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Broadway Journal , Edgar Allan Poe , Science fiction 1498 Words | 4 Pages. Name – Sayali uday thigale Student id – 12991865 Subject name – strategic brand management Case Study name- (PRODUCT) RED (A) . Lecturer name – Tutor name - Content 1) Current Background 2) Case Issues 3) Analysis of case 4) Formulation and Evaluation of alternative 5) Recommendation 6) Implementation . AIDS , Brand , Brand equity 643 Words | 7 Pages. The Red Wheelbarrow by William Carlos Williams so much depends upon a red wheel barrow glazed with rain water beside the essay words, . white chickens. The Red Wheelbarrow Summary Our speaker reflects on how important a certain red wheelbarrow is. This wheelbarrow is gmat arco book, wet from a recent rain, and there happen to be white chickens hanging out with the wheelbarrow.
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Critical Analysis of thesis, a Game: Red Dead Redemption Professor Shawn Graham Jad Slaibeh 100804020 Submitted: Thursday February . 7th 2013 The game I have chosen for good and phrases my critical analysis is essay picnic, Red Dead Redemption. Good Essay. Red Dead Redemption was made, published, and engineered by a company called Rockstar Games (Rockstar Website). The major distributor of the game is a company who happens to own Rockstar, Take-Two interactive. Being one of the african thesis, most successful video game developers to date. Game development , Red Dead Redemption , Rockstar Advanced Game Engine 2455 Words | 7 Pages.
?Should Lopdrup make Experientials the target segment and modify Red Lobster’s positioning accordingly. If so, how should he change its . marketing mix (4P)? Red Lobster originally was founded in 1968 and gained tremendous popularity back then by offering fresh seafood for everybody. They made it easily accessible and good essay words, approachable. African American. However, over several extremely successful decades of good essay words and phrases, rapid growth and many new restaurants, Red Lobster in 2004 was becoming out of date and out of touch with today’s.
Better , Brand , Customer 916 Words | 3 Pages. A Rose for Emily Literary Analysis. Identities A dramatic heroine and a supercilious community make up the and prejudice essays, short story ‘A Rose for Emily’. The tragic heroine, Emily Grierson, is . a peculiar character in William Faulkner’s proclaimed short story. Published in 1930, this southern gothic tale is good and phrases, “the story of Emily’s life as a lonely and impoverished woman left penniless by and literature, her father, who drove away suitors from his overprotected daughter” (A Rose , 72). Good Essay Words And Phrases. Although it is obvious in the story that Emily is a broken woman, there are different. A Rose for Emily , Joyce Carol Oates , Novel 1312 Words | 4 Pages.
Emotional context Red Bull’s essence is based on racism its authenticity and free soul. As such a modern and young brand, they demonstrate it . through extreme sports and challenging events, where they provide customers with a product that gives them the strength and energy they are looking for. Good Essay And Phrases. They have built deep and strong emotional links that connect with their audience through every visible element: logo, slogan and can. Logo. Red Bull Logo Red Bull?s gold and red logo has been consistent. Brand , Marketing , PlayStation Home 1026 Words | 5 Pages. Red Bull is a privately owned company, producing and distributing the Red Bull energy drink to essay more than 165 countries worldwide. . The company was founded by Dietrich Mateschitz in Austria in 1984 and launched Red Bull onto the Austrian market in essay, 1987.
Since then more than 35 billion cans of Red Bull have been consumed. Red Bull employs over 8,900 people throughout the world, its corporate headquarters are located in Fuschi am See, Austria. (N/A, 2012). Essay Book. This report focuses specifically on good essay and phrases the. Caffeine , Coca-Cola , Dietrich Mateschitz 754 Words | 3 Pages. an energy boost, but also ‘give you wings’. Examples Essays. He founded Red Bull - a revitalizing and refreshing energy drink in 1984.
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To begin the. 2009 NBA Draft , Advertising , Energy drink 1175 Words | 3 Pages. Literary Analysis on racism a Rose for Emily. Milan Patel Dr. Julie Lester ENGL 1010-206 27 April 2013 Literary Analysis on “A Rose For Emily” by William . Faulkner William Faulkner has done a wonderful work in his essay “A Rose for Emily.” Faulkner uses symbols, settings, character development, and other literary devices to good essay and phrases express the life of Emily and the behavior of the people of Jefferson town towards her. By reading the essay, the short, audience cannot really figure out who the narrator is. It seems like the narrator can be the town’s collective. A Rose for Emily , Death , Sartoris 795 Words | 3 Pages.
? RED COLOUR There are many colours in our world. Think of how bland and unexciting it would be without colour. Colours light up our . Essay Words. surroundings, and inspire us to be creative. Essay. Also, we can learn many things from the natural colours we see and what they symbolize. Good Essay Words. Red always represents action, vigour, passion, and anger, which are all very active feelings. Where do we see red ? How about…stop signs? They catch drivers’ eyes, as they require an immediate response to stop. To ‘raise a red flag’ means. Flag of on art, England , Love , Middle Ages 1222 Words | 3 Pages. Literary Analysis of The Masque of the Red Death In the story, The Masque of the Red Death by essay, . Essay On School Picnic. Edgar Allan Poe, the author tries to create a specific atmosphere to emphasize the essay words, action within the american, story. The setting of the story immensely helps to create this atmosphere.
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A Rose for Emily , Joyce Carol Oates , Sartoris 909 Words | 3 Pages. An Analysis of The Red Convertible. Kelly Taucher ENG 102 The Color Red In the short story “The Red Convertible,” Louise Erdrich depicts the and phrases, relationship of two . brothers, Lyman and Henry, who experience first-hand the reality of a soldier coming home from war. Erdrich uses the condition of the convertible the brother’s purchase together to reflect the racism essay thesis, status of their relationship. The red Olds represents their initial relationship, the togetherness they create from having it and and phrases, eventually the disconnection of their bond after.
English-language films , Louise Erdrich , Short story 1278 Words | 3 Pages. Literary Analysis of “a Rose for Emily” Literary Analysis of “A Rose For Emily” The short story, “A Rose for Emily”, by William Faulkner, . is told by an unnamed narrator and broken into five sections. The story is not chronological, but completely out of arco essay book, order, adding mystery and climax. The first section begins with the death of the main character, Emily Grierson, and relates the thoughts and actions of the small Southern U.S. Good Essay Words And Phrases. town. On Transportation. A flawed relationship between the good words, town and Miss Emily is seen throughout the story. The tension between. 1277 Words | 4 Pages. Supply and Deman Analysis for Red Bull. Red Bull Demand and gmat book, Supply Analysis Red bull is an energy drink composed by good, caffeine, taurine, . glucoronolactone, B group vitamins, sucrose and glucose and alpine spring water.
Thanks to this unique combination of ingredients, Red Bull vitalizes body and mind. This drink is originally from Australia where it is produced and distributed in over twenty countries including USA, Mexico, New Zealand, South Africa and Eastern and Western Europe. American. Finding the right target group for this drink is. Caffeine , Consumer theory , Dietrich Mateschitz 1227 Words | 6 Pages. Group presentation about: Introduction of the company Red Bull Ltd. is a very fast-paced company. Between the start of sales in words and phrases, Austria in . Examples Essays. 1987 and 2010 it has spread its activities to 162 countries worldwide ( Red Bull, 2011a). It is present in all European countries, which enables this report to essay words and phrases examine how Red Bull has to adapt its product and examples of pride and prejudice, marketing to different cultures. Essay Words And Phrases. The Austrian entrepreneur Dietrich Mateschitz founded Red Bull in 1984, realising that the short, trend of drinking “tonic.
Caffeine , Coca-Cola , Dietrich Mateschitz 2170 Words | 6 Pages. Analysis of Red Bull Distribution Channel. Comparative analysis of the distribution channels between Red Bull energy drink and major carbonated beverages Issues, . recommendations and words and phrases, their implications SDM Section A Anshul Sehgal – 10P010 Kayarat Ajit Krishnan – 10P023 Esha Sharma – 10P075 Jayant Bahel – 10P081 Mohit Ahuja – 10P090 Issue: Price volatility in Red Bull products being sold to retailers and wholesellers Till 2009 Red Bull refrained from selling to essay on transportation wholesellers and used to words sell the product to retailers at examples, a single price. Caffeine , Energy drink , Marketing 1697 Words | 6 Pages. Consumer Behavior Analysis- Red Bull. ANALYSIS : In the year 1984, a traveling Austrian man chanced upon an energy drink being produced by an Asian man. The producer specifically . Good And Phrases. belonged to the Thailand region and produced the drink to enhance the energy and concentration levels of blue collared workers. Fascinated by on transportation, the utility of the essay words and phrases, product, Dietrich Mateschitz, transported the concept to the European countries and named the product Red Bull. Today, this drink can be easily recognized by its tag line: Red Bull gives you wings. Caffeine , Coca-Cola , Dietrich Mateschitz 980 Words | 3 Pages. The Red Convertible Short Story Analysis.
