs Expense Salaries Expense Supplies Expense Taxes – FIT Expense Utilities Expense Gain/Loss on Sale of Assets. Enter long-term asset expenses here. Essays! Long-term assets are comprised of two types: tangible and intangible assets. Fixed assets are tangible assets that provide value for more than 12 months, such as a company van or computers. Fixed assets are depreciated over its useful lifetime.

This is an analysis outline accounting method that allows the business to essays and counsels, allocate the costs of the asset over its life by gradually reducing its value. Common fixed assets: Land and rhetorical analysis outline, Buildings Motor vehicles Furniture Office equipment Fixtures and fittings Plant and machinery. Intangible assets are long-term assets that are not physical in nature. Intangible assets are amortized over its useful life. These might include: Intellectual property (items such as patents, trademarks, copyrights, business methodologies) Goodwill Brand recognition. Enter other short-term assets here, which most likely will be any prepaid expense that lasts for less than 12 months. Besides prepaid expenses, other current assets also include short-term investments and securities that are likely to turned into cash within a year. A prepaid expense can be described as such: A 12-month office lease is signed with the total lease amount of $12,000 being paid upfront. Classifying this as a regular expense would not be accurate because then the PL Statement and Cash Flow Statement would both show the $12,000 as a one-time upfront payment on the month it which it was made.

This type of expense is better described as a prepaid expense, since the use of the office is spread out over a 12-month period of time and can be considered an asset on the Balance Sheet that is expensed over case research, time. By classifying this as a prepaid expense (or an amortized short term asset) then the PL Statement would show the $12,000 prepaid expense spread across 12 months at rhetorical analysis thesis, $1,000 each month, while the Cash Flow Statement would reflect the $12,000 payment on southwest airlines case, month in which it was made. Under Assets, the Balance Sheet would then show the amount of Prepaid Lease that is remaining at the end of the accounting period. Enter an estimate for analysis outline income taxes you expect to pay, which should be a summation of book federal, state and local income tax. Rhetorical Analysis Thesis! Do not include other taxes such as property tax (should be entered as a separate expense) or employee-related taxes (this is covered in the Personnel Section as the a conclusion essay Burden Rate).

As this is analysis thesis only an estimate, 100% accuracy is not required (if unsure what to enter here, use 20%). Dividends and expository, distributions (for corporations and outline, LLCs/partnerships, respectively) are payments to the company’s shareholders/owners, taken from the company’s profit. Dividends are typically paid out at the end of the fiscal year, while distributions can be given out at the discretion of the owners. You may want to set this to zero initially and see how the financials of your business model work out; then you can work backwards and determine how much of retained profit you want to distribute to shakespeare essays, owners/shareholders. Here you can explain any regular costs that are associated with running your business. Outline! What are the monthly or ongoing costs that you must pay to expository essay buy, keep the rhetorical analysis thesis outline business up and shakespeare essays, running? For example, this could be paying monthly utilities and rent expenses for your office space, insurance, or any marketing or advertising costs. For a start-up, remember that there are always up-front costs or one-time costs associated with getting things started, so be aware of any of these expenses and rhetorical thesis outline, include them in your budget. Accounts receivable is defined as sales that the company has made but has yet to collect the report pdf money from the purchaser. Most companies operate by allowing some portion of their sales to be on credit.

These types of sales are usually made to frequent or special customers who are invoiced periodically, and rhetorical analysis, allow them to how to write a conclusion in a essay, avoid the hassle of physically making payments as each transaction occurs. You want your accounts receivable to be as low as possible to increase your cash flow. Defining what percentage of your sales will be on rhetorical thesis, credit. You want this percentage to my favourite personality essay easy, be as low as possible, while keeping in mind that for some businesses it is preferential to provide some credit to your best customers. Defining how long it will take to collect payment. Of the customers that you provide credit to, you need to define when they are to thesis outline, pay you back. The faster, the better your cash flow will look like. Essay In English! It is typical to provide net-30, which is 30 days. Accounts payable is defined as short-term debt owed to suppliers and banks. It is to your advantage to negotiate longer payment terms with your suppliers, as it will improve your cash flow. When looking at accounts receivable (what is owed to rhetorical analysis thesis outline, you) and accounts payable (what you owe), the key thing to remember is that you want to be paid as soon as possible, and my favourite, you want to pay others as late as possible (cash on hand is king).

Defining what percentage of your purchases will be on credit. You want this percentage to be as high as possible, as that will improve your cash flow. However, ensure you are able to pay your vendors on the purchases made on credit. Defining how long it will take to collect incoming payments. How many days will it take, on average, to collect incoming payments? Select the typical number of days between when you make a credit sale and rhetorical analysis, when the payment arrives. Keep in essay in english easy, mind that shortening this period can vastly improve your cash flow. If your business will sell physical products and you plan on keeping inventory on hand, then you need to define how many months of inventory you wish to keep on hand. Thesis Outline! The more months of inventory you hold on hand, the more cash is tied up in inventory.

This will affect your cash flow. How much inventory should you carry? The ideal amount varies from book report form pdf industry to industry, and business to rhetorical thesis outline, business. A good place to find more information is trade associations for your industry. In order to improve your company’s inventory management, you will need to shakespeare essays, start by collecting good records on your inventory. Using inventory turnover rate as an indicator. Inventory Turnover Rate = Costs of Goods Sold (COGS) / average cost of inventory on rhetorical outline, hand. A low inventory turnover rate means that you may have too much inventory on hand. Understanding and managing cash flow is very important to report form pdf, any business.

The time period for credit sales and payments may depend on your suppliers or your industry. Paying and getting paid later rather than earlier can entirely change your cash flow projections. You can utilize this section to explain any assumptions about cash flow, including details on the time period in which you will make and receive payments. How did you come to these assumptions and how will it affect your business? When taking out rhetorical thesis a loan, you borrow an book report amount of money (principal) from a lender, and are obligated to rhetorical, pay back at civil and moral, a later time (usually in analysis thesis, installments). You will typically pay interest on the loan. Essays Civil! If you are seeking a loan then enter the amount, as you want to forecast the financials assuming you have secured the loan. Personal vs Commercial Loans. For many small businesses, taking out a personal loan to finance growth is commonplace. These might include credit cards, home equity line of credit (HELOC), and installment loans. Analysis! If you have an civil and moral existing small business, commercial loans can be obtained, which are based on a variety of factors.

Secured vs Unsecured Loans. A secured loan is rhetorical outline a loan in which you pledge some asset (equipment, property, etc.) as collateral. Unsecured loans (credit cards, personal loans) are not secured against a borrower’s assets. Airlines Analysis Research Paper! Interest rates will be higher for unsecured loans versus secured loans, for obvious reasons. If you have a pre-existing loan, then you can specify those details in rhetorical analysis thesis, the Starting Balances section. A line of essay buy credit is analysis thesis similar to a loan with the difference being that interest is not charged on the part of the line of credit that is unused, and the borrower can draw on the line of shakespeare credit at any time that he or she needs to. If you are seeking a line of credit then enter the amount, as you want to forecast the financials assuming you have secured the line of credit. The line of credit may be classified as a demand loan, which means that any outstanding balance will have to analysis thesis outline, be paid immediately at the financial institution’s request. Investments include injections of cash into the business from you, other shareholders or owners, or investors. This typically refers to equity investments where investors contribute cash to the business in exchange for equity (ownership).

In this section, you can describe how your business will be funded. If you are a startup, it is likely that the in a 5 paragraph money you make from sales will not cover all your business expenses so you may need additional sources of funding, such as taking out rhetorical a loan, receiving investors’ capital, credit lines, or other ways of and moral borrowing money. What type of funding will you acquire? At what point in thesis, your plan are you expecting these funds? For existing businesses only. Shakespeare Essays! The starting balances will be used to adjust the outline balance sheet to take into account your company’s financial history. Important: all starting balances should be entered as they are at the start of your plan.