Chase Brown Oliva 9/22/12 English 102 Short Story Analysis : The Red Convertible “The Red Convertible” by . Louise Erdrich is african american, a short story about two Native American brothers, Lyman and Henry, and their growing bond as brothers. Symbolism is used rather heavily in this story. One of the main symbols of the story, as noted in the title, is the red convertible. Good Essay Words. The red convertible symbolizes the relationship status of the two brothers, and the struggles they face as Henry is drafted into the. Cold War , English-language films , Korean War 776 Words | 3 Pages. Analysis of Raise the Red Lantern Yi-Mou Zhang's Raise the Red Lantern, is a beautiful and brilliantly made film in essays on art goethe, its own right. If, however, the team of Orson Welles and . Greg Toland had produced the same film it would take on an entirely different look and feel. The film would reflect Wells love for creating physical representations of thematic metaphors and the long take and Toland's brilliant use of deep space photography and words and phrases, mobile framing.
Under the direction of the Wells-Toland team, the film would take on subtle, yet. Cinematography , Film editing , Film techniques 1465 Words | 4 Pages. Marketing Plan 14 December 2012 Executive Summary Environmental Analysis Red Bull has been known for on transportation its original energy . drink, their target market being college students and young adults. They have a product style that is essay words and phrases, well known and a taste that is loved by many. Although this is the case, they have come out african, with other flavors of their energy drink, to aim more towards the young adult females of good, their target market. Against Red Bulls competitors who have had various flavors and varieties out.
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Red Bull 1. INTRODUCTION The aim of this assignment is to select an organisation and discuss how the american thesis, macro environment has influenced its . marketing decision making, for the at least 12 months, and how it is likely to influence its future decision making in the first part. In the second part this study will also need to use the same organisation and discuss how the marketing mix is used by the strategic to gain competitive advantage in its chosen sector against their major competitors. The main. Caffeine , Coca-Cola , Energy drink 1692 Words | 5 Pages. The Red lobster’s mission statement states that “Here at Red Lobster we’re passionate about serving our guests great seafood. . Good And Phrases. It’s why we go the extra mile to book bring you the best dining experience possible. Our fishermen take pride in catching only the highest quality seafood, and the freshest fish.
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How should Red Bull further segment the essay and phrases, market in the future? . Arco Book. The concepts of essay, market segmentation are fundamental to the success of firms’ marketing efforts. Kotler and Armstrong (2004) provide a useful definition: “Dividing a market into racism distinct groups with distinct needs, characteristics, or behavior who might require separate products or marketing mixes” (239). Segmentation is important because firms cannot appeal to all. Advertising , Caffeine , Dietrich Mateschitz 903 Words | 3 Pages. The Masque of the Red Death Literary Analysis : A Look at essay, Imagery We continue our literary . analysis of racism essay thesis, The Masque of the Red Death by Edgar Allan Poe with a look at the graphic imagery in the short story.players • slide 1 of 4 Imagery is the use of figurative or descriptive language to create a vivid mental picture. Essay And Phrases. It involves at least one of the short essay on transportation, five senses--sight, sound, touch, feel, taste.
Imagery in The Masque of the Red Death is ghastly. • slide 2 of 4 Example of Imagery. Allegory , Broadway Journal , Color 1441 Words | 5 Pages. Overview about Red Bull Red Bull is an good essay energy drink. Of Pride And Prejudice. Red Bull is an adaptation of the Thai energy drink Krating . Essay. Daeng, which translates as Red Bull. Based on market share, it is the most popular energy drink in essay, the world.
The company was founded by good essay and phrases, Thai national Chaleo Yoovidhya and Austrian national Dietrich Mateschitz. Red Bull's slogan is it gives you wings and the product is aggressively marketed through advertising, tournament sponsorship sports team ownerships ( Red Bull Racing, Red Bull Salzburg. Caffeine , Coca-Cola , Dietrich Mateschitz 2281 Words | 7 Pages. Arthur Conan Doyle, the author, writes in a way in essays and literature goethe, which it holds the readers attention and keeps you interested, this is a writing style which I enjoy very . much. Every story can be connected to outside sources of knowledge in many ways. The Red -Headed League can be connected to science because Watson is always referring to people's appearances as animal like. This clearly shows his great intelligence of many species of animals, which he can decipher from one another very quickly and easily.
A Study in Scarlet , Adrian Conan Doyle , Arthur Conan Doyle 824 Words | 3 Pages. Gabe Overman Mr. Westhoff Blue 4 April 25, 2014 Explication of 'The Masque of the Red Death' The Masque of the essay and phrases, Red . Death, by Edgar Allan Poe begins with the on transportation, introduction of Prospero and his kingdom which has been stricken by the Red Death. Prospero took a large amount of his healthy friends and good essay and phrases, locked them into his castle with him to protect them from the Red Death. Prospero holds a ball with his friends however, it is unexpectedly interrupted by thesis, a mysterious ghoul-like figure. Good Essay Words And Phrases. Prospero.
Allegory , Broadway Journal , Edgar Allan Poe 995 Words | 3 Pages. 1. Why do you think Red Lobster relies so much on Internet surveys to track customer opinions, preferences, and criticisms? What are the . advantages of goethe, online questionnaires versus traditional surveys conducted over the phone or through the mail? 71% of the population is now online spanning every ethnic, socioeconomic and educational divide. Internet surveys serve as the good essay words and phrases, quickest and of pride and prejudice essays, easiest way to good gather information from potential customers and much cheaper. Advantages are that internet surveys.
Crowd , Degree of anonymity , Late Night 871 Words | 3 Pages. INTRODUCTION AND CONTENTS PAGE • This presentation is on art and literature, about the essay and phrases, Red Bull company in the United Kingdom. • We will be looking at the . background of the company, customers and racism thesis, consumers, as well as the competition and good essay and phrases, the market analysis of Red Bull. ABOUT RED BULL • In 1982, Dietrich Mateschitz became aware of products called tonic drinks, which enjoyed widespread popularity throughout the examples, Far East. His idea to market these functional drinks outside Asia evolved whilst he sat at a bar at the. Alcoholic beverage , Caffeine , Coca-Cola 1862 Words | 7 Pages.
What is their field of operation? Red Bull operate within the energy drinks sector of the soft drinks market. Essay Words And Phrases. The product is an example of examples of pride essays, a . 'functional' drink. Functional foods respond to consumer interest in well-being and good words and phrases, performance. The major multinational soft drinks companies are investing in the area of essay, functional drinks, developing their own brands and buying up existing ones.
This is seen as being important, given that their traditional soft drinks markets are at the maturity stage in. Caffeine , Dietrich Mateschitz , Energy drink 1634 Words | 5 Pages. Romanticism in So We'll Go No More A'Roving and A Red, Red Rose. speaker’s consciousness or mood. From this, one can infer at good, least two possible meanings for love. One could be that the night was so perfect with the bright . moon that he loves the night itself or that he wanted to make love but decided against it. A Red , Red Rose by Robert Burns is undeniably a love poem penned by a Scotsman. American. Iamb after iamb, the speaker makes note of his awesome and powerful love for his bonnie lass. The entire work is an expression of his admiration.
This attraction is words, so tremendous that. Iamb , Iambic pentameter , Life 1600 Words | 7 Pages. Color Analysis in Raised the Red Lantern. Color Emphasis in Raise the Red Lantern Chen Ning (Jenny) Yen 58935107 ASIA 355 Professor Rui Wang 23/11/2012 . Essays Goethe. Scholars and film critiques have often regarded the fifth-generation film Director, Zhang Yi Mou’s films as a visually sensual feast (Zhu 26). The predominant use of the color Red in his highly stylized films: Red Sorghum (1988), Ju Dou and Raise the Red Lantern (1991) are evidence of his trademark visual style thus leading scholars to essay words and phrases critically. Color , Gong Li , Green 871 Words | 3 Pages.
? The Red Convertible In the criticism by Pratima Dutta “Erdrich's the Red Convertible” she presented valid arguments that . Louise Erdrich, the author of the story “The Red Convertible”, is a nationalist of the essays on art, Native American culture despite her frequent use of symbols of the western civilization in the text of the good, story. Examples Of Pride. Pratima claimed that the words, tragedy of Henry was in essay, his inability to resist the influence of the western civilization, though she failed to address contradictory evidence in. Christianity , Cultural anthropology , Culture 1109 Words | 5 Pages. Red Brand Canners On Monday, June 10, 2013, Mr. Essay Words And Phrases. Mitchell Gordon, Vice-President of Operations, asked the Controller, the essay book, Sales Manager, and . the Production Manager to meet with him to discuss the amount of tomato products to pack that season. The tomato crop, which had been purchased at good essay words and phrases, planting, was beginning to arrive at the cannery, and packing operations would have to be started by african thesis, the following Monday. Red Brand Canners was a medium-size company which canned and distributed a variety of fruit. Fruit , Marketing , Plum tomato 986 Words | 4 Pages.
culture, the red is the essay and phrases, color of faith, and represents communication. The short story The Red Convertible by Louise Erdrich is . more than an emotional story about the lives of racism essay, two Chippewa brothers who grew up together on an Indian reservation in North Dakota. Erdrich uses metaphor, symbol, vivid imagery and a simple writing style to allow the good words and phrases, reader to of pride essays understand the text while also providing the opportunity to read a lot into good essay words the story. Written in the first person by Lyman Larmartine, The Red Convertible. Color , Fiction , Louise Erdrich 1594 Words | 4 Pages.
once knew. But are they? Veterans returning home from combat experience are faced with the difficult task of essay, coping with post-traumatic stress disorder . (PTSD) and its side effects, because of their experiences in essay and phrases, combat. In Lousie Erdrich’s, “The Red Convertible” and Wilfred Owen’s, “Dulce et Decorum Est” we can see how and why a returning veteran, such as Henry, would have trouble readapting to his former environment and handling the symptoms of PTSD. First, in order for us to thesis see what Henry. Guerrilla warfare , Laws of war , Posttraumatic stress disorder 1995 Words | 6 Pages.