Enter starting balances for assets: Cash Accounts Receivable Inventory Other current assets Long term assets Accumulated depreciation. Enter starting balances for liabilities: Enter starting balance for Capital and Earnings: Enter your Recent Sales: One month before start date Two months before start date Three months before start date Four months before start date Five months before start date Six months before start date. If you are an existing business, you can enter past financial data here.

This is report form optional and will be used to rhetorical analysis outline, calculate historical financial ratios in the Financial Statements section. For each year of your company history , include: $ Sales $ Gross profit $ Income from operations $ Net profit $ Current assets $ Current liabilities $ Inventory $ Total assets $ Total liabilities $ Total owner equity. Every business model has several key metrics that management can use to see if the business is healthy. For example, a restaurant might use the number of personality quaid-e-azam essay in english easy tables it can turn per night and the average revenue per dinner. Think about what levers make the most impact to rhetorical thesis outline, your business. You will want to continuously track and monitor these metrics to ensure your business model is working. Chapter 8: Financial Statements Sections. Profit and Loss Statements Balance Sheet Cash Flow Statement Financial Ratios. The Profit Loss (i.e.; income statement) shows your revenue, expenses, and profit. It is the most common of the three reports as it provides a view into the company’s projected “bottom line”.

The statement here is personality quaid-e-azam in english easy a read-only display, calculated automatically from the information you entered in the Sales Forecast, Budget, and Personnel Plan sections. If you wish to rhetorical outline, edit or change any information, you may do so by going back to those sections. Write A Conclusion 5 Paragraph Essay! The statement here will update automatically. The balance sheet gives a snapshot of your company’s financial position at analysis outline, a given point in time, usually the personality quaid-e-azam essay in english easy last day of rhetorical outline a fiscal period. And Moral! It is called a balance sheet because assets (what you own) will always equal the sum of rhetorical analysis thesis your liabilities (what you owe) and stockholder’s equity (your investments from stockholders plus money that your business earned that is put back into essays running your business). The balance sheet here is a read-only display. If you wish to change the balance sheet, you can do so by going back to the builder in the Financial Plan section. Rhetorical Analysis! If you are an existing business, you have the option of adding starting balances under the Financial Plan section.

The cash flow statement displays the cash inflows and outflows from your operating, investing and financing activities. Rather than providing an shakespeare overview like the rhetorical balance sheet, the cash flow statement will measure the form change in cash during a period. In other words, how much money did you start and end up with? The statement here is a read-only display. You can go back to edit the sections in the Financial Plan section in order to rhetorical, change the accounts affected in expository buy, the cash flow statement. The Financial Ratios section gives a general overview of the health of your business.

The report here is a read-only display. If you wish to change any of the information, you may do so by editing the relevant financial information you’ve entered previously. Rhetorical Thesis Outline! The ratios here will update automatically. The Liquidity Analysis shows how solvent your company is, or how easily convertible to cash is the company in case. This is important in determining the ability of the business to essays and counsels civil, meet its obligations, or paying off what it owes in rhetorical analysis, debt. The Profitability Analysis shows the overall performance of the company in its ability to make a profit. The ratios show how much of write a conclusion in a sales revenue is actual profit after taking costs and expenses into account. The Debt Ratio shows how much of the business’s assets are financed by debt and analysis, how much of the business’s assets are financed by stockholders’ equity.

The Investment Measures show ROI (Return on Investment) which is the percentage of the return (net profit) of the book business divided by the cost of the investment. The most common method of thesis calculating ROI is to divide net profit by total assets. Finishing these chapters represents a massive achievement in completing your business plan. It is by a conclusion in a, far the most difficult chapter, as it requires doing somewhat complicated math to rhetorical, generate accurate financial statements. In all likelihood, you will need to hire an expert or accountant to help you create an essays and moral accurate and detailed plan that adheres to realistic outcomes. To finish it off, you’ll need to write an appendix and outline, a glossary of terms. Your appendix will be a more detailed version of the financial statements detailed in this chapter, and your glossary of terms will simply define the terms of your business that an investor may not understand. Upon including those chapters, your plan will be complete.

Feeling inspired to book pdf, start a business, but don’t know how to rhetorical analysis thesis outline, write a plan? We have a sample database of shakespeare essays plans that you can look through to learn the different chapters and sections necessary to attract equity investments and rhetorical, loans. Although our examples are specific to each industry, keep in mind that every plan will be unique depending on your location, your customer base, and your own vision, so these will only serve as a starting point for you and your dream. Click the southwest airlines analysis images to view our full business examples. 4. Rhetorical Analysis Thesis Outline! The Pros and Cons of Downloading a Business Plan Template. 1. Write with confidence — you won’t be forgetting any important information. Using this free template can help you write your own plan, without the hassle of shakespeare figuring out how to order your chapters, or the analysis outline worry of feeling like you might be missing a section. We provide the entire bare bones skeleton of a conclusion in a 5 paragraph a business plan within this Microsoft Word .doc download. After you download it, it’s up to you to flesh out the rhetorical details and ensure that each section is as well researched and intelligently conceived as possible. 2. Step-by-step writing guide and writing samples included.

Our plans come with a complete how-to guide with examples from my favourite quaid-e-azam easy our professional business plan samples to help steer you through your writing. 3. Completely free – no hidden costs, just download and start writing. This plan is completely free. You may encounter other people or websites on rhetorical, the Internet charging a price to download the guide. Airlines Case Analysis Paper! Do not purchase them – there is rhetorical analysis thesis no benefit at all to purchasing a pre-fabricated plan.

None of the essays information will be relevant to your company, and you’ll be gaining nothing but the order and structure of the plan – something that you could easily research and re-create on your own. Sound good? Keep in mind that while this guide may give you a better idea of how a it should be structured, that represents only about 5% of the thesis outline heavy lifting of personality in english writing an actual the complete document. Don’t forget that every plan needs well structured elevator pitch. 1. You’ll have to do complicated business planning math and calculations yourself — or pay an expensive rate for someone else to do them. You’re going to have to do the rhetorical analysis thesis outline financial calculations, plans, and forecasts that a plan should offer to attract investment — all by yourself. Creating these sections requires years of training, math skills, market knowledge, and investment savvy. This requirement is my favourite essay in english beyond the scope of most peoples’ abilities, which is analysis thesis why entrepreneurs turn to professional writers and accountants to do the heavy lifting for my favourite personality essay in english them. Keep in mind: You may have a brilliant idea, but until you’ve subjected your product/service to rhetorical thesis outline, meticulous research, and airlines research, calculated your potential market as conservatively as possible, your business idea will be nothing but empty words and blather to a seasoned investor. 2. You’ll need to manually create visual graphs and charts to make the calculations easily understandable. You’ll need to take the numbers you calculated and create attractive graphs, charts, and tables for your plan.

Making your data attractive and easy to comprehend is no easy task. Professional planning software can not only do the thesis outline calculations for you, but will also turn them into essays relevant graphs, charts, and analysis outline, tables presented in the appropriate order, according to how equity investors and essays and counsels civil and moral, bank loan officers expect to rhetorical analysis outline, see them. 3. A basic template won’t allow you to track your business’ progress. You won’t be able to keep your company’s information up to date easily. One of the major benefits of using software is and moral that you can continually update your numbers based on your real expenses and earnings, allowing you to track the progress of your business easily and without a major hassle. Nonetheless, we encourage you to download this document and get started with writing out your product/service concepts and marketing plan. If or when you encounter the financial sections, we’ll be looking forward to helping your progress through the rhetorical major obstacles of writing a successful strategy that will help you get funding for your ideas. Crafted by licensed attorneys Updated regularly Applicable to write in a 5 paragraph essay, all 50 states.

Create your free. Business Plan Template document in rhetorical thesis, only 5-10 minutes! Copyright 2017 Legal Templates LLC. Legal Templates LLC is not a lawyer, or a law firm and does not engage in the practice of law. Legal Templates cannot and does not provide legal advice or legal representation. Report! All information, software and services provided on the site are for informational purposes and analysis thesis, self-help only and are not intended to be a substitute for a lawyer or professional legal advice.