Literary Impressionism in Steven Crane's A Red Badge of Courage Literary impressionism is exemplified by the writer Steven Crane. Good Words. Though many themes of essays on art, writing styles writing styles such as realism and good essay words and phrases, . naturalism lend themselves to Crane's works, it is the arco essay, combination of components from these styles with impressionism that gave Steven Crane his own unique panache. An understanding of of many organic features of impressionism and Crane's personal writing style are needed to bring full enjoyment out of essay and phrases, Crane's literary works, including the masterpiece of essay, all impressionistic. Fiction , Impressionism , Literature 1543 Words | 5 Pages.
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Analysis of essay words and phrases, Pepsi-cola Co. Essay Sample. Arco? Introduction of Pepsi-Cola. PepsiCo, Inc. is currently one of the most successful consumer products company in words and phrases the world with annual revenues exceeding $30 billion and has more than 480,000 employees. PepsiCo, Inc. began as a successor to a company incorporated in 1931, known as Loft Inc. Once known as Pepsi-Cola, the company expanded its business and adopted its current name, PepsiCo, after a merger with Frito-Lay in 1965.
This merger dramatically increased PepsiCo#8217;s market potential and set the foundation for the company#8217;s tremendous growth. Today, Pepsi-Cola Company is a major division of PepsiCo#8217;s corporate structure. Pepsi-Cola Company now produces and markets a wide range of beverages to retail, restaurants and food services in more than 191 countries and territories around the world and brings in annual revenue of $10 billion. There are 200 plants in the US and Canada, as well as, 530 plants throughout the rest of the world, that produces Pepsi-Cola#8217;s beverages. Since the creation of Pepsi-Cola in 1898, Pepsi-Cola Company has introduced 13 beverages that wear the Pepsi-Cola trademark.
Five of book, Pepsi-Cola#8217;s brand names: Pepsi, Diet Pepsi, Mountain Dew, 7 UP, and Mirinda, each brings in good and phrases annual revenue in consumer sales of $1 billion. In 1992, a partnership between Thomas J. Lipton and Pepsi was formed. This partnership produces, markets, and distributes Lipton Brew, Lipton Brisk and arco Lipton Fountain Ice-Tea. And in essay words 1993, Pepsi Max a low calorie cola was created and introduced only for the international markets. Pepsi Max is now produced in over 40 countries and is the third largest-selling cola brand outside the US. PepsiCo is continuing to on art goethe expand and introduce new alternative beverages in the market.
There are four alternative beverages that are currently being tested in our market today. Mazagran, a cold sparkling coffee based beverage, Aquafina, a bottled water, and a low fat milk shake called Smooth Moos. Good Essay? The latest beverage was launched on May 22, 1996 in on school picnic Philadelphia. Pepsi-Kona, a new cola, is a combination of the Pepsi-Cola flavor and the Kona blend of coffee. PepsiCo#8217;s products are recognized and are most respected all around the good words and phrases globe. Short On Transportation? PepsiCo has attained a leadership position as being the world leader in soft drink bottling. The corporations increasing success has been based on high standards of good words and phrases, performance, marketing strategies, competitiveness, determination, commitment, and the personal and professional integrity of their people, products and business practices. The Industry analysis based on environment scanning, how a company penetrates the market, market development and international opportunities, all this external environment will affect the company#8217;s penetration and growth.
Marketers must understand how that environment is racism essay, changing when assessing the best opportunities for their organization. 1. environment scanning. The marketing environment is good essay and phrases, made up of african, a microenvironment and a macroenvironment. The microenvironment consists of the good words actors close to the company that affect its ability to serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors, and goethe publics. The macroenvironment consists of the larger societal forces that affect the microenvironment demographic, economic, technological, political, cultural and social forces. We look first at company#8217;s macroenvironment. The soft-drink battleground has now turned toward new overseas markets.
While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new #8220;hot spots.#8221; Pepsi are forming joint bottling ventures in these nations and in other areas where they see growth potential. As we have seen, international marketing can be very complex. Many issues have to be resolved before a company can even consider entering uncharted foreign waters. Demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics. After Pepsi analyses this environment, they chose the largest segment of the U.S. population is aging (the baby boomers).
Economic environment consists of factors that affect consumer purchasing power and spending patterns. Pepsi identified the essay words and phrases next generation look at ethnic products so they Target the american each specific market with products and advertising designed around their wants. Technological environment forces that create new technologies, creating new product and market opportunities. Pepsi-Cola was founded in 1898 by good essay words, a pharmacist who created a special beverage. This soft drink a unique mixture of kola nut extract, vanilla and rare oils. Recently Pepsi innovated new products are one calorie soft drinks (Pepsi ONE) lighter colored soft drinks (Sierra Mist) Green product-smart spot and Lipton, Pepsi must keep on innovated new products to attract new generation. Political environment consists of laws, government agencies, and pressure groups that influence or limit various organizations and racism essay thesis individuals in a given society.
One major problem though was John Leonard taking serious a television commercial that jokingly offered a military jet as a prize for essay and phrases, 1 billion Pepsi points. So Leonard rounded up five investors to purchase enough points to acquire the jet. Pepsi is short essay on transportation, now involve in good essay a legal battle over this matter, even though the of pride and prejudice essays Pentagon has stated it is good and phrases, not possible to buy one of the jets. In America the company should careful to essays on art goethe understand the law. Cultural and social environment is made up of institutions and other forces that affect a society#8217;s basic values, perceptions, preferences and behaviors.
American culture for the new generation is people want health and ethnic things, so Pepsi provide going on this stage. 1.2.1 Company analysis. Marketers must understand the capabilities of the good essay words and phrases company, marketing managers must also work closely with other company departments such as top management, finance, research and development, purchasing, operations, and accounting. Thesis? All these interrelated groups form the internal environment. Essay And Phrases? Currently PepsiCo competes in essay the soft drink segment of the global beverage market. While PepsiCo#8217;s soft drinks can obviously compete as a stand-alone product, it can also complement any snack or meal. PepsiCo#8217;s culture is informal and good essay words and phrases entrepreneurial. Their people are empowered to make the decisions necessary to grow the business. They seek to achieve outstanding results through innovation, long tern partnerships, and an open work environment that respects the individual and promotes personal and professional growth. 220.127.116.11 Company mission.
The company#8217;s mission is important to achieving company provide superior customer value and satisfaction. PepsiCo#8217;s overall mission is to increase the arco value of our shareholders#8217; investments through sales growth, investments and financial activities. PepsiCo believes their success depends upon the quality and value of their products by providing a safe, wholesome, economically efficient and words a healthy environment for their customers; and by arco essay, providing a fair return to their investors while maintaining the highest standards of integrity. Good Words And Phrases? Unlike small companies, Pepsi have a lot of franchisees and investors, so the company mission not only satisfy customers, but also care about investors. In other ways Pepsi recognize the social responsibility is important for the whole international society. Thesis? Nowadays people care the environment and recycle products, so Pepsi issues providing safe, wholesome and healthy environment. 18.104.22.168 Company SWOT analysis. A SWOT analysis, which identifies and lists the company#8217;s strengths and weaknesses as well as opportunities and threats, can assist the manager in focusing on essay, a strategy that capitalizes on strengths and takes advantage of opportunities, while avoiding threats and possibly redressing some weaknesses. The following table 1 shows the internal and external factors affecting the on school market opportunities for PepsiCo. Good Essay? This SWOT analysis also shows PepsiCo#8217;s internal strengths such as their experienced management team, a competitive product line, a global marketing realm, and american thesis the continuous efforts by their research and development to research trends in the industry and to be creative in exploiting those trends.
Some possible opportunities noted in the SWOT analysis are the words growing markets for examples of pride and prejudice, specialized ethnic foods and healthier food products. Another opportunity is that the income of consumers is high enabling them to good words and phrases be less price sensitive, and convenience is becoming evermore important not only to the United States but to many countries around the world. Although PepsiCo has much strength, a few weaknesses lie in the fact that the company is so large and examples of pride and prejudice could possibly lose focus or have internal conflict problems. A few of the threats PepsiCo must stay aware of good essay words, are the ease of replicability of its product line, the almost pure competition in pricing for american, its products, and the quickness of technological advances causing existing products to be no longer the most advanced. Table 1: PepsiCo.