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Rhetorical Analysis Topic Outline

cox mba essays After just one year, Harvard Business School (HBS) has done away with its “introduce yourself” essay prompt, which gave applicants a lot of leeway to share their story on thesis, their terms, and has returned to an even broader prompt—one that at and moral first may seem as though it has no parameters at all. This year’s question is almost exactly the same as the analysis thesis, one the school used in 2013–2014, when it asked, “What else would you like us to know as we consider your candidacy?” This year, the essays, question is “What more would you like us to know as we consider your candidacy?” (italics ours). We presume that after seeing the essays candidates submitted in response to its “introduce yourself” prompt, the HBS admissions committee simply determined that the previous essay question generated “better” essays that proved more valuable in rhetorical analysis thesis their decision-making process. Regardless of the reason behind the how to write essay, change, you will need to find the best way to approach this year’s prompt, which we will now analyze in more detail… “As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program?” (no word limit) Take special note of the word “more” in this straightforward question. With it, the rhetorical analysis thesis outline, admissions committee is subtly acknowledging that it already has a lot of information about you that it can and how to a conclusion, will use to get to know you better, including your resume, extracurricular activities, recommendations, short-answer question responses, academic transcripts, and GMAT/GRE score. You should therefore think first about what these portions of your application convey about who you are as an individual and analysis outline, candidate, so you can determine which parts of your profile still need presenting or could benefit from essay buy, more detail. Now, some applicants may fret that this means they absolutely cannot touch on anything mentioned elsewhere in outline their application, for fear that the admissions committee will grow furious and disqualify them.

However, HBS is and counsels civil and moral, not asking only for fresh information—it is thesis outline, asking for more , and specifically, whatever “more” you believe the committee needs to quaid-e-azam essay in english, evaluate you thoroughly and fairly. So, even though a bullet on your resume may inform the school of rhetorical outline a certain fact, if a profoundly important story lurks behind that fact that you feel effectively expresses a key part of shakespeare your personality or skill set, you should not feel hesitant to share that story. That said, we are not advocating for you to explore your resume in analysis outline depth, just trying to book report, convey that “more” here does not mean strictly “thus far unmentioned.” Before we discuss a few approaches you might take in rhetorical analysis framing this essay, we must note that your goal in writing it is sincerity . The admissions committee is report, not staffed by robots, seeking to detect a certain “type” of rhetorical analysis thesis applicant. These are human beings who are trying to shakespeare essays, get to know you and rhetorical thesis, really want to end up liking you! With this essay, you essentially want to forge a meaningful connection with a complete stranger, and if you try to present yourself as something or someone you are not, you will fail. You, like many other applicants, may worry that your sincere stories will sound cliched.

For example, if you want to write about making a difference, you may wince simply thinking those words: “making a difference.” But the power of essay your story does not lie in the theme you choose (if you choose to write thematically, that is), but in the manner in which you reveal your actions. If you have truly made a significant difference in the lives of others and can own that angle by offering powerful anecdotes and rhetorical analysis thesis outline, demonstrating a deep emotional connection to others and profound purpose in your acts, you can write on this topic. Although more than a few candidates will undoubtedly submit cliched pieces on making a difference, if you can capture your admissions reader’s attention fully and make a strong enough impression, the cliche aspect will disappear, and he or she will be impressed by book report form pdf your actions and rhetorical thesis, character. So, what approach might you take to this essay? The prompt is how to write a conclusion essay, so open-ended that we cannot possibly capture all possible options, but here are a few: Thematic approach: You could write about rhetorical analysis thesis outline, a characteristic or attribute that has woven its way throughout your life or that you have woven into your life. Do some self-exploration and see if you can identify a thread that is common to your greatest achievements, thereby illustrating its importance in bringing you to where you are today. Simply stating that theme is personality in english easy, not enough—you need to really guide your reader through the illustrative events in rhetorical analysis your life to show how and why this theme manifests. Shakespeare Essays. In the analysis outline, end, your values are what need to come to the fore in this essay, rather than just a series of discrete episodes. (Note that highlighting your values is necessary with any approach you take to your HBS essay.) Inflection points: Maybe the key events and aspects of southwest airlines case analysis your life cannot be neatly captured or categorized within a neat and tidy theme. Rhetorical Analysis Thesis. People are complex, meaning that many are not able to identify a singular “force” that unifies their life experience. Book Report Pdf. If this is you, do not worry—instead, consider discussing a few inflection points that were instrumental in shaping the individual you are today.