SWOT analysis. Internal Factors Strengths Weaknesses. Management Experienced, broad base of interests and knowledge Large size may lead to conflicting interests. Good Essay Words? Product Line Unique, tastes good, competitive price, and convenient New one calorie products have no existing customer base, generic brands can make similar drinks cheaper. Marketing Diverse, and global awareness May lose focus, may not be segmented enough. Personnel International, diverse positions Possible conflicts due to so many people, possible trouble staying focused. Racism Essay? Finance High sales revenue, high sale growth, large capital base High expenses, may have trouble balancing cash-flows of good essay and phrases, such a large operation. Manufacturing Low costs and liabilities due to outsourcing of bottling Lose control and quality standards. Research Development Continuous efforts to research trends an reinforce creativity May concentrate too much on existing products, intrapreneuralship may not be welcomed. External Factors Opportunities Threats.
Consumer/Social Huge market in and literature the healthy products and growing market for specialized foods for ethnic groups More expensive products than Coke, such a high price may limit lower income families from buying a Pepsi product. Competitive Distinctive name, product and good and phrases packaging in with regards to its markets Not entirely patentable, constant replicability by african thesis, competitors. Technological Internet promotion such as banner ads and keywords can increase their sales, and more computerized manufacturing and ordering processes can increase their efficiency Computer breakdowns, viruses and hackers can reduce efficiency, and must constantly update products or other competitors will be more advanced. Economic Consumer income is good essay, high, more tend to eat out, convenience is important to U.S. Very elastic demand, almost pure competition. Legal/Regulatory High U.S.
Food Drug Administration standards eliminate overnight competitors. 22.214.171.124 Company suppliers. Suppliers form an important link in the company#8217;s overall customer value delivery system. They provide the resources needed by racism thesis, the company to words and phrases produce its goods and services. Supplier problems can seriously affect marketing. At present PepsiCo, Inc. operates with over 116,000 talented and short innovative employees. The steadily increasing business with minority and women-owned firms has improved their company#8217;s supplier base. Good Essay Words? It has also helped to strengthen the suppliers#8217; firms. 1.2.2 Competitor analysis.
Pepsi#8217;s primary competitors is Coca-cola, Coke has been winning the overall battle, but Pepsi does have its victories. Internationally Coke#8217;s market share increased to 49.2% a year compared to gmat essay book Pepsi#8217;s rate, flat at 15.7%. Coke sold $12.7 billion worth of products internationally, while Pepsi#8217;s totaled $3.2 billion. From this Coke pockets $.30 for every dollar, compared to Pepsi of less than $.07 per dollar. In Russia, Coke has overtaken Pepsi, which has a huge market size of 150 million. Good? Pepsi had a ten year lead on Coke but all is lost as Coke opened its twelfth plant in african thesis Russia in 1996, which is staffed by good essay words, locals trained in Coke#8217;s bottling university in Moscow. Racism Thesis? Despite Coke#8217;s sponsorship of the Olympics, Pepsi has had victories in the domestic market. Consider that Pepsi has been chosen as the exclusive soda for Radio City Music Hall#8217;s Christmas Spectacular, as well as other shows. Pepsi also sponsors the essay Great Western Forum, where the Los Angeles Lakers play and they sponsor the Seattle Mariners.
Pepsi has cast off Pizza Hut, Taco Bell, and Kentucky Fried Chicken in an attempt to goethe create a focused company to essay words beat Coke. This will allow Pepsi to now battle for fountain rights in places such as Burger King, Wendy#8217;s, and McDonalds. This is not an easy task, though, considering Coke is three times Pepsi#8217;s size in fountain sales and has ten times more salespeople. Also, Coca-Cola#8217;s Sprite has knocked Diet Pepsi out essays, as the fourth largest US soft drink to number seven. Currently Coke, Pepsi, and Diet Coke rank as the top three.
There are other soft drinks in the market; the soft drink market represents $4,798,000,000 in annual sales. The products fall into four main groups: colas, lemon-lime-flavored drinks, diet drinks, and other drinks shown as table 2. Table 2: Comparison of soft drink. Type PepsiCo Products Competing Products. Cola Pepsi Cocacola. Lemon-lime Mountain Dew. Diet Diet Pepsi.
Diet Caffeine Free Pepsi. Good Essay? Diet Caffeine Free Coke. Wild Cherry Pepsi Dr. Pepper. PepsiCo#8217;s current retail prices range depending on the convenience of the location in which they are located and depending on the size of the soft drink container. On average, a 12 ounce can is between $0.25 $0.99, a 20 ounce plastic bottle is between $0.50 and examples of pride $1.29, and a 2 liter plastic bottle is good words, between $0.50 and $1.95. The major disadvantages regarding the competitive structure of the market lies in the fact that there are so many other competitors and options such as water, coffee and juice to examples and prejudice compete for the same consumer.
1.2.3 Core Competency and Sustainable Competitive Advantage. Core competency is a unique set of lasting capabilities that a company develops in key operational areas that allow it to vault past competitors. Competitive advantage the aggregation of factors that sets a business apart from its competitors and gives it a unique image in the market. In terms of core competency, PepsiCo seeks to achieve a unique ability to: (1) Provide a distinctive, high-quality one-calorie soft drink and to provide a high-quality citrus soft drink using Pepsi Company#8217;s distinct ingredients to good essay words and phrases appeal and to excite contemporary tastes for these products and. (2) Deliver these soft drinks to the customer using effective manufacturing and distribution systems that maintain PepsiCo#8217;s quality standards. To translate these core competencies into a sustainable competitive advantage, Pepsi Co. will work closely with key suppliers and distributors to build the relationships and alliances necessary to satisfy the high taste standards of essay on school picnic, our customers. Within the soft drink industry, a major trend to capitalize on is healthier soft drinks. The market for healthy soft drinks is huge and growing among American and international consumers alike. Along with a large market, many opportunities have arisen due to good essay words and phrases recent technological advances. New research has brought to Pepsi a lower calorie sweetener than aspartame allowing for an even healthier diet drink.
Also technology on the Internet has revolutionized the promotional process. By using banner ads and keyword ads, Pepsi Co. can reach a higher number of racism essay thesis, audiences and yet and essay words the same time have more specific and targeted segments. And Prejudice? A final factor that is providing an ideal situation to introduce a new product is words and phrases, that consumers are tending to eat out more often due to racism essay thesis the fact that economically, income is high. This will help to increase the company sales of beverages to restaurants. All of essay and phrases, these positive industry factors combined create an exemplary context in which to launch new healthy soft drink products. Segment the market. One of the most important principles of marketing involves identifying, and understanding, the picnic needs of particular groups of customers.
This concept is words, called segmentation. How the Pepsi segment the market, and analyze the customer? What#8217;s Pepsi target market? 1 Marketing and Product Objectives. PepsiCo#8217;s marketing intent is to take advantage of its brand potential while. building a base from which revenues can be generated. These are detailed in the three focus areas below: Current markets expand brand and flavor, increase customer awareness through promotion, coupons and in store displays. New markets healthier soft drink market and target ethnic groups. New products one calorie soft drinks (Pepsi ONE) lighter colored soft drinks (Sierra Mist) Green product-smart spot and book Lipton. Initially these new products will be introduced on good, college campuses as test markets then will be distributed nationally within 2 months and examples of pride and prejudice essays distributed globally within 2 years.
2 Customer analysis. Good? Customer analysis needs to know customer needs; customer (user) needs refer to the needs the product type is able to satisfy for on school, the customer. PepsiCo has an extremely large customer base due to the wide spread popularity of soft drinks. It is therefore necessary to segment the market and essay look at particular trends in the soft drink market. There are two key trends in the soft drink market, which are the growing demand for healthier soft drinks and the mostly untapped market of essay, targeting ethnic groups with specific products regarding their interests, shown as following table. Table 3: Trends in good essay words the soft drink market. Information Healthier Drinks Ethnic Marketed Drinks. How to grow this segment Need to attract men and a younger audience without excluding females Target the racism essay thesis each specific market with products and good essay words advertising designed around their wants (ex. Racism Essay Thesis? Research has shown that African Americans in general prefer lighter colored soft drinks such as Mellow Yellow (99%) and Slice (73%)) Who is the main target market The younger generation is the prime target for healthier soft drinks, a key reason for good essay and phrases, this is that many younger consumers do not drink coffee but prefer drinks such as Pepsi or Mountain Dew to give them a boost African Americans (who represent 1 of 7 soft drink customers) and Hispanic Americans (who#8217;s population is arco book, growing and consists of one of the good words and phrases largest growing markets) How to examples and prejudice essays market these products Show how they benefit the customer, give full nutritional information Keep the advertising relevant, but don#8217;t try to hard. Factors leading to the rise of this trend Less consumption of alcohol: 4 out of 10 people do not drink alcoholic beverages, even drinkers do not drink all the time (ex. Designated drivers, pregnant women, those who cut down for health reasons) Marketing research has shown that not all American#8217;s prefer the good essay words and phrases same soft drinks, the population growth of minorities in America has created a growth in their related market size.
3 Target market. On School Picnic? For PepsiCo every individual in the international market with a middle class status can be considered a potential consumer. Though, in order to target specific markets, PepsiCo divides the target market into the following market segments: Consumers under the age of 18: This is when PepsiCo is good words, marketing to a younger generation. These potential customers still live at home with parents. They rely heavily on parents to purchase the product for them.
In this segment, PepsiCo is essay, trying to capture brand awareness. Consumers between the ages of 18 to 24: PepsiCo is still marketing to a younger generation, but these customers are either in college, moving away from home, and/or starting new jobs. In this segment, Pepsi Co. is trying to good words and phrases capture brand awareness and loyalty. Consumers between the ages of 25 to on art and literature 34: PepsiCo is marketing to customers who are established in their job market and who are starting families. In this segment, loyalty has already been established. Consumers between the ages of 35 to 49: PepsiCo is marketing to customers, who are an established market, one in which brand loyalty has already been sustained. These customers are loyal customers and are routine Pepsi drinkers. Consumers age 50 and up: Again, this is a market in essay which customers are established, and essay brand loyalty has been sustained. These customers are loyal customers, and only drink Pepsi products. Good Essay Words And Phrases? Previously customers concentrating on health had to settle for essays, a less appealing taste to uphold their diet.
Now the new one calorie drink that Pepsi offers (Pepsi ONE) brings a great taste but is and phrases, healthier than other diet drinks because it is only one calorie. The name Pepsi ONE also helps to short essay give the product positioning because the consumers can immediately relate the name to the benefits of the product one-calorie. Finally, the color of the product package helps position the product. Regular colas are usually a bold color, while diet colas are often white and diet caffeine free colas are usually gold. Pepsi One is in a silver can which tells consumers that the product is still a diet drink, but a different diet drink. Words And Phrases? Sierra Mist, a new lemon-lime flavored soda, has no caffeine and has been described by consumers as fresher, cleaner and less syrupy sweet than other sodas like it. Sierra Mist is to be positioned as a new age soda with marketing, packaging and advertising concentrating on its refreshing taste. Marketing mix analysis. From above analysis we know that PepsiCo is one of the essay world#8217;s largest food and beverage companies with annual revenues of $29 billion. Its principal businesses include: Frito-Lay snacks; Pepsi-Cola beverages; Gatorade sports drinks; Quaker foods and Tropicana juices.
Its portfolio includes 16 brands that each generates $1 billion or more in annual retail sales. Essay Words? PepsiCo brands are available in nearly 200 countries and territories. Essay On School Picnic? Why Pepsi has strongest sale growth every year? Doing possess high market share in many countries around world? The major reason of success is having the comprehensive marketing campaign, establishing effective market mix strategy that company put various controllable factors: the product, price, promotion, and place together to satisfy its target customer. Bellowing the explanations of market mix is using by PepsiCo. Good Essay And Phrases? 1 Product strategy. Product strategy means the need-satisfying offering of company to customer. Is it the racism essay thesis product really keep customer satisfied provided by PepsiCo? Below is good words and phrases, analysis about products of PepsiCo. 1.1 Health green product.
Owing to PepsiCo constantly have been building good relationship with the government #8212; the Food and Drug Administration (FDA) and essay the National Academy of Sciences. The new product developed by PepsiCo was recommended by government, and keep close eyes on market status, understanding what the products customer really need. There are some new products following recommended by government, and customer really need. 1.1.1 One calorie soft drinks Pepsi ONE. A one calorie cola flavored soft drink with the same taste of regular Pepsi but only one calorie. 1.1.2 Lighter colored soft drinks Sierra Mist. A lemon lime flavored soft drink with a fresher, cleaner, less syrupy sweet and less harsh taste that competing lemon lime soft drinks. 1.1.3 Green product-smart spot. A symbol launched in August 2004 designed to help consumers identify food and good essay beverage choices that contribute to healthier.
1.1.4 Lipton original, new Lipton iced tea, and Lipton bag teas. Above products contain the antioxidants that scientific research has shown that antioxidants in teas, fruits, and book vegetables are an important part of a healthy diet. 1.2 Soft drink#8212; Individual product strategy. Individual product is a particular item with in good and phrases a product line. It is gmat arco essay book, usually differentiated by brand. Good Essay And Phrases? For example, Pepsi lemon, Pepsi cool, Pepsi fair, Tropicana, and essays on art goethe Pure Tropics juices, and green tea, which was distinguish by different brand, size, taste, product line. 1.3 Different weights. Different products is sold in 20-oz and 1.5-liter and 2-liter plastic bottles, as well as 16.9-oz 6-packs and 12-packs, 1.4 Multiplybrands with different taste. Delivers vary taste with the health benefits of antioxidants.
Such as, Pepsi lemon, Pepsi cool, and essay words and phrases the new product#8212;#8212;Lipton Iced Tea is available in four flavors: Lemon, Diet with Lemon, Green Tea with Citrus and Diet Green Tea with Citrus. Lipton Brisk, 1.5 Providing convenience products. Convenience products are products that consumer need, but they are unwilling to spend much shopping time or effort, PepsiCo offer great convenience for its customer when they buy it. For example the shop 7-11, fair price, KFC, and so on. 1.6 Quality assurance. Quality assurance refers to the ability of product to satisfy customers really need and arco essay requirement. In terms of words and phrases, product quality, PepsiCo pay more particular attention to essay it.
Each product received the high esteem according US stand, and the new product-smart spot also received acceptance by Food and Drug Administration (FDA) and the National Academy of essay and phrases, Sciences. Such quality assurance let its customer feel safe and health when they consumed. 1.7 Successful branding strategy. Branding strategy refers to company use of name, term, symbol, or combination of these to identify a product in competitive market. Examples Of Pride And Prejudice? One of successful factors of PepsiCo is good words, main care about branding strategy.
PepsiCo combine the term and symbol. The symbol that is round cycle with red, blue, and white color, which symbol of activity, living, and young. The term is PepsiCo that is a shortcut, easy to pronunciation, memory, and identify Pepsi brand for customers from broad range of brands in food and beverage industry. Brand of PepsiCo allow people to be association with some green and racism essay health products, with enjoying the culture of America, and essay words with friendly relation between different countries. 1.8 Packaging strategy. Packaging is short, reference to provide convenient to user or store and prevent product spoilage or damage. PepsiCo provides same packaging in domestic market and good and phrases overseas market. American? By using plastic bottle or tan with bright colures, various size and weight. Essay Words And Phrases? Giving the safe feeling when consumers drink.
Easy to african american thesis identify and promotes the words brand at the point of purchase and in essay use for consumer. Easy and convenient to carry, handle from one point to essay words and phrases another point for customers, wholesales, retails. The packaging is not pollution environment, and it is recycle material. 1.9 Product improvement and new product development strategy. PepsiCo is short essay on transportation, one of pioneers of new product, regular innovated new products to replace the words obsolete one, to attractive various buyers.
For example, recently, PepsiCo innovated two kinds of new product-the Lipton original iced tea and arco book new Lipton iced tea to keep customers satisfied. Essay And Phrases? Generally speaking, the product strategy PepsiCo is adopting that is racism, quite effective. When customer consumed PepsiCo, simultaneous they enjoy something beyond the product, such as, service, culture, feeling, Customers get high buying value. Therefore in words this case PepsiCo maintains its sale growth every year. Short Essay On Transportation? The whole product strategy is idea strategy.
2 Price strategic. What is essay and phrases, price? It is on art, charged for something of value. The price is essay words, one of the four major variables marketing manager controls. Price poison is directly affected both the sale value and picnic company profit. 2.1 Adopting sales oriented. Such strategy refers to seek some level of unit sales, dollar sales, or market share, without referring to profit. PepsiCo adopt sales oriented strategy, to taking great market share, increasing the sale growth, establishing flexible price strategy according to different region of different countries, weights, size, packaging, For example, market consumer price is from$4.0 to 5.0 per tan, in Singapore, the finally consumption price is $1.00 per bottle with 8.5.FL.OZ.(250mil).In China. The new product is also under reasonable price. Good Essay Words? The characteristic of sale oriented is providing low price as possible to market to increase sale value and market share. But it doesn#8217;t mean company makes profit.
Market research says that 81% of soda drinkers think that it should cost $1.00 for a single 12oz serving of of pride and prejudice essays, soda. Pepsi is priced slightly higher than its main competitor Coca-Cola but is till in line with the majority of the industry#8217;s prices. Pricing mainly depends on good words and phrases, the location where the soft drink is purchased, as shown in on school picnic the following table. Table 4: Price listing. Location Purchased Convenience Store or Gas Station Vending Machine Fountain drink or Restaurant Warehouse or club Store Super Market or Retail Store.
12 oz. Serving $0.69 $0.50 $0.80 (depending on convenience of good essay words, location) $0.30 $0.90 $0.30 $0.50. 2.2 Recommending strategy-status quo oriented. Thesis? The idea price strategy is the status quo oriented. This oriented should earn more profits by keeping your price not change, just change another area, for example, the promotion strategy, to meet extremely competition in good market, and Should have high return on examples of pride and prejudice essays, new products investment. 3 Promotion strategy. Promotion strategy is referring to communication information between sellers and potential buyers or others in the channel in order to influence attitudes and behavior. The effective promotion strategy makes big contribution to success of PepsiCo.
There are some explanations in good and phrases detail below following: 3.1 Using internet- website of company. Pepsi as possible cooperate with world wild web, establishing the different website, for example, www.pepsico.com. www.pepsiword.com.www.lipton.com,and so on. To communication with million of consumers around word. By this way, PepsiCo should be able to obtain various market information. 3.2 Multiply way to Advertisement.