This does not mean writing a very linear biography or regurgitating your resume in analysis outline detail. The admissions committee does not need or want such a summary and write a conclusion in a, is instead interested in your ability to rhetorical analysis thesis outline, reflect on the catalysts in and challenges to your world view and the manifestations thereof. Likewise, you do not need to offer a family history or an overarching explanation of your existence. Simply start with the first significant incident that shaped who you are as an report form, adult, and again, ensure that your essay ultimately reveals your values. Singular anecdote: Although this is rare, you may have had a single standout experience that could serve as a microcosm of who you are and what you stand for. If this experience or moment truly defines you and strikes at the essence of your being, you can discuss it and it alone. You do not need to analysis thesis, worry that offering just one anecdote will make your essay seem “skimpy” or present you as one-dimensional, as long as the essay buy, story has inherent strength and power.

You will need to delve into outline, the narrative and essay, let the story tell itself; if you are choosing to write a singular anecdote, the story should be sufficiently compelling on thesis outline, its own, without a lot of explanation. You may have read through these three options and southwest airlines case analysis research, thought, “What about a fourth option, in which I discuss my goals and rhetorical analysis, why HBS? Certainly they want to know about that!” The HBS admissions committee is essays and counsels and moral, a straight-shooting group—if the analysis thesis outline, school wanted candidates to write about their goals and why HBS, or wanted them not to, the prompt would come right out and say so. Essays And Counsels Civil And Moral. The reality is that most people should not use this essay to rhetorical analysis, discuss their career ambitions and interest in HBS, because doing so will not reveal that much “more” about essays and counsels civil, them. For example, if you are a consultant who plans to rhetorical analysis thesis outline, return to consulting after graduation, we cannot imagine a scenario in which addressing your goals and essays and counsels civil, why an HBS MBA is critical would constitute an effective use of this essay.

However, if you are a medic at thesis a bush hospital in essay buy Uganda and are applying to HBS with the goal of commercializing low-cost technologies to rhetorical outline, fight infectious diseases, this may well be a fitting topic for your essay, as you seek to connect the how to in a 5 paragraph, dots between your unusual (in a positive sense) career path and analysis outline, your aspirations. Essay Buy. In short, for most candidates, we would suggest eschewing a “Why MBA? Why HBS?” approach, but in a few rare cases, it may be appropriate and outline, compelling. Finally, let us talk about word limits! HBS has not stipulated any particular parameters, but keep in mind that with each word, you are making a claim on someone else’s time—so you better make sure that what you have written is worth that additional time and effort. Essays. We expect that most of our clients will use between 750 and 1,000 words, with some using as few as 600 and a small minority using as many as 1,250.

We have difficulty imagining a scenario in rhetorical analysis thesis outline which an shakespeare essays, applicant would truly need more than 1,250, but we certainly know of candidates who were accepted with essays that exceeded that high target. Analysis. In short, take the space you need to tell your story properly and southwest analysis, showcase your personality and experience, and then work to reduce your essay to its lowest possible word count, without sacrificing any impact or effectiveness. Have the Last Word: The Post-Interview Reflection (conditional on being interviewed) From the admissions committee: “Following the interview, candidates are required to submit a written reflection using our online application system. This must be submitted within 24 hours following the completion of the rhetorical analysis thesis, interview. Detailed instructions will be provided to those applicants who are invited to the interview process.” For the fourth consecutive year, HBS ask candidates who are granted an interview to complete one more written task. Within 24 hours of interviewing, you must submit some final words of reflection, addressing the question “How well did we get to know you?” As with the application essay, this post-interview reflection is open-ended; you can structure it however you wish and write about expository essay buy, whatever you want to tell the committee.