Taking advantage of multimedia, for instance, the TV program. News paper. By using that programs should push the brand familiar to people, for having high market share and sale value. 3.3 PepsiCo -activity sponsor. PepsiCo is activity to involve many sponsor events, and as possible cooperate with some companies that have well prestigious. By this way main increase the on art goethe imaging of company, enhancing the brand into people. Creating the concept of top brand to consumers. 3.3.1 Sponsor sport events.
PepsiCo is activity as one sponsor around the word. It often involved some sport events, for instance, World cup, Euro cup, Olympic. 3.3.2 Involved some social events. For example, the overwhelming and tragic devastation caused by tsunamis in Southeast Asia defies imagination. PepsiCo make humanitarian aid. Good Essay Words? Product donations #8212; especially Aquafina #8212; where fresh water is in critical demand. Cash donations, and a generous donation. PepsiCo International worked with its local partners together to support emergency food canteens and on art and literature goethe water purification systems in Banda Aceh. Good And Phrases? 3.3.3 Cooperated with famous company Toyota.
Toyota. prsti New York, October 21, 2004 The National Minority Supplier Development Council (NMSDC) presented PepsiCo and racism essay thesis Toyota Motor Manufacturing North America, with its prestigious #8220;Corporation of the Year#8221; Award on October 20th at and phrases its Conference in Washington, D.C., in recognition of both companies#8217; exemplary achievements in the area of minority business development. 3.3.4 Many programs in support of education. Working together, PepsiCo and America on the Move® have launched Balance First®, lesson plans that teach children the concept of energy balance. The Balance First lesson plans have reached 2.5 million elementary school children to date. 3.4 Be guider of potential customer. On Transportation? Owing some people doesn#8217;t know what kinds of food contain health elements within, and how many calories should be intake. Under such situation PepsiCo to be one guider for its potential customer, let people to consumption of good essay and phrases, essential nutrients like fiber and american potassium and recommend people increase their intake of whole grains, fruits and vegetables.
Giving some conscious. From above promotion strategy shown that PepsiCo main use the words website, multimedia, and sponsor some events. The multimedia and website is book, most effective and fast transporter. The sponsor program that should boost company prestigious, and improving the company imagine in good essay and phrases extremely competitor market. 4 Place strategy. The place strategy is making the right goods and services available in the right quantities and at arco essay the right locations, when customers want them.
Right product, reasonable price, PepsiCo already had, how about the essay words and phrases place strategy? PepsiCo main adopts alternative distribution channels to sale its products in market, direct and indirect method. 4.1 Distribution channel. Pepsi-Cola are distributed through PepsiCo distribution centers. The distributor delivers it to the grocery retailers, vending companies, restaurants, and warehouse/club stores. Gmat Arco Essay Book? The distribution segments can be broken down into the following: Convenience Stores and Gas Stations: 12% of the market. Vending Companies: 11% of the market. Restaurants: 20% of the market. And Phrases? Warehouse/Club Stores: 6% of the market. Super Markets and Retail Stores: 51% of the market. Short? In order to good essay words produce sales to increase, we plan to racism mass distribute Pepsi ONE and Sierra Mist to the Virginia Tech campus.
Here we will place the soft drinks in good and phrases vending machines, campus-dining halls, education facilities, and at various athletic events. We strongly believe that this will create brand awareness and customer loyalty with the age group of 18 to 24. 4.2 Using internet, e commerce. Pepsi also major depend on by using internet and thesis e-commerce. This way is very effective and quickly boost product into good and phrases, market, and will fast enforce company reputation and goethe brand, let million of people around word to know PepsiCo, creating many business chances. Generally speaking, the successful factors of PepsiCo main come from good essay words and phrases, two elements.
One reason is providing product and service really satisfy its consumers#8217; requirements, and fulfill the company goal. Another reason is essay, also totally accomplishes the whole economic, technological, environmental, and social objectives. Pepsi has built a reputation around the world as a major player in the soft drink market as well as the leader in the snack food industry. This has been done by creating a wholesome environment for their customers all the while maintaining its integrity. Currently they are facing stiff competition from Coca-Cola, but with their various marketing ventures, Pepsi is poised to give Coke a definite battle in the future as to which cola consumers want. Good Essay And Phrases? PepsiCo#8217;s success is the essay result of superior products, high standards of good essay words, performance, distinctive competitive strategies and the high integrity of essays on art and literature, their people. Their overriding objective is to good words increase the value of their shareholders#8217; investment through integrated operating, investing and financing activities. Their strategy is to concentrate their resources on gmat arco essay, growing their businesses, both through internal growth and words carefully selected acquisitions. Their strategy is gmat essay, continually fine-tuned to address the opportunities and risks of the good global marketplace. The corporation#8217;s success reflects their continuing commitment to growth and a focus on those businesses where they can drive their own growth and create opportunities.
I. Essays Goethe? Dates of meetings: 27 Feb 2005. List of attendance at meetings: Lijiao, Wang Chongjun, Zhao Yanan. Topics discussed at and phrases meetings: Industry analysis, market environment, Action to be taken: Study from book and essay thesis doing research then type in good essay the computer. Of Pride And Prejudice Essays? Division of work among group members: Lijiao-typing, Wang Chongjun give Ideas, Zhao Yanan doing research. Problems encountered and resolved: Discussion not consistent for words and phrases, each of arco, member, trying to good essay and phrases fine a proper way to combine all ideas. II.
Dates of meetings: 5 Mar 2005. List of attendance at examples essays meeting: Lijiao, Wang Chongjun, Zhao Yanan. Topics discussed at meeting: Market segmentation. Action to words and phrases be taken: Study from on transportation, book and doing research then type in the computer. Division of work among group members: Lijiao-typing, Wang Chongjun give Ideas, Zhao Yanan doing research. Problems encountered and resolved: Pepsi doing international business, don#8217;t know focus which country, select America and China both are familiar for us. III. Dates of words, meetings: 9 Mar 2005. List of essay, attendance at meeting: Lijiao, Wang Chongjun, Zhao Yanan. Good Words? Topics discussed at meeting: Marketing mix. Action to african american be taken: Study from good words and phrases, book and doing research then type in arco book the computer.
Division of work among group members: Lijiao-typing, Wang Chongjun give Ideas, Zhao Yanan doing research. Conclusion: Each member has different thinking and ideas, after discussed and doing research, we memorize more definition and understanding marketing plan process. Alejandrino J. Ferreria (2004), Entrepreneur#8217;s helpline, Pearson Education South Asia Pte Ltd. Words? Burton, Carrol Wall (2002), Quantitative methods for business economics, 2nd edn, Pearson Education Limited, England. David A. African American? Kirby (2003), Entrepreneurship, McGraw-Hill Education, UK. Hisrich D., Peters P. Shepherd A. (2005), Entrepreneurship, McGraw-Hill/Irwin, New York.
Kotler Armstrong (2004), Principles of marketing, 10th edn, Pearson Education International, New Jersey. Quester, Mcguiggan, Perreault Mccarthy (2004), Marketing, 4th edn, McGrw-Hill, Australia. Zimmerer Scarborough (2002), Essentials of entrepreneurship and small. business management, 3rd edn, Pearson Education International, New Jersey. www.pepsico.com Login date: 18/2/2005. www.pepsiword.com Login date: 18/2/2005. www.prnewswire.com Login date: 18/2/2005. http://www.greenvillepepsi.com/frames2/caleb.htm Login date: 25/2/2005. http://www.angelfire.com/tn/traderz/pepsi.html Login date: 25/2/2005. http://www.angelfire.com/ga/struitt/pepsi.html Login date: 25/2/2005. http://www.sodamuseum.bigstep.com/generic.jhtml?pid=3 Login date: 25/2/2005. The strait time newspaper, published on 17/2/2005. Is this the words and phrases perfect essay for you? Save time and order Analysis of Pepsi-cola Co. essay editing for only $13.9 per page.
Top grades and quality guaranteed! Relevant essay suggestions for Analysis of Pepsi-cola Co. 1. American? Promotion: Coke has many different and good essay unique ways that they promote their brand that makes their company so successful. They have taken promotion to a whole new level by#8230; Marketing Mix Of Pepsi-Cola. Marketing Mix Of Pepsi-Cola Todays PepsiCo, Inc. was found in 1965 through the merger of Pepsi Co and Frito-Lay, the world?¦s largest manufacturer and distributor of snack chips. And Literature Goethe? In 1998,#8230; Marketing Strategy in Action Coca-Cola. Coca-Cola is one of the best known names in the world. The positive attitudes and beliefs keep millions of consumers buying the product over and have helped the company establish#8230; The Coca-Cola Company. Since its establishment in 1882, The Coca-Cola Company has grown into the large multinational company it is today.
The Coca-Cola Company has used several methods of advertising throughout the years#8230; Coca Cola: An introduction and brief analyis of its strategic position. Coca cola is a most valuable brand, worth a staggering $69.9 billion. It#8217;s also arguably the most ubiquitous brand in the world with its products advertised distributed from Cameroon to#8230; Coke #038; Pepsi Learn to Compete in India. 1. The political environment in India has proven to be critical to company performance for both PepsiCo and Coca- Cola India. What specific aspects of the political environment have played#8230;
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Case Study – Purchasing Management. As a Privileged Fly I have been allowed to be on the wall of good essay words and phrases a corporate boardroom to observe the proceedings during the high-powered discussions. And Prejudice? The case study is about a manufacturing and engineering firm that has been doing very well in essay words terms sales but has a serious challenge of escalating freight costs. The case study reveals that the root cause of the problem is essay insufficient inventories and lack of planning and fragmented purchasing process. The case study will provide a detailed analysis of the good essay words basic inventory problems confronting the examples and prejudice firm.
The case study will also highlight management of forecasting, purchasing, inventories and Production with a view of indicating that the firm’s management in these areas is inefficient. Furthermore, the case study will look at inventory management, inventory control and whether the Purchasing Manager should build up her inventory. Need essay sample on Case Study – Purchasing Management ? We will write a custom essay sample specifically for you for only $12.90/page. It will reflect the need to hold inventory as well as dangers and consequences for poor inventory control. The case study will reflect on materials management as a concept that is applied nowadays in order to streamline process and ensure system efficiency, its advantages and whether the words and phrases firm must adopted the materials management approach. Finally, the case study will provide other recommendations that can be used to resolve this problem. 1. WHAT ARE THE BASIC INVENTORY PROBLEMS CONFRONTING THIS FIRM? In every organization the purchasing department forms an integral part of the success of the examples of pride and prejudice essays department in meeting the sales, production and distribution demand and has a critical role to play in order to ensure that the organization meets and possibly exceed the expectations of the customers. It is therefore imperative for communication to and phrases flow between the Purchasing Manager and african other Managers around the orders received and the status of the production department with regards to materials/parts required for good essay words and phrases a particular order. The basic inventory problems confronting this firm have been identified as ollows: – The lack of communication between the Production Manager and other Managers creates a problem in terms of establishing whether materials/parts are available as well as to enable the Purchasing Manager to plan properly and well in advance to meet the requirements of the Production Manager in terms of materials/parts or spares. The Purchasing Manager seems to be listening to the words of the Managing Director around cost-saving on limited inventory and unilaterally reduces stock on inventory without proper consultation with other Line Managers.
The Purchasing Manager does not seem to understand the role/responsibility of the purchasing department within the firm. According to Hugo, Badenhorst-Weiss van Rooyen, (2002) purchasing and supply management is responsible for the continuous supply of all kinds of materials needed by racism, production – in the right quantity, at the right time and at a competitive price. It is therefore clear that the purchasing department is the main player in ensuring customer satisfaction while enhancing the image and reputation of the firm. It is good essay words clear that the Purchasing Manager is only focusing on cost-cutting measures by reducing inventory and at arco book, the same time ignoring the fact that such process must implemented with great care and consideration. As much as the firm wants to cut down on inventory it is important that the exercise is not implemented to the detriment of the firm.
In this regard the Distribution Manager has mentioned that the essay and phrases Purchasing Manager never has anything in on art goethe stock and this is compounded by the small orders that she places. Obviously the Purchasing Manager should have taken note that the freight costs are going up and impact that her cutting down on inventory has had to the firm. Essay? Insufficient stock on inventory reflects lack of proper inventory management and also taking into essay account the good essay manner in which orders/parts/stock are ordered. There is no indication whether a policy exist where consultation will be entered into between the racism essay thesis Purchasing Manager and other Line Managers in order to ensure that orders are consolidated which would result in a saving on essay words freight costs. As the firm is manufacturing company it is therefore necessary to reflect on essay reasons for holding inventory. Sufficient inventory ensures that production is continuous and at an economic level, contributing to a lower manufacturing cost per product through efficient use of good essay and phrases equipment and labour (Hugo, et al. And Literature? ; 2002). It therefore means that sufficient inventory and production of orders timeously will result in the organization getting more orders/customers because the essay reputation of the firm will grow. The firm runs a risk of losing a lot of money if inventory management is not exercised and applied properly. And Literature? This can result in good and phrases large inventories being carried and kept in stock thus increasing inventory costs which cause the Managing Director to raise a concern regarding the need to carry inventory, considering the costs. However, with proper consultation and communication between the Purchasing Manager and other Line Managers a decision can be taken with regards to materials that must be carried on inventory as well as the acceptable quantities to be carried on inventory.
The aim of inventory is to on school picnic hold inventories at the lowest possible cost, given the objective to ensure uninterrupted supplies for ongoing operations (Hugo, et al. ; 2002). It is clear that consideration must be taken into account when a decision is taken on inventory, i. e. the materials that must be kept on good and phrases inventory as well as drawing a comparison between the costs involved to hold inventory and the loss resulting from non-availability of on transportation materials. For inventory management to be efficient and effective it is important and necessary for the Purchasing Manager to have an good essay words understanding of all elements and costs that are involved in inventory-holding. According to Hugo, et al. Examples Of Pride And Prejudice? (2002) the elements of inventory-holding are inventory-holding costs, ordering costs, costs of shortages and set-up costs. From this statement it is clear that the words Purchasing Manager is not familiar with these elements as there is short essay nowhere during the meeting that she displayed her understanding of inventory management and control. It appears that the Purchasing Manager has never conducted an analysis and/or compared the savings of operating on essay low inventories against the freight costs as there is no argument during the meeting justifying that. It is essays and literature goethe also clear that the Purchasing Manager has never bothered to reflect on the cause of high freight costs and maybe consider that the following might be the cause of the escalating costs: low/insufficient inventories, split orders in small quantities and short lead times. The good example is reflected by the argument of the good words and phrases Managing Director to the effect that the freight bill is R955 whereas the cost of the part itself is less than R955. It therefore goes without saying that the firm could have saved more money in freight costs has extra care been taken when orders were placed in that consolidated orders result in saving in freight costs.
It is also clear that there is racism thesis lack of communication between the Purchasing Manager and other Managers with regards to forecasting. Forecasting of the expected inventory consumption is an important aid for effectively anticipating the good essay words and phrases influences of uncertainties about the future inventory requirements (Hugo, et al. ; 2002). Forecasting of inventory consumption should begin from the time the order has been concluded by the Marketing Manager, with the latter providing relevant information regarding lead times for the order, to the Production Manager giving an indication materials and essay on school turn around time required for production, to the Purchasing and Distribution Managers. In this regard this does not seem to happen as the essay words Purchasing Manager is pointing a finger at the Production Manager, and the lack of essays on art and literature communication might be a deliberate act by good words, the Production Manager who wants to capitalize on african american the situation and seize control of both Purchasing and Distribution in the process. It is therefore clear that the power games that are being played by the Production Manager are affecting the firm as some of the good essay words and phrases shipment deadlines are not met and essays customers have began to complain which also poses a serious reputational risk. . Essay And Phrases? WHAT ARE THE FACTORS THAT HAVE CONTRIBUTED TO THE DEVELOPMENT OF THIS SITUATION? DOES THIS COMPANY REFLECT EFFICIENT OR INEFFICIENT ON MANAGEMENT OF FORECASTING, PURCHASING, INVENTORIES, AND PRODUCTION? There are various factors that have contributed to the growing of freight firms both in numbers and rand value of arco essay freight transported.
INBOUND FREIGHT The increase in inbound freights is caused by essay words, insufficient materials on inventories which have forced the on transportation Purchasing Manager to good place orders whenever materials are required by production component. The other contributing factor is the essays and literature lack of planning and proper buying approach in that the Purchasing Manager has no ordering process in place as orders are placed in smaller quantities which is compounded by lack of and phrases early communication between the Purchasing Manager and the Production Manager regarding required production materials. This failure to communicate creates a problem for the entire Management team as shipment deadlines are not met if materials are not in received in time, a situation that forces the use of freight firms frequently thus resulting in the increase in inbound freights. In short the more the racism essay use of freight the increase in freight costs. OUTBOUND FREIGHT In this regard the increase in outbound costs can be attributed to an effort by the distribution component to meet shipment deadlines.
The shortage of materials in inventory and late deliveries of materials due to late ordering result to the production component having to work long hours in order to complete orders as well as having to use the fastest possible freight available in order to meet deliveries or to make up for the already passed deadlines. It also means that the firm is faced with a situation where there is no systematic approach to the handling of orders which can result in orders being delivered within the stipulated deadlines. The more the late deliveries/shipment that need to be made as and when they are ready, the more the use of freight and and phrases the increase in freight costs. The efficient or inefficient management of essay picnic Forecasting, Purchasing, Inventories and Production can be described as follows: – FORECASTING The firm does not reflect effective and efficient management when it comes to forecasting. Sound and efficient forecasting involves sharing of good and phrases information between Managers in order meet the customer demand, which does not seem to be happening in gmat essay book this regard. The firm is faced with a situation where there is massive communication breakdown between Line Managers which has resulted by in costs escalating, customers complaining and a possibility of losing orders. An effective communication structure enables the firm to operate in an organized manner as communication flow from end to end and words and phrases the shortcomings and/problems are detected and resolved at any early stage with minimum disruptions to production. Participative meetings of the management team assist the firm in ensuring that all activities are discussed properly where each Manager provides an and prejudice essays indication of their requirements in order to enable the Purchasing Manager to have sufficient time to essay and phrases identify all required materials/parts that need to be ordered and to agree with the Production Manager on production materials that must be kept on inventory before orders are placed. PURCHASING. From my analysis I have concluded that the Purchasing Manager is not in on transportation total control of the purchasing process as there is no indication that any interaction exist with regards to good essay words and phrases the requirements of the marketing/production teams. It is also clear that there are no policies/procedure manuals clearly defining the purchasing process that must be followed.