HBS urges interviewed applicants not to approach this reflection as a formal essay but instead “as an rhetorical thesis outline, email you might write to a colleague or supervisor after a meeting.” Some candidates may find this additional submission intimidating, but we encourage you to view it as an opportunity to reveal new aspects of form your profile to the admissions committee. Analysis Thesis. Because your HBS interviewer will have read your entire application before your meeting, you will likely discuss information from your resume, essays, recommendations, etc., during your interview. This post-interview reflection, then, could provide an opening for you to integrate new and different elements of your profile, thereby adding depth to your candidacy. For example, if you could not find a way to include the story of southwest case analysis a key life experience of yours into rhetorical thesis, your essays, but your interviewer touches on a similar story or something connected with this experience in your meeting, you would now have license to how to, share that anecdote. As soon as your interview is over, jot down all the topics covered and stories you discussed. If you interview on campus, note also any observations about your time there. For example, sitting in on a class might have reminded you of a compelling past experience, or participating in the case method may have provided insight into rhetorical thesis, an approach you could use in some way in the future. Maybe the people you met or a building you saw made a meaningful impression on southwest research paper, you.

Whatever these elements are, tie them to aspects of your background and profile while adding some new thoughts and information about yourself. This last part is key—simply describing your visit will not teach the admissions committee anything about you , and rhetorical outline, a flat statement like “I loved the case method” will not make you stand out. My Favourite Personality In English. Similarly, offering a summary of everything the admissions committee already knows about you will not advance your candidacy and rhetorical, would constitute a lost opportunity to personality essay in english easy, keep the committee learning about who you are. HBS offers some additional advice on the post-interview reflection that we strongly urge you to take seriously and rhetorical analysis thesis, follow: We will be much more generous in our reaction to typos and grammatical errors than we will be with pre-packaged responses. Emails that give any indication that they were produced BEFORE you had the interview will raise a flag for us. We do not expect you to and counsels civil and moral, solicit or receive any outside assistance with this exercise.

As for how long this essay should be, HBS again does not offer a word limit. We have seen successful submissions ranging from outline, 400 words to quaid-e-azam in english easy, more than 1,000. We recommend aiming for rhetorical analysis outline, approximately 500, but adjust as appropriate to my favourite quaid-e-azam easy, thoroughly tell the outline, admissions committee what you feel is important, while striving to be succinct. For a thorough exploration of buy HBS’s academic program/merits, defining characteristics, crucial statistics, social life, academic environment and outline, more, please check out the book report form pdf, mbaMission Insider’s Guide to Harvard Business School . (Note: As a complement to our essay analysis, be sure to read Jeremy Shinewald’s Poets Quants article “ Before You Write That HBS Essay ,” in which he offers his top five dos and outline, don’ts for this essay question.) The Next Step—Mastering Your HBS Interview: Many MBA candidates find admissions interviews stressful and intimidating, but mastering this important element of the application process is definitely possible—the key is informed preparation. And, on my favourite quaid-e-azam essay in english easy, your way to this high level of preparation, we offer our free Interview Primers to spur you along! Download your free copy of the outline, Harvard Business School Interview Primer today—and be sure to check out essays and counsels civil and moral our one-of-a-kind service: HBS Mock Interview and Post-Interview Reflection Support . Mission Admission: The MBA Resume, Part 2. Professor Profiles: David Beim, Columbia Business School.

Essay Writing Workshop (NYC) Aug 9: Writing a Standout HBS Essay (Online) Aug 22: The Last-Minute MBA Application (Online) Sept 6, 2017 Harvard Business School (Round 1) Sept 8, 2017 Cambridge Judge (Round 1) Sept 12, 2017 Duke Fuqua (Early Action) Sept 13, 2017 Yale SOM (Round 1) Sept 19, 2017 Stanford (Round 1) Sept 19, 2017 Penn Wharton (Round 1) Click here to see the complete deadlines. Click here for the 20162017 MBA Essay Analysis.

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