According to van Weele (2005) a lack of a well defined purchasing policy and a lack of structure in the purchasing (decision-making) process and the resulting lack of control on of pride and prejudice purchasing costs may lead to an unforeseen financial loss. Purchasing policies are fundamental and they contribute to business in various ways in that they can significantly improve sales margins through realizing substantial cost savings. It therefore clear that the purchasing department plays a vital role in good essay words the success of the organization provided there are clear and book well purchasing policies/manuals in place. In this particular case there has to be an improvement in the manner in which the management team communicate and purchasing policy must be developed in order to assist the Purchasing Manager to maintain and manage a buying process that is essay and phrases both efficient and ffective. INVENTORIES The management of inventories in this firm is very poor and very much inefficient. The shortage of materials is caused by the fact that the of pride and prejudice firm has cut down on inventory which has resulted in materials/parts not available when required thus leading to downtime which is costing the firm dearly as production department must work overtime and fastest modes of freight (which are mostly expensive) must be utilized in order to good words meet production and shipment deadlines. The Purchasing Manager does not understand and is not worried by the cost implication the reduced inventories and small orders has on the freight budget.
It appears that the on school picnic instructions of the Managing Director regarding operating on low or no-inventory are implemented without careful consideration of the implications and/consequences. The Purchasing Manager must develop an Inventory Management policy that will reflect sound control measures with regards to words and phrases acceptable quantities that must be carried on of pride and prejudice essays stock as well as the turn around times required for the supply of requested materials. PRODUCTION Production management within the firm seems to be inefficient. Good Essay And Phrases? However, failure to communicate production materials requirement reflects a lack of effective communication between the Production Manager, Marketing Manager and Purchasing Manager which is gmat arco also compounded by and phrases, the Production Manager’s personal view to having purchasing and distribution components, a view which seems to have contributed to problem the firm is examples and prejudice essays faced with. For effective management of production there is a need to hold inventory of critical materials at minimal level in order to ensure uninterrupted supply of good and phrases production, and production forecasting must be communicated to the Purchasing Manager in order to ensure that sufficient materials are on hand for the duration of the operation. The Production Manager must establish a working relationship with other Managers and communicate in good faith with the interests of the firm at heart. . WHAT SHOULD JOAN GLASS DO? The important aspect is for Joan Glass to acknowledge the importance of inventory management and inventory control. In order for inventory management to be a success it is important to book conduct and analysis in order to determine materials that must be classified as inventory items.
This process involves planning and there are planning aids available to good and phrases assist the Purchasing Manager during this process. According to Hugo et al. (2002) the aims and uses of the planning aids may be expressed as follows: – • To arrange, classify and interrelate the full range of stock items (the inventory) • To carry out an estimate of the real demand for different stock items • To obtain an estimate of the expected inventory requirements of the enterprise • To make an objective calculation of the quantities required, while considering inventory costs and inventory consumption. From the above it is clear that the required information for estimates must be obtained from other Managers and american thesis it is therefore necessary to good words develop a policy that is racism going to specifically address the issue of providing information to the Joan Glass. The policy must also address the issue of production forecasting by the Production Manager based on the orders issued in order to ensure the uninterrupted supply of materials. The re has to be an good and phrases improvement in interaction between Managers and gmat book the policy must define the roles and responsibilities of each component and encourage co-operation. . Essay And Phrases? SHOULD JOAN GLASS SUGGEST A MATERIALS MANAGEMENT ORGANIZATION? Materials management can be defined as a concept that is aimed at ensuring that systems are efficient. It acknowledges the fact that supply activities are dependant on each other and that the problem with one activity has an influence on other activities linked to it. Materials management consolidates all activities under the control of a single Manager and aligns the processes (purchasing, inventory management, distribution and transport). An organization, which has adopted materials management organizational concept, will have a single Manager responsible for planning, organizing, motivating and controlling of all activities principally concerned with the on art and literature goethe flow of materials into essay words and phrases an organization (Leenders Fearon, 1997). From the above it is clear that the gmat book firm in this case will have one Manager, as opposed to four Managers the essay and phrases firm currently has, responsible for all activities with the gmat exception of production if the concept is adopted. It is also clear that the adoption of good words and phrases materials management approach will require the firm to undergo a restructuring process and organizational review, a process that will include review of business/supply processes.
As much as materials management has its advantages it is important for the firm to examples of pride conduct an analysis and research in order to determine whether such approach will reduce costs and increase profit margins as opposed to the total costs for organizational restructuring. I do not think that Joan Glass should suggest a materials management organization. The firm has a challenge to ensure that there is flow of communication and essay words and phrases information sharing between Managers in order to cut down on freight costs. The approach in handling production and materials supply needs to be re-aligned and improved. 5. SHOULD GLASS BUILD UP HER INVENTORY? The decision to hold inventory should not be taken lightly as that might have a huge financial implication if the approach is fragmented. Inventory management cannot succeed if necessary controls are not in place as the costs for holding inventory might rise, shortage of on art and literature goethe space for inventory, obsolete inventory due to bulk buying. In this case there is a need to hold inventory considering the fact that the company is faced with a challenge in terms of ensuring uninterrupted supply of material to production and also meet shipment deadlines; which is contrary to the current situation. Joan Glass should not just build up her inventory without any basis, such decision must be supported by the result of an analysis conducted as well as the forecast of the Production Manager. Words? The ABC analysis, also known as the Pareto analysis, will assist Joan Glass to determine the items that must be kept on stock.
According to Hugo et al. (2002) the ABC analysis is primarily aimed at providing management with information on the importance of the different inventory items in terms of money value. The ABC analysis can only gmat be attempted after a thorough investigation has been carried out on aspects such as price, demand for different inventory items, delivery times and the particular problems related to the purchasing of different inventory items (Burt and Dobler, 1996). The carrying of inventory at a minimal level coupled with sound forecasting will reduce freight costs and essay also keep inventory costs as low as possible, which means that there has to be a balance between inventory carrying costs and ordering costs. 6. WHAT OTHER RECOMMENDATIONS COULD YOU MAKE TO RESOLVE THIS ISSUE? The case study shows that there is a communication breakdown between the management team and communication forms an essay integral part of the success of the organization. The communication model stipulates that communication goes both ways and good essay and phrases there has to thesis be feed back. There has to be frequent communication between marketing, purchasing and distribution departments in order to ensure that the required materials for orders do not fall short before the final production of an order. This will also assist the Purchasing Manager to plan properly and words and phrases place consolidated orders which will minimize the freight costs.
There is also no indication that there is a purchasing/distribution policy in place in essay picnic order to ensure that relevant processes are clearly spelt out. And Phrases? There is a need to be up to date with what is short happening in good the industry in order to racism essay thesis ensure that the organization keeps up with the changes that takes place all the time and to make a meaningful contribution of the company. In this regard Joan Glass has to good and phrases be aware of what is going on within the firm, there has to be structured communication between Managers in order to ensure that production and supply is not hindered because of materials shortage. Essay? Implementing decisions or suggestions made by management without consideration can have reaching consequences as it is the case here with the words and phrases cutting down on inventory because of the essays on art and literature goethe suggestion by the Managing Director. Whenever changes have to be implemented an analysis and research needs to be conducted and justified by statistics/facts including costs that the organization will save. However, in good essay this case no analysis was made except that Joan Glass decided to cut down on inventory without considering the impact the non-availability of inventory will have to production, distribution and marketing. Inventory management goes hand in african thesis hand with sound inventory control. The organization can also look at having contracts for good and phrases certain materials in order to ensure that materials are delivered timeously. On School? The organization must also look at formulating the purchasing policy in order to eliminate the fragment ordering approach that result in small orders being placed thus building up freight costs. The entire management team has to acknowledge the fact that planning is crucial in every successful organization and that organizational interest is more than individual interest as that can impact negatively on the success and growth of the organization. The case study has also highlighted the need to words and phrases explore other options aimed at addressing the problem the organization is faced in order to provide the management team with valuable information coupled with well researched facts so that an informed decision can be taken.
CONCLUSION The case study has reflected on the problems and the importance of inventory management and sound inventory control. African Thesis? It also highlights the importance of good and efficient management of Forecasting, Purchasing, Inventories and Production. The case study has highlighted the importance of planning and communication between the management team and the consequences of good and phrases poor planning. REFERENCES Van Weele, A. J. 2005. Purchasing Supply Chain Management: Analysis, Strategy, Planning and Practice. 4th Ed. London: Thomson Learning. Hugo W. M. J. , Badenhorst-Weiss J. A. Arco Essay? van Rooyen D. C. 2002. Purchasing and Supply Management.
4th Ed. Pretoria, South Africa: Van Schaik Publishers. Burt D. N. , Dobler D. W. Starling S. L. 2003. World Class Supply Management: The Key to Supply Chain Management. Essay And Phrases? 7th Ed.
New York: McGraw-Hill.
